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LEADERSHIP IN 21ST CENTURY

LEADERSHIP IN 21ST CENTURY

P K Mallick

    Whatever a great man does, the same is done by others as well. Whatever standards he sets, the world follows.
    Slain, you will obtain heaven;
    Victorious, you will enjoy earth; Therefore, stand up, O son of Kunti, Resolved to fight

        -- The Bhagawad Gita

Introduction

The nature of future operations will be more complex, volatile, and lethal than ever experienced. Information flow will be quick and detailed. The advances of technology have reduced friction and uncertainty in certain areas of warfare. The Global Positioning System allows individual soldiers and forces to maneuver and know locations more accurately regardless of weather and terrain. Networked systems allow commanders to pass information faster vertically and horizontally and to share the same battlefield visualization. However, as new technology reduces friction and uncertainty in some ways, friction and uncertainty reemerge in others. While it is vitally important to take all possible measures to reduce uncertainty and friction, it is equally essential to recognize those factors that preserve uncertainty as a basic feature of war.

However, despite all the technological advances in warfare and the continuous debate on the extent to which there has been a revolution in military affairs, the nature of man has not changed. Regardless of the vast technological advances that warfare will undergo, its conduct always will be in the hands of human beings. This means that individual actions, human imperfections, performance thresholds and varying personalities will still influence and determine a conflict's outcome. Personal leadership skills will remain essential for the officer of the 21st century. Leaders must think strategically, impart organizational goals, foster group cohesion, enforce discipline, and make pragmatic decisions in stressful situations. There is no substitute for hands on guidance when training, motivating, and directing people
Battle Command

    Much of battle command is inherently intellectual because people must transform data into information, then knowledgeand they must do it quickly. Mental acuity and the intellectual component of battle command will become critical as our future Army increasingly depends on the benefits of knowledge.

Brigadier General Huba Wass de Czege

Battle command is the commander's ability to think conceptually, analytically, and critically in an uncertain environment to visualize an end state and articulate this vision to his staff and subordinate leaders. The leaders must learn not only how to act differently but how to think differently in the anticipated environment of the 21st century.

Battle command incorporates two vital components -- the ability to decide and the ability to lead. Both demand skill, wisdom, experience, and courage. Battle command applies the leadership element of combat power. It is principally an art that employs skills developed by professional study, constant practice, and considered judgment. Commanders, assisted by the staff, visualize the operation, describe it in terms of intent and guidance, and direct the actions of subordinates within their intent. Future leaders need the following cognitive skills: the ability to think strategically, conceptually, analytically, and to think clearly about complicated issues and to make decisions in conditions of uncertainty

U.S. Army Field Manual (FM) 3-0, Operations, identifies visualization and decisionmaking as key qualities of battle command to make a decision.To visualize a military operation from beginning to end, a commander relies on mental skills to translate raw information into relevant information. When planning operations or facing uncertainty, visualization requires the commander to make successful decisions based on his training, experience, competence, intuition, and imagination. Commanders continuous ability to execute the visualize, describe, direct process binds battle command qualities. Battle command is a dynamic and iterative process.
TENETS OF BATTLE COMMAND

A tenet is a basic truth held by an organization. A commander's success on and off the

battlefield depends on his ability to operate in accordance with nine basic tenets.

image

Figure 1. Tenets of Battle Command

Art of Battle Command. Command is the art of war within the domain of the commander as given in Figure 2.

image




Figure 2. The Art of Battle Command
Leadership Traits

    Master the mechanics and techniques; understand the art and profession; and

    be smart enough to know when to deviate from it

General Anthony Zinni

Napoleon developed a list of 115 qualities of leadership and the common belief is he stopped before completing the list. U.S. Armys doctrinal leadership manual, FM 22-100, Army Leadership, has a cumulative list of forty-one competencies. There is huge amount of literature available on military leadership. Almost every military leader while writing has given their list of leadership traits for a successful leader.

The three critical pillars of leadership haves always rested on the following : -

  • What a leader must be: the values that form character (e.g., loyalty, duty, respect) as well as the mental, physical, and emotional attributes needed to support these values.
  • What a leader must know: areas of knowledge ranging from very general (e.g., interpersonal, conceptual) to very specific areas of expertise and skill over a range of disciplines.
  • What a leader must do: the kinds of actions leaders must take to make their organizations accomplish their tasks and function effectively (i.e., influencing, operating, and improving the units and systems under their control).
Leaders not aligned with these fundamental pillars of leadership will fail, notwithstanding their fine technical or operational skills, because their subordinates will not follow them. Beyond this foundation, challenges posed by the new operational environment call for somewhat more emphasis on certain kinds of leadership skills and background.
Something New: Adapting to the Contemporary Operating Environment.

To meet the challenges posed by the new operational environment the skills and background that might better enable leaders to meet those challenges are :-

  • Specific operational skills.
  • Intellectual and cognitive abilities.
  • Breadth of knowledge and perspective.

Specific Operational Skills. Analysis of recent and ongoing operations suggested

several skill areas that now require more emphasis because they have become more

important, more complex, or required at lower echelons of leadership. These skills

include :-

  • Facility in joint and combined arms operations.
  • Dealing with civilian populations.
  • Force protection.
  • Operations in urban or restricted terrain.
  • Understanding the enemy situation.
  • Using technology for situational awareness.
  • Integrating joint forces.
  • Interacting with media.

Intellectual and Cognitive Abilities. The contemporary environment places a heightened premium on making decisions quickly, in unfamiliar situations amid greater ambiguity and uncertainty than leaders faced in the not so distant past. In such circumstances, leaders have to reduce the time consuming decision making processes taught in training institutes, instead they rely on less formal recognitional decision making, based on models from their experience. Research on actual decision processes has found that recognitional decision making is used successfully in many high stress environments, but it requires several other competencies that support it. They are :-

  • Pattern recognition.
  • Ability to gain situational understanding.
  • Facility with mental simulation.
  • Critical thinking.
  • Adaptability.

Breadth of Knowledge and Perspective. While intellectual abilities are essential,

they are not sufficient for effective decision making. Leaders also need a broad base of

experience and background knowledge to inform their decisions, particularly in fluid

and unfamiliar environments. This base includes both a tactical or operational component and a broader intellectual component.

Skills or Competencies for CI Ops or Proxy War. We must take drastic non doctrinal approaches to the professional development of our officer corps. We must teach these leaders how to think and not what to think! The recommended skill sets or competencies required for our officers to sustain operations in the CI Ops or Proxy War arena are given below. Many of the subtasks identified below apply to multiple tasks.
  • Cross Cultural Awareness / Language Training
    • Local / Tribal and Ethnic Relationships.
    • Political Sensitivities.
    • Relationship Building / Source Development.
    • Negotiations.
  • Civil Military Operations
    • Cultural Awareness.
    • Civic Actions.
    • Governance.
    • Relationship Building.
    • Contracting.
  • Intelligence Operations
    • Link Analysis / Intelligence Preparation of the Battlefield.
    • Low Level Source Operations.
    • Situational Awareness / Reconnaissance Operations.
    • Interrogation Operations.
  • Information / Psychological Operations
    • Ability to Exploit Friendly Success.
    • Marginalize Friendly Failures.
    • Capitalize on Enemy Mistakes.
    • Marginalize Enemy Successes.


Recently US Army has finalised their concept for the pentathlete. A pentathlete at the brigade and below level possesses five key skills: a competent full spectrum warfighter; a creative thinker; a skilled leader in governance, statesmanship and diplomacy; a general awareness of cultures with a focus on a particular area of the world and a builder of leaders and teams. This pentathlete also possesses five key attributes: decisive, with integrity and character; rapid, informed decision maker amidst uncertainty and confusion; empathetic; dedicated to life-long learning and an effective communicator (see Figure 3.)

image

Figure 3. The Pentathlete
Leader, Manager and Peace Time Soldiering

    To every person, there comes in their lifetime that special moment when they are tapped on the shoulder and offered that chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared and unqualified for the work that would be their finest hour.

-- Winston Churchill

There can be no better explanation than what has been given out by British Field Marshall Lord Slim on Leadership and Management :

There is a difference between leadership and management. The leader and the men who follow him represent one of the oldest, most natural, and most effective of all human relationships. The manager and those he manages are a later product with neither so romantic, nor so inspiring a history. Leadership is of the spirit, compounded of personality and visionits practice is an art. Management is of the mind, more a matter of accurate calculation, statistics, methods, timetables, and routineits practice is a science. Managers are necessary; leaders are essential.

Leadership and the development of effective leaders are neither easy nor well understood. Growing or developing excellent leaders is not the same thing as producing excellent managers and it does not occur in the same way. Managers and leaders produce certain outcomes that are essential to their times and their circumstances. Good managers produce outcomes that exemplify the very best of bureaucracy predictability, order, efficiency, and consistency. Managers achieve such consistency through occupational core competencies and expertise in the functions of planning, budgeting, organizing staffing, controlling, and problem solving. It has long been recognized that a peacetime army differs in many ways from that of an army at war. In a study carried out on officers of equal caliber, matched on intelligence and other measures of effectiveness but differing in fundamental personality style the following styles were identified :-

Type A Type B

Adventuresome Dependable

Imaginative Conscientious

Innovative Detail Oriented

Daring Punctual

Decisive Selfless

The table above lists the positive features of each style. Their limitations are that they possess to a lesser degree the features listed for the other style.

The variables at play in the peacetime Army tend to attract and maintain cluster B individuals while repelling and punishing cluster A personnel. Cluster B personality style is motivated mainly to harm avoidance. They thrive in garrison, are drawn to the security of the military system, the guaranteed employment and often by a sense of duty or obligation. A military composed of largely cluster B individuals offers fewer disciplinary problems and will score higher on most measures of garrison function. They often have great difficulty with two things; taking risks and making decisions. Sometimes a decision can be reduced to following a rule or a formula, which they will do quite well. However, the ambiguity and fog of war make such rules hard to follow.

Officers from cluster A are less disabled by anxiety and is motivated mainly by mastery and goal attainment. The personality attributes that make for a war hero are primarily from cluster A. These people do not function as well in garrison. Such individuals thrive on challenge and require constant stimulation. Cluster A individuals are drawn by the potential for excitement and adventure.

The tension between wartime and peacetime personalities is unavoidable. Cluster A sees potential for great victory on the battlefield, the cluster Bs are preoccupied with thoughts of avoiding great defeat. However, cluster A individuals are not without their flaws. They tend to demand immediate gratification and be less reliable for the completion of mundane tasks than their cluster B counterparts. The point is how do we identify, preserve and nurture those leaders who would be invaluable in combat situations but a little bit of misfit in peace time zero error situations?

Indian Situation. Sir B H Liddelhart once said, we learn from history that we dont learn from history. If we dont take lessons from our past mistakes, history is destined to repeat itself. Indian Army has fought four major wars in 1948, 62, 65 and 71. We have fought a limited war in Kargil. We are fighting Counterinsurgency Operations (CI Ops) in different parts of our country for the last 50 years. There is no reason why if we have to fight we will not be able to fight well. We have to do critical introspection as to why while there is no dearth of brilliant combat leadership in tactical or junior officers level, but at higher operational and strategic level we find extremely conservative and defensive leadership. Very little boldness, tactical brilliance, innovation, ingenuity, risk taking and maneuver warfare capabilities are evident at higher level. Of course there is the glorious exception of Lt Gen Sagat Singh who as GOC, 4 Corps in 71 operations showed audacity, unconventional approach, aggressive spirit, creative maneuver, initiative and genius as an operational level commander with all its sparkling hues. In the annals of military history crossing of Meghna river by an air bridge with 12 helicopters with the initiative of that great air warrior Gp Capt Chandan Singh is part of the folklore. Post World War II, there is not many example of such brilliant operational maneuver. Surely it is the worlds finest example of operational art in the 20th century. However this tremendous feat was never played up or advertised a la McArthur et al. One can only think of Israeli Corps Commander Sharons bold initiative at Deversoir in Yom Kippur War in 1973 as an example of similar magnitude. It is interesting to note that Sagat Singh showed his mettle as battle commander as 50 Para Brigade Commander in Hyderabad, GOC 17 Mountain Division in1967 in the face off with China in Nathula and CI Ops in Nagaland Mizoram before the grand finale.

This brings out the point that there are not many examples like this. History of Indian Army is full of rigid attritional warfare. We have to ask, for example, why after Lt Col Haydes (3 JAT) brilliant foray across the Icchogil canal in the 1965 war in the Amritsar- Wagah sector could not be exploited by senior commanders. Lt Gen Harbaksh Singh, the then Western Army Commander had to sack most of his brigade commanders in 65 operations. Has the situation changed in selecting our senior leadership, what are we doing about our marked anti intellectualism? We should carry out a detailed study and take remedial action.

Fourth Generation Warfare(4GW)

    I don't need someone who's only good at the killing and breaking, I need somebody that has the breadth of education experience and intellect to take on all the rest of these missions that he or she is going to be saddled with when the shooting stops or when it subsides to some level. They're the ones that are going to count on the ground out there, more than anything else. And I think that's the issue in any discussion as to what happens to our military from here on out. [ Gen Anthony Zinni, Address at the Marine Corps Association and Naval Institute: Forum 2003 ]

Generations of War. First Generation war was fought with line and column tactics. It lasted around the time of the American Civil War. Its importance for us today is that the First Generation battlefield was usually a battlefield of order, and the battlefield of order created a culture of order in state militaries. Second Generation war was developed by the French Army during and after World War I. It dealt with the increasing disorder of the battlefield by attempting to impose order on it. Second Generation war, also sometimes called firepower/attrition warfare, relied on centrally controlled indirect artillery fire, carefully synchronized with infantry, cavalry and aviation, to destroy the enemy by killing his soldiers and blowing up his equipment. Third Generation war, also called maneuver warfare, was developed by the German Army during World War II. Third Generation war dealt with the disorderly battlefield not by trying to impose order on it but by adapting to disorder and taking advantage of it. Third Generation war relied less on firepower than on speed and tempo.

Fourth Generation Warfare has changed everything. It pits nations against non-national organizations and networks -- including oppressed ethnic groups, mafias, narco-traffickers and extremist quasi-relgious cults. 4GW is the chosen weapon of the weak, the downtrodden, the criminal and the fanatic. Its evolutionary roots may lie in guerrilla warfare, the Leninist theory of insurrection and old fashioned terrorism, but it is rendered more pervasive by the technologies that the age of computers and mass communication has spawned. It will be nonlinear, possibly to the point of having no definable battlefields or fronts. The distinction between "civilian" and "military" may disappear. Tactically, fourth generation war will be fought in a complex arena of low-intensity conflict, include tactics/techniques from earlier generations, be fought across the spectrum of political, social, economic, and military networks, be fought worldwide through these networks and involve a mix of national, international, transnational, and subnational actors.

Three Levels of War. The three classical levels of war -- strategic, operational and tactical -- still exist in Fourth Generation war. But all three are affected and to some extent changed by the Fourth Generation. One important change is that while in the first three generations, strategy was the province of Generals, the Fourth Generation gives us the "strategic corporal." Especially when video cameras are rolling, a single soldier may take an action that has strategic effect.

Leadership Imperatives

As the Army transforms to meet emerging security challenges, and we ponder new weaponry, formations, doctrine, and training, it is imperative we also examine our approach to educating our officers. Proficiency in 4GW requires leaders to be able to operate comfortably in a decentralized organizational structure, lead in the absence of SOPs or regulations, understand and thrive in a chaotic environment. They also need to not only process a vast quantity of information rapidly but discriminate between what information is relevant and what is not; then form logical decisions. There are several new sciences that would form the foundation for the reform of our current officer education system. Complexity, Chaos Theory, Network Science and Information Technology should be an integral part of the core curriculum.

The American military learned in Afghanistan and Iraq that the center of gravity of this new style of war rests with the ability to control and influence the attitudes of indigenous peoples. Thus the art and science of killing must be refined such that when necessary it is done with great discretion, precision and speed. Restraint, patience and a willingness to accept less than complete destruction of an enemy force must become essential ingredients of the fighting doctrine. One significant source of complexity is the number and nature of roles that junior officers must fill in counterinsurgency and nation-building operations. When examining the roles required of junior officers in OIF, the question is not which role, but how many? One officer commented, You are not just trying to learn one job, you are trying to learn several dozen jobs. Everything from being a politician to being a war commander. That is just an incredible amount of information for someone to carry around in their head.

Lieutenants and captains have conducted missions for which they never trained,

executed operations that have outpaced Army doctrine, shifted constantly from counterinsurgency to patience demanding nation-building and received very little detailed guidance or supervision in the process. The result of this experience is a cohort of junior officers that is learning to be adaptable, creative, innovative, and confident in their abilities to handle just about any task thrown at them.

Todays junior officers are not afraid to lead in ambiguous conditions. They can execute a mission with minimal guidance. They are an incredibly valuable resource.The challenge for the Army is to encourage and leverage this priceless potential.

As former Commandant of the U.S. Army War College, Major General (Retd) Robert Scales pronounced during a recent testimony before the US House Armed Services Committee, So far we have spent billions to gain a few additional meters of precision, knots of speed or bits of bandwidth. Some of that money might be better spent in improving how well our military thinks and studies war in an effort to create a parallel transformational universe based on cognition and cultural awareness. Todays junior leaders require a robust ability to understand and effectively influence individual and group dynamics across a wide spectrum of cultures. To arm junior officers and provide them the tools needed to succeed as platoon leaders and company commanders as well as negotiators and village mayors, Army training and education must provide them an advanced understanding of human dynamics. One way to fill this new requirement is to establish a voluntary graduate level education program, possibly a partnership program with local universities, which provides young officers the opportunity to study these critical skills while simultaneously acquiring the necessary military skills they receive at training institutes. War is a thinking man's game and only those who take the time to study war are likely to fight it competently. Soldiers need time for reflection, time to learn, teach, research and write. In this new age of warfare we must do more to prepare soldiers to think as well as act.
Strategic Leadership

    Military organizations that remain totally enmeshed in the day-to-day tasks of

    running their administrative business, that ignore history and serious study, and

    that allow themselves to believe their enemy will possess no asymmetric approaches are, frankly, headed for defeat.

Dr. Williamson Murray, Culture Does Matter.

The Armys Officer Education System does not produce the leader competency of intellectual sophistication necessary to operate at the strategic level. Many officers never progress or develop their intellect beyond basic undergraduate education requirements, primarily because there is no policy or formal mandate imposed by the Army. The officer does not develop the intellectual sophistication to make the transition from tactical / operational leader to strategic leader. A huge paradigm shift is required if we expect conventional forces to operate effectively within an irregular warfare environment. Historically, a crucial element of success in this type of environment is the ability of leaders and forces to think unconventionally while operating in a decentralized manner away from traditional command and control headquarters. Tactical competence may be sufficient for success at the battalion or even brigade level, but those same officers have to perform equally well as division and corps level staff officers where operational and strategic level thinking is required.

In its Strategic Leadership Primer, the US Army War College provides a list of strategic leader competencies using the Be, Know, Do typology. The list is extremely comprehensive and appears to capture every possible aspect of leadership. They are :-

BE (DispositionValues, Attributes)

  • The Values Championthe standard bearer beyond reproach.
  • Master of the Strategic Artends, ways, means.
  • Quintessential Student of History.
  • Comfortable with Complexity.
  • High Personal Staminaphysical, mental, stress management.
  • Skilled Diplomat.
  • Possesses Intellectual Sophistication alternative frames of reference, pattern

    recognition, and able to see 2d, 3rd, and 4th-order effects.

KNOW (DispositionSkills)

Conceptual

  • Envisioning-anticipating the future, proactive thinkingpractices critical, creative, reflective thinking.
  • Frame of Reference Development including systems understanding, scanning, pattern recognition.
  • Problem Managementcompeting issues, no right answers, ability to recognize and ignore irrelevant issues.
  • Critical Self-Examination.
  • Critical, Reflective Thought.
  • Effective within Environment of Complexity.
  • Skillful Formulation of Ends, Ways, Means.


Interpersonal

  • Communicationto a much broader audience; negotiations, consensus-building across a variety of stakeholders; systems knowledge; sophisticated persuasion skills.
  • Inspire Others to Act.
  • Organizational Representationto internal and external audiences/ stakeholders.
  • Skillful Coordination of Ends, Ways, Means.
  • Master of Command and Peer Leadership.

Technical

  • Systems Understandingpolitical, economic, cultural, logistical, force management, and joint/combined interrelationships, etc.
  • Recognize and Understand Interdependenciessystems, decisions, organizations.
  • Information-age Technological Awarenessnext generation awareness, sophisticated time/space selection.
  • Skillful Application of Ends, Ways, Means.

DO (Actioninfluencing, Operating, and Improving)

  • Provide for the Futurevisioning (long term focus, time span, perspective).
  • Initiator of Policy and Directive.
  • Shape the CultureValues-based organization, leverage diversity, understanding and accepting differences, multiple perspectives.
  • Teach and Mentor the Strategic Art.
  • Manage Joint/Combined and Interagency Relationships.
  • Manage National-Level Relationships.
  • Represent the Organization.
  • Leverage Technology.
  • Lead and Manage Changecreating and building learning organizations.
  • Build Teams and Consensus at Strategic Level (cant dictate action at this level) co-opting, coalition building, negotiating, etc.
  • Practice the Strategic Artallocate resources, develop and execute strategic plans derived from the interagency process.


Training, Education and Learning Organisation

Preparing for war is an expensive and burdensome business- yet there is one important part of it that costs littleStudy.

Field Marshal Sir Bill Slim

On the traditional battlefield, training prepares a soldier to deal with expected situations. Education prepares a soldier to deal with uncertainty. On the asymmetric battlefield soldiers know that they will have to be capable of performing specific tasks and following their orders in order to survive. However, they will also be expected to demonstrate resourcefulness, initiative, creativity, and inventiveness demanded by a battlefield on which confronting the unexpected and new is considered to be routine. Training for the asymmetric battlefield must develop these skills as well as those associated with traditional tactical tasks. Conventional wisdom suggests that we train for the known and educate for the uncertain. This division is no longer adequate. We must train and educate within an uncertain environment to prepare a force to adapt.

The current shortfalls lie in the means available for leaders at all levels to gain access to knowledge. While the current method of education and leadership development through the traditional means of classroom instruction clearly provides merit and warrants continuation, the Army needs to enhance, support, and reward its ability to provide on line education.

The Armys leader development system contains three pillars: institutional , operational and self-development. In our army there is no facility created for self development. We must create knowledge centers configured to support professional education of leaders both at home stations and with deployed forces as one of the major means of leader development. ARTRAC must take responsibility for distance education. The huge infrastructure of IT already in place should be optimally used for this. Efforts have been made strictly with individual initiative in the line of US Armys Army Knowledge Online (AKO) and an excellent knowledge portal Eastern Command Knowledge Online is available in Eastern Commands website in Armys intranet for the last two years. Anybody having Army Intranet connection can access it. All the brigade headquarters of Eastern Command including those in remote locations are already connected in Army Intranet and use this portal. Most of these places do not even have internet connectivity. Indian Armys traditional training institutions are too slow to react. They still, in this age, believe in hoarding knowledge. All the major training institutes have their websites in Army Intranet or Internet. All the dissertations of the best and the brightest of the army undergoing DSSC / Army War College / College of Defence Management / National Defence College are submitted in soft copy form. It takes hardly any effort to upload these in the respective websites. Same is applicable for the respective Journals. Classified papers, which are very few, need not be put. One can see and download all the dissertations of student officers of US Army / Navy / Air Force / National War Colleges in Eastern Command Knowledge Online. The finance models of the journals will in no way be adversely affected. These two actions must be done immediately. Is somebody listening?

In future wars, C4I platforms should be considered for real-time operational knowledge transfer, including lessons learned during fighting. Indeed a hierarchy needs to study to learn, whilst a terrorist organization is an intuitive 'learning organization'. The need to learn from the battlefield, to creatively innovate operational knowledge, to shorten learning cycles and speed up the dissemination of lessons learned are imperative in contemporary warfare. We must learn, preserve and enhance the real time learning mechanisms and the methodology of operational knowledge management developed before and during this war, before the next conflict occurs. The Israel Defence Force (IDF) has successfully implemented this during the recent Lebanon conflict with Hizbollas.

Conclusion

    War is a thinking man's game and only those who take the time to study war are likely to fight it competently. Soldiers need time for reflection, time to learn, teach, research and write. In this new age of warfare we must do more to prepare soldiers to think as well as act.

- Major General Robert Scales

In future conventional warfare with nuclear backdrop would be far more lethal with increased battlefield mobility, fluidity and uncertainty. We are already fighting CI Ops and proxy war. Leaders will be required to move seamlessly between all levels of war and will acquire the ability to shift without interruption or pause from fighting to humanitarian tasks and back again as the exigencies of war demand. The demands of future conflict will continue to place great responsibility on future Army leaders at all levels, requiring mature judgment, even while they are still gaining experience. Leadership abilities should include creativity, adaptability, innovation, and life-long learning so that leaders can better adapt to the volatile, uncertain, complex, ambiguous (VUCA) environment that our Army faces today and tomorrow. Central to these leader abilities is the development of mentally agile leaders. Leaders must be able to think on their feet, make rapid and accurate decisions, take the initiative, be more aware of their capabilities and adapt instantly to rapidly changing even chaotic situations using divergent thinking to process enormous amounts of information to reach an acceptable solution that will deal effectively with the circumstances

We should continue to acquire and develop leaders with the character traits and values that have always been the underpinning of effective leadership. Beyond that essential base of leadership, considerably more needs to be done to prepare leaders to meet the challenges of the contemporary environment and to continually learn and adapt to new circumstances



END NOTES
  1. Leonard Wong, Developing Adaptive Leaders: the Crucible Experience of Operation Iraqi Freedom, July 2004, available at http://www.carlisle.army.mil/ssi.

  1. Battle Command Battle Laboratory (BCBL) Pamphlet 2.1, Battle Command.

  1. U.S. Army Field Manual (FM) 3-0, Operations.

  1. Major Demetrios J. Nicholson, Seeing the Other Side of the Hill: the art of Battle Command, decisionmaking, uncertainty, and the Information Superiority Complex MILITARY REVIEW, November-December 2005.

  1. Col T.X. Hammes, USMC, "The Evolution of War: The Fourth Generation, " http://www.d-n-i.net/fcs/hammes.htm

  1. Harold A. Gould and Franklin C. Spinney, Fourth-Generation Warfare Is Here, Defense Week (October 15, 2001). This article is also on the www.d-n-i.net website.

  1. Capt Robert Kozloski, USMC. Leadership for the Fourth Generation: Preparing Leaders to Out Think Our New Enemy, June 2005

  1. Henry A. Leonard . . . [et al.]. Something old, something new : Army leader development in a dynamic environment / MG-281, Published 2006 by the RAND Corporation available at RAND URL: http://www.rand.org/

  1. Col P K Mallick, Challenges of 21st Century Military Leadership How Do We Train?, Defence Management, October 2002.

  1. Col P K Mallick, Combat Leadership in 21st Century, Second Prize Winning Essay in Group I, COAS Gold Medal Essay Competition, 2005-06, published in USI Digest, March-August 2006.

  1. Col P K Mallick, Military Leadership- the Changing Paradigm, article submitted for publication in Defence Management Journal.

  1. Maj Gen V K Singh, Leadership in the Indian Army Biographies of Twelve Soldiers, Sage Publications, New Delhi, 2005.

Dr. Gil Ariely, Learning to digest during fighting Real Time Knowledge Management, Institute of Counter Terrorism, Inter Disciplinary Center, Herzliya, Israel, available at http://itcconference.org/apage/7572.php Institute for


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Goal!: Your 30-Day Game Plan for Business and Career Success (Paperback) tagg...
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Becoming A Nursing Assistant: Enjoy The Extensive Rewards Of A Certified Nurs...
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Me 2.0: Build a Powerful Brand to Achieve Career Success (Paperback) tagged "...
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Career Distinction: Stand Out by Building Your Brand (Hardcover) tagged "care...
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WRITE AGAIN VOL 1 (Paperback) tagged "careers" 27 times
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Get a Life, Not a Job: Do What You Love and Let Your Talents Work For You (Pa...
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Career Renegade: How to Make a Great Living Doing What You Love (Paperback) t...
30 May 2010 at 2:32pm
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Career Essentials: 3 in 1 (Kindle Edition) tagged "careers" 15 times
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Rebound: A Proven Plan for Starting Over After Job Loss (Paperback) tagged "c...
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5 Necessary Skills to Keep Your Career on Track: Negotiate a Job Offer, Inter...
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5 Necessary Skills to Keep Your Career on Track: Negotiate a Job Offer, Interview Questions, Career Changes, Job Searches, Cover Letters, Resume, Being Proactive, Dealing With Bad Managers, Networking 5 Necessary Skills to Keep Your Career on Track: Negotiate a Job Offer, Interview Questions, Career Changes, Job Searches, Cover Letters, Resume, Being Proactive, Dealing With Bad Managers, Networking (Paperback)
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Brazen Careerist: The New Rules for Success (Hardcover) tagged "careers" 12 t...
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work: Frequently tagged products at Amazon.com
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expand...
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Hardco...
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Finding A Job During Hard Economic Times: Finding a Job, Keeping It, and Movi...
12 Jan 2010 at 3:22am
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Cherry's List #1 Bang The Boss (Kindle Edition) tagged "work" 30 times
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Life... With No Breaks (A laugh-out-loud comedy memoir) (Kindle Edition) tagg...
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The War of Art: Break Through the Blocks and Win Your Inner Creative Battles ...
20 Nov 2010 at 1:45pm
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The One Minute Manager (Hardcover) tagged "work" 14 times
10 Aug 2010 at 5:11am
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The No Asshole Rule: Building a Civilized Workplace and Surviving One That Is...
2 Feb 2011 at 10:25pm
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Women, Work & the Art of Savoir Faire: Business Sense & Sensibility (Hardcove...
21 Mar 2010 at 10:50am
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Think Unstuck (Paperback) tagged "work" 11 times
28 Nov 2011 at 7:22am
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OfficeBox Natural Oak Craft Desk tagged "work" 11 times
26 Mar 2010 at 1:09am
OfficeBox Natural Oak Craft Desk OfficeBox Natural Oak Craft Desk
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OfficeBox Cherry Craft Desk tagged "work" 11 times
26 Mar 2010 at 1:28am
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OfficeBox Black Oak Craft Desk tagged "work" 11 times
26 Mar 2010 at 1:08am
OfficeBox Black Oak Craft Desk OfficeBox Black Oak Craft Desk
By Scrapbox

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Work From Home Jobs in the UK, Make Money Working From Home Online

Freelance Work From Home: Creating Your Online Portfolio
by WorkFromHomeJobs
3 Mar 2012 at 8:28am

When you work from home as a freelance professional, you will need to create a digital portfolio of all of your accomplishments. This portfolio allows potential clients to examine your work, see if they can ?connect? with your style, and establish a trust between client and professional.

An online portfolio is simply a personal website that has a catalogue of all your work available. It is important to establish this portfolio as soon as you decide to freelance. If you are brand new to the industry, fill your portfolio with samples, and update the site as you begin to add clients.

Building Your Online Portfolio Website design – The first thing that you want to do when you build your online portfolio is establish a clean and fresh looking website. You do not want to use too many bold colours or over-populate the pages with text or graphics. You want the potential client to be able to concentrate on your work and not be distracted by the site. Promote Your Work – Not Yourself. Your clients want to know what type of work you produce, and they want to be able to feel like they can relate to you through that work. You must base your portfolio on your work and not use it as a social page describing all your personal details. Make Contact Information Easy To Find – If the client is impressed, they will want to immediately contact you. Make sure that it is easy for them to do this. Each of your pages should have a way for them to contact you posted somewhere on the page that is easy to find. Navigation Matters – Make sure that the person viewing your site can easily navigate through the site. Nothing is worse than becoming impatient with a site because you can?t find what you are looking for. Hard to navigate sites do not make sales. Information Overload – Do not over-describe your work; let the work speak for itself. The average Internet user will not pause long enough to read long paragraphs or extended explanations. They want to scan the page, grab the key words and examine the product, nothing more and nothing less. You must accommodate this frame of mind or risk losing the client. Avoid PDF?s If Possible – Just like the information overload described above, most Internet users will not download a PDF to review product information. Unless it is very necessary to use PDF?s should be avoided at all costs. Hard To Understand Text – Do not write text for your site that is too hard to understand by the average reader. You must take into account that when someone is looking for a freelancer in your industry it is because they do not have the ability or knowledge to perform the task themselves. You cater to their inexperience with the subject without making it look like you are talking down to your audience. Avoid ?Advertisement- Styled? Designs – Consumers are very selective at what they choose to view on the Internet. With this in mind, many have learned to tune-out anything that may be considered advertising. Setting up your at part of your portfolio to resemble an advertisement, such as using flashing text or banner size graphics, will cause the viewer to ignore what that area of the site contains. Paper Copies And Digital Back-Up

While it is becoming more and more rare for a freelance professional to go from business to business carrying a leather portfolio case and showing their works to clients, it is still something you should have prepared in the event that it is needed. You never know what opportunities may arise.

It is also very important that you have back-up companies of your portfolio in the event that there are any problems with your site. These problems can occur in many forms, and it is imperative that you are able to restore the site quickly.

Your online portfolio will become your number one marketing tool. It is the first thing that your client will see, and it will help them determine if you are the right choice for their task. Keeping and maintaining your online portfolio should be your number one priority, ensuring your freelance success.


Work At Home Professionals Need Fresh Air And Friendship
by WorkFromHomeJobs
1 Mar 2012 at 1:55am

Working from home as a freelance operator, a home based employee, or as a business owner is a dream come true for many people. The typical work at home professional is highly dedicated, almost to the point of being a workaholic. While it is true that many work from home so they can be more available to their families and friends, they often skip events and outings to ?catch up? on a few things.

This is not healthy for the work at home professionals for many reasons including:

Loss of interaction with family and friends leads to a lonely existence. Extended periods of time alone can cause depression Lack of exercise and movement is bad for your health Extended periods in front of a computer monitor is bad for your eyes Lack of sunlight can lead to vitamin deficiencies that inhibit your health Loss of experiences that you can never experience again What Work At Home Professionals Can Do To Avoid This Problem

People that have a tendency to overwork often have to force themselves to take time off. They make promises to themselves and then, since the promise was only to themselves, they easily break that promise and continue working.

Listed are a few ways that you can avoid being caught in this trap:

Set a play date with your children away from the home. Any parent will tell you that it is nearly impossible to break a play date with a child. Perhaps it is the guilt you feel from the sad eyes; perhaps it is because you know a cancellation will bring chaos to the house. Whatever the reason, most people are unable to break these dates and will actually leave the office.

Many people decide to work from home to be more available to their children. This thought is often lost when work piles on. Arranging this play date will not only make your children happy, it will bring you back to your original goal and make you feel happy as well.

Make a mid-day date with your significant other. When was the last time that the two of you did something as terribly romantic as slipping away in the middle of a busy day to be with each other? This is one of the best relationship tools on the planet, and it really helps the home based worker deal with the loneliness that they often feel. Join a civic group and sign up to volunteer. Business owners should never pass on the opportunity to network with other business owners. Joining a civic group, and actively participating in that group, will reap the work at home professional many rewards.
Your first reward is the opportunity to be away from the office for a while. Much like making a play date with your children, people that commit to charity work are often too embarrassed to back out once they have committed to the event.

Actively participating in your community will also give you ample time to network with other business people. Every person you meet is a potential client, and the friends you make are good for your well-being.

Finally, performing acts of charity will always provide some solace to even the most hectic mind. When you know that your actions have helped, the good feeling you have is enough to carry you through even the most difficult of times. Pre-Pay For Entertainment. Home based professionals are generally very conscious of their money, and spending money on wasteful things is unacceptable. By pre-purchasing tickets to events that you want to go see you will force yourself to commit to the event. The mere thought of paying all that money to see a soccer game and then not using the tickets will inspire you to leave your office and attend. Set Business Hours. When a person works outside of the home they generally have set times to work each day. There is a specific time to arrive at work, and there is a specific time to leave. With a home based business it is easy to simply slip behind the computer when you awake, and slip away when you are ready to retire at night. Establishing work hours will force you to comply with a schedule. It will also help you attain your original goals to spend more time with the people you love or the hobby you enjoy.


Why All Freelance Writers Must Own A Shredder
by WorkFromHomeJobs
27 Feb 2012 at 3:14am

No one wants to think about things like stolen trade secrets or identity theft. No one wants to think that someone could ruffle through their rubbish and pull out your discarded writings and use it for crime. Most freelance writers do not even think that their rough-drafts are worth the paper they scribbled their notes on. However, information theft is one of the most prominent crimes in the world.

Freelance writers working from home must take precautions to protect their client information. They must take the necessary steps to ensure that whatever data they are entrusted with remains confidential. Freelancers who do not protect the interests of their client may face liability lawsuits.

Digital Protection

When you are transmitting data over the Internet, is important to establish a secure connection. You can have extra security added to your website through your hosting company and the cost is very minimal.

You should also make sure that your data transmissions are protected from malware and viruses. It would be a liability issue if a file you transmit carries one of these malicious programs and infects the receiving computer.

Digital files that you store at home should be kept on a portable hard drive that can be unplugged from the computer when it is not in use. This ensures that if your system is hacked, these files cannot be accessed.

Paper File Protection

If your client provides paperwork for you to use as a basis of your work, make sure that it is always filed properly. If the materials are not required to be returned to the client, ask if they would want the files immediately shredded or stored for future use.

Any scrap paper that you use to take notes on the project should either be kept with the file or shredded, regardless of relevance. Copies that printed off of your computer and were not perfect should be destroyed.

Invoices, payment information, credit card or banking information should be stored in the same manner. Keep your paper files locked as an extra act of precaution.

Why The Paranoia?

Information is the hottest commodity, and yes, people will go to great lengths to obtain information that they can sell. A criminal looking through your trash to find an old credit card statement will think they hit gold when they find corporate banking information.

Additional Benefit Of Protecting Your Data

When you can provide your client with this extra security, they will feel better about working with you on a regular basis. A company that believes that you have their best interests in mind will become a regular client.

You should be very straightforward to your clients about the security measures that you use both on and offline. Many clients who visit your information page may decide to select you over another economy-priced writer simply because you offer this extended protection.

Every minute of every day someone has personal information stolen. These victims spend months, and sometimes years, fixing all the problems that this identity theft has caused.


Data Entry Positions Offering Hundreds Of Pounds Per Day Are A Scam
by WorkFromHomeJobs
24 Feb 2012 at 5:42am

Everyone that begins investigating work from home positions will come across the banner advertisements. These advertisements are designed to grab your attention. They make promises of large sums of money with little effort or time. You see them everywhere, and your curiosity is peaked.

You are more than likely a new mum. This is the largest group of people that work from home. The thought of making that much money in so little time means that you can work only one or two days to earn what you need, giving you ample time with your little one.

The more you think about it, the more tempting it becomes. You do a little more research, and you keep finding the ads. Finally the temptation for easy money is so overwhelming that you click on the banner and find yourself reading a landing page that tells you that you must act now.

Instinctively, you reach for your credit card and you grab at the opportunity. Sadly, you just wasted your money.

How These Programs Work

Data entry sites that offer large amounts of money for data entry work are nothing more than an envelope stuffing scheme in digital format. The company, after you pay a very large sum of money to join, provides you with digital advertising exactly like the banner you clicked on, and a list of places where you should begin to promote your link. If and when someone registers with the parent company through your link, you will receive a commission. That is all there is to this scam.

They advertise it as ?data entry? because they suggest that you place classified advertisements which, technically, require you to type in the ad. As for the money, they calculate how long it would take you to type that advertisement, say 2 minutes, and multiply that number into an hour. Using the 2 minute time frame this means you could type in 30 an hour. If each sale generates 10 pounds for you, technically you could earn 300 pounds per hour.

It is creative math to make their scam look credible.

Finding Real Data Entry Work At Home Positions

When you are looking for real work at home data entry positions the first thing that you should do is avoid any advertisements offering large sums of money for your work. In the telecommuting industry most employees that work from home make the same or a little more than their office-based counterparts. Freelancers may be able to increase their pay by offering special services.

Remember that going to work for an employer as an off-site employee will not cost you anything. You would never pay to be hired into a position offline; you should never pay to be hired into one online. Telecommuting positions are real employment opportunities. You will need to submit a CV, you will go through an interview, and you will be hired at no cost to you.

Real telecommuting positions for data entry work can be found online through various job placement agencies or classified sites. You may also find that applying direct to major corporations through their online HR department will place you in a position to find off-site work that is not publically advertised.

You can also find many telecommuting positions right in your own community. As business owners look for ways to reduce their expenses, many are turning to telecommuters to fill their positions. However, many are not sure where to find people to fill these positions. Distributing your CV and a business card to local businesses can lead to a home based data entry position.

The Most Important Thing To Remember

When you are searching for work at home data entry positions you need to remember that:

You should never pay to be hired by a company You should never pay to find out who is hiring data entry personnel. Companies do not publish books to find employees, they place help wanted advertisements Never believe a company that is offering large sums of money for relatively little work

Even when you believe that you have found a legitimate company online to work for as a data entry specialist, take a few moments of your time and do a little background research on the company.

This five or ten minutes that you devote to checking out the company will save you many headaches and heartaches in the long run.


Freelance Technical Writing Niche Markets Often Overlooked
by WorkFromHomeJobs
21 Feb 2012 at 10:10am

When you are a work from home freelance writer you often bid on a variety of projects to gain experience and to pay the bills. One day you are completing a technical writing job, and the next day you begin writing marketing articles on a product you have never heard of until that day. Eventually as you become more experienced and comfortable with this type of work you will develop preferences for the types of assignments that you desire.

Many freelance writers enjoy the crisp writing style that technical writing provides. It allows you to educate and inform through your writing. You can use your creativity to make the documents you create sound as if they were written by a PhD, even though you do not hold a Doctorate. However, many writers believe that they must hold an advanced degree to even enter into this writing market. This is untrue, and many writers who could generate a very good income from technical writing are passing on the opportunities.

While there are times that it will be necessary to have a specific educational background to complete a technical writing assignment, most assignments can be completed by anyone with the talent to write.

Freelancers who desire to write in the technical writing style may wish to consider the following 7 niche markets. These are very popular technical writing markets that are often overlooked.

Grant Writing
Organisations that wish to receive money from the government or endowment programs must complete a grant application to be considered for the program. Most people, however, are ill-equipped to prepare the grant application. Grant applications are very intricate, and the slightest omission can cause the applicant to be denied. Because most people do not feel comfortable preparing the grant application, they turn to skilled freelance technical writers.

CV and Cover Letter Writer
This type of professional writing is highly in demand. While many people are given the basics on how to create a CV, most do not have the ability to create one that will actually get them hired. A recent review of some of the top employers in the country have stated that CV?s that have spelling mistakes, are filled with catch phrases such as ?team player,? and are not in the correct format are automatically overlooked. With unemployment at such a high level, technical writers that can generate a CV that helps someone get hired will have a long list of clients.

Employment Papers
Many employers want business-specific paperwork for their employees, but often fail to create them and opt for generic forms purchased online. Creating employment forms, benefit forms and employee manuals is a very lucrative niche. You can also create employment form for foreign companies that are now doing business in the UK and need forms created in English.

Instruction Booklets
Many instructions created by a company when they first produce a product are too hard for the average person to understand. There is a large market for creating How-To booklets for products that are new to the market.

Translation Writing
Many companies wish to sell their products in other countries but do not have the skills to write instructions in other languages. If you can translate into one or more languages, this is a very broad market.

Case Studies
A case study is a written report that informs a company about a problem that has occurred within their product line. The case study will require a listing of different scenarios of the outcome of this problem, and it must also provide one or more solutions to the problem. Case studies are very intricate and require a significant amount of research. In many cases, case studies require 6 or more months to complete. Case writing pays very well, however, because of the length of time it takes to complete a project you must take your finances into consideration prior to accepting this type of work.

Tests
Schools, textbook publishers, tutors, and online institutions are all required to administer tests. If you have the ability to create tests from written material that is provided to you, you can become a test composer. This type of work is always in demand, especially by the text book publishing houses.


The 4/4 Plan For Successful Home Business Marketing On The Internet
by WorkFromHomeJobs
20 Feb 2012 at 4:39am

When you own a home based business, especially one that is entirely run on the Internet, it is exceedingly important that you market your company successfully. A business that cannot drive traffic to their site and generate sales is a business that does not make a profit.

The easiest method for online marketing success is to use the 4/4 plan. This plan is very basic: 4 steps you must take for marketing success and 4 steps you must avoid. Online marketing can be mastered by anyone when following the 4/4 plan.

4 Steps To Marketing Success Marketing Plan. Every successful business will have a written marketing plan. Your marketing plan should consist of the following items:

Who the target market is for your product Goals for your marketing divided up into 3 month increments Methods of marketing you intend to use now and in the future How you will track the success of each marketing strategy that you use.

Social Media. This is the social media generation and you must find a way to incorporate at least half of your marketing methods into social media. Create pages for your product or business on various social sites and interact with the public. You should target blogs and other community based sites that are based on your products or services and become an active member. It is also a good idea to start a blog or community about your product yourself and invite others to join.

Article Marketing. Writing informational articles about your product or service and posting them to the many different article base sites is a great way to connect to your target market in their time of need. People will search the Internet for information more than any other reason. When they come across your well-written article that provides the information that they are seeking, there is a very good chance you will make a sale. As an additional bonus, many article base sites will split the revenue with you when someone reads your article and clicks through on an advertisement. This provides you with a residual income opportunity because these articles are posted on the sites indefinitely.

Video Marketing. As the Internet continues to expand, new methods of marketing enter into the market. The latest trend in marketing is video advertising. Creating a short video about your product or service, an instructional piece, or even a quick seminar is very popular. The great thing about this type of marketing is that people do not expect to see a movie-quality video clip about your product; they expect to see a ?real? person. This allows the consumer to become familiar with the person they are buying from, and video marketing is helping many businesses excel. 4 Marketing Mistakes To Avoid Imitating Another Marketing Plan. Many ?marketing guru?s? will tell you that to be successful all you have to do is implement the exact same marketing plan they did, and you will be a success. While there may be a chance that this will work, more often than not it will not. Each business owners knows their business and themselves better than anyone. You must draw on the strengths of your product or service, and your talents as a business owner, to create a marketing plan suited for your business. While it is always good to draw from the experiences of others, you must create a marketing plan that is unique to your business.

Only Using Free Marketing Tools. The Internet offers several ways to market your business for free. You should use every one of them to your advantage if it suits your marketing plan. However, you should not avoid paid advertising altogether. Pay per click and paid banner advertising allows you to target a specific type of client, and it has the ability to increase your conversion rate.

Failing To Address The Right Market. You need to do a little research before you begin marketing to make sure that the right people are seeing your advertisements. It is a waste of your time and money if you market to the wrong audience. For example, if you are marketing acne cream, you probably do not have to do any marketing on sites that are geared for seniors. This sounds very basic, but many people believe they should include everyone in their target marketing just in case they are able to make an additional sale. In reality you are wasting a lot of time, money, and effort by targeting outside of your true target market.

Becoming Complacent. You cannot stop marketing your product ? ever. If you want to be a success, you must continually promote your product or services.


7 Tips To Keeping An Organised Work From Home Business
by WorkFromHomeJobs
17 Feb 2012 at 2:48am

If there is one thing that could destroy a home business quickly, it is disorganisation. Being disorganised not only wastes time, space, and money, it also can destroy client relations. What could possibly be worse than having to call your client for credit card information because you ?misplaced? their banking information since the last time you called?

Being organised is natural to some people, but to most it is a skill that must be learned. The good news is that it can be learned quite easily, and the skills easily become habit. The following 7 tips should help anyone become more organised in their home office.

Use the ?one-touch? method of handling paperwork. This method means that when you pick something up, you complete everything necessary to process that paperwork, including filing it when you are done. For example: when the mail comes in, open one letter at a time, respond as necessary and file or dispose of the letter when you are done. You have only had to touch it once, and the task is complete. Make sure you have enough office space. When you started your business you took up an end table in the corner of your flat. As you have grown, your need for more space has increased. Failing to address this need for more space makes your office disorganised and leads to poor work performance. It is important that you have enough space to stay clutter-free and comfortable. Write a To-Do list each day and complete it before retiring for the evening. One of the easiest ways to become disorganised is to allow back work to pile up on your desk and around your workspace. It is important that you keep on schedule so that you stay organised and have more free time to do the things you enjoy. Outsource projects that you do not feel comfortable completing. If you do not feel good about calculating your taxes or paying your bills on time, hire a virtual assistant. It is very common for people to allow things to become disorganised as a way to justify not completing a task. By using a virtual assistant for your weaker points, you remain organised. Set family limits on your space. While this advice seems a little rough, it is very true. When you work from home it is only common sense to think that family and friends are going to ?pop in? to your office. Make sure that when they visit they take their extra stuff with them. It is amazing how much stuff children will leave behind if they think mum will clean up after them. Empty your trash bin each night. Many work at home professionals do not take the trash out each night like a regular office does. Maybe the thought does not occur to them until the bin is full, or maybe they are just tired after a long day. This is a bad habit to get into because it gives you a subconscious view that it is alright to leave things around the office until tomorrow. This is one of the main reasons that large offices empty trash each night, even if the bins are not completely full. It is to give the appearance of organisation and to encourage employees on a subconscious level to act in the same manner. Go digital whenever possible. The less paperwork you create, the less mess you will generate. You will also see a reduction in your office expenses as you convert over to a digital office instead of a paper based one.
How To Evaluate A Home Business Offer In 3 Easy Steps
by WorkFromHomeJobs
14 Feb 2012 at 5:54am

When a person decides that they want to start a home business, it is easy to become overwhelmed with the offers that are put before you. There are so many different sales pitches and business angles that you are not sure what is for real and what is a scam. It can become so burdensome that many people give up on the idea of starting a home business altogether.

You do not have to give up on your dream of starting a home business. All you have to do is learn how to evaluate the offers that are presented to you. Once you learn how to distinguish the good from the bad, the real from the scam, you will be able to select the type of home business that best suits your personality and lifestyle.

Examine the offer letter and website of the company that is pitching a product or service to you as a home based business. While this may seem like an automatic thing, many people do not take the time to research the company or business any further than the sales letter.
Look at their website. Does it contain the following?

Spelling or grammatical errors. This may be a sign that it was created by a foreign company and is not a legitimate site. Grammatical errors also suggest deception as many scammers use this technique to have you believe you read one thing when it really was something else. Full contact information including a physical street address. Make sure that you map the address to make sure it is a real building and not a vacant lot. Phone numbers where you can call customer service and the corporate office? Websites that only have email contact information should be avoided. Are the links in the site good or are they broken? Broken links signify that the company does not properly maintain their site. This should be a reflection of their product or service.

This same information applies to any written sales materials that they provide you. A company does not want to hide its identity or distribute marketing materials that make them look bad if they are legitimate. Research the business model. When you are considering entering into a home based business that was originally created by someone else, you need to verify that their business model works. Does their plan have short term and long term goals and plans? Does their business model account for slow periods or other problems that may occur. If their business plan is simply to sell you a marketing kit filled with brochures and samples, you may wish to think again.
Take the time and do an Internet search on the business model of the company and see what others have to say. Read reviews by others who have invested into the company that is not directly connected to you by family or friendship. Look to see if there are positive or negative reports about them with various business agencies. A few minutes of research are well worth the effort. Make sure that you are passionate about the product, service or business type. Many people make a quick decision about working from home because they are desperate for this type of employment. People also make business decisions based on what family and friends tell them is the best decision, or because they are already involved in the business.
A person will not find success in a home based business unless they are truly passionate about the business. You must love what you sell or you will never be able to convince someone else to make a purchase.

If your business plan passes all three of these steps, you are on your way to a very successful and happy career. Never jump into a home based business without evaluating it carefully, you will be happy that you took the time.


Why Online Videos Should Be Your Next Marketing Tool
by WorkFromHomeJobs
12 Feb 2012 at 4:13am

The Internet is continually changing; every day brings about a new marketing tool or scheme. Only five years ago a business could face possible extinction if their website did not contain an opt-in email newsletter. Now, the newsletter trend has gone the way of the dinosaur and everyone is using RSS feeds. Some trends, however, remain powerful tools on a website, such as an eBook or a free download.

The newest trend in marketing is the video clip. Google has announced that in 2011, the word ?video? was searched more than any of the other common words. It outranked love, jobs, news, and gambling. Video clips have become so popular that Google now ranks websites that contain video clips higher than other sites, regardless of SEO content.

A recent study conducted on online video usage has shown that nearly 62% of all Internet users watched a video at some point during 2011. In fact, with the increased popularity of How-To video clips, the study anticipates that figure to reach 71% or higher in 2012.

Video clips are quite easy to produce, easy to share and can bring many people to your site that may not have visited before. Videos can be viewed in emails, on mobile devices, and on a regular computer, making it a very versatile tool.

But I Am Not A Movie Maker

You do not have to be a professional to create a video clip for your site. A quick script, a home video camera and an uplink to your site is all you need. Editing software is commonly available, and most cameras come with this software in their packaging.

Your clip does not need to be long. On average they are between 1-2 minutes in length. It does not need to be spectacular or have special effects, but it should flow smoothly and provide an answer to a question.

If you are not comfortable creating a video, there are many freelancers that will create a video clip for your business at a relatively low cost. Unlike 20 years ago when video production was incredibly expensive, the digital age has made this type of process affordable to anyone.

Loading Your Video Clip

When you create a file name for your video to post to your site, make sure that you incorporate the words ?How-To? or ?Product Demonstration? into the file name. This will help the Internet spiders find your videos faster and give them higher rankings than other videos that they would deem personal creations.

Advertising Your Video

Once you have created your video, you are not restricted to only placing it on your site. You can post it to your company social page, place it on YouTube, or even use it for email marketing purposes. You should change the file name when you post it off of your site, however, to increase the presence of your video under different categories.

Many experienced marketers also take out pay-per-click campaigns specifically for their videos. While this is still a new trend in marketing, it has shown to produce very high conversion rates. While this may change in a few years like the importance of a newsletter, it may also stay around indefinitely like email. People enjoy visual stimulation, which is one of the reasons that the Internet is so popular, Providing this stimulation through a video will have positive effects on your site and work from home business.


Creating An eBook Can Provide You With Long Lasting Residual Income
by WorkFromHomeJobs
9 Feb 2012 at 7:49am

There have been many new products and services that have been created as a direct result of the Internet. Of those creations, the eBook is perhaps the most popular. eBooks have many advantages including:

Anyone can write one They are very easy to publish and distribute with minimal cost involved Depending on the subject matter, many can be used as a freebie to encourage people to purchase from a website There is absolutely no printing costs involved Because eBooks are delivered digitally there are never any shipping costs This type of publication can easily be revised and edited Publishing houses are not involved so there are no denials of publication and no sharing of profits Digital delivery satisfies the consumers need to have instant gratification. Once it is written you can continue to sell it for as long as you desire Creating A Profitable Book

The trick to creating a successful eBook is writing about something you are passionate about. If you have a favourite hobby, a business, a product you enjoy, a political idea, or even a theory, you can write an eBook. The great news is that with a population of 7 billion people on this planet, there will be plenty of people that have the same interests or views as you and will want to purchase the book.

When you start to write your eBook, you should keep the following in mind:

Try to keep the book centred on your original thought. You want to create a niche book; a book that will stand apart from more generalised texts. You can always write more books about related topics. Research the subject online for keywords. You want to sprinkle enough keywords throughout the text to make sure it is picked up by the search engines. Do not read too many other texts about the subject; you want to keep your ideas as fresh and original as possible. Write an outline before you begin the project to provide yourself a guideline. Make sure that your information will flow from opening to conclusion effortlessly. Create documents and graphs or insert pictures that you own into the book to make it more eye appealing. It is recommended that you only use pictures that you personally take and own. This way there is never any type of confusion about ownership. Proof read your work at least twice before you finalize the project. Two times is enough for you to catch any grammatical or spelling errors and to verify that the story flows. If you continue to revise after this point, it will never reach publication. Once The Book Is Finished

Once your eBook is completed, you will need to start marketing it for sale. There are two ways to market your product: affiliate sales and website sales. Websites like Clickbank will allow you to upload your eBook to their site and they will make it available for sale through their site and their affiliates. Using this method will reduce many headaches for the novice eBook writer such as credit card processing and order fulfilment. However, the site will take a portion of the sales to cover their expenses, fees and affiliate costs.

It is recommended that you create a domain that is dedicated to your eBook and/or topic. By creating a site that gives the potential book buyer additional information, you will increase your conversion rate for sales. Many eBook writers will purchase several similar domain names to market the same book. You will need to determine how the purchaser will receive the book, either through auto responder or link, and set the site up accordingly. It is also recommended that you establish a PayPal account for payment processing.

Once you have chosen either of these methods, or both, you will also need to market your eBook in other places. Social networking sites are a great place to advertise and interact with people about your eBook. Pay-per-click advertising is also an option, but this will depend on your initial marketing budget.

One final way of marketing your program is to create your own affiliate program. Offer affiliate marketers a large commission for promoting your book. An average commission may only be 20%, increase your commission to 40% and watch the professional marketers sell your book like mad. Since there are literally no other costs involved in sending out these digital files, this high commission is worth the exposure.


business: Frequently tagged products at Amazon.com
Products on amazon.com which are tagged "business" most frequently. Please note that product prices and availability are subject to change. Prices and availability were accurate at the time this feed was generated; however, they may differ from those you see when you visit Amazon.com

Personal Finance For People Who Hate Personal Finance (Kindle Edition) tagged...
12 May 2012 at 8:19am
Personal Finance For People Who Hate Personal Finance Personal Finance For People Who Hate Personal Finance (Kindle Edition)
By Gregory Bresiger

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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expand...
17 May 2012 at 11:35pm
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) (Hardcover)
By Timothy Ferriss

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Win!: A Leader's Guide to Building a Winning Team (Paperback) tagged "busines...
20 Nov 2011 at 8:46pm
Win!: A Leader's Guide to Building a Winning Team Win!: A Leader's Guide to Building a Winning Team (Paperback)
By David Akers

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Customer tags: business leadership(219), leadership(218), business success(214), business management(188), leadership development(182), business(182), leadership training(177), business intelligence(176), business strategy(169), leadership book(166), team building(56), david akers(30)

Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcove...
27 Dec 2011 at 10:06am
Good to Great: Why Some Companies Make the Leap... and Others Don't Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)
By Jim Collins

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Customer tags: leadership(182), business(180), management(152), business leadership(108), success(77), jim collins(74), entrepreneurship(72), good to great(46), excellence(40), professional development(19), book(10), profitable customer service design(9)

Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Soci...
28 Aug 2010 at 12:04pm
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier (Hardcover)
By David Thompson

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Understanding Strategy (Paperback) tagged "business" 165 times
21 Feb 2012 at 9:23pm
Understanding Strategy Understanding Strategy (Paperback)
By Geoffrey P. Chamberlain

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Customer tags: business strategy(165), business(165), competitive advantage(164), entrepreneur(164), management(161), management science(160), cognitive(157), innovator(155), ceo(155), games theory(135), organizations(80), strategy analysis(59)

The Tipping Point: How Little Things Can Make a Big Difference (Paperback) ta...
14 May 2012 at 2:28am
The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
By Malcolm Gladwell

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Customer tags: marketing(191), sociology(190), business(159), social networks(134), economics(111), nonfiction(99), management(87), culture(65), book(40), interactions(28), trends(25), malcolm gladwell(20)

The War On Success: How the Obama Agenda Is Shattering the American Dream (Ha...
5 Feb 2010 at 8:58am
The War On Success: How the Obama Agenda Is Shattering the American Dream The War On Success: How the Obama Agenda Is Shattering the American Dream (Hardcover)
By Tommy Newberry

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Customer tags: politics(236), inspirational(213), conservative(206), christianity(205), religion(198), history(196), conservatism(180), economics(175), america(174), success(166), self-help(164), business(143)

Investing Now: An Insiders Guide to Flipping Houses For Income Today (Paperba...
27 May 2011 at 4:48pm
Investing Now: An Insiders Guide to Flipping Houses For Income Today Investing Now: An Insiders Guide to Flipping Houses For Income Today (Paperback)
By Jim Ingersoll

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Entrepreneurs Guide to Direct Mail Order (Cash at Home Series) (Kindle Editio...
4 May 2012 at 1:41pm
Entrepreneurs Guide to Direct Mail Order (Cash at Home Series) Entrepreneurs Guide to Direct Mail Order (Cash at Home Series) (Kindle Edition)
By Sandy Harper

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Customer tags: entrepreneurs(127), income(127), email(125), cash(125), fortune(124), adventure(123), business(123), fun read(118), cash at home(118), business at home(115), internet(26), job(23)

The Communist Manifesto (the original definitive English edition) (Paperback)...
18 Jul 2009 at 9:16am
The Communist Manifesto (the original definitive English edition) The Communist Manifesto (the original definitive English edition) (Paperback)
By Friedrich Engels

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Crush It!: Why NOW Is the Time to Cash In on Your Passion (Hardcover) tagged ...
25 Jan 2012 at 11:28pm
Crush It!: Why NOW Is the Time to Cash In on Your Passion Crush It!: Why NOW Is the Time to Cash In on Your Passion (Hardcover)
By Gary Vaynerchuk

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Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business ...
21 May 2011 at 2:24pm
Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business (Hardcover)
By Bruce Alan Johnson

46 used and new from $0.15
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Hardco...
1 Nov 2010 at 12:28am
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By Timothy Ferriss

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Made to Stick: Why Some Ideas Survive and Others Die (Hardcover) tagged "busi...
30 Jan 2012 at 3:22pm
Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
By Chip Heath

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