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The History of Medical X-ray, Inc.

A brief history of Medical X-ray, Inc. (MXI). MXI is the Cincinnati private practice radiology group that provides exclusive radiology services in Cincinnati, Ohio to Good Samaritan Hospital, Group Health Associates, Beacon Orthopedics, and Evendale Imaging Center and that provides teleradiology services for Neurospine Institute in Eugene, Oregon.

MXI Radiology.com TriHealth.com BeaconOrthopedics
Group Health Associates.com NeuroSpineEugeneOregon PrexusEvendale.com The History Medical X-ray, Inc. by Timothy J. Miller, MD

Figure Legend: Good Samaritan Hospital, Cincinnati, Ohio, 2009.Viewed from Dixmyth Ave.
Original 1915 structure is visibile to the left, with 2007 addition in the center, and 1985 tower to the right in back. Medical X-ray, Inc. Time Line 1866 Good Samaritan Hospital opens in downtown Cincinnati. 1895 X-rays discovered. 1915 Good Samaritan Hospitalmoves to itscurrent Dixmyth location in Clifton. 1931 Good Samaritan contracts its first full-time Radiologist, Dr. Justin McCarthy. 1934 The American Board of Radiology is created. 1950 Medical Nuclear Medicine begins. 1954 Second Radiologist, Dr. Roland Wintzinger, starts at Good Sam. 1963 Medical Ultrasound invented. 1965 Third Radiologist, Dr. Richard Mulvey, starts at Good Sam. 1965 Medicare program invented and begins paying Radiologists directly. 1967 Medical X-ray, Inc. corporation is formed originally called "McCarthy, Wintzinger, and Mulvey, Inc." 1967 Fourth Radiologist, Dr. Donald Gunderson, joins group. 1968 Fifth Radiologist, Dr. Eugene McCarthy, joins group. 1972 Computed Tomography invented. 1974 Dr. William Chang, with subspecialty training in Pediatric Radiology, joins group. 1975 Group Health Associates is created and awards Radiology contract to MXI. 1975 Dr. Justin McCarthy retires. 1975 Dr. Barry Blum joins group. 1977 Dr. Terry Frey joins group. 1977 Medical MRI invented. 1981 Dr. Elizabeth Alexander, with subspecialty training in Body Imaging and Interventional, joins group. 1983 MXI subcontracts University Neuroradiological Organization to cover Neuroradiology including MRI. 1985 MXI begins coverage at Margaret Mary Hospital in Batesville, IN. 1989 MXI quits Batesville. 1993 Dr. Timothy Miller, with subspecialty training in Neuroradiology, joins group. 1994 Dr. James Meranus, with special interest in Musculoskeletal Radiology and MRI, joins group. 1994 Dr. Chuck McConnell, with subspecialty training in Neuroradiology, joins group. 1995 Dr. Don Gunderson retires. 1995 TriHealth opens Glenway Medical Office Building and contracts MXI. 1995 Nydic Open MRI opens and awards radiology contract to MXI. 1996 Dr. Roland Wintzinger retires. 1996 Dr. Frank Schlueter, with subspecialty training in Interventional Radiology, joins group. 1997 UNO voluntarily leaves Good Samaritan Hospital. 1998 PET invented. 1999 Dr. Gene McCarthy retires. 2000 Dr. David Huelsman joins group. 2001 Glenway Open-sided MRI Outpatient opens and contracts MXI for MRI interpretations. 2002 Dr. Angie Beckes joins group. 2003 Beacon Orthopedic Imaging is formed and contracts MXI for MRI interpretations. 2003 Dr. Galen Chun joins group. 2005 Good Samaritan Radiology PACs system goes live. 2005 TriHealth buys Group Health Associates. 2005 MXI subcontracts Diagna Radiology for after-hours teleradiology coverage. 2005 Dr. Kim Draud, with subspecialty training in Musculoskeletal Radiology, joins group. 2006 Neurospine Institute in Eugene, Oregon opens and contracts MXI for radiology services. 2006 Good Samaritan Radiology Department moves to newly renovated Fifth floor location. 2007 Evendale Imaging Center opens and awards radiology contract to MXI. 2007 Dr. Bill Chang retires. 2007 Dr. Steve Kruis joins group. 2007 Dr. Chuck Herfel joins group. 2009 Good Sam completes major Emergency Department renovation. 2009 Dr. Barry Blum retires. 2009 Dr. Mike Kreeger, with subspecialty training in Musculoskeletal Radiology, joins group. 2010 Trihealth opens Western Ridge Emergency and outpatient facility. 2011 TriHealth begins construction of a new GHA building on the Good Sam Hospital campus.
Years MXI Radiologists worked in MXI years in as of 2011 1 Justin McCarthy 1931 - 1975 44 years 2 Roland Wintzinger 1954 - 1996 42 3 Richard Mulvey 1965 - 1968 3 4 Donald Gunderson 1965 - 1995 30 5 Eugene McCarthy 1968 - 1999 31 6 Charlie Kuntz 1969 - 1973 4 7William Chang 1975 - 2007 328David Katz 1975 - 1976 1 9 Barry Blum 1975 - 2009 34 10 Terry Frey 1977 - current34 11 Elizabeth Alexander 1981 - current30 12 Jim Cornwell 1990 - 1993 3 13 Kathy Shumrick 1992 - 1995 3 14 Gary Schmitt 1993 - 1994 1 15 Timothy Miller 1993 - current18 16 James Meranus 1994 - current17 17 Chuck McConnell 1995 - current16 18Daniel Sulser1994-19962 19Frank Schlueter 1996 - current1520Roger Vithalani 1997 -2001 5 21David Huelsman 2000 - current11 22Angie Beckes 2002 - current9 23Galen Chun 2003 - current8 24Kim Draud 2005 - current6 25Hiliary Evans 2006 - 2006 1 26Steve Kruis 2007 - current4 27Chuck Herfel 2007 - current4 28Mike Kreeger 2009 - current2

Number of Radiologists in MXI

19311J McCarthy 19552J McCarthy, Wintzinger 19653J McCarthy, Wintzinger, Mulvey 19704J McCarthy, Wintzinger, Gunderson, EMcCarthy 19755Wintzinger, Gunderson, E McCarthy, Chang, Blum 19817Wintzinger, Gunderson, E McCarthy, Chang, Blum, Frey, Alexander 199511Wintzinger, E McCarthy, Chang, Blum, Frey, Alexander, Shumrick, Miller, Meranus, McConnell, Sulser 200010Chang, Blum, Frey, Alexander, Miller, Meranus, McConnell, Schlueter, Vithalani, Huelsman 200512Chang, Blum, Frey, Alexander, Miller, Meranus, McConnell, Schlueter, Huelsman, Beckes, Chun, Draud 201013Frey, Alexander, Miller, Meranus, McConnell, Schlueter, Huelsman, Beckes, Chun, Draud, Kruis, Herfel, Kreeger.
Figure Legend:Dr. George Kreylingin 1965 cardioverting a patientat Good Samaritan Hospital in the city's first intensive care unit.
Figure Legend: Good Samaritan Hospital pediatric Radiologyroom approximately 1965.
Figure Legend: Good Samaritan Hospital surgeonsapproximately 1965.
Figure Legend: Sister GraceMarie Hiltz, first president of the Sisters of Charity Health Care System and leader of Good Samaritan Hospital for 17 years.
Figure Legend: Sister Myra James Bradley, head of Good Samaritan Hospital from 1991 to 1998, worked closely with L. Thomas Wilburn, Jr., then president and CEO of Bethesda Hospitals, to create the TriHealth partnership in 1995.
History of Good Samaritan Hospital
Figure Legend: Good Samaritan Hospital viewed from Clifton Ave. Built in 1915, this photo was taken in 1927 after the addition of the East Wing.

Medical X-ray, Inc. and Good Samaritan Hospital Today

Although MXI Radiologists have always maintained contracts for radiology work outside the hospital, Good Samaritan Hospital has always been the main source of business for the group.Good Samaritan Hospital, currently a member of the TriHealth System, is the oldest and largest private teaching and specialty health care facility in Greater Cincinnati, and provides a wide range of services to patients throughout Ohio, Indiana and Kentucky. A member of Catholic Health Initiatives, Good Samaritan is the pre-eminent Catholic hospital in the community, and proudly serves all sectors of the population. Since it was opened by the Sisters of Charity of Cincinnati more than 150 years ago, Good Samaritan has grown from a small facility with 21 beds to one of the largest hospitals in the city, encompassing more than a city block. To further meet the needs of the growing community, Good Samaritan completed an extensive modernization and expansion project in 2007 that added a new 10-story patient care tower and renovated numerous existing hospital spaces.In 2009 a major Emergency Department renovation was completed. In 2010, the Western Ridge ED and outpatient facility opened in Western Hills. In 2012, the new GHA Clifton building is scheduled to open on the campus of Good Samaritan Hospital.
Figure Legend: Good Samaritan Hospital Main Lobby in 2007 addition.
Good Samaritan Hospital Beginnings

Although not originally affiliated with the Sisters of Charity organization, the building which would eventually become the original Good Samaritan Hospital was built in the 1830'sin downtown Cincinnati at Sixth and Lock streets. It was originallybuilt by the US federal government as the Cincinnati Marine Hospital in order to care for US Marines (rivermen)stationed along the western US rivers including the Ohio River in Cincinnati. It was built from a generic pattern by American Architect, Robert Mills. However, after the hospital was built, it turned out there were insufficient numbers of Marines needing hospital care to open the facility for business. Consequently, the building was largely unused for several decades until the start of the Civil War when there was a need for hospital space.

Early inthe Civil War, there was great need for hospital care near the battlefields close to the Mason-Dixon Line in order to care for the many wounded soldiers. TheCincinnati Marine Hospitalwasused for this temporary purpose and functioned as the Military Hospital of Cincinnati operated by the US Army Medical Department during the Civil War. After the war, the hospital quickly returned to its prewar state of relative disuse. In response, the US government decided to put the building up for sale. In 1866, the hospital building was purchased by two local Cincinnati businessmen as a gift to the Sisters of Charity organizationto be re-opened under new management as the newly named Good Samaritan Hospital.

Fourteen years prior to this, Archbishop John Purcell, recognizing the need for a hospital in Cincinnati that would provide care to people who could notafford the medical treatment they needed, purchased a 21-bed former eye hospital and turned it over to the Sisters of Charity of Cincinnati in 1852. Thus began the involvement of the Sister of Charity organization in theCincinnati health care scene.This hospital was named St. John's Hotel for Invalids, was located at the corner of Broadway and Woodward, and was the first private hospital in Cincinnati. The Sisters of Charity organizationhad originally been founded in Baltimore, Maryland in 1809 by Sister Elizabeth Seton who set up a series of free Catholic schools for girls staffed by Sisters. Sister Seton is often creditted with establishing the parochial school system in theUnited States. In 1829, the organizationexpanded and founded an orphanage and school for girlsin Cincinnati, and in1852 they started a boy's orphanage in Cincinnati. Later that same year, they were placed in charge of St. John's Hotel for the Invalids in Cincinnatiby Archbishop Purcell.

In 1855, three years after St. Johns Hotel for Invalidsopened, demand compelled the sisters to relocate to a larger building. Four members of the medical staff paid the costs of relocating and renovating an old colonial mansion at the corner of Third and Plum Streets known as the Ruffner Mansionto accommodate 75 beds, and the new facility was named St. John's Hospital. Over the next decade, St. John's Hospital was a busy place.

During this time at St. Johns' Hospital, adestitute man suffering from typhoid fever passed a many-weeks-long recovery at St. Johns, and when he recovered, the sisters gave him a job. A wealthy local banker, Joseph C. Butler, had originally referred the man to the hospital and was tremendously impressed by thefree care the man had received. WhenMr. Butlerattempted to pay the mans bills, the sisters dismissed the charges, explaining that their care was for the love of God.

Wanting to help this effective and charitable organization, Butlerrecruited his friend Louis Worthington, and purchasedthe large military hospital that was being sold by the U.S. Government at the close of the Civil War. In 1866, the deed was presented to the Sisters of Charitywith two conditions: that no one be excluded from the hospital because of his color or religion, and that the hospital be renamed The Hospital of the Good Samaritan, in honor of the sisters kindness. The new 95-bed Good Samaritan Hospital opened at Sixth and Lock Streets, in downtown Cincinnati, in October 1866 under management by the Sisters of Charity.

Medical education at Good Samaritan Hospital began later in 1866. The facilities at Good Samaritan Hospital first provided training grounds for the Medical College of Ohio and Miami Medical College and the work of several early physicians brought the hospital national acclaim. The surgical amphitheater, built largely as a result of contributions solicited by staff member and surgeon Robert Bartholow MD, was the scene of early investigational work in general surgery, brain surgery and obstetrics. By 1875, 800 medical students were being trained in Cincinnati, many of them at Good Samaritan Hospital. And by 1899, the first class of eight nurses had graduated from the Good Samaritan Hospital School of Nursing.

Good Samaritan Hospital Moves to the CurrentClifton Location

In 1907, as the hillsides surrounding Cincinnati began to be developed, a five-bed annex to the downtown Cincinnati Sixth and Lock Streets main Good Samaritan Hospital location was established in the old Resor mansion at the corner of Clifton and Resor Avenues in the Cincinnati neighborhood of Clifton. When the decision was made to relocate the entire Good Samaritan Hospital enterpriseto Clifton, the Resor property was deemed too hilly. Instead, Sister Victoria Fulweiler, the hospital's administrator, secured acres at Good Samaritan's current Cliftonsite on Dixmyth Avenue. Longtime benefactor Joseph C. Butler, Jr. was contacted and gave generously providing the sisters with 6acres adjoining the property they had purchased, and construction of the new Good Samaritan Hospital campus in Clifton was completed in 1915.
Figure Legend: Radiation Therapyroomapproximately 1915.
Figure Legend: Good Samaritan Hospital Victoria Hall, the student nurse residence, viewed from Clifton Ave. 1927.
Good Samaritan Hospital in Current Times Since opening in its current location as a two-wing facility in 1915, the hospital has grown to one of the largest hospitals in the city, encompassing more than a city block. A third wing opened in 1927 and increased the hospitals capacity to 639 beds. A fourth wing was opened in 1959. The Dixmyth patient care tower building opened in 1985. An extensive renovation including a new 10-story expansion of the Dixmyth tower was completed in 2007. This added 175, 000square feet, or nearly seven acres of clinical space to the campus. The project also included renovation of 75, 000square feet of existing space, including radiology, cardiology, pulmonology, vascular, obstetrics and the emergency department. An additional Emergency Department expansion project opened in 2009. Construction of an off-campus facility on the West side of Cincinnati on Harrison Avenue near the I-74 Rybolt named "Western Ridge" was completed in 2010. The Western Ridge facility includes a full Emergency Department (staffed by the Good Samaritan ER physician group), physician offices, outpatient testing, and outpatient radiology services including radiography and CT scan. Radiology services for Western Ridgeare provided by Medical X-ray, Inc., and an MXI radiologist ison-site to during regular business hours. The Western Ridge facilityis connected to the Good Samaritan Hospital Radiology PACS system so the MXI Radiologist stationed at Western Ridge can also read radiology work from Good Samaritan Hospital to maximize efficiency, interaction, and communication. In 2011, construction began on a GHA Clifton outpatient building located on the Good Samaritan Hospital campus with plans to close the GHA Clifton office building on the corner of Clifton and MLK and move to the new GHA building in 2012.

Figure Legend: 2007 Good Samaritan Hospital Radiology Department Renovation, MRI Entrance, 5th floor.

TriHealth

Created in 1995, TriHealth is a health care system based in Cincinnati, Ohio. It operates Bethesda North and Good Samaritan hospitals, as well as community-based facilities and home health services. The third hospital in the TriHealth system, Bethesda Oak was closed in 1999 (see figure). In 2008 TriHealth employed 9, 500 people with revenue of $1 billion.

TriHealth combines the strengths of two of Greater Cincinnati's finest health care organizations, Bethesda and Good Samaritan. Formed in 1995, the partnership created an integrated health delivery system whose mission is to improve the health of the people we serve, with an emphasis on prevention, wellness and education. TriHealth is dedicated to delivering the best care possible.

TriHealth institutions have values rooted in spiritual heritage and compassionate services to the community. Bethesda was founded in 1896 by German Methodist deaconesses to care for Cincinnati's sick and poor. A Catholic organization, Good Samaritan Hospital was established in 1852 under the sponsorship of the Sisters of Charity to provide care for the poor and medically underserved. In keeping withtheir early purpose, TriHealth continues to provide uncompensated care to those in need.

The "Tri" in TriHealth representsthe hospitals, physicians, and community working together to improve the health and wellness of the peoplethey serve. The "Tri" also expressesa commitment to the physical, mental and spiritual aspects of health.The TriHealthlogo incorporates a health care cross representingthe health care mission and a crucifix representinga common set of religiousvalues. The sunburst inthe logo symbolizes Bethesda's and Good Samaritan's hope for and commitment to a healthier community.
Figure Legend: John Prout, President and CEO of TriHealth, Inc., Cincinnati, OH., 2007.

In serving the community's needs, TriHealth offers comprehensive services at more than 50 convenient locations in the Tristate. Sites include two hospital locations and physician office buildings in addition to fitness, rehabilitation, occupational health, and outpatient centers. TriHealth also provides at home and workplacehealth services and delivers care and education cooperatively through community-based organizations, such as churches, schools, clinics and social agencies.

Figure Legend: David Dornheggen, Chief Operating Officer and Vice President of Good Samaritan Hospital 2007.

TriHealth hospitals have been recognized locally and nationally as top-rated in maternity care, neonatal intensive care, cardiac surgery and cardiology, orthopedics, urology, neurology/neurosurgery, and endocrinology.

Figure Legend. November 17, 1999 Business Courier Newspaper article about the decision to close Bethesda Oak Hospital.

In 2009, TriHealth, under the leadership of John Prout, issued a pamphlet describing the TriHealth mission, vision, values, and strategies:

TriHealth Mission

Our mission is to improve the health status of the people we serve. We pursue our mission by providing a full range of health related services including prevention, wellness and education. Care is provided with compassion consistent with the values of our organization.

TriHealth Vision

Where people want to work

Where physicians want to practice

And most importantly, where the community wants to go when they need the best quality, service, safety and value in health care.

TriHealth Values

Respect for All People

Stewardship of OurResources

Service Excellence forAll Customers

Response to CommunityNeeds

Respect for Our SpiritualHeritage

Valuing Differences

TriHealth Spiritual Heritage

In 1896, Bethesda Inc. was founded by German Methodist Deaconesses to care forCincinnati's sick and poor. Good Samaritan opened in 1852 with the Sisters of Charity and is now part of Catholic Health Initiatives, a national system of Catholic hospitals. In 1995, TriHealth was created as a partnership between Bethesda Inc. and Good Samaritan Hospital.

Key Service Excellence Messages and Behaviors

Always introduce yourself at every encounter. Give patients your completeattention. Say "please" and "thank you. Ask patient if they have everything they need. Tell patient when you will be back. Tell patient that you want their care to be excellent.

Acknowledge: Speak to patient using their preferred name and title

Introduce: Tell patient your name, dept, position, experience

Duration: Give estimate of time to complete

Explanation: Explain what you are going to do to or for patient

Thank: Thank patient for choosing us for their care, for theircommunication, cooperation

A Prayer for Our Daily Work

Compassionate God let me give attention and respect to the people I meet today. Let me stop to listen to their question, idea, or deep-down concern. In the midst of tasks and distractions help me greet everyone with my most hospitable self. Because webelieve that every person is a treasure, a unity of body, mind and spirit; we commit to living our values today and every day.

TriHealth Strategies

Become market leader in quality, service excellence, patient safety

Increase number of affiliated physicians

Grow tertiary services and academics

Develop broader, more coordinated network of access points

Maintain position of "employer of choice

A Brief History of Radiology Radiography and Fluoroscopy
Figure Legend: R and FRoom completed during the Good Samaritan Hospital Radiology Department renovation 2006.
Wilhelm Roentgen discovered x-rays on 8 November 1895 at the Physical Institute of Wrzburg Universityin Germany. Only a month afterRoentgen invented the first x-ray machine and showed the world an x-ray of his wife's hand, doctors in Europe and North America obtained x-ray machines of their own and began making x-ray images to look for "bullets, bones, and kidney stones." Those that did it were self-taught.Over the ensuing decades, afew young doctors decided to concentrate on interpreting x-rays and fluoroscopic images.

The use of x-rays to assist in the diagnosis of fractures, tuberculosis, kidney stones, and fetal positioning was tremendously important, and utilization skyrocketted. Soon there were not enough x-ray specialists tocomplete the rapidly growing number of x-ray examinations requested.This rapid growth in medical x-rayutilizationcoincided withthe creation of medical specialties in America. The American Board of Radiology was established in 1934 by a group of academic radiologists who felt that self-taught x-ray uses had grownsufficiently to become an independentmedical specialty. They felt that a specialty board in radiology should be formed tohelp set standards for the training of x-ray doctors, set standards for x-ray uses in the hospital departments, and help set standardsfor radiation units and measurements. Their concepts were comparable to other newly created self-defining medical specialty groups including ophthalmologists, obstetricians, surgeons, and urologists.

Before 1960, most radiologists worked in hospitals under contract with the hospitalsin which the hospitals set the terms, fixed the prices, billed and collected the fees, and paid the radiologists according to their contract agreements. With the enactment of Medicare in 1965, a legislative definition of radiology as an independent medical specialty was first established. Thereby, radiologists began being paid for their services directly by Medicare and other private insurance companies in the same manner asall other doctors were. Medicare would separately reimburse the hospital for the technical fee and reimburse the radiologist for the professional fee. As a result, in the late 1960's, many radiologists at private hospitalssuccessfully negotiated with the hospital administrationand were able to form highly efficient and effectiveprivate practice radiology groupswhich began billing Medicare and insurance companies directly for their services.

With these agreements, radiology groups continued to contract with hospitals to help manage, and to provide radiology services for, the radiology departments, butprivate practice radiologistsbecame largely financially independent from the hospitals. Many of these private practice radiology groups were also able to accept supplemental work from outside the hospital from private doctors offices, private multispecialty groups, private subspecialty physician and surgeon groups, government agencies and clinics, and even other hospitals. Radiologists in academic centers and in newly forming large multispecialty groups mostly remained under contract with the hospital or clinic, allowed the institution to bill globally, and accepted an annual salary and termsthat they negotiated individually.

Figure Legend: Mrs. Vance, Good Samaritan Hospital Radiology Department Nurse instructing students 1965
Figure Legend: Elaine Banzhaf and Patricia Schlosser (behind glass) circa 1965.
Figure Legend: Sister Mary Alice, Good Sam Radiology Department Manager in the 1950's and 60's.
Figure Legend: Patricia Schlosser and Earl Carrico, Good Sam Radiology Technologists circa 1965.
Figure Legend: Good Samaritan Hospital Radiology Technology Graduating Class. Kathy Doherty-Fries top left and Denise Vocke (current Radiology Department Manager) bottom left.
Figure Legend: R and FRoom completed during the Good Samaritan Hospital Radiology Department renovation 2006.

Ultrasound

Ultrasonic energy was first applied to the human body for medical purposes by Dr.George Ludwig at the Naval Medical Research Institute, Bethesda, Maryland in the late 1940s. In 1962, after about two years of work, Joseph Holmes, William Wright, and Ralph Meyerdirk developed the first compound contact B-mode scanner. Their work had been supported by U.S. Public Health Services and the University of Colorado. Wright and Meyerdirk left the University to form Physionic Engineering Inc., which launched the first commercial hand-held articulated arm compound contact B-mode scanner in 1963. This was the start of the most popular design in the history of ultrasound scanners. The first demonstration of color Doppler was by Geoff Stevenson, who was involved in the early developments and medical use of Doppler shifted ultrasonic energy.[20]

Computed Tomography
Figure Legend: 64-slice CT scanner installed in the Good Samaritan Hospital Radiology Department during the 2006 department renovation.
The first commercially viable CT scanner was invented by Sir Godfrey Hounsfield at EMI Central Research Labs, Great Britain in 1972. EMI owned the distribution rights to The Beatles music, and it was their profits which funded the research. Sir Hounsfield and Alan McLeod McCormick shared the Nobel Prize for Medicine in 1979 for the invention of CT scanning. The first CT scanner in North America was installed at the Mayo Clinic in Rochester, MN in 1972. MRI
Figure Legend: 1.5 TeslaMRI machine in the Good Samaritan Hospital Radiology Department 2006.
Magnetic Resonance Imaging is a relatively new technology. The first MR image was published in 1973 and the first cross-sectional image of a living mouse was published in January 1974. The first studies performed on humans were published in 1977. Nuclear Medicine
Figure Legend:NuclearMedicine gamma SPECT scanner installed in the GoodSamaritan Hospital Radiology Department during the 2006renovation.

The history of Nuclear Medicine is rich with contributions from gifted scientists across different disciplines in physics, chemistry, engineering, and medicine. The multidisciplinary nature of Nuclear Medicine makes it difficult for medical historians to determine the birthdate of Nuclear Medicine. This can probably be best placed between the discovery of artificial radioactivity in 1934 and the production of radionuclides by Oak Ridge National Laboratory for medicine related use, in 1946.Many historians consider the discovery of artificially produced radioisotopes by Frederic Joliot-Curie and Irene Joliot-Curie in 1934 as the most significant milestone in Nuclear Medicine.

Nuclear Medicine gained public recognition as a potential specialty on December 7, 1946 when an article was published in the Journal of the American Medical Association by Sam Seidlin. The article described a successful treatment of a patient with thyroid cancer metastases using radioiodine (I-131).

Widespread clinical use of Nuclear Medicine began in the early 1950s, as knowledge expanded about radionuclides, detection of radioactivity, and using certain radionuclides to trace biochemical processes. Pioneering works by Benedict Cassen in developing the first rectilinear scanner and Hal O. Anger's scintillation camera (Anger camera) broadened the young discipline of Nuclear Medicine into a full-fledged medical imaging specialty.

In these years of Nuclear Medicine, the growth was phenomenal. The Society of Nuclear Medicine was formed in 1954 in the United States. The development of generator system to produce Technetium-99m in the 1960s became a practical method for medical use. Today, Technetium-99m is the most utilized element in Nuclear Medicine and is employed in a wide variety of Nuclear Medicine imaging studies.

By the 1970s most organs of the body could be visualized using Nuclear Medicine procedures. In 1971, American Medical Association officially recognized nuclear medicine as a medical specialty.[1] In 1972, the American Board of Nuclear Medicine was established, cementing Nuclear Medicine as a medical specialty.

In the 1980s, radiopharmaceuticals were designed for use in diagnosis of heart disease. The development of single photon emission tomography, around the same time, led to three-dimensional reconstruction of the heart and establishment of the field of Nuclear Cardiology.

More recent developments in Nuclear Medicine include the invention of the first positron emission tomography scanner (PET). The concept of emission and transmission tomography was introduced by David Kuhl and Roy Edwards in the late 1950s. Their work led to the design and construction of several tomographic instruments at the University of Pennsylvania. Tomographic imaging techniques were further developed at the Washington University School of Medicine. These innovations led to fusion imaging with SPECT and CT by Bruce Hasegawa from University of California San Francisco (UCSF), and the first PET/CT prototype by D. W. Townsend from University of Pittsburgh in 1998.

PET and PET/CT imaging experienced slower growth in its early years owing to the cost of the modality and the requirement for an on-site or nearby cyclotron. However, an administrative decision to approve medical reimbursement of limited PET and PET/CT applications in oncology has lead to phenomenal growth and widespread acceptance over the last few years. PET/CT imaging is now an integral part of oncology for diagnosis, staging and treatment monitoring.

History of Medical X-ray, Inc. (MXI) MXI Today: 2011

Medical X-Ray, Inc. (MXI) is a group of top-notch Radiologists in Cincinnati, Ohiofocused on practicing excellent Radiology in the inpatient and outpatient settings. All MXI Radiologists are ABR Board-certified and approximately half hold additional subspecialty fellowship training. All MXI Radiologists practice general Radiology in addition to their subspecialty areas. MXI is well-known for its friendly, approachable Radiologists who all get along well and have fun working together. MXI has long enjoyed excellent relations with the hospital administration and referring doctors. MXI Radiologists understand that there is no better source of satisfaction, and job security, than simply being valuable and doing a good job.

In order to minimize overhead, MXI contracts all ancillary services including billing, retirement, payroll, legal, etc. and employs only Radiologists. Despite increasing work volumes, MXI has been able to hold the number of Radiologists steady, at approximately a dozen, over the past 15 years by maximizing efficiencies utilizing digital dictation, PACS, and teleradiology.

MXI Beginnings

Good Samaritan Hospital opened at its current Dixmyth location in 1915, just prior to the United States entry into World War I. X-rays had been discovered in 1895 in Germany by Karl Roentgen, and when Good Sam Hospital was built 20 years later, several x-ray units were installed in the new hospital.

However, from 1915 to 1930, there was no official Radiology Department at Good Sam. Plain films were taken mostly for fractures or TB and were preliminarily read by the ordering docs and then were officially read by travelling radiologists who would come to the hospital for a just few hours a few days a week.

After WWI, in the 1920s, a boon in radiology occurred with the advent of fluoroscopy which allowed upper GIs and Barium Enemas to become common at many hospitals across the US. By the late 1920s, wanting to keep up with the latest and greatest medical technologies, the Good Sam docs wanted an official Radiology Department and a full-time, on site radiologist to read the films promptly, to be available for consults, and to perform fluoroscopic examinations.

Consequently, in 1931, Good Sam put out an advertisement for their first full-time radiologist and hired Justin McCarthy from St. Louis Hospital in Missouri to create and staff Good Sams first Radiology Department.

Justin McCarthy would later father Gene McCarthy who would come to Good Sam in 1968 as the 5th Radiologist to join Good Sam.

Justin McCarthy worked solo as the only Radiologist at Good Sam Hospital for 23 years at which point he invited a young resident who had done a rotation with him to join him. This resident, of course, was Roland Wintzinger who became the second Radiologist to join Good Sam when he started in 1954.

The two ran the Radiology Department alone for 11 more years until 1965 when they hired a third radiologist, Richard Mulvey and a few years later the fourth radiologist, Donald Gunderson.

Justin McCarthy worked in the Good Sam Radiology Department from 1931 until 1975 (interrupted only by a 4 year stent in the army during WW2) for a total of 44 years.

Roland Wintzinger worked in the Rad Dept from 1954 until 1996 for a total of 42 years.

Figure Legend: MXI Radiologists during Bill Chang's retirement party February 3, 2007. Left to right: Steve Kruis, Jim Meranus, Dave Huelsman, Liz Alexander, Barry Blum, Angie Beckes, Bill Chang, Galen Chun, Chuck Herfel, Frank Schlueter, Tim Miller, Gene McCarthy (retired), and Donald Gunderson (retired).(MXI Radiologists not pictured, but working for MXI at the time, include Terry Frey, Chuck McConnell, and Kim Draud).

MXIis simplya group of Radiologists who came together to provide Radiology services to Good Samaritan Hospital. As such, it really started in 1954 when Dr. Roland Wintzinger joined Dr. Justin McCarthy at Good Sam to become the second Radiologist in the Department. When Drs. Mulvey and Gundersonjoined in 1965, they became four radiologists working together, and shortly thereafter officially incorporated as "McCarthy, Wintzinger, and Mulvey" in 1967. When Dr. Mulvey left the group in 1968, they decided to rename the corporation "Medical X-ray, Inc."

MXI is, and always has been, a group of dedicated Radiologists working together at Good Samaritan Hospital and elsewhere. What follows nextis biographical information on those MXI Radiologists.

Justin Eugene McCarthy, MD First full time Radiologist at Good Samaritan Hospital and subsequently one of the three Founding Fathers of MXI.

Born in Aberdeen, South Dakota 1902

Father worked for rail road company in Aberdeen, South Dakota.

Mother was a homemaker.

3 sisters and 1 brother

His brother, 1 yr older, first became a General Practioner but later switched to Radiology after observing his brother Justins work. He stayed in Aberdeen to practice Radiology.

High School: Aberdeen

Undergraduate: Creighton University for 2 yrs. Creighton is a Jesuit university in Omaha, Nebraska.

Med School: Creighton University for 4 yrs.

1927: Rotating Internship at St Louis Hospital. Interest in Radiology was sparked when he did Radiology elective with the dynamic Chief of Radiology, Dr. LeRoy Sante who was widely known as one of the early radiologists and great teachers of the early 20th century. The academic St. Louis Department of Radiology took form in 1927 at St. Louis City Hospital with the establishment of an approved three-year training program under the leadership of Dr. Leroy Sante. Dr. Sante became Chairman of the Department of Radiology in 1928 (http://radiology.slu.edu/index.php?page=history).

1928: Radiology Residency at St Louis Hospital. The student who was supposed to start the Radiology Residency with Dr. Sante got TB and had to withdraw. Dr. Sante had been impressed with Justin McCarthy during his internship elective the previous year, and Dr. Sante personally recruited Justin McCarthy to take the newly vacated Radiology Residency position. Justin accepted the offer and started his 3-yr Radiology Residency a few months early while still completing his intern year. Dr. Sante was ahead of his time regarding concern for radiation safety. He insisted Radiologists wear lead gloves and a lead apron stating: We dont know what the long term effects of radiation are, but it may be dangerous. This is at a time when they were still regularly using fluoroscopy to fit shoes in department stores.

1930: Radiology services at Good Samaritan Hospital prior to Justin McCarthy starting in 1931 consisted of various Radiologists (one of who was Jack Singer) coming by the hospital for a few hours each day to read mostly bone radiographs. Ordering doctors were complaining because they wanted greater radiologist availability, and they wanted more expertise. The demand for Radiology services was rapidly increasing in the late 1920s particularly in the field of fluoroscopy, and the hospital wanted a full-time, on-site radiologist who could do fluoroscopy (upper GI exams and Barium Enemas) and who would be more readily available to the ordering doctors.

Figure Legend. Copy of the 1928 book Modern X-Ray Technic by Ed. C. Jerman and personal correspondence letterhead given to Timothy J. Miller by Jack Singer in 1994.

1931: Justin McCarthy accepted the position at Good Samaritan Hospital directly from his Radiology Residency at St. Louis Hospital and became the first full-time Radiologist (and Department Director) at Good Samaritan Hospital.

Ben Felson was working at Cincinnati General Hospital, and there were a handful of other private practice radiologists in town at that time.

Married 1932: Mary Catherine McConn who was working as a nurse at Good Sam.

1931-1933: Justin McCarthy was mostly done with the Good Samaritan Hospital work by noon each day and was looking for other work to keep him busy. He was recruited by 2 Radiologists from Jewish Hospital to share a private practice Radiology office space in downtown Cincinnati on Garfield Place. Archie Fine and Sam Brown hoped that by inviting Justin McCarthy from Good Samaritan Hospital, they might gain access to Outpatients from Good Samaritan Hospital. As was the standard practice at the time, all 3 Radiologists practiced Radiation Therapy in addition to Diagnostic Radiology in their office. To calm patients nervous about radiation exposure during cancer treatments, Dr. Sam Brown would occasionally sit in the room with them during the treatment sessions at the Garfield office.

Justin had 2 children: a son Eugene born 1936 and a daughter Merilyn born 1939.

1942-46: After having worked at Good Samaritan Hospital for 11 years (since 1931), in 1942 Justin McCarthy left Good Samaritan Hospital temporarily and joined the army during WWII. He volunteered at the age of 42 years and moved his wife and 2 young children to Memphis, TN. He worked as a much-needed Radiologist for 3 years stationed at Kennedy General Hospital in Memphis, TN and then for 1 additional year at Fort Benning, GA. His presence was missed at Good Samaritan Hospital. The attitude during the war was Do what you can with what you have. Jack Singer was able to provide some Radiology services during Justin McCarthys four-year absence from Good Sam.

1946: At the conclusion of the war in 1945, the army deemed Justins work as a Radiologist too valuable to give up and kept him working for an additional year. In 1946, he was finally permitted to return to his position as Radiologist and Department Director at Good Samaritan Hospital.

1946-1954: After his 11-year solo-stent at Good Sam, and then a 4-year hiatus in the South for the War, Justin returned to Good Sam for an additional 8-years as a solo-practitioner. In 1954, after 23 years as a practicing Radiologist, having been impressed with a young Radiology resident he had worked with several years previously at Good Samaritan Hospital, Justin McCarthy hired his first Radiologist associate, Dr. Roland Wintzinger.

Retired 1975

Good Samaritan Hospital opened at its current Dixmyth location in 1915, just prior to the United States entry into World War I. X-rays had been discovered in 1895 in Germany by Karl Roentgen, and when Good Sam Hospital was built 20 years later, several x-ray units were installed in the new hospital.

However, from 1915 to 1930, there was no official Radiology Department at Good Sam. Plain films were taken mostly for fractures or TB and were preliminarily read by the ordering docs and then were officially read by travelling radiologists who would come to the hospital for a just few hours a few days a week.

After WWI, in the 1920s, a boon in radiology occurred with the advent of fluoroscopy which allowed upper GIs and Barium Enemas to become common at many hospitals across the US. By the late 1920s, wanting to keep up with the latest and greatest medical technologies, the Good Sam docs wanted an official Radiology Department and a full-time, on site radiologist to read the films promptly, to be available for consults, and to perform fluoroscopic examinations.

Consequently, in 1931, Good Sam put out an advertisement for their first full-time radiologist and hired Justin McCarthy from St. Louis Hospital in Missouri to create and staff Good Sams first Radiology Department.

Justin McCarthy worked solo as the only Radiologist at Good Sam Hospital for 23 years at which point he invited a young resident who had done a rotation with him to join him. This resident, of course, was Roland Wintzinger who became the second Radiologist to join Good Sam when he started in 1954.

Roland G. Wintzinger, MD
Figure Legend: Roland G. Wintzinger, MD in 1979 at age 55 years.
2nd Radiologist to join Good Samaritan Hospital and one of three Founding Fathers of MXI. Roland Wintzinger was born June 16, 1924 in Cincinnati, Ohio. He grew up in the neighborhood of Mt Adams in Cincinnati, Ohio. Roland's father owned a company which engraved hand blown glass.The companywent bankrupt and closedduring the Great Depression. To help make ends meet, while in high school, Roland started working at Good Samaritan Hospitalas a Delivery person delivering flowers and mailand also worked at the telephone switch boards at his St Xavier highschool. Roland's father died when Roland was age 17 and still in St. Xavier highschool. Roland's mother was a full-time homemaker. Roland had only one sibling: a sister named Mary Carol who became a Nun with theSisters of Charity. Mary Carol moved to Detroit and taught school. Roland attended high school from 1938-1942 at St. Xavier High School and in his Senior year was editor ofthe St. Xhighschool yearbook called the Scrivener."

In 1942, upon graduating from St.X highschool, Rolandstarted as a Freshman at Xavier University in the armyROTC program which helped fund his college education.

1943 during WW II. In infantry training 1943. Took exam for premed offered. This is when is aspirations to medicine began. inducted in army until 1946

Began premed at Citadel charleston sc 1943-1944 and premed univ maryland

1945 Surgical tech valley forge army hosptial

1945-1946 First yr medical school u penn

Army then dropped program, could not afford to stay.

MD degree from Univ Cincinnati 1946-1949

Rotating Internship Good Sam Hospital 1949-1950

1950-1952 Radiology Residency with Justin McCarthy

1951 May Married. Phyllis was working as a nurse at GHS 1947-1950.

1952 Radiology Resident Cincinnati General Hospital with Ben Felson less than one year when recalled to army.

1952 recalled to military service during Korean War when still a Radiology Resident serving as chief radiologist Fort Rucker army hospital alabama.

1953 First child born in Alabama.

1954 invited to GSH by Justin McCarthy

Second radiologist at good sam 1954-1996.

Was in alabama in army. JM invited him to return and take job. Started delivering flowers as teenager. Worked over 50 years.

License to practice OH, IN, KY

ABR certified 1956

Member ACR, RSNA, OSRS, RSGC, AMA, OSMA, Cincinnati Acad Medicine

Director 1967-90 (23 years) of Radiology Dept

42 yrs at hospital

1990 Senior attending

Retired 1996

Died april 8, 2009 at Naples Community at age of 84.

Survived by wife phyllis married 57 years.

3 daughters: mary helen, sue, carol ann

3 sons: mark, john, roland II.

Filled up paper cup with paper clips youve done your job

Served as director over 20 years

Served in rad dept over 40 years.

Under his leadership, the dept underwent major advancements in CT , US, MR

1967 MXI first radiology practice to become incorporated. Called McCarthy, Wintzinger, and Mulvey, Inc.. First or second medical corp in the city of cincinnati. Changed name to MXI (not new corporation.). Safer if youre under the same rules as P and G. Brand new thing having doctors incorporate. First Radiologist group.

Private office downtown in Garfield Place. Radiation Therapy and Diagnostic Radiology. Shared office with David Schneider, Radiologist (father of ophthamologist)
Roland G. Wintzinger MD in 1995. Second Radiologist to join MXI. GSH Radiology Department Director 1967 to 1990.Toward the end of his career, commonly referred to as "Chief."

Figure Legend. Eulogy found posted ananously on bulletin board in the Good Samaritan Hospital Radiology Department the morning after Dr. Wintzingers death in Florida. One of the Radiology Technologists, Nancy Gates, later claimed credit for writing and posting the tribute.

Figure Legend. Roland Wintzinger Newspaper Obituary from the Cincinnati Enquirer.

Figure Legend:2009 Commemorative Plaquededicating the Roland G. Wintzinger Radiology Conference Room in theGood Samaritan Hospital Radiology Department
Figure Legend: Poster from the Physicians' Lounge Advertising Good SamaritanHospital's First-ever "Physician RecognitionAward" Recipients, September 26, 2009. Lifetime Achievement Award for Medical Education and Service recipients: John J. Cranley MD, Frank E. Ellis MD, Donald C. Fischer MD, George H. Kreyling MD, Thomas A. Saladin MD, Richard T.F. Schmidt MD, Richard M. Smith MD, Roland G. Wintzinger MD. (Cranley, Saladin, Schmidt, Smith, and Wintzinger posthumously).
Richard Mulvey, MD 3rdRadiologist to join Good Samaritan Hospital and one of three Founding Fathers of MXI. 1965 Started working as Radiologist at Good Samaritan Hospital with Drs. J McCarty and Wintzinger.

Was shortly joined by a fourth Radiologist, Dr. Donald Gunderson.

Came in as full partner because he had already worked for 5 years as a Radiologist at Christ Hospital.

Went to Bethesda Oak to join Eli Rubensteins group. When Dr. Mulvey arrived at Bethesda Oak, there were then 3 Radiologists. Dr. Mulvey left MXI onexcellent terms, and the MXI Radiologists agreed to help the Bethesda Oak group with vacation coverage. When Mulvey left the Good Samaritan Hospital group, the radiologists changed the name of their corporationand chose a name without names: Medical X-ray, Inc.

Figure Legend: Original 1967 Articles of Incorporation for Mc Carthy, Wintzinger, and Mulvey, Inc. When Dr. Mulvey left the group, the named was changed to Medical X-ray, Inc.

Donald Gunderson, MD

Donald E. Gunderson was born October 13, 1929 in Milwaukee, Wisconsin. His father managed a Kinney's shoe store, and his mother was a housewife. He had one sibling: a sister four years younger who later became a housewife. He attended high school in Rake, Iowa and went to Creighton University in Nebraska, the same Jesuit University that JustinMcCarthy had attended, for college and medical school. He did his radiology residency at Marquette University in the Veterans Administration Hospital. He was boarded in therapeutic and diagnostic radiology and in nuclear medicine. During an interview with the author (TJM) December 2009, Don said he first decided to be a doctor as a young teenager and indicated it was really his parents' decision, and he just went along with a good idea. He decided to become a radiologist two months into his surgery residency at Marquette when he developed a serious skin reaction to the iodine scrub required for surgeons. Don says, "They sent me straight over to radiology for a two month elective, and by the end of that I was doing barium studies, " and he just continued with the remainder of the radiology residency from that point forward. Don says that at the end of his radiology residency he had approximately 20 job offers in various cities including Chicago, Detroit, and Cincinnati. He had never been in Cincinnati before, but found the Catholic values of Good Samaritan Hospital in Cincinnati the real deciding factor. He accepted the job at Good Samaritan in Cincinnati and started in 1965. He became the 4th radiologist at Good Samaritan Hospital and joined Drs. J. McCarthy, R. Wintzinger, and R. Mulvey. Dr. Gunderson started the Nuclear Medicine Department at Good Sam. He also did almost all of the radiation therapy treatments for the first few years he was at Good Sam and built the business to the point that a full-time radiation therapist was needed. After discussions with the hospital administration, Dr. Gunderson and the other MXI radiologists decided to focuson diagnostic radiology and forego radiation therapy. The hospital then hired a full-time dedicated radiation oncologist. Dr. Gunderson also had special interest in chest radiology andforged close ties with renowned chest radiologist Dr. Benjamin Felson at Cincinnati General Hospital (later named University Hospital), and attended daily noon resident teaching conferences at General Hospital called "T-meetings." Charles Eugene (Gene) McCarthy, MD
Charles E McCarthy MD 1995
5th Radiologist to join MXI Charles E. McCarthy, known as Gene McCarthy, is the son of Justin McCarthy, the first full-time Radiologist at Good Samaritan Hospital. Gene McCarthy was born in 1936 in Cincinnati, Ohio while his father, Justin McCarthy, was already working as the first full-time radiologist at Good Samaritan Hospital. In 1954, Genegraduated from St. Xavier High School, and in 1958 he graduated from Xavier University.

Heearned his Medical Doctorate at the University of Cincinnati College of Medicinein 1962. He completed his Internship at Philadelphia General Hospital in 1963. Gene did his Radiology Residency from 1963 until 1966 at Cincinnati General Hospital.

In 1965, Gene married Ann Carola Stark whom he had made while they were working together as cousellors at summer camp.

From 1966 until 1968, Gene enlisted in the air force and was stationed at VandenbergAirForcebase in Santa Maria, California. In 1968, upon completing his time in the Air Force, Gene joined MXI as the fifth radiologist joining Drs. Justin McCarthy, Roland Wintzinger, Richard Mulvey, and Don Gunderson.

In 1970 Good Sam wanted a full time Radiation Therapist to staff the rapidly expanding Radiation Oncology Department. MXI declined and decided to focus on diagnostic radiology, so Good Samaritanrecruited their first dedicated Radiation Oncologist. From that point forward, MXI no longer practiced Radiation Oncology (with the exception of I-131 for thyroid cancer).

Gene worked with MXI at Good Samaritan Hospitaluntil his retirementin 1999.

Charlie Kuntz, MD

6th Radiologist to join MXI.

Worked for 2 years with MXI and thenleft to jointwo colleagues and friendsto helpbuild up the now-thrivingBethesda North Radiology Department. Bethesda North Hospital was founded in 1970.

Barry Blum and William Chang were hired to replace him.

William Chang, MD

William Chang MD 1995
William Chang was born in Kunming China May 17, 1941. His father was a professor of aeronautical engineering and an aerospace scientist and his mother was a housewife. When Bill was only a few years old, just prior to WWII, his father moved to the United States in preparation for transferring his family there. Shortly after WWII, in 1947, Bill immigrated to the United States with his mother. They joined his father in Baltimore, Maryland where his father was working as a professor at Johns Hopkins University. Bill has two siblings, both younger: a brother 6 years his junior and a sister 12 years younger. His brother became a PhD scientistin physics and worked for Exxon in the oil exploration field. His sisterbecame an attorney. Bill attended high school at Washburn High School in Minneapolis, Minnesota. He was at University of Minnesota, Minneapolis for undergraduate (majoring in physics) and for medical school.Billgrew up with several physicians in his family with both his grandfather and uncle working as doctors. Bill attributes this family tradition as playing a part in his decision to become a doctor, initially a pediatrician and later a radiologist. Bill completed a pediatric residency at Philadelphia General Hospital which was interrupted by a two-year hiatus in the air force. In the air force, Bill served state-side for a year as a pediatrician and worked a year in Vietnam as a general medical officer. Interesting, while in Vietnam, Bill worked with a Cincinnati radiologist named Alan Chambers who he would later work with at Good Samaritan Hospital in Cincinnati. His experience working as a pediatrician in the air force convinced Bill that he preferred a broader field. He had always found physics interesting and had majored in physics in college. Bill thought given its broad body of knowledge and physics bent, radiology would be a good fit.After completing his pediatric residency at Philadelphia General Hospital, he began a radiology residency at Georgetown University in Washington, DC. He then moved to Gainsville where he completed his pediatric radiology fellowship at the University of Florida. While serving as pediatric radiology fellow at University of Florida, Bill became acquainted with the renowned pediatric radiologist Fred Silverman who was at the University of Florida on sabatical from Cincinnati Childrens Hospital. Dr. Silverman helped influence Bill to take a job at Good Samaritan in Cincinnati. Good Samaritan had a large newborn ICU and was looking for additional expertise in pediatric radiology. Bill was interested in practicing subspecialized pediatric radiology in addition to general radiology, so it was a good fit. Dr. Chang joined MXI as the 7th radiologist in 1975. He had never previously lived in Cincinnati. Dr. Chang practiced full-time with MXI until 2004 when he switched to part-time, no-call no weekends. He retired in 2007 after 32 years in practice with MXI. Bill's wife, Joanne, was a nurse at Philadelphia General Hospital which is where they met. They have two children: Stephen, a radiologist with subspecialty training in musculoskeletal radiology working in the Pheonix, Arizona area in a 40-radiologist radiology practice, and Cindy, and occupational therapist working in Chicago.

Figure Legend: MXI Radiologists atBill Chang's 2007 retirement party. Left to right: Dave Huelsman, Barry Blum, Bill Chang, Chuck Herfel, Galen Chun.
David Katz, MD

8th Radiologist to join MXI.

Was hired a few months after Dr. Chang and a few months before Dr. Blum.

Worked one yr, then left for Ft Ham/Hughes to join Stan Ignato

Barry A. Blum, MD
Barry A Blum MD in 2007. MXI President 1992 to 2008 and GSH Radiology Department Director 1998 to 2008.
Barry A Blum MD in 1995

9th Radiologist to join MXI

Born Baltimore, MD

Undergraduate at University of Maryland

1968 MD from University of Maryland

1974 Completed Radiology Residency at Indiana University

Served in the Vietnam War.

9th Radiologist to join MXI.

Drs. Justin McCarthy and Roland Wintzingerran the Good Samaritan Hospital Radiology Department until 1965 when they hired a third radiologist, Richard Mulvey and a few years later the fourth radiologist, Donald Gunderson.A few years after Dr. Gunderson was hired, Dr. Mulvey left to joins friends at Bethesda Oak where he could be an independently incorporated radiologist, and MXI hired Dr. Gene McCarthy, son of Justin McCarthy.

As demand for special procedures, and especially angiography, increased at Good Sam, MXI hired Dr. Charlie Kuntz who had specialty training in Angio and special procedures. However, Dr. Kuntz soon decided he didnt like the stress of doing special procedures and left MXI to join two colleagues at the newly created Bethesda North hospital.

To address the increasing volume of pediatric radiology at Good Sam Hospital, MXI hired Dr. Bill Chang from the University of Florida in 1975. And, a few months later, to address the need for angio and special procedures, they hired Dr. Barry Blum from Indiana University in September 1975. Dr. Blum had spent an extra year at IU specializing in Angiography for 6 months and Nuclear Medicine for 6 months, so he was well-equipped to fill the position.

Dr. Blum worked at MXI for 34 years specializing in Angiography, special procedures, ultrasound, plain film radiography, and nuclear medicine. In 1992, 17 years after Dr. Blum first started at MXI, Dr. Wintzinger stepped down as president and department head, and Dr. Blum became President of MXI, and in 1998 he also took on the role as Radiology Department Director. He served as President of MXI and Radiology Department Director of Good Sam Hospital for 10 years, until 2008, when he split the jobs and handed them off to Dr. McConnell, who became President/ CEO and to Dr. Huelsman, who became Radiology Department Director.

Dr. Blum continued to work full-time, except nights and weekends, from 2008 until his retirement on Dec 31, 2009.

The radiologists of MXI owe a huge debt of gratitude to Dr. Blum for his 34 years of dedicated service. He was an excellent interventionalist, and he was the go-to guy for ultrasound and nuclear medicine for decades. He was an effective negotiator who increased insurance reimbursement rates, took the MXI corporation from hospital-reimbursed to fee-for-service private billing, and who hiredall of the MXI radiologists over an almost three decade periodstarting withLiz Alexander in 1981inand continuing through to Mike Kreeger in 2009.

Dr. Blumwas instrumental in securing outpatient imaging business for MXI over the years including: NYDIC open MRI, Glenway Open-Sided MRI, GHA Medical Imaging MRI centers, Cincinnati PET and Westside CT centers, Beacon Orthopedics MRI Imaging Centers, and Evendale Imaging Center.

R. Terrell "Terry" Frey, MD
R Terrell Frey MD in 2007.GSH Radiology Department Director 1992 to 1998.
R Terrell Frey in 1995.
10th Radiologist to join MXI

Undergraduate education at Xavier University, Cincinnati, OH, Summe cum laude 1969

1973 MD University of Cincinnati

1977 Completed Radiology Residency at University of Cincinnati

1977 Started as a Radiologist with MXI

Radiology Department Director 1992-1998

Member, ACR Board of Chancellors

President Ohio State Radiological Society Elizabeth "Liz"S. Alexander, MD
Elizabeth S. Alexander, MD
Dr. Alexander was the 11th Radiologist and first woman to join MXI.

University of Cincinnati

University of Cincinnati 1976 MD

University of Cincinnati 1980 Residency

University of CincinnatiFellowship 1981 CT, US, Angio

Section Head, GSH Womens Imaging

Past President, GSH Medical Staff

Joined MXI 1981

James Cornwall (12), Kathy Shumrick (13), and Gary Schmitt (14) worked briefly for MXI. Timothy "Tim"J. Miller, MD
Timothy J Miller MD 2007
Timothy J MillerMD 1995
15th Radiologist to join MXI Started in 1993after having completed Residency and Neuroradiology fellowship atJohns Hopkins Hospital in Baltimore, Maryland.

Duke University 1983

University of Cincinnati 1987 MD

Johns Hopkins Hospital 1992 Residency

Johns Hopkins Hospital 1993 Fellowship in Neuroradiology

Director Radiology Graduate Medical Education GSH since 1993

Member, GSH Medical Executive Committee 2007-10.

Radiology Medical Director, NeuroSpine Institute, Eugene, Oregon since 2006

CAQ in Neuroradiology (current)

Voted by physician peers as one of Cincinnati Magazines Top Doctors 2007, 2008

Joined MXI 1993

Figure Legend: Dr. Timothy Miller gives a tour of the newly opened Good Samaritan Hospital fifth floor radiology department February 2006.

James "Jim"M. Meranus, MD 16th Radiologist to join MXI. 1994 joined MXI after 3 years in private practice in Washington state.

Georgetown University 1982

Case Western Reserve 1986 MD

University of Cincinnati 1991 Residency

Consulting Radiologist for the Cincinnati Reds

CAQ in Neuroradiology (prior)

Medical Director, Evendale Medical Imaging since 2007

Voted by physician peers as one of Cincinnati Magazines Top Doctors 2003, 2007, 2008

Joined MXI 1994





Charles "Chuck" T. McConnell, MD
17th Radiologist to join MXI

Miami University

Ohio State University 1988 MD

Ohio State University 1993 Residency

Mallinckrodt Institute of Radiology 1993-1995 Fellowship in Neuroradiology

CEO, Medical X-Ray, Inc. since 2008

Medical Director, Glenway Medical Imaging

CAQ in Neuroradiology (current)

Co-Section Head, Neuroradiology since 1995

Joined MXI 1995

Daniel Sulser, MD 18th Radiologist to join MXI. Special interest in Nuclear Medicine. Left Cincinnati after 2 years with MXI and returned South to practice closer to his home.

Francis Frank J. Schlueter, MD

19th Radiologist to join MXI

University of Notre Dame

University of Cincinnati 1990 MD

Mallinckrodt Institute of Radiology 1995 Residency

Mallinckrodt Institute of Radiology 1996 Fellowship InterventionalRadiology

CAQ in Vascular and Interventional Radiology

Former President, Greater Cincinnati Radiological Society

Section Head, Vascular and Interventional Radiology GSH

Member, Patient Care Committee GSH

Member, TriHealth Oncology Committee GSH

Member, General and Vascular Surgery Teaching Staff GSH

Current Chairman, Multidisciplinary Vascular and Interventional Committee GSH

Joined MXI 1996

Roger Vithalani, MD
20th Radiologist to join MXI. First Radiologist to join MXI with subspecialty boards in Nuclear Medicine. Was happy at MXI, but after becoming partner, decided to move his family back to North Carolina to his wife's hometown. Joined Eastern Radiology group.

David Dave Huelsman, MD

21st Radiologist to join MXI

Miami University

University of Cincinnati 1996 MD

University of Cincinnati 2000 Residency

Chief Resident 1999-2000

Radiation Safety Officer, GSH 2001-2008

Radiology Department Director, GSH since 2008

Joined MXI 2000Join

David A. Huelsman, MD, Good Samaritan Hospital Radiology Department Director 2009

Angela Angie Beckes, MD

22nd Radiologist to join MXI

University of Evansville

Emory University 1994 MD

University of Cincinnati 2001 Residency

Chief Resident 2000-01

Special Interest in Fetal MRI, Breast MRI, and Body Imaging

Joined MXI 2002

Figure Legend: Jim Meranus and Angie Beckes atBill Chang's 2007 retirement party.
Galen Chun, MD 23rd Radiologist to join MXICreighton University 1989 St Louis University 1993 MD Officer in Charge and Flight Surgeon, Ft Greeley, Alaska 1995-1996 Officer in Charge and Flight Surgeon, Ft Richardson, Alaska 1996-1999 University of Cincinnati 2003 Residency Special Interest in Breast MRIJoined MXI 2003

Kimberly Kim S. Draud, MD

24th Radiologist to join MXI

Vanderbilt University

University of Kentucky 1998 MD

Vanderbilt University 2003 Residency

Chief Resident 2002-03

University of California San Diego 2004 Fellowship in MSK

Consulting Radiologist for the Cincinnati Reds

Joined MXI 2005


Hiliary Evans, MD

25th Radiologist to join MXI.

Only stayed with MXI a few months in 2006, then returned to her former practice at McCollough Hyde inOxford.

Steven Steve E. Kruis, DO

26th Radiologist to join MXI

Cornell College 1989

Midwestern University 1993 DO

University of Tennessee 2002 Residency

Chief Resident 2001-02

Former Radiology Department Director, Mercy Mt. Airy Hospital, 2003-06

Former Credentialing Committee Chairman, Mercy Mt. Airy Hospital, 2003-06

Former Medical Detachment Commander, Flight Surgeon and Officer in Charge of an Army Airfield Health Clinic, Germany, 1994-98

Joined MXI 2007

Charles Chuck V. Herfel, MD

27th Radiologist to join MXI

Centre College 1993

University of Kentucky 2002 MD

University of Cincinnati 2007 Residency

Chief Resident 2006-07

Joined MXI 2007

David A. Huelsman, MD and Charles Herfel, MD, MXI Radiologists in Good Samaritan Hospital Radiology Reading Room 2009

Michael Mike Kreeger, MD

28th Radiologist to join MXI

Ohio State University 1998

University of Cincinnati 2002 MD

University of Cincinnati 2008 Residency

Chief Resident 2007-8

University of Washington 2009 MSK Fellowship

Joined MXI 2009

GHA

Group Health Associates opened April 1, 1974 in Clifton as HMP (Health Maintenance Physicians). Sister Grace Marie Hiltz, SC, president of Good Samaritan Hospitalk, 1962-1979, played a key role in the formation of GHA. By the end of 1974, 11, 000 members had joined the areas first prepaid health care plan. In 1978, the original Springdale office opened with four family doctors and a pediatrician. In 1980, HMP changed names to Group Health Associates, Inc.

Figure Legend: The new GHA logo introduced in 1994.

By 1980, GHA had 25 physicians and 31, 000 patients. In 1985, the Kenwood and Anderson centers opened, and in 1988 the Western Hills center opened. In 1991, the Springdale office moved into the current building. In 1992, the new GHA logo was introduced. By 1994, GHA had over 70 physicians and 550 employees in seven offices.

Figure Legend: One of the Radiography and Fluoroscopyrooms at GHA Clifton office 2008.

In 1996, GHA and Anthem formed an insurance group called Paragon to handle managed care plans in the region. Also in 1996, GHA established a new office in Mason. In 1997, GHA established a online pharmacy. Also in 1997, GHA opened a new office in Finneytown and moved the GHA administrative offices to the current Norwood location. By 1999, GHA had over 100 physicians in 20 specialties. In 2000, the Mason office moved to the new building on Mason-Montgomery Rd. and the Springdale office was the first to go live with EpicCare, a computerized patient records database. In 2002, Paragon was dissolved, and GHA entered the fee-for-service world.

Figure Legend: GHA Clifton office, the original GHA location opened in 1974.

In 2005, GHA became part of TriHealth. By 2009, GHA had more than 120 physicians in 18 specialties with 500, 000 patient visits per year.

Figure Legend: GHA History Poster posted November 2009 toin celebration of 35 years in existence.

GHA extended specialty care on the west side of Cincinnati by opening an office at TriHealth Western Ridgein Fall2010. GHA has plans for a new center in Clifton to open 2011. GHA projects to have more than 140 physicians by 2013.

Figure Legend:Plaque posted bylobby elevatorsat GHAClifton office commemorating"Mac" John McSweeney, Founding Father of GHA.
MXI obtained the initial GHA contract to provide radiology services to this new multi-specialty groupwhen first formed 1974. MXI provided radiology services for4 years and was then replaced by a solo practioner radiologist, Eli Rubenstein. Eli's previous office had been in the same private office space with several of the GHA physicians including Jack MacSweeney, Richard Meyer, andThomas Saladin. Eli provided the radiology services at GHA for 5 years, and then, in 1983, GHA gave the contract back to MXI. MXI has been the exclusive provider of radiology services to GHA since 1983. In2005, TriHealth purchased GHA, but the day-to-day operations have remained largely unchanged.

Batesville

From approximately 1985 to 1989, MXI provided radiology services on-site for Margaret Mary Hospital located in Batesville, Indiana.The radiology department was not very busy at that time. The hospital radiology department had been covered by a part-time radiologist who had left.The hospital invitedMXI to take-over the radiology business. The MXI Radiologists made the one-hour drive to staff the department for a half-day morning 5 days a week for 4 years. By that point, the radiology workload had increased to the point they wanteda radiologist on-sitefull time. MXI declined predominantly because of the long drive.The hospital hired a radiologygroup from Indianapolis to take over the work from MXIin 1989. UNO - University Neuroradiological Organization Good Samaritan Hospital was one of the first hospitals in the city to install an MRI scanner. The Mayfield Neurosurgery group with Dr. John Tew, Dr. Harry VanLoveren, and Dr. Tom Saulhad a busy neurosurgery practice at Good Sam and kept the Neuro ICU busy. When originally installed in 1983, the MRI scanner was predominantly used for Neuroradiology studies of the brain and spine. Feeling that there was not enough work to support a full-time Neuroradiologist at the time, MXI decided to subcontract the Neuroradiologists from Univeristy of Cincinnati Hospital to provide part-time CT, angiography, and MRI Neuroradiology services at Good Sam. The UNO Neuroradiologists included Robert Lukin, Tom Tomsick, Alan Chambers, Becky Cornelius, Mary Gaskills, Cheryl Stewart, and Robert Ernst. One of the UNO Neuroradiologists would come from UC to Good Sam for part of each weekday as needed. MXI would provide coverage for contrast injections and would be available to consult with clinicians when no UNO Radiologist was in-house. After approximately 10 years of this arrangement, the Neuroradiology business had grown to the point that MXI decided they could support a full-time, on-site Neuroradiologist. In 1993 and 1994, MXI hired two Neuroradiologists to replace the UNO group. After approximately 4 years of overlap, the UNO Neuroradiologists voluntarily stopped coming to Good Samaritan Hospital. Nydic Open MRI In circa 1994, a group of private investors from New Jersey opened the first low-field open MRI center in the Cincinnati area. One of the investors was familiar with Roland Wintzinger and contracted MXI to provide radiology services for the center. MXI radiologists provided MRI interpretations and 3 hours per day, 5 days per week onsite coverage for contrast injections. The MXI radiologists would drive to Norwood and read the MRI exams while providing contrast injection coverage. MXI did not have a teleradiology system at this time, and the patient volume was never high enough to justify the on-site radiologist time commitment. Consequently, MXI stopped providing coverage in circa 1996, and Nydic hired a retired local physician to provided contrast coverage and sent images to a Columbus teleradiology group for interpretations. Glenway Open Sided MRI and Medical Radiology, Inc. In 1995, TriHealth opened Glenway Medical Office Building (GMOB)at 6350 Glenway Avenue in Western Hills located on a prominent hill top across from the historic west-side landmark, Western Bowl. TriHealth leased the building from a local real estate owner, Charles Werster, who had developed thesite and who owned many of the surrounding properties. GMOB was predominantly a physicians' office building and initially offerred only plain film radiography and mammography. In February 2001, in a joint venture with MXI, TriHealth, Mercy Hospital system, and a local MRI developer and manager John Mattes, Glenway Imaging Open-sided MRI was opened in the first floor of the GMOB with a 0.3 Tesla Hitachi open MRI magnet. MXI created a dependent corporation named Medical Radiology for this investment to shield MXI from any potential losses. In March of 2008, TriHealth bought-out Glenway Open-Sided MRI and replaced the low field magnet with a 1.5T high-field Siemens MRI machine. MXI radiologists remain the sole providers of radiology interpretations for Glenway Imaging Center and since 2007 have provided two-day per week onsite coverage for intravenous contrast injections. Cincinnati PET and Westside CT MXI (under the Medical Radiology corporation name) joint-ventured with Oncology Partners to set up Cincinnati PET and WestsideCT on Cheviot Road across the street from the Oncology Partners offices.This center had a PET scanner and a CT scanner. MXI radiologists split readings of the PET and CT with Mercy Western Hills radiologists who were also investors. In 200X, Mercy Health System bought-out Cincinnati PET and Westside CT and replaced the MXI radiologists with Mercy Hospital radiologists.

Teleradiology After-hours Radiology Coverage

In 2005, to help with recruitment of new radiologists, and to help cope with the increasing need for after-hours emergent CT scans from the ER and the inpatient floors at Good Sam, MXI first contracted with Diagna Radiology which after a few years changed its name to Virtual Radiology, Inc. The outside teleradiology service covered CT scans, and occasionally MRI scans, from Good Samaritan Hospital between midnight and 6 am, 7-days per week and would fax typed preliminary reports to the ER or inpatient floors. MXI radiologists would then re-read the exams first thing in the morning (generally by 9am) and issue a final dictation and notify the ordering docs about occasional discrepancies with the preliminary read.

Beacon Orthopaedics

Timothy E. Kremchek, M.D. serves as the Cincinnati Reds Medical Director and Chief Orthopaedic Physician. A native of Cincinnati, Dr. Kremchek returned here and began private practice in Orthopaedic Surgery and Sports Medicine in 1993. A 1986 graduate of the University of Cincinnati College of Medicine, Dr. Kremchek completed his orthopaedic residency at Tufts University in Boston, Ma. In 1993, he completed a one year Orthopaedic Sports Medicine Fellowship at the Alabama Sports Medicine Institute in Birmingham AL. under the direction of Dr. James Andrews and DR. Lawrence Lemak.
Dr. Kremchek is the orthopaedist for Cincinnatis Archbishop Moeller High School and Wittenberg University in Springfield, OH. Dr. Kremchek serves as an orthopaedic consultant for the Washington Nationals MLB team and the Florence Freedom, Frontier League Baseball team.
Dr. Kremcheks professional interests range from advanced arthroscopic repair of the shoulder and knee injuries to total joint reconstructions and joint replacements. He has taken an active role in teaching orthopaedics and sports medicine, which has enabled him to be published in professional journals regarding orthopaedics and sports medicine. Dr. Kremchek has been featured on HBOs Real Sports program regarding youth baseball injuries. He has also been featured in ESPN Magazine, Sports Illustrated and USA Today regarding other medical health topics.


Beacon Orthopaedic and Sports Medicine organization was the brain child of Dr. Timothy E Kremchek, Medical Director and Chief Orthopaedic Physician for the Cincinnati Reds and son of the renowned local retired orthopedist, Dr. Edward Kremchek. Dr. Timothy Kremchek's vision was to create an independent, out-patient, physician-owned state-of-the-art, complete-care orthopedic center including physician offices, surgical center, imaging center, and rehabilitation services to provide total orthopedic patient care and satisfaction. He worked closely with Barry Blum, then President of MXI, and Jim Meranus, Section-Head of Musculoskeletal Imaging at MXI, to create the world-class orthopedic facility which included an MRI imaging center in Sharonville, Ohio. This center opened inMarch 2003and was soon a smashing success leading Beacon Orthopedics to open a second center in Western Hills on HarrisonAvenue in September 2006 which also included an MRI imaging center. In 2008, Beacon Orthopaedics openedan additional center in Batesville, Indiana which does not include MRI imaging. Beacon has leased space from the Health Alliance and plans to open a West Chester office (without MRI) in 2010. The physican-pool of orthopedic doctors has steadily expanded as business has grown and as of 2009 includes David B Argo MD, Robert Burger MD, John Brannan MD, Peter Cha MD, Jaideep Chunduri MD, Daniel Fox MD, Timothy Kremchek MD, Ian P Rodway MD, Martin McTighe MD, and Robert H Rolf MD, and Henry Steine MD. Beacon Ortho has an outstanding website to which the reader is referred for additional information: www.BeaconOrtho.com.

MXI has been the sole provider of radiology services to Beacon Orthopaedics since it inceptionin 2003. MXI provided MRI interpretations, including many stat and after-hours readings, using teleradiology systems only until 2009. In 2009, MXI began providing an on-site Radiologist for the Sharonville center three days per week and covered the remainder of the work and overflow with remote teleradiology systems at other MXI locations.

Neurospine Institute

Opened in 2006 and located in Eugene, Oregon, the NeuroSpine Institute is a regional, certified Ambulatory Surgical Center dedicated to neurosurgical and orthopedic spinal care.

NSIprovides a comprehensive range of treatment options, including the latest minimally invasive surgical techniques, all coordinated by a team of highly skilled medical specialists dedicated topatient care, comfort and recovery.

NSIshares facilities with the surgeons and staff of Orthopedic Spine Associates, further expanding on-site capabilities and providing a full complement of orthopedic and neurosurgical services in one state-of-the-art facility.

When patients feel theres nowhere left to turn, NSI can help them get their lives back.

Figure Legend: Chris Miller shows off his soon-to-be operating room under construction in 2006.
Figure Legend: Catherine Gallo moving into her new office spaceduring NSI construction 2006.
Figure Legend: Shailesh Patel, lead MRI and CT tech for NSI, tests the newly installed CTscanner table.
Figure Legend: One of thepreoperative waiting rooms adjacent to the Japanese Garden at NSI 2006.

Evendale Imaging Center In 2004, a private medical management company named Prexus Health Partnersrecruited a group of local investing physicians and opened an outpatient surgery center called Evendale Medical Center. In 2007, a second group of local investing physicians was recruited, and anImaging Centerwas built on the site. Evendale Imaging Center was opened in April 2007with MRI, CT, Ultrasound, Plain film Radiography, and Fluoroscopy. After answering a Request For Proposal and presenting to the board, MXI was awarded the contract to provide Radiology services at Evendale Imaging Center. MXI has been providing full-time, on-site coverage for Evendale Imaging Center since the 2004 opening. The Evendale Medical Center received certification as a hospital in August 2008. Full teleradiology services are available for the MXI Radiologist at Evendale Imaging Center to maximize efficiency and allow the covering Radiologist to keep busy during occasional slow times at the Center. MXIRadiology.com

References:

Wikipedia online for history of radiology and Good Samaritan Hospital history. http://en.wikipedia.org/wiki/Good_Samaritan_Hospital_(Cincinnati)

Trihealth.com for history of TriHealth. http://www.trihealth.com/aus/loc/loc_index.aspx

Verbal communication with Rae Hartman, Aug 26, 2009

Verbal communication with Phyllis Wintzinger, Charles Eugene McCarthy, William Chang, Barry Blum Sept 07, 2009.

MXI Original Articles of Incorporation. Copy provided by Barry Blum. Sept 2009.

Cincinnati Enquirer. Roland Wintzinger Obituary. April 15, 2009. Copy provided by Barry Blum, Sept 2009.

Cincinnati Business Courier. Article on Closing Bethedsa Oak Hospital. Nov 17, 1999. from http://cincinnati.bizjournals.com

Saint Louis University Department of Radiology History. http://radiology.slu.edu/index.php?page=history http://en.wikipedia.org/wiki/Bethesda_North_Hospital Group Health Associates Celebrates 35 years of Quality Health Care. Wall poster hung November 2009 in lobby of GHA Clifton office. Historical Posters. Posters hanging on Good Samaritan Hospital corridor walls, first and sixth floors, November 2009. Good Samaritan. John Wilson, MD. 2011 (prepublication draft used with permission from the author). Otha W. Linton. The Struggle of Self-referrals. Practical Reviews in Radiology. Vol 38. No. 5, March 30, 2011. Oakstone Medical Publishing.


Work From Home Jobs Linton News


OCAB home weatherization program named state's best - The Times and Democrat


OCAB home weatherization program named state's best
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More than 525 homes have been weatherized in the four counties, and work is continuing on others. Each residence receives a home energy audit and state-of-the-art efficiency retrofits. The OCAB WAP program has provided jobs for 16 people.

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Building on success: Promega Corp. has blossomed, and it's not done growing yet - Wisconsin State Journal


Building on success: Promega Corp. has blossomed, and it's not done growing yet
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"Bill Linton had the idea of starting a research products company in the right place at the right time," said Richard Burgess, emeritus professor of oncology at UW-Madison. "He's done a marvelous job of guiding this company through the ups and downs of ...

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Cleveland police make presence felt on Public Square in advance of casino opening - Plain Dealer


Plain Dealer

Cleveland police make presence felt on Public Square in advance of casino opening
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She said an overnight curfew imposed by the city and efforts by the alliance's "ambassadors" have discouraged or helped relocate those who made the space their home. "It's a whole lot better than it was" when the ambassadors went to work in 2006, ...

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Freelance Work From Home: Creating Your Online Portfolio
by WorkFromHomeJobs
3 Mar 2012 at 8:28am

When you work from home as a freelance professional, you will need to create a digital portfolio of all of your accomplishments. This portfolio allows potential clients to examine your work, see if they can ?connect? with your style, and establish a trust between client and professional.

An online portfolio is simply a personal website that has a catalogue of all your work available. It is important to establish this portfolio as soon as you decide to freelance. If you are brand new to the industry, fill your portfolio with samples, and update the site as you begin to add clients.

Building Your Online Portfolio Website design – The first thing that you want to do when you build your online portfolio is establish a clean and fresh looking website. You do not want to use too many bold colours or over-populate the pages with text or graphics. You want the potential client to be able to concentrate on your work and not be distracted by the site. Promote Your Work – Not Yourself. Your clients want to know what type of work you produce, and they want to be able to feel like they can relate to you through that work. You must base your portfolio on your work and not use it as a social page describing all your personal details. Make Contact Information Easy To Find – If the client is impressed, they will want to immediately contact you. Make sure that it is easy for them to do this. Each of your pages should have a way for them to contact you posted somewhere on the page that is easy to find. Navigation Matters – Make sure that the person viewing your site can easily navigate through the site. Nothing is worse than becoming impatient with a site because you can?t find what you are looking for. Hard to navigate sites do not make sales. Information Overload – Do not over-describe your work; let the work speak for itself. The average Internet user will not pause long enough to read long paragraphs or extended explanations. They want to scan the page, grab the key words and examine the product, nothing more and nothing less. You must accommodate this frame of mind or risk losing the client. Avoid PDF?s If Possible – Just like the information overload described above, most Internet users will not download a PDF to review product information. Unless it is very necessary to use PDF?s should be avoided at all costs. Hard To Understand Text – Do not write text for your site that is too hard to understand by the average reader. You must take into account that when someone is looking for a freelancer in your industry it is because they do not have the ability or knowledge to perform the task themselves. You cater to their inexperience with the subject without making it look like you are talking down to your audience. Avoid ?Advertisement- Styled? Designs – Consumers are very selective at what they choose to view on the Internet. With this in mind, many have learned to tune-out anything that may be considered advertising. Setting up your at part of your portfolio to resemble an advertisement, such as using flashing text or banner size graphics, will cause the viewer to ignore what that area of the site contains. Paper Copies And Digital Back-Up

While it is becoming more and more rare for a freelance professional to go from business to business carrying a leather portfolio case and showing their works to clients, it is still something you should have prepared in the event that it is needed. You never know what opportunities may arise.

It is also very important that you have back-up companies of your portfolio in the event that there are any problems with your site. These problems can occur in many forms, and it is imperative that you are able to restore the site quickly.

Your online portfolio will become your number one marketing tool. It is the first thing that your client will see, and it will help them determine if you are the right choice for their task. Keeping and maintaining your online portfolio should be your number one priority, ensuring your freelance success.


Work At Home Professionals Need Fresh Air And Friendship
by WorkFromHomeJobs
1 Mar 2012 at 1:55am

Working from home as a freelance operator, a home based employee, or as a business owner is a dream come true for many people. The typical work at home professional is highly dedicated, almost to the point of being a workaholic. While it is true that many work from home so they can be more available to their families and friends, they often skip events and outings to ?catch up? on a few things.

This is not healthy for the work at home professionals for many reasons including:

Loss of interaction with family and friends leads to a lonely existence. Extended periods of time alone can cause depression Lack of exercise and movement is bad for your health Extended periods in front of a computer monitor is bad for your eyes Lack of sunlight can lead to vitamin deficiencies that inhibit your health Loss of experiences that you can never experience again What Work At Home Professionals Can Do To Avoid This Problem

People that have a tendency to overwork often have to force themselves to take time off. They make promises to themselves and then, since the promise was only to themselves, they easily break that promise and continue working.

Listed are a few ways that you can avoid being caught in this trap:

Set a play date with your children away from the home. Any parent will tell you that it is nearly impossible to break a play date with a child. Perhaps it is the guilt you feel from the sad eyes; perhaps it is because you know a cancellation will bring chaos to the house. Whatever the reason, most people are unable to break these dates and will actually leave the office.

Many people decide to work from home to be more available to their children. This thought is often lost when work piles on. Arranging this play date will not only make your children happy, it will bring you back to your original goal and make you feel happy as well.

Make a mid-day date with your significant other. When was the last time that the two of you did something as terribly romantic as slipping away in the middle of a busy day to be with each other? This is one of the best relationship tools on the planet, and it really helps the home based worker deal with the loneliness that they often feel. Join a civic group and sign up to volunteer. Business owners should never pass on the opportunity to network with other business owners. Joining a civic group, and actively participating in that group, will reap the work at home professional many rewards.
Your first reward is the opportunity to be away from the office for a while. Much like making a play date with your children, people that commit to charity work are often too embarrassed to back out once they have committed to the event.

Actively participating in your community will also give you ample time to network with other business people. Every person you meet is a potential client, and the friends you make are good for your well-being.

Finally, performing acts of charity will always provide some solace to even the most hectic mind. When you know that your actions have helped, the good feeling you have is enough to carry you through even the most difficult of times. Pre-Pay For Entertainment. Home based professionals are generally very conscious of their money, and spending money on wasteful things is unacceptable. By pre-purchasing tickets to events that you want to go see you will force yourself to commit to the event. The mere thought of paying all that money to see a soccer game and then not using the tickets will inspire you to leave your office and attend. Set Business Hours. When a person works outside of the home they generally have set times to work each day. There is a specific time to arrive at work, and there is a specific time to leave. With a home based business it is easy to simply slip behind the computer when you awake, and slip away when you are ready to retire at night. Establishing work hours will force you to comply with a schedule. It will also help you attain your original goals to spend more time with the people you love or the hobby you enjoy.


Why All Freelance Writers Must Own A Shredder
by WorkFromHomeJobs
27 Feb 2012 at 3:14am

No one wants to think about things like stolen trade secrets or identity theft. No one wants to think that someone could ruffle through their rubbish and pull out your discarded writings and use it for crime. Most freelance writers do not even think that their rough-drafts are worth the paper they scribbled their notes on. However, information theft is one of the most prominent crimes in the world.

Freelance writers working from home must take precautions to protect their client information. They must take the necessary steps to ensure that whatever data they are entrusted with remains confidential. Freelancers who do not protect the interests of their client may face liability lawsuits.

Digital Protection

When you are transmitting data over the Internet, is important to establish a secure connection. You can have extra security added to your website through your hosting company and the cost is very minimal.

You should also make sure that your data transmissions are protected from malware and viruses. It would be a liability issue if a file you transmit carries one of these malicious programs and infects the receiving computer.

Digital files that you store at home should be kept on a portable hard drive that can be unplugged from the computer when it is not in use. This ensures that if your system is hacked, these files cannot be accessed.

Paper File Protection

If your client provides paperwork for you to use as a basis of your work, make sure that it is always filed properly. If the materials are not required to be returned to the client, ask if they would want the files immediately shredded or stored for future use.

Any scrap paper that you use to take notes on the project should either be kept with the file or shredded, regardless of relevance. Copies that printed off of your computer and were not perfect should be destroyed.

Invoices, payment information, credit card or banking information should be stored in the same manner. Keep your paper files locked as an extra act of precaution.

Why The Paranoia?

Information is the hottest commodity, and yes, people will go to great lengths to obtain information that they can sell. A criminal looking through your trash to find an old credit card statement will think they hit gold when they find corporate banking information.

Additional Benefit Of Protecting Your Data

When you can provide your client with this extra security, they will feel better about working with you on a regular basis. A company that believes that you have their best interests in mind will become a regular client.

You should be very straightforward to your clients about the security measures that you use both on and offline. Many clients who visit your information page may decide to select you over another economy-priced writer simply because you offer this extended protection.

Every minute of every day someone has personal information stolen. These victims spend months, and sometimes years, fixing all the problems that this identity theft has caused.


Data Entry Positions Offering Hundreds Of Pounds Per Day Are A Scam
by WorkFromHomeJobs
24 Feb 2012 at 5:42am

Everyone that begins investigating work from home positions will come across the banner advertisements. These advertisements are designed to grab your attention. They make promises of large sums of money with little effort or time. You see them everywhere, and your curiosity is peaked.

You are more than likely a new mum. This is the largest group of people that work from home. The thought of making that much money in so little time means that you can work only one or two days to earn what you need, giving you ample time with your little one.

The more you think about it, the more tempting it becomes. You do a little more research, and you keep finding the ads. Finally the temptation for easy money is so overwhelming that you click on the banner and find yourself reading a landing page that tells you that you must act now.

Instinctively, you reach for your credit card and you grab at the opportunity. Sadly, you just wasted your money.

How These Programs Work

Data entry sites that offer large amounts of money for data entry work are nothing more than an envelope stuffing scheme in digital format. The company, after you pay a very large sum of money to join, provides you with digital advertising exactly like the banner you clicked on, and a list of places where you should begin to promote your link. If and when someone registers with the parent company through your link, you will receive a commission. That is all there is to this scam.

They advertise it as ?data entry? because they suggest that you place classified advertisements which, technically, require you to type in the ad. As for the money, they calculate how long it would take you to type that advertisement, say 2 minutes, and multiply that number into an hour. Using the 2 minute time frame this means you could type in 30 an hour. If each sale generates 10 pounds for you, technically you could earn 300 pounds per hour.

It is creative math to make their scam look credible.

Finding Real Data Entry Work At Home Positions

When you are looking for real work at home data entry positions the first thing that you should do is avoid any advertisements offering large sums of money for your work. In the telecommuting industry most employees that work from home make the same or a little more than their office-based counterparts. Freelancers may be able to increase their pay by offering special services.

Remember that going to work for an employer as an off-site employee will not cost you anything. You would never pay to be hired into a position offline; you should never pay to be hired into one online. Telecommuting positions are real employment opportunities. You will need to submit a CV, you will go through an interview, and you will be hired at no cost to you.

Real telecommuting positions for data entry work can be found online through various job placement agencies or classified sites. You may also find that applying direct to major corporations through their online HR department will place you in a position to find off-site work that is not publically advertised.

You can also find many telecommuting positions right in your own community. As business owners look for ways to reduce their expenses, many are turning to telecommuters to fill their positions. However, many are not sure where to find people to fill these positions. Distributing your CV and a business card to local businesses can lead to a home based data entry position.

The Most Important Thing To Remember

When you are searching for work at home data entry positions you need to remember that:

You should never pay to be hired by a company You should never pay to find out who is hiring data entry personnel. Companies do not publish books to find employees, they place help wanted advertisements Never believe a company that is offering large sums of money for relatively little work

Even when you believe that you have found a legitimate company online to work for as a data entry specialist, take a few moments of your time and do a little background research on the company.

This five or ten minutes that you devote to checking out the company will save you many headaches and heartaches in the long run.


Freelance Technical Writing Niche Markets Often Overlooked
by WorkFromHomeJobs
21 Feb 2012 at 10:10am

When you are a work from home freelance writer you often bid on a variety of projects to gain experience and to pay the bills. One day you are completing a technical writing job, and the next day you begin writing marketing articles on a product you have never heard of until that day. Eventually as you become more experienced and comfortable with this type of work you will develop preferences for the types of assignments that you desire.

Many freelance writers enjoy the crisp writing style that technical writing provides. It allows you to educate and inform through your writing. You can use your creativity to make the documents you create sound as if they were written by a PhD, even though you do not hold a Doctorate. However, many writers believe that they must hold an advanced degree to even enter into this writing market. This is untrue, and many writers who could generate a very good income from technical writing are passing on the opportunities.

While there are times that it will be necessary to have a specific educational background to complete a technical writing assignment, most assignments can be completed by anyone with the talent to write.

Freelancers who desire to write in the technical writing style may wish to consider the following 7 niche markets. These are very popular technical writing markets that are often overlooked.

Grant Writing
Organisations that wish to receive money from the government or endowment programs must complete a grant application to be considered for the program. Most people, however, are ill-equipped to prepare the grant application. Grant applications are very intricate, and the slightest omission can cause the applicant to be denied. Because most people do not feel comfortable preparing the grant application, they turn to skilled freelance technical writers.

CV and Cover Letter Writer
This type of professional writing is highly in demand. While many people are given the basics on how to create a CV, most do not have the ability to create one that will actually get them hired. A recent review of some of the top employers in the country have stated that CV?s that have spelling mistakes, are filled with catch phrases such as ?team player,? and are not in the correct format are automatically overlooked. With unemployment at such a high level, technical writers that can generate a CV that helps someone get hired will have a long list of clients.

Employment Papers
Many employers want business-specific paperwork for their employees, but often fail to create them and opt for generic forms purchased online. Creating employment forms, benefit forms and employee manuals is a very lucrative niche. You can also create employment form for foreign companies that are now doing business in the UK and need forms created in English.

Instruction Booklets
Many instructions created by a company when they first produce a product are too hard for the average person to understand. There is a large market for creating How-To booklets for products that are new to the market.

Translation Writing
Many companies wish to sell their products in other countries but do not have the skills to write instructions in other languages. If you can translate into one or more languages, this is a very broad market.

Case Studies
A case study is a written report that informs a company about a problem that has occurred within their product line. The case study will require a listing of different scenarios of the outcome of this problem, and it must also provide one or more solutions to the problem. Case studies are very intricate and require a significant amount of research. In many cases, case studies require 6 or more months to complete. Case writing pays very well, however, because of the length of time it takes to complete a project you must take your finances into consideration prior to accepting this type of work.

Tests
Schools, textbook publishers, tutors, and online institutions are all required to administer tests. If you have the ability to create tests from written material that is provided to you, you can become a test composer. This type of work is always in demand, especially by the text book publishing houses.


The 4/4 Plan For Successful Home Business Marketing On The Internet
by WorkFromHomeJobs
20 Feb 2012 at 4:39am

When you own a home based business, especially one that is entirely run on the Internet, it is exceedingly important that you market your company successfully. A business that cannot drive traffic to their site and generate sales is a business that does not make a profit.

The easiest method for online marketing success is to use the 4/4 plan. This plan is very basic: 4 steps you must take for marketing success and 4 steps you must avoid. Online marketing can be mastered by anyone when following the 4/4 plan.

4 Steps To Marketing Success Marketing Plan. Every successful business will have a written marketing plan. Your marketing plan should consist of the following items:

Who the target market is for your product Goals for your marketing divided up into 3 month increments Methods of marketing you intend to use now and in the future How you will track the success of each marketing strategy that you use.

Social Media. This is the social media generation and you must find a way to incorporate at least half of your marketing methods into social media. Create pages for your product or business on various social sites and interact with the public. You should target blogs and other community based sites that are based on your products or services and become an active member. It is also a good idea to start a blog or community about your product yourself and invite others to join.

Article Marketing. Writing informational articles about your product or service and posting them to the many different article base sites is a great way to connect to your target market in their time of need. People will search the Internet for information more than any other reason. When they come across your well-written article that provides the information that they are seeking, there is a very good chance you will make a sale. As an additional bonus, many article base sites will split the revenue with you when someone reads your article and clicks through on an advertisement. This provides you with a residual income opportunity because these articles are posted on the sites indefinitely.

Video Marketing. As the Internet continues to expand, new methods of marketing enter into the market. The latest trend in marketing is video advertising. Creating a short video about your product or service, an instructional piece, or even a quick seminar is very popular. The great thing about this type of marketing is that people do not expect to see a movie-quality video clip about your product; they expect to see a ?real? person. This allows the consumer to become familiar with the person they are buying from, and video marketing is helping many businesses excel. 4 Marketing Mistakes To Avoid Imitating Another Marketing Plan. Many ?marketing guru?s? will tell you that to be successful all you have to do is implement the exact same marketing plan they did, and you will be a success. While there may be a chance that this will work, more often than not it will not. Each business owners knows their business and themselves better than anyone. You must draw on the strengths of your product or service, and your talents as a business owner, to create a marketing plan suited for your business. While it is always good to draw from the experiences of others, you must create a marketing plan that is unique to your business.

Only Using Free Marketing Tools. The Internet offers several ways to market your business for free. You should use every one of them to your advantage if it suits your marketing plan. However, you should not avoid paid advertising altogether. Pay per click and paid banner advertising allows you to target a specific type of client, and it has the ability to increase your conversion rate.

Failing To Address The Right Market. You need to do a little research before you begin marketing to make sure that the right people are seeing your advertisements. It is a waste of your time and money if you market to the wrong audience. For example, if you are marketing acne cream, you probably do not have to do any marketing on sites that are geared for seniors. This sounds very basic, but many people believe they should include everyone in their target marketing just in case they are able to make an additional sale. In reality you are wasting a lot of time, money, and effort by targeting outside of your true target market.

Becoming Complacent. You cannot stop marketing your product ? ever. If you want to be a success, you must continually promote your product or services.


7 Tips To Keeping An Organised Work From Home Business
by WorkFromHomeJobs
17 Feb 2012 at 2:48am

If there is one thing that could destroy a home business quickly, it is disorganisation. Being disorganised not only wastes time, space, and money, it also can destroy client relations. What could possibly be worse than having to call your client for credit card information because you ?misplaced? their banking information since the last time you called?

Being organised is natural to some people, but to most it is a skill that must be learned. The good news is that it can be learned quite easily, and the skills easily become habit. The following 7 tips should help anyone become more organised in their home office.

Use the ?one-touch? method of handling paperwork. This method means that when you pick something up, you complete everything necessary to process that paperwork, including filing it when you are done. For example: when the mail comes in, open one letter at a time, respond as necessary and file or dispose of the letter when you are done. You have only had to touch it once, and the task is complete. Make sure you have enough office space. When you started your business you took up an end table in the corner of your flat. As you have grown, your need for more space has increased. Failing to address this need for more space makes your office disorganised and leads to poor work performance. It is important that you have enough space to stay clutter-free and comfortable. Write a To-Do list each day and complete it before retiring for the evening. One of the easiest ways to become disorganised is to allow back work to pile up on your desk and around your workspace. It is important that you keep on schedule so that you stay organised and have more free time to do the things you enjoy. Outsource projects that you do not feel comfortable completing. If you do not feel good about calculating your taxes or paying your bills on time, hire a virtual assistant. It is very common for people to allow things to become disorganised as a way to justify not completing a task. By using a virtual assistant for your weaker points, you remain organised. Set family limits on your space. While this advice seems a little rough, it is very true. When you work from home it is only common sense to think that family and friends are going to ?pop in? to your office. Make sure that when they visit they take their extra stuff with them. It is amazing how much stuff children will leave behind if they think mum will clean up after them. Empty your trash bin each night. Many work at home professionals do not take the trash out each night like a regular office does. Maybe the thought does not occur to them until the bin is full, or maybe they are just tired after a long day. This is a bad habit to get into because it gives you a subconscious view that it is alright to leave things around the office until tomorrow. This is one of the main reasons that large offices empty trash each night, even if the bins are not completely full. It is to give the appearance of organisation and to encourage employees on a subconscious level to act in the same manner. Go digital whenever possible. The less paperwork you create, the less mess you will generate. You will also see a reduction in your office expenses as you convert over to a digital office instead of a paper based one.
How To Evaluate A Home Business Offer In 3 Easy Steps
by WorkFromHomeJobs
14 Feb 2012 at 5:54am

When a person decides that they want to start a home business, it is easy to become overwhelmed with the offers that are put before you. There are so many different sales pitches and business angles that you are not sure what is for real and what is a scam. It can become so burdensome that many people give up on the idea of starting a home business altogether.

You do not have to give up on your dream of starting a home business. All you have to do is learn how to evaluate the offers that are presented to you. Once you learn how to distinguish the good from the bad, the real from the scam, you will be able to select the type of home business that best suits your personality and lifestyle.

Examine the offer letter and website of the company that is pitching a product or service to you as a home based business. While this may seem like an automatic thing, many people do not take the time to research the company or business any further than the sales letter.
Look at their website. Does it contain the following?

Spelling or grammatical errors. This may be a sign that it was created by a foreign company and is not a legitimate site. Grammatical errors also suggest deception as many scammers use this technique to have you believe you read one thing when it really was something else. Full contact information including a physical street address. Make sure that you map the address to make sure it is a real building and not a vacant lot. Phone numbers where you can call customer service and the corporate office? Websites that only have email contact information should be avoided. Are the links in the site good or are they broken? Broken links signify that the company does not properly maintain their site. This should be a reflection of their product or service.

This same information applies to any written sales materials that they provide you. A company does not want to hide its identity or distribute marketing materials that make them look bad if they are legitimate. Research the business model. When you are considering entering into a home based business that was originally created by someone else, you need to verify that their business model works. Does their plan have short term and long term goals and plans? Does their business model account for slow periods or other problems that may occur. If their business plan is simply to sell you a marketing kit filled with brochures and samples, you may wish to think again.
Take the time and do an Internet search on the business model of the company and see what others have to say. Read reviews by others who have invested into the company that is not directly connected to you by family or friendship. Look to see if there are positive or negative reports about them with various business agencies. A few minutes of research are well worth the effort. Make sure that you are passionate about the product, service or business type. Many people make a quick decision about working from home because they are desperate for this type of employment. People also make business decisions based on what family and friends tell them is the best decision, or because they are already involved in the business.
A person will not find success in a home based business unless they are truly passionate about the business. You must love what you sell or you will never be able to convince someone else to make a purchase.

If your business plan passes all three of these steps, you are on your way to a very successful and happy career. Never jump into a home based business without evaluating it carefully, you will be happy that you took the time.


Why Online Videos Should Be Your Next Marketing Tool
by WorkFromHomeJobs
12 Feb 2012 at 4:13am

The Internet is continually changing; every day brings about a new marketing tool or scheme. Only five years ago a business could face possible extinction if their website did not contain an opt-in email newsletter. Now, the newsletter trend has gone the way of the dinosaur and everyone is using RSS feeds. Some trends, however, remain powerful tools on a website, such as an eBook or a free download.

The newest trend in marketing is the video clip. Google has announced that in 2011, the word ?video? was searched more than any of the other common words. It outranked love, jobs, news, and gambling. Video clips have become so popular that Google now ranks websites that contain video clips higher than other sites, regardless of SEO content.

A recent study conducted on online video usage has shown that nearly 62% of all Internet users watched a video at some point during 2011. In fact, with the increased popularity of How-To video clips, the study anticipates that figure to reach 71% or higher in 2012.

Video clips are quite easy to produce, easy to share and can bring many people to your site that may not have visited before. Videos can be viewed in emails, on mobile devices, and on a regular computer, making it a very versatile tool.

But I Am Not A Movie Maker

You do not have to be a professional to create a video clip for your site. A quick script, a home video camera and an uplink to your site is all you need. Editing software is commonly available, and most cameras come with this software in their packaging.

Your clip does not need to be long. On average they are between 1-2 minutes in length. It does not need to be spectacular or have special effects, but it should flow smoothly and provide an answer to a question.

If you are not comfortable creating a video, there are many freelancers that will create a video clip for your business at a relatively low cost. Unlike 20 years ago when video production was incredibly expensive, the digital age has made this type of process affordable to anyone.

Loading Your Video Clip

When you create a file name for your video to post to your site, make sure that you incorporate the words ?How-To? or ?Product Demonstration? into the file name. This will help the Internet spiders find your videos faster and give them higher rankings than other videos that they would deem personal creations.

Advertising Your Video

Once you have created your video, you are not restricted to only placing it on your site. You can post it to your company social page, place it on YouTube, or even use it for email marketing purposes. You should change the file name when you post it off of your site, however, to increase the presence of your video under different categories.

Many experienced marketers also take out pay-per-click campaigns specifically for their videos. While this is still a new trend in marketing, it has shown to produce very high conversion rates. While this may change in a few years like the importance of a newsletter, it may also stay around indefinitely like email. People enjoy visual stimulation, which is one of the reasons that the Internet is so popular, Providing this stimulation through a video will have positive effects on your site and work from home business.


Creating An eBook Can Provide You With Long Lasting Residual Income
by WorkFromHomeJobs
9 Feb 2012 at 7:49am

There have been many new products and services that have been created as a direct result of the Internet. Of those creations, the eBook is perhaps the most popular. eBooks have many advantages including:

Anyone can write one They are very easy to publish and distribute with minimal cost involved Depending on the subject matter, many can be used as a freebie to encourage people to purchase from a website There is absolutely no printing costs involved Because eBooks are delivered digitally there are never any shipping costs This type of publication can easily be revised and edited Publishing houses are not involved so there are no denials of publication and no sharing of profits Digital delivery satisfies the consumers need to have instant gratification. Once it is written you can continue to sell it for as long as you desire Creating A Profitable Book

The trick to creating a successful eBook is writing about something you are passionate about. If you have a favourite hobby, a business, a product you enjoy, a political idea, or even a theory, you can write an eBook. The great news is that with a population of 7 billion people on this planet, there will be plenty of people that have the same interests or views as you and will want to purchase the book.

When you start to write your eBook, you should keep the following in mind:

Try to keep the book centred on your original thought. You want to create a niche book; a book that will stand apart from more generalised texts. You can always write more books about related topics. Research the subject online for keywords. You want to sprinkle enough keywords throughout the text to make sure it is picked up by the search engines. Do not read too many other texts about the subject; you want to keep your ideas as fresh and original as possible. Write an outline before you begin the project to provide yourself a guideline. Make sure that your information will flow from opening to conclusion effortlessly. Create documents and graphs or insert pictures that you own into the book to make it more eye appealing. It is recommended that you only use pictures that you personally take and own. This way there is never any type of confusion about ownership. Proof read your work at least twice before you finalize the project. Two times is enough for you to catch any grammatical or spelling errors and to verify that the story flows. If you continue to revise after this point, it will never reach publication. Once The Book Is Finished

Once your eBook is completed, you will need to start marketing it for sale. There are two ways to market your product: affiliate sales and website sales. Websites like Clickbank will allow you to upload your eBook to their site and they will make it available for sale through their site and their affiliates. Using this method will reduce many headaches for the novice eBook writer such as credit card processing and order fulfilment. However, the site will take a portion of the sales to cover their expenses, fees and affiliate costs.

It is recommended that you create a domain that is dedicated to your eBook and/or topic. By creating a site that gives the potential book buyer additional information, you will increase your conversion rate for sales. Many eBook writers will purchase several similar domain names to market the same book. You will need to determine how the purchaser will receive the book, either through auto responder or link, and set the site up accordingly. It is also recommended that you establish a PayPal account for payment processing.

Once you have chosen either of these methods, or both, you will also need to market your eBook in other places. Social networking sites are a great place to advertise and interact with people about your eBook. Pay-per-click advertising is also an option, but this will depend on your initial marketing budget.

One final way of marketing your program is to create your own affiliate program. Offer affiliate marketers a large commission for promoting your book. An average commission may only be 20%, increase your commission to 40% and watch the professional marketers sell your book like mad. Since there are literally no other costs involved in sending out these digital files, this high commission is worth the exposure.


business: Frequently tagged products at Amazon.com
Products on amazon.com which are tagged "business" most frequently. Please note that product prices and availability are subject to change. Prices and availability were accurate at the time this feed was generated; however, they may differ from those you see when you visit Amazon.com

Personal Finance For People Who Hate Personal Finance (Kindle Edition) tagged...
22 May 2012 at 1:55am
Personal Finance For People Who Hate Personal Finance Personal Finance For People Who Hate Personal Finance (Kindle Edition)
By Gregory Bresiger

Buy new: $3.79
197 used and new from $2.99
Customer Rating: 5.0

Customer tags: budgeting(590), investing(587), finance(584), financial planning(539), business(536), debt(520), stock market(514), wealth(501), money market(438), gregory bresiger(414), kindle authors(157), kindleboards authors(136)

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expand...
17 May 2012 at 11:35pm
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) (Hardcover)
By Timothy Ferriss

Buy new: $12.98
161 used and new from $6.99
Customer Rating: 5.0

Customer tags: tim ferriss(290), 4 hour work week(288), entrepreneurship(248), lifestyle(241), 4hww(223), business(207), success(200), career(164), work(143), lifestyle design(36), tim ferris(19), self-improvement(14)

Win!: A Leader's Guide to Building a Winning Team (Paperback) tagged "busines...
20 Nov 2011 at 8:46pm
Win!: A Leader's Guide to Building a Winning Team Win!: A Leader's Guide to Building a Winning Team (Paperback)
By David Akers

Buy new: $12.99
20 used and new from $9.99
Customer Rating: 5.0

Customer tags: business leadership(219), leadership(218), business success(214), business management(188), leadership development(182), business(182), leadership training(177), business intelligence(176), business strategy(169), leadership book(166), team building(56), david akers(30)

Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcove...
27 Dec 2011 at 10:06am
Good to Great: Why Some Companies Make the Leap... and Others Don't Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)
By Jim Collins

Buy new: $17.99
1446 used and new from $4.01
Customer Rating: 5.0

Customer tags: leadership(182), business(180), management(152), business leadership(108), success(77), jim collins(74), entrepreneurship(72), good to great(46), excellence(40), professional development(19), book(10), profitable customer service design(9)

Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Soci...
28 Aug 2010 at 12:04pm
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier (Hardcover)
By David Thompson

Buy new: $16.63
82 used and new from $0.01
Customer Rating: 5.0

Customer tags: business(178), entrepreneurship(174), branding(173), marketing(173), social media(172), leadership(164), business strategy(127), technology(115), blogging(114), twitter(105), business leadership(100), internet marketing(89)

Understanding Strategy (Paperback) tagged "business" 165 times
21 Feb 2012 at 9:23pm
Understanding Strategy Understanding Strategy (Paperback)
By Geoffrey P. Chamberlain

Buy new: $16.49
18 used and new from $14.05
Customer Rating: 5.0

Customer tags: business strategy(165), business(165), competitive advantage(164), entrepreneur(164), management(161), management science(160), cognitive(157), innovator(155), ceo(155), games theory(135), organizations(80), strategy analysis(59)

The Tipping Point: How Little Things Can Make a Big Difference (Paperback) ta...
14 May 2012 at 2:28am
The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
By Malcolm Gladwell

Buy new: $10.87
1492 used and new from $0.01
Customer Rating: 5.0

Customer tags: sociology(191), marketing(191), business(159), social networks(134), economics(112), nonfiction(100), management(87), culture(65), book(40), interactions(28), trends(25), malcolm gladwell(20)

The War On Success: How the Obama Agenda Is Shattering the American Dream (Ha...
5 Feb 2010 at 8:58am
The War On Success: How the Obama Agenda Is Shattering the American Dream The War On Success: How the Obama Agenda Is Shattering the American Dream (Hardcover)
By Tommy Newberry

Buy new: $18.96
117 used and new from $0.01
Customer Rating: 5.0

Customer tags: politics(236), inspirational(213), conservative(206), christianity(205), religion(198), history(196), conservatism(180), economics(175), america(174), success(166), self-help(164), business(143)

Investing Now: An Insiders Guide to Flipping Houses For Income Today (Paperba...
27 May 2011 at 4:48pm
Investing Now: An Insiders Guide to Flipping Houses For Income Today Investing Now: An Insiders Guide to Flipping Houses For Income Today (Paperback)
By Jim Ingersoll

Buy new: $11.21
Customer Rating: 5.0

Customer tags: real estate(131), investing(128), wealth(126), real estate investing(126), flipping houses(125), investment strategies(125), business(125), house(122), banking(121), house rehab(120), real estate investment(64), real estate books(64)

Entrepreneurs Guide to Direct Mail Order (Cash at Home Series) (Kindle Editio...
4 May 2012 at 1:41pm
Entrepreneurs Guide to Direct Mail Order (Cash at Home Series) Entrepreneurs Guide to Direct Mail Order (Cash at Home Series) (Kindle Edition)
By Sandy Harper

Buy new: $2.99

Customer tags: entrepreneurs(127), income(127), email(125), cash(125), fortune(124), adventure(123), business(123), fun read(118), cash at home(118), business at home(115), internet(26), job(23)

The Communist Manifesto (the original definitive English edition) (Paperback)...
18 Jul 2009 at 9:16am
The Communist Manifesto (the original definitive English edition) The Communist Manifesto (the original definitive English edition) (Paperback)
By Friedrich Engels

Buy new: $6.95
23 used and new from $1.65
Customer Rating: 5.0

Customer tags: politics(137), business(122), economics(119), sociology(113), communism(93), karl marx(43), economic history(39), communist manifesto(36), socialism(30), economic theory(28), economic policy(18), masterpiece(18)

Crush It!: Why NOW Is the Time to Cash In on Your Passion (Hardcover) tagged ...
25 Jan 2012 at 11:28pm
Crush It!: Why NOW Is the Time to Cash In on Your Passion Crush It!: Why NOW Is the Time to Cash In on Your Passion (Hardcover)
By Gary Vaynerchuk

Buy new: $13.98
162 used and new from $6.34
Customer Rating: 5.0

Customer tags: social media(209), gary vaynerchuk(187), branding(165), entrepreneurship(152), business strategy(123), garyvee(112), business(102), winelibrary(66), wine(52), crush it(30), passion(18), marketing(16)

Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business ...
21 May 2011 at 2:24pm
Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business (Hardcover)
By Bruce Alan Johnson

45 used and new from $0.11
Customer Rating: 5.0

Customer tags: international business(101), global business(98), business(93), business strategy(64), economics(55), globalization(51), business and economics(30), travel abroad(2)

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Hardco...
1 Nov 2010 at 12:28am
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Hardcover)
By Timothy Ferriss

463 used and new from $0.73
Customer Rating: 5.0

Customer tags: 4 hour work week(328), tim ferriss(253), entrepreneurship(233), success(210), lifestyle(198), work(138), career(114), business(90), travel(79), productivity(34), new rich(25), time management(18)

Made to Stick: Why Some Ideas Survive and Others Die (Hardcover) tagged "busi...
30 Jan 2012 at 3:22pm
Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
By Chip Heath

Buy new: $17.16
313 used and new from $6.23
Customer Rating: 5.0

Customer tags: marketing(154), communication(141), persuasion(108), ideas(102), business(89), branding(78), communications(76), advertising(57), professional development(45), creativity(12), leadership tools(11), presentation(9)

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