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A U.S. Homeland Security Strategy

The need for a secure society is one of the overriding needs of our time. However, a balance must be struck between security and liberty; two much of one has a tendency to negate the other. History has provided many examples of failed attempts to achieve this balance and the road is littered with good intentions gone bad. In our current times the debate on homeland security has become of paramount importance and a viable strategy must be put into place. Today, it is terrorism that stands as the greatest danger to our country's security.

As with all strategies there must be room for flexibility and the realization that certain situations may call for harsher measures; but it must be remembered that these situations can not last forever and the new strategy must reflect that (an example of this has been seen in the so-called "sunset" provisions in the USA PATRIOT Act, which requires some government powers to be periodically renewed by Congress). As Robert Dorff states, "given the nature of strategy, it must allow for significant flexibility and adaptation as one adjusts to the shifts in the strategic environment and the choices and actions made by other actors in that environment."[1]

The United States constitution states that the People of the US "in order to form a more perfect Union, establish Justice, insure domestic Tranquility, [2] It is these principles that drive the need to develop an effective homeland security strategy. Without security there can be no liberty. It should also be remembered that the Constitution is not inviolable, as evidenced from the creation of the Bill of Rights and the abolition of slavery. The laws of our past are a guide but we must also have the courage of our ancestors to decide what is right in our times. Thomas Hobbes states that when there is no strong central government "to overawe them all, " then "men have no pleasure, but on the contrary a great deal of grief, in keeping company."[3]

It is the government's responsibility to protect the people from all threats. To achieve this, the government must have a clear eyed view of what people are and what the state can be. The philosophy of Saint Augustine provides an answer. According to Augustinian philosophy, Tinder explains, "man is a dangerous being; existing social and political institutions may be imperfect, but insofar as they assure some kind of order, even if only through the pressures of habit and fear, they have some value."[4] However, while Augustine would suggest faith only in God, we should instead have faith in our government.

Robert Dorff explains that "in simple terms strategy is the calculated relationship among ends, ways, and means. Ends are the objectives or goals sought. Means are the resources available to pursue the objectives. And ways are the concepts or methods for how one organizes and applies the resources."[5] The ends are to achieve a secure society that can allow for a reasonable degree of liberty. The means are many and include all the resources the government has, such as the military, intelligence, the law, and the police. The ways are several and will be explained below. There is both an international and domestic aspect to the strategy. It is also important, when taking domestic security measures, to remember that, as Viotti states, "more than just assuring physical security, a comprehensive homeland security strategy also seeks to secure the liberties and rights the people hold dear."[6]

The United States faces many threats in today's world; however, few threats have been dealt with as poorly as the threat of terrorism. The majority of the solutions that have been implemented have been short term and ineffective. The battle against terrorism can not be fixed overnight; it will take many years and require a well thought out strategy. Further clarifying what is meant by strategy, Karl von Clausewitz states that it "maps out the plan of war, and to the aforesaid aim it affixes the series of acts which are to lead to it; that is, it makes the plans for the separate campaigns and arranges the engagements to be fought in each of them."[7] Sun-Tzu further clarifies the importance of an effective strategy by stating, "the expert at battle seeks his victory from strategic advantage and does not demand it from his men."[8] In order to deal with terrorism the US must look clearly at the problem and not allow its biases to color its strategy. As Machiavelli said, "the way men live is so far removed from the way they ought to live that anyone who abandons what is for what should be pursues his downfall rather than his preservation."[9] The United States must form a comprehensive strategy that is grounded in reality and devoid of any fancifulness.

Next, it is important to understand the causes underlying terrorism today; statements like "they hate us for our freedom" are no longer helpful (nor were they ever). The actions of the US must also be taken into account and analyzed in an unbiased manner to determine if there is a legitimate reason as to why some see US actions as the cause of terrorism. There is no one cause for terrorism, nor is it clear where the tipping point exists that triggers a person's transformation into a terrorist. However, there exists a number of fairly clear and agreed upon factors that lead to terrorism.

In his book, Dying to Win[10], Robert Pape discusses suicide terrorism. He believes that the main reasons for suicide terrorism stem from foreign occupation (or troop presence) of other countries or if the country's population believes that its government is propped up by a foreign country. This feeling is particularly inflamed if the country in question has a different religion than the predominant ones in the occupying country, such as Islam in Saudi Arabia. It is clear that the US is deeply involved within the Middle East and is generally seen as propping up corrupt governments to further its own interests in the region. The Bush government increased religious fears in the Middle East when after 9/11 the President referred to the US conducting a "crusade" in the region. Great care must be taken in the future not to make statements that feed into the already palpable fear of many in the region of a US desire for a religious war.

The growing US need for oil makes it hard to disentangle the country from the Middle East, but if alternative energy sources are explored further the US may be able to reduce its interference in the area. Another motivation to reduce oil consumption is the fact that some of the oil profits are being funneled to terrorist organizations. Terrorists are also driven by their grievances towards the impact of globalization on their societies; globalization generally being seen as a Western, primarily US, driven occurrence. Rapoport describes terrorism as a "religiously inspired fourth wave" based upon "anti-globalization...tension between the have and have-not nations...In an era where reforms occur at a pace much slower than is desired, terrorists...exploit the frustrations of the common people."[11] The US should increase its foreign aid programs and work to support international assistance programs that work to improve peoples' lives.

Clausewitz states that "no war is begun, or at least, no war should be begun, if people acted wisely, without first finding an answer to the question: what is to be attained by and in war?"[12] It is thus necessary to clearly define what the objectives for the US strategy against terrorism are. While terrorism can probably never be ended; there is no reason not to aim at substantially reducing the threat. The threat may seem like an insurmountable task, but as Machiavelli says "I estimate that even if fortune is the arbiter of half our actions, she still allows us to control the other half."[13] Thus there is no reason not to try our hardest to solve the problem, for fortune "submits more readily to boldness"[14] than to hopelessness.

Due to current threat of Islamic terrorist groups, the US must rethink its strategy in the Middle East. The time has come for the US to admit that it has made mistakes in the region and for it to reach out to the citizens in the area. This includes reaching out and talking to its enemies, whether this is a covert discussion through intermediaries or conducted openly by the State Department or something in between. The talks must occur if only to further understand the grievances of the other side (and to determine who the real power players in the area are). There is going to be a substantial amount of controversy involved in the decision to engage with our enemies, but the US has already tried not talking and its War on Terror has not advanced the fight against terrorism. It is also important to find ways to counter the ideological arguments and material benefits that terrorist organizations use to recruit and maintain followers.

A realistic determination must be made as to what capabilities the US has to find and destroy these organizations (i.e. the military or law enforcement and intelligence) and which, if any, would be the most effective (looking at both long term and short term gains). Before any action is taken it should be analyzed to determine if it will actually be effective or if it will strengthen the terrorists (as can be argued the Iraq war has). It will be necessary to, as Viotti explains, identify the "grievances a population may hold against the target toward which a terrorist group directs its violent actions." Next it is important to "identify the groups, movements, or insurgencies drawn from this population" and to specify "their links to each other and to the popular support each enjoys." Lastly it is important to have "effective counterstrategies [that] employ intelligence and other detection measures for early warning or, if possible, prevention of violent actions."[15]

Assassination, a controversial measure, must be brought back onto the table. It is often very difficult to capture a terrorist alive (without putting many of our own people at great peril), yet we cannot just wait for another opportune time to find the terrorist again. Assassination is morally justified due to the fact that it can actually reduce the number of deaths involved. If the leaders of a terrorist organization can all be taken out through a series of covert actions this will not put as many of our people at risk (and will be more cost-effective than an all out war, for example in Afghanistan). Assassination should only be used against high value targets (ex. Osama bin Laden) that have been clearly defined. The military and certain other agencies should be given the independent ability to target and kill high value targets if they are found. Albert Camus stated that "politics involves killing" and "you can rightfully sacrifice the life of another in a great political cause."[16] There is no greater cause than the protection of the United States.

Intelligence is key to creating a secure homeland. Intelligence must consist of both foreign and domestic collection. Foreign collection techniques are generally viewed as much less controversial, however, in the case of domestic collection many controversies arise. The Bill of Rights, Article 3, states, "the right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated...but upon probable cause."[17] This is a more than reasonable statement in theory, but it provides little context, it is thus necessary to define "probable cause" in flexible terms that will depend on the situation. In the case of a suspected terrorist, the probable cause threshold should be lowered due to the potentially catastrophic consequences of doing nothing. The use of the so called "sneak and peak" method should thus be used more freely in cases where the threat to the country is high. Also, due to the difficulty of gaining firsthand evidence/intelligence, evidence types such as "hearsay" should be admitted at the beginning of an investigation in order to widen the net of potential suspects.

Intelligence activities must be improved, in particular, human intelligence. As Sun-Tzu said, "the reason the farsighted ruler and his superior commander conquer the enemy at every move, and achieve successes far beyond the reach of the common crowd, is foreknowledge."[18] Most terrorist organizations have quickly grasped the fact that the US is heavily dependant on its technology to gather intelligence and have reacted by going low tech, thereby effectively nullifying the US's technological advantage. It is therefore essential that the US create a much more effective HUMINT program in order to infiltrate the societies and organizations where the threats originate from.

It is important that these HUMINT officers have knowledge of foreign languages or at least have the proficiency to learn more than one (the level of current language proficiency in US intelligence agencies is woefully low). It is helpful if the officer has lived in other countries or at least traveled extensively so as to build up knowledge of other cultures. This overseas experience helps to achieve an "empathetic analysis of an enemy and its strategy [which] is essential if counterstrategies are to have a chance of being effective."[19] Language proficiency is also an area where the recruitment of locals as officers can be very effective, since they will fit into the society much more easily. Locals will also look like the people in the community that they are working in; this is another benefit of using them. However, the use of locals or non-native born US citizens does raise the potential that the officers will have divided loyalties.

It will take time to build up a HUMINT organization that can meet the demands of today, so this is not an immediate solution but it is an important one, not just for the fight against terrorism, but to generate usable intelligence on all the threats and challenges that face the US now and in the future. As Sun-Tzu reminds us, "intelligence is of the essence in warfare - it is what the armies depend upon in their every move."[20]

Intelligence should be ethical, but only up to a point; certain scenarios may call for more extreme, morally hazy actions. For example, if there was a bomb that was going to go off in a US city and the CIA had captured one of the terrorists who could tell them where the bomb was so that they could defuse it; this would be a scenario where extreme measures would be called for.

Harsh interrogation (or enhanced interrogation), definitely a murky issue, would be called for in the ticking time-bomb scenario to obtain the necessary information. The United States has taken great pains to create a legal basis for enhanced interrogation techniques and the public must be made aware of this (as well as the information on the effectiveness of the techniques used). Harsh techniques should also be authorized against those detainees who have been trained to resist conventional interrogation techniques. It should be remembered that the international environment is very hazy morally and ethically and that good intentions are not enough to remain safe. There should be almost no constraints on what actions can be taken during crisis situations. However, no intelligence employee should be forced to do anything that he finds unethical. There should also be a time limit on the length of time that harsh interrogation practices can be used due to the deterioration of the value of intelligence over time. Harsh interrogation practices should be used incrementally; the interrogation should begin with basic interrogation, then if the subject resists the harshness of the techniques can be raised accordingly.

Ethics in intelligence is a balancing act, there should be a concerted effort to be ethical in all actions but intelligence operators must not be so constrained by rules and regulations that they are unable to effectively perform in their jobs. It is also important for an intelligence officer to be personally ethical and not let the "tyranny of the group" take away his personal responsibility. Another problem with ethics is that it often requires much more openness on the part of the intelligence community as to what its actions are, but one of the most important aspects of intelligence is its secrecy. A balance must be achieved between oversight and allowing the intelligence community to complete its job.

Most people assume that the CIA has often conducted its affairs in a less than moral way, but they do not make too much of a protest about it due to the fact that, for the most part, these actions take place abroad. There are also the obvious beneficial security implications of the actions taken, such as providing for the safety of US citizens, the economy, and the society's very way of life.

It is helpful, when deciding the morality of an action, to consider what might be the response of the American people if a certain action was made public. Of course, foreign policy should not be solely decided by popular opinion (especially if that opinion is uninformed), but it is a good thing to remember that intelligence officers, and the military, are representing their country and so should not act too far out from what the American people expect. However, shifting public opinions, such as those relating to enhanced interrogation techniques (there has been a growing acceptance of such techniques), should be taken into account when formulating policy.

As Viotti states in his book Terrorism and Homeland Security "the home game and the away game necessarily come together in any comprehensive strategy that includes both domestic and external courses of action."[21] It is also imperative that the strategies are tested by conducting exercises in order to reduce as much as possible what Clausewitz called "friction" and "the fog of war". As Clausewitz states, "everything is very simple in war, but the simplest thing is difficult. These difficulties accumulate and produce a friction of which no one can form a correct idea who has not seen war."[22] Practice can help reduce these problems to some extent, but of course nothing compares to the real thing.

Viotti also explains that the strategist "needs always to be aware that there may be flaws in the causal analysis, not to mention data problems." The strategist needs to be aware of the potential for problems to occur and plan accordingly. Machiavelli explains further the need for the government (the Prince) to rehearse and study plans of action by stating that "he must never turn his attention away from military exercises. Indeed, he should devote himself to them in time of peace even more than in time of war; and he may do this in two ways: through action and through study."[23]

It is also essential to work productively with the countries where the threat originates from. Viotti states that "an important part of any strategy is working with (not dictating to) the political and other leaders in Afghanistan, Pakistan, Iraq, Lebanon, or any society beset by political violence."[24] These leaders should include both governmental and non-governmental persons.

The military has proven to be largely ineffective at reducing the threat of terrorism; it is a blunt instrument (with the exception of special operations forces). This increases the legitimacy of the argument for other solutions to the problem, such as diplomacy. But if the chance appears to kill or capture terrorist leaders this should not be passed up, as long as the intelligence is reliable and civilian casualties are limited. But we do not necessarily need to be occupying a foreign country to be carrying out these actions. As Machiavelli said in reference to violence (or cruelty) "it can be said to be properly used when one resorts to it at one stroke out of a need for safety and does not thereafter insist upon it, but seeks instead to replace it with measures that are of the greatest possible use to [one's] subjects."[25] However, the US should also keep in mind the advice of Sun-tzu who said that, "to win a hundred victories in a hundred battles is not the highest excellence; the highest excellence is to subdue the enemy's army without fighting at all."[26] The US should also work with foreign countries to try and destroy safe havens (especially training grounds) for terrorists and to lessen open support for terrorist causes. If the US effectively works with other countries it will become much easier to prevent terrorists from moving freely around the world.

There must be continuing arms control programs that seek to prevent weapons, in particular weapons of mass destruction, from getting into the hands of terrorists. Terrorists could potentially buy or steal a WMD from Russia or from the growing stockpiles of countries like Pakistan (for example the A. Q. Khan network) and Iran. Interdiction programs must be continued and widened. The Proliferation Security Initiative is a step in the right direction; the programs efforts to "interdict the transfer of weapons of mass destruction, their delivery systems, and related materials to or from states of proliferation concern"[27] will be an important tool, if carried out effectively, in reducing terrorists' capabilities. Other programs, such as the G-8 Global Partnership Against the Spread of Weapons and Materials of Mass Destruction, must be maintained and updated as needed.

In Graham Allison's book, Nuclear Terrorism, he provides a strategy, which he calls the Seven Yeses, for preventing nuclear terrorism (this strategy could also be applied to preventing CBW attacks). The Seven Yeses are "making the prevention of nuclear terrorism an absolute national priority; fighting a strategically focused war on terrorism; conducting a humble foreign policy; building a global alliance against nuclear terrorism; creating the intelligence capabilities required for success in the war on nuclear terrorism; dealing with dirty bombs; constructing a multilayered defense."[28]

Alexander Diener and Timothy Crawford state that "US policymakers urgently need to create a homeland security strategy that focuses on limiting the damage of terrorism, rather than merely seeking to prevent catastrophic terrorism."[29] In order to reduce the negative effects of terrorism it is necessary to create a robust domestic (the home game) security strategy that not only seeks to prevent an attack but also to mitigate the consequences if an attack does occur. James Smith and Brent Talbot discuss deterrence of an attack through "denial of opportunity" which, they explain, can be achieved by "denying either the victim access to the terrorist through protection and hardening or by denying the terrorist access to the victim or weapon through efforts to block entry and obstruct movement."[30]

Of course, it is impossible to harden every possible target, but through careful planning the most vulnerable targets can be identified and steps taken to protect them. Diener and Crawford explain, "how and where the US spends its precious capital is a critical determinant of whether its homeland security strategy as a whole will succeed or fail."[31]

In order to determine what locations should be given the highest security protection (and the funds that go with that) it is necessary to determine the location's capacity for weaponization and the location's substitutability or redundancy.[32] By weaponization it is meant "elements of national infrastructure that can be used quickly to inflict catastrophic damage if weaponized, " these would include nuclear power plants and chemical processing facilities.[33] Substitutability and redundancy mean that the location's purpose can be fulfilled by similar assets in the area or the purpose can be fulfilled by assets from other segments of the infrastructure (the port of New Orleans is an example of an unsubstitutable location).[34] When this determination is done effectively it will become much easier to identify where the threats lie and how to counter them.

After an attack occurs it is important to quickly identify the perpetrators in order to allow "decisive retribution and a clear chain of movement toward effective prosecution of both perpetrators and their weapons suppliers."[35] Also following an attack, the US must show that it has not let itself be changed. This can be achieved by quick recovery and reconstruction (if necessary), followed by the citizens returning to their normal lives. It is also important to control the level of fear that will result after an attack. As Smith and Talbot say, "terrorism without terror cannot succeed as a political strategy, and failure ultimately will feed on itself, destroying the terrorist cause and effort."[36]

An education program for the public should be provided before an attack explaining the dangers, the terrorist organizations, and what citizens should do in case of an attack. Studies have shown that public education programs have proven quite effective in informing people about the dangers and in changing their behavior.[37] Public education programs, as Diener and Crawford explain, "can 'prime' the public for response to terrorism and other hazards by productively channeling volunteerism, suppressing the spread of panic, and assisting official first-response efforts."[38] When the public is fully informed of the potential threats that they face there will be a much higher chance of the public making responsible choices and actions, both before and after an attack, and there will be an increase in the resilience of the public to strongly rebound after an attack thus lessening its effects.

The US government must create effective liaison capabilities with the media so that it can get accurate information out quickly to the public; the media in turn must refrain from sensationalist reporting in the direct aftermath of an attack. The media can also be used to accentuate the negative aspects of terrorism for propaganda purposes. In particular, the fact that terrorism often kills many innocent victims should be publicized, especially in regions where supporters exist (it should be remembered that supporters are scattered throughout the world, not just in the Middle East).

As part of the campaign against the terrorist ideologies, the US government and media must work to enlighten Arabs/Muslims, etc. about the positive actions that the US has made in the areas in question. Charitable donations, its respect for other religions, its belief in human rights, etc. should be emphasized to counteract the negative image the US has in many quarters of the world. The media should also find leaders in the Middle East (especially religious and other nongovernmental leaders) who speak out against the actions of the terrorist groups. These leaders should be helped to get their message out; their message will also have more of an effect than US arguments since it is coming from a local personage rather than an outsider. These counterarguments from respected local leaders will spread discord within the terrorist organizations. As Sun-Tzu said, "if [the enemy] is internally harmonious, sow divisiveness in his ranks. Attack where he is not prepared."[39]

The idea is not to make the US look weak (as some might argue) but to show its strengths. The hatred that many feel towards the US must be reduced; even the right wing hawks must agree with Machiavelli that "a prince should make himself feared in such a way that, though he does not gain love, he escapes hatred; for being feared but not hated go readily together." The terrorists should fear the US and world's reactions to their attacks, and their justifications for violence must be taken away by a strong counterargument to their ideology.

Smith and Talbot describe the strategic level of deterrence, which they call "deterrence by denial of objectives"[40]. This level involves building a belief in the terrorists' minds that their objectives can not be achieved through terrorism. Thus the terrorists should feel that "their strategy cannot succeed and any action on their part can only leave them exposed to all levels of audience as ineffective, irrelevant, and unworthy of attention or support."[41] Terrorism is primarily "theater" intended to transmit a certain message, if the terrorists feel their intended audiences will not understand what they have done or react negatively then they will search for alternative means of spreading their message.

It is also necessary to constantly review the nation's immigration policies in order to determine whether there is a potential threat. At certain times (for example, during high terrorism threats or all out war), immigration from particular countries may have to be greatly reduced or completely cut off. In addition, profiling techniques (including racial profiling) must be used to identify who are the most likely suspects. Almost all of the terrorists that threaten the US are of similar age and ethnic origins, so it is pure common sense to be more cautious about those who fit the profile.

Early detection systems must be put in place in order to detect possible radiological, biological, and chemical attacks. Early detection will help to minimize the affected areas and casualty rates; it will also foster a quicker response time to attacks and thus help to reduce panic. In the same vein, stockpiles of relevant vaccines and medications must be created and maintained over time. A system must be in place to quickly move the medications to areas of need. Policies must also be in place to determine who will be treated first (i.e. the young and old) and what are the best ways of providing the medication to mass amounts of people in a short amount of time (perhaps, as some have suggested, aerosols sprayed by planes over cities).

While there are many potential security strategies against terrorism, the US must always remember to determine which strategies are the most cost-effective. The government could try to harden all potential targets within the country, but that would be an exorbitant cost and would still not be one-hundred percent effective. Setting up an international image campaign based on diplomacy is thus much cheaper. War should be a last resort, due to its obvious high costs of human life and resources. There will always be a level of uncertainty as to what the terrorists are targeting, this can be filled by good intelligence, but the best solution is to stop the terrorist groups from forming in the first place.

The path to a comprehensive homeland security strategy is by no means an easy task but it is one that can not be ignored. While some call for liberty at all costs, this is not a realistic idea. We live in a dangerous world, with many dangerous people in it, certain liberties must be curtailed (some briefly, some perhaps forever). People must realize that they need to sacrifice for the greater good, for without security there can be nothing else. The security that is provided must be of a permanent nature or, as Benjamin Franklin stated, the people would, in giving up their liberty, "deserve neither liberty nor security."

[1] Dorff, Robert, "The Search for National and Homeland Security, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 29.

[2] Viotti, Paul, "American Foreign Policy and National Security, " (NJ: Pearson Education, 2005): 21.

[3] Tinder, Glenn, "Political Thinking, " (Scott, Foresman and Company, 1986): 25.

[4] Tinder, Glenn, "Political Thinking, " (Scott, Foresman and Company, 1986): 29.

[5] Dorff, Robert, "The Search for National and Homeland Security Strategy, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 21.

[6] Viotti, Paul, "Toward a Comprehensive Strategy for Terrorism and Homeland Security, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 4.

[7] Clausewitz, "On War" in The Book of War, ed. Peters, Ralph, (New York: Random House, 2000): 390.

[8] Sun-Tzu, "The Art of Warfare" in The Book of War, ed. Peters, Ralph, (New York: Random House, 2000): 87.

[9] Machiavelli, Niccolo, "The Prince, " ed. Donno, Daniel, (Bantam Books, NY, 2003): 61-62.

[10] Pape, Robert, Dying to Win, (Random House, NY, 2005).

[11] Smith, James and Talbot, Brent, "Terrorism and Deterrence by Denial, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 61.

[12] Clausewitz, "On War" in The Book of War, ed. Peters, Ralph, (New York: Random House, 2000): 901.

[13] Machiavelli, Niccolo, "The Prince, " ed. Donno, Daniel, (Bantam Books, NY, 2003): 91.

[14] Machiavelli, Niccolo, "The Prince, " ed. Donno, Daniel, (Bantam Books, NY, 2003): 94.

[15] Viotti, Paul, "Toward a Comprehensive Strategy for Terrorism and Homeland Security, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 8-9.

[16] Tinder, Glenn, "Political Thinking, " (Scott, Foresman and Company, 1986): 175.

[17] Viotti, Paul, "American Foreign Policy and National Security, " (NJ: Pearson Education, 2005): 29.

[18] Sun-Tzu, "The Art of Warfare" in The Book of War, ed. Peters, Ralph, (New York: Random House, 2000): 123.

[19] Viotti, Paul, "Toward a Comprehensive Strategy for Terrorism and Homeland Security, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 16.

[20] Sun-Tzu, "The Art of Warfare" in The Book of War, ed. Peters, Ralph, (New York: Random House, 2000): 125.

[21] Viotti, Paul, "Toward a Comprehensive Strategy for Terrorism and Homeland Security, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 5.

[22] Clausewitz, "On War" in The Book of War, ed. Peters, Ralph, (New York: Random House, 2000): 321.

[23] Machiavelli, Niccolo, "The Prince, " ed. Donno, Daniel, (Bantam Books, NY, 2003): 60.

[24] Viotti, Paul, "Toward a Comprehensive Strategy for Terrorism and Homeland Security, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 14-15.

[25] Machiavelli, Niccolo, "The Prince, " ed. Donno, Daniel, (Bantam Books, NY, 2003): 42.

[26] Sun-Tzu, "The Art of Warfare" in The Book of War, ed. Peters, Ralph, (New York: Random House, 2000): 79.

[27] Larsen, Jeffrey and Wirtz, James, "WMD Terrorism, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 113.

[28] Allison, Graham, Nuclear Terrorism, (Henry Holt and Company, NY, 2004): 176-177.

[29] Diener, Alexander and Crawford, Timothy, "Democracy, Civil Society, and the Damage-Limitation Component, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 192.

[30] Smith, James and Talbot, Brent, "Terrorism and Deterrence by Denial, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 56.

[31] Diener, Alexander and Crawford, Timothy, "Democracy, Civil Society, and the Damage-Limitation Component, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 194.

[32] Diener, Alexander and Crawford, Timothy, "Democracy, Civil Society, and the Damage-Limitation Component, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 196.

[33] Diener, Alexander and Crawford, Timothy, "Democracy, Civil Society, and the Damage-Limitation Component, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 196-197.

[34] Diener, Alexander and Crawford, Timothy, "Democracy, Civil Society, and the Damage-Limitation Component, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 197.

[35] Smith, James and Talbot, Brent, "Terrorism and Deterrence by Denial, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 56.

[36] Smith, James and Talbot, Brent, "Terrorism and Deterrence by Denial, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 59.

[37] Mileti et al., "Public Hazards Communication and Education: The State of the Art, " (CO: Institute of Behavior Science Natural Hazards Research and Application Research Center of University of Colorado Boulder, 2003).

[38] Diener, Alexander and Crawford, Timothy, "Democracy, Civil Society, and the Damage-Limitation Component, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 200.

[39] Sun-Tzu, "The Art of Warfare" in The Book of War, ed. Peters, Ralph, (New York: Random House, 2000): 74.

[40] Smith, James and Talbot, Brent, "Terrorism and Deterrence by Denial, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 58.

[41] Smith, James and Talbot, Brent, "Terrorism and Deterrence by Denial, " in Terrorism and Homeland Security, ed. Viotti, Paul, Opheim, Michael, and Bowen, Nicholas, (CRC Press, FL, 2008): 58.

By EnglishEd1066 -


Work From Home Jobs Market Harborough News


Industrial strike action for the region's workers - ITV

10 May 2012 at 6:06am  Hospital workers, immigration staff, job centre staff and customs officers are staging a 24 hour stoppage over changes to their pensions. They are furious that they face having to work up to ... three friends from Market Harborough Baptist ...

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Work From Home Jobs in the UK, Make Money Working From Home Online

Freelance Work From Home: Creating Your Online Portfolio
by WorkFromHomeJobs
3 Mar 2012 at 8:28am

When you work from home as a freelance professional, you will need to create a digital portfolio of all of your accomplishments. This portfolio allows potential clients to examine your work, see if they can ?connect? with your style, and establish a trust between client and professional.

An online portfolio is simply a personal website that has a catalogue of all your work available. It is important to establish this portfolio as soon as you decide to freelance. If you are brand new to the industry, fill your portfolio with samples, and update the site as you begin to add clients.

Building Your Online Portfolio Website design – The first thing that you want to do when you build your online portfolio is establish a clean and fresh looking website. You do not want to use too many bold colours or over-populate the pages with text or graphics. You want the potential client to be able to concentrate on your work and not be distracted by the site. Promote Your Work – Not Yourself. Your clients want to know what type of work you produce, and they want to be able to feel like they can relate to you through that work. You must base your portfolio on your work and not use it as a social page describing all your personal details. Make Contact Information Easy To Find – If the client is impressed, they will want to immediately contact you. Make sure that it is easy for them to do this. Each of your pages should have a way for them to contact you posted somewhere on the page that is easy to find. Navigation Matters – Make sure that the person viewing your site can easily navigate through the site. Nothing is worse than becoming impatient with a site because you can?t find what you are looking for. Hard to navigate sites do not make sales. Information Overload – Do not over-describe your work; let the work speak for itself. The average Internet user will not pause long enough to read long paragraphs or extended explanations. They want to scan the page, grab the key words and examine the product, nothing more and nothing less. You must accommodate this frame of mind or risk losing the client. Avoid PDF?s If Possible – Just like the information overload described above, most Internet users will not download a PDF to review product information. Unless it is very necessary to use PDF?s should be avoided at all costs. Hard To Understand Text – Do not write text for your site that is too hard to understand by the average reader. You must take into account that when someone is looking for a freelancer in your industry it is because they do not have the ability or knowledge to perform the task themselves. You cater to their inexperience with the subject without making it look like you are talking down to your audience. Avoid ?Advertisement- Styled? Designs – Consumers are very selective at what they choose to view on the Internet. With this in mind, many have learned to tune-out anything that may be considered advertising. Setting up your at part of your portfolio to resemble an advertisement, such as using flashing text or banner size graphics, will cause the viewer to ignore what that area of the site contains. Paper Copies And Digital Back-Up

While it is becoming more and more rare for a freelance professional to go from business to business carrying a leather portfolio case and showing their works to clients, it is still something you should have prepared in the event that it is needed. You never know what opportunities may arise.

It is also very important that you have back-up companies of your portfolio in the event that there are any problems with your site. These problems can occur in many forms, and it is imperative that you are able to restore the site quickly.

Your online portfolio will become your number one marketing tool. It is the first thing that your client will see, and it will help them determine if you are the right choice for their task. Keeping and maintaining your online portfolio should be your number one priority, ensuring your freelance success.


Work At Home Professionals Need Fresh Air And Friendship
by WorkFromHomeJobs
1 Mar 2012 at 1:55am

Working from home as a freelance operator, a home based employee, or as a business owner is a dream come true for many people. The typical work at home professional is highly dedicated, almost to the point of being a workaholic. While it is true that many work from home so they can be more available to their families and friends, they often skip events and outings to ?catch up? on a few things.

This is not healthy for the work at home professionals for many reasons including:

Loss of interaction with family and friends leads to a lonely existence. Extended periods of time alone can cause depression Lack of exercise and movement is bad for your health Extended periods in front of a computer monitor is bad for your eyes Lack of sunlight can lead to vitamin deficiencies that inhibit your health Loss of experiences that you can never experience again What Work At Home Professionals Can Do To Avoid This Problem

People that have a tendency to overwork often have to force themselves to take time off. They make promises to themselves and then, since the promise was only to themselves, they easily break that promise and continue working.

Listed are a few ways that you can avoid being caught in this trap:

Set a play date with your children away from the home. Any parent will tell you that it is nearly impossible to break a play date with a child. Perhaps it is the guilt you feel from the sad eyes; perhaps it is because you know a cancellation will bring chaos to the house. Whatever the reason, most people are unable to break these dates and will actually leave the office.

Many people decide to work from home to be more available to their children. This thought is often lost when work piles on. Arranging this play date will not only make your children happy, it will bring you back to your original goal and make you feel happy as well.

Make a mid-day date with your significant other. When was the last time that the two of you did something as terribly romantic as slipping away in the middle of a busy day to be with each other? This is one of the best relationship tools on the planet, and it really helps the home based worker deal with the loneliness that they often feel. Join a civic group and sign up to volunteer. Business owners should never pass on the opportunity to network with other business owners. Joining a civic group, and actively participating in that group, will reap the work at home professional many rewards.
Your first reward is the opportunity to be away from the office for a while. Much like making a play date with your children, people that commit to charity work are often too embarrassed to back out once they have committed to the event.

Actively participating in your community will also give you ample time to network with other business people. Every person you meet is a potential client, and the friends you make are good for your well-being.

Finally, performing acts of charity will always provide some solace to even the most hectic mind. When you know that your actions have helped, the good feeling you have is enough to carry you through even the most difficult of times. Pre-Pay For Entertainment. Home based professionals are generally very conscious of their money, and spending money on wasteful things is unacceptable. By pre-purchasing tickets to events that you want to go see you will force yourself to commit to the event. The mere thought of paying all that money to see a soccer game and then not using the tickets will inspire you to leave your office and attend. Set Business Hours. When a person works outside of the home they generally have set times to work each day. There is a specific time to arrive at work, and there is a specific time to leave. With a home based business it is easy to simply slip behind the computer when you awake, and slip away when you are ready to retire at night. Establishing work hours will force you to comply with a schedule. It will also help you attain your original goals to spend more time with the people you love or the hobby you enjoy.


Why All Freelance Writers Must Own A Shredder
by WorkFromHomeJobs
27 Feb 2012 at 3:14am

No one wants to think about things like stolen trade secrets or identity theft. No one wants to think that someone could ruffle through their rubbish and pull out your discarded writings and use it for crime. Most freelance writers do not even think that their rough-drafts are worth the paper they scribbled their notes on. However, information theft is one of the most prominent crimes in the world.

Freelance writers working from home must take precautions to protect their client information. They must take the necessary steps to ensure that whatever data they are entrusted with remains confidential. Freelancers who do not protect the interests of their client may face liability lawsuits.

Digital Protection

When you are transmitting data over the Internet, is important to establish a secure connection. You can have extra security added to your website through your hosting company and the cost is very minimal.

You should also make sure that your data transmissions are protected from malware and viruses. It would be a liability issue if a file you transmit carries one of these malicious programs and infects the receiving computer.

Digital files that you store at home should be kept on a portable hard drive that can be unplugged from the computer when it is not in use. This ensures that if your system is hacked, these files cannot be accessed.

Paper File Protection

If your client provides paperwork for you to use as a basis of your work, make sure that it is always filed properly. If the materials are not required to be returned to the client, ask if they would want the files immediately shredded or stored for future use.

Any scrap paper that you use to take notes on the project should either be kept with the file or shredded, regardless of relevance. Copies that printed off of your computer and were not perfect should be destroyed.

Invoices, payment information, credit card or banking information should be stored in the same manner. Keep your paper files locked as an extra act of precaution.

Why The Paranoia?

Information is the hottest commodity, and yes, people will go to great lengths to obtain information that they can sell. A criminal looking through your trash to find an old credit card statement will think they hit gold when they find corporate banking information.

Additional Benefit Of Protecting Your Data

When you can provide your client with this extra security, they will feel better about working with you on a regular basis. A company that believes that you have their best interests in mind will become a regular client.

You should be very straightforward to your clients about the security measures that you use both on and offline. Many clients who visit your information page may decide to select you over another economy-priced writer simply because you offer this extended protection.

Every minute of every day someone has personal information stolen. These victims spend months, and sometimes years, fixing all the problems that this identity theft has caused.


Data Entry Positions Offering Hundreds Of Pounds Per Day Are A Scam
by WorkFromHomeJobs
24 Feb 2012 at 5:42am

Everyone that begins investigating work from home positions will come across the banner advertisements. These advertisements are designed to grab your attention. They make promises of large sums of money with little effort or time. You see them everywhere, and your curiosity is peaked.

You are more than likely a new mum. This is the largest group of people that work from home. The thought of making that much money in so little time means that you can work only one or two days to earn what you need, giving you ample time with your little one.

The more you think about it, the more tempting it becomes. You do a little more research, and you keep finding the ads. Finally the temptation for easy money is so overwhelming that you click on the banner and find yourself reading a landing page that tells you that you must act now.

Instinctively, you reach for your credit card and you grab at the opportunity. Sadly, you just wasted your money.

How These Programs Work

Data entry sites that offer large amounts of money for data entry work are nothing more than an envelope stuffing scheme in digital format. The company, after you pay a very large sum of money to join, provides you with digital advertising exactly like the banner you clicked on, and a list of places where you should begin to promote your link. If and when someone registers with the parent company through your link, you will receive a commission. That is all there is to this scam.

They advertise it as ?data entry? because they suggest that you place classified advertisements which, technically, require you to type in the ad. As for the money, they calculate how long it would take you to type that advertisement, say 2 minutes, and multiply that number into an hour. Using the 2 minute time frame this means you could type in 30 an hour. If each sale generates 10 pounds for you, technically you could earn 300 pounds per hour.

It is creative math to make their scam look credible.

Finding Real Data Entry Work At Home Positions

When you are looking for real work at home data entry positions the first thing that you should do is avoid any advertisements offering large sums of money for your work. In the telecommuting industry most employees that work from home make the same or a little more than their office-based counterparts. Freelancers may be able to increase their pay by offering special services.

Remember that going to work for an employer as an off-site employee will not cost you anything. You would never pay to be hired into a position offline; you should never pay to be hired into one online. Telecommuting positions are real employment opportunities. You will need to submit a CV, you will go through an interview, and you will be hired at no cost to you.

Real telecommuting positions for data entry work can be found online through various job placement agencies or classified sites. You may also find that applying direct to major corporations through their online HR department will place you in a position to find off-site work that is not publically advertised.

You can also find many telecommuting positions right in your own community. As business owners look for ways to reduce their expenses, many are turning to telecommuters to fill their positions. However, many are not sure where to find people to fill these positions. Distributing your CV and a business card to local businesses can lead to a home based data entry position.

The Most Important Thing To Remember

When you are searching for work at home data entry positions you need to remember that:

You should never pay to be hired by a company You should never pay to find out who is hiring data entry personnel. Companies do not publish books to find employees, they place help wanted advertisements Never believe a company that is offering large sums of money for relatively little work

Even when you believe that you have found a legitimate company online to work for as a data entry specialist, take a few moments of your time and do a little background research on the company.

This five or ten minutes that you devote to checking out the company will save you many headaches and heartaches in the long run.


Freelance Technical Writing Niche Markets Often Overlooked
by WorkFromHomeJobs
21 Feb 2012 at 10:10am

When you are a work from home freelance writer you often bid on a variety of projects to gain experience and to pay the bills. One day you are completing a technical writing job, and the next day you begin writing marketing articles on a product you have never heard of until that day. Eventually as you become more experienced and comfortable with this type of work you will develop preferences for the types of assignments that you desire.

Many freelance writers enjoy the crisp writing style that technical writing provides. It allows you to educate and inform through your writing. You can use your creativity to make the documents you create sound as if they were written by a PhD, even though you do not hold a Doctorate. However, many writers believe that they must hold an advanced degree to even enter into this writing market. This is untrue, and many writers who could generate a very good income from technical writing are passing on the opportunities.

While there are times that it will be necessary to have a specific educational background to complete a technical writing assignment, most assignments can be completed by anyone with the talent to write.

Freelancers who desire to write in the technical writing style may wish to consider the following 7 niche markets. These are very popular technical writing markets that are often overlooked.

Grant Writing
Organisations that wish to receive money from the government or endowment programs must complete a grant application to be considered for the program. Most people, however, are ill-equipped to prepare the grant application. Grant applications are very intricate, and the slightest omission can cause the applicant to be denied. Because most people do not feel comfortable preparing the grant application, they turn to skilled freelance technical writers.

CV and Cover Letter Writer
This type of professional writing is highly in demand. While many people are given the basics on how to create a CV, most do not have the ability to create one that will actually get them hired. A recent review of some of the top employers in the country have stated that CV?s that have spelling mistakes, are filled with catch phrases such as ?team player,? and are not in the correct format are automatically overlooked. With unemployment at such a high level, technical writers that can generate a CV that helps someone get hired will have a long list of clients.

Employment Papers
Many employers want business-specific paperwork for their employees, but often fail to create them and opt for generic forms purchased online. Creating employment forms, benefit forms and employee manuals is a very lucrative niche. You can also create employment form for foreign companies that are now doing business in the UK and need forms created in English.

Instruction Booklets
Many instructions created by a company when they first produce a product are too hard for the average person to understand. There is a large market for creating How-To booklets for products that are new to the market.

Translation Writing
Many companies wish to sell their products in other countries but do not have the skills to write instructions in other languages. If you can translate into one or more languages, this is a very broad market.

Case Studies
A case study is a written report that informs a company about a problem that has occurred within their product line. The case study will require a listing of different scenarios of the outcome of this problem, and it must also provide one or more solutions to the problem. Case studies are very intricate and require a significant amount of research. In many cases, case studies require 6 or more months to complete. Case writing pays very well, however, because of the length of time it takes to complete a project you must take your finances into consideration prior to accepting this type of work.

Tests
Schools, textbook publishers, tutors, and online institutions are all required to administer tests. If you have the ability to create tests from written material that is provided to you, you can become a test composer. This type of work is always in demand, especially by the text book publishing houses.


The 4/4 Plan For Successful Home Business Marketing On The Internet
by WorkFromHomeJobs
20 Feb 2012 at 4:39am

When you own a home based business, especially one that is entirely run on the Internet, it is exceedingly important that you market your company successfully. A business that cannot drive traffic to their site and generate sales is a business that does not make a profit.

The easiest method for online marketing success is to use the 4/4 plan. This plan is very basic: 4 steps you must take for marketing success and 4 steps you must avoid. Online marketing can be mastered by anyone when following the 4/4 plan.

4 Steps To Marketing Success Marketing Plan. Every successful business will have a written marketing plan. Your marketing plan should consist of the following items:

Who the target market is for your product Goals for your marketing divided up into 3 month increments Methods of marketing you intend to use now and in the future How you will track the success of each marketing strategy that you use.

Social Media. This is the social media generation and you must find a way to incorporate at least half of your marketing methods into social media. Create pages for your product or business on various social sites and interact with the public. You should target blogs and other community based sites that are based on your products or services and become an active member. It is also a good idea to start a blog or community about your product yourself and invite others to join.

Article Marketing. Writing informational articles about your product or service and posting them to the many different article base sites is a great way to connect to your target market in their time of need. People will search the Internet for information more than any other reason. When they come across your well-written article that provides the information that they are seeking, there is a very good chance you will make a sale. As an additional bonus, many article base sites will split the revenue with you when someone reads your article and clicks through on an advertisement. This provides you with a residual income opportunity because these articles are posted on the sites indefinitely.

Video Marketing. As the Internet continues to expand, new methods of marketing enter into the market. The latest trend in marketing is video advertising. Creating a short video about your product or service, an instructional piece, or even a quick seminar is very popular. The great thing about this type of marketing is that people do not expect to see a movie-quality video clip about your product; they expect to see a ?real? person. This allows the consumer to become familiar with the person they are buying from, and video marketing is helping many businesses excel. 4 Marketing Mistakes To Avoid Imitating Another Marketing Plan. Many ?marketing guru?s? will tell you that to be successful all you have to do is implement the exact same marketing plan they did, and you will be a success. While there may be a chance that this will work, more often than not it will not. Each business owners knows their business and themselves better than anyone. You must draw on the strengths of your product or service, and your talents as a business owner, to create a marketing plan suited for your business. While it is always good to draw from the experiences of others, you must create a marketing plan that is unique to your business.

Only Using Free Marketing Tools. The Internet offers several ways to market your business for free. You should use every one of them to your advantage if it suits your marketing plan. However, you should not avoid paid advertising altogether. Pay per click and paid banner advertising allows you to target a specific type of client, and it has the ability to increase your conversion rate.

Failing To Address The Right Market. You need to do a little research before you begin marketing to make sure that the right people are seeing your advertisements. It is a waste of your time and money if you market to the wrong audience. For example, if you are marketing acne cream, you probably do not have to do any marketing on sites that are geared for seniors. This sounds very basic, but many people believe they should include everyone in their target marketing just in case they are able to make an additional sale. In reality you are wasting a lot of time, money, and effort by targeting outside of your true target market.

Becoming Complacent. You cannot stop marketing your product ? ever. If you want to be a success, you must continually promote your product or services.


7 Tips To Keeping An Organised Work From Home Business
by WorkFromHomeJobs
17 Feb 2012 at 2:48am

If there is one thing that could destroy a home business quickly, it is disorganisation. Being disorganised not only wastes time, space, and money, it also can destroy client relations. What could possibly be worse than having to call your client for credit card information because you ?misplaced? their banking information since the last time you called?

Being organised is natural to some people, but to most it is a skill that must be learned. The good news is that it can be learned quite easily, and the skills easily become habit. The following 7 tips should help anyone become more organised in their home office.

Use the ?one-touch? method of handling paperwork. This method means that when you pick something up, you complete everything necessary to process that paperwork, including filing it when you are done. For example: when the mail comes in, open one letter at a time, respond as necessary and file or dispose of the letter when you are done. You have only had to touch it once, and the task is complete. Make sure you have enough office space. When you started your business you took up an end table in the corner of your flat. As you have grown, your need for more space has increased. Failing to address this need for more space makes your office disorganised and leads to poor work performance. It is important that you have enough space to stay clutter-free and comfortable. Write a To-Do list each day and complete it before retiring for the evening. One of the easiest ways to become disorganised is to allow back work to pile up on your desk and around your workspace. It is important that you keep on schedule so that you stay organised and have more free time to do the things you enjoy. Outsource projects that you do not feel comfortable completing. If you do not feel good about calculating your taxes or paying your bills on time, hire a virtual assistant. It is very common for people to allow things to become disorganised as a way to justify not completing a task. By using a virtual assistant for your weaker points, you remain organised. Set family limits on your space. While this advice seems a little rough, it is very true. When you work from home it is only common sense to think that family and friends are going to ?pop in? to your office. Make sure that when they visit they take their extra stuff with them. It is amazing how much stuff children will leave behind if they think mum will clean up after them. Empty your trash bin each night. Many work at home professionals do not take the trash out each night like a regular office does. Maybe the thought does not occur to them until the bin is full, or maybe they are just tired after a long day. This is a bad habit to get into because it gives you a subconscious view that it is alright to leave things around the office until tomorrow. This is one of the main reasons that large offices empty trash each night, even if the bins are not completely full. It is to give the appearance of organisation and to encourage employees on a subconscious level to act in the same manner. Go digital whenever possible. The less paperwork you create, the less mess you will generate. You will also see a reduction in your office expenses as you convert over to a digital office instead of a paper based one.
How To Evaluate A Home Business Offer In 3 Easy Steps
by WorkFromHomeJobs
14 Feb 2012 at 5:54am

When a person decides that they want to start a home business, it is easy to become overwhelmed with the offers that are put before you. There are so many different sales pitches and business angles that you are not sure what is for real and what is a scam. It can become so burdensome that many people give up on the idea of starting a home business altogether.

You do not have to give up on your dream of starting a home business. All you have to do is learn how to evaluate the offers that are presented to you. Once you learn how to distinguish the good from the bad, the real from the scam, you will be able to select the type of home business that best suits your personality and lifestyle.

Examine the offer letter and website of the company that is pitching a product or service to you as a home based business. While this may seem like an automatic thing, many people do not take the time to research the company or business any further than the sales letter.
Look at their website. Does it contain the following?

Spelling or grammatical errors. This may be a sign that it was created by a foreign company and is not a legitimate site. Grammatical errors also suggest deception as many scammers use this technique to have you believe you read one thing when it really was something else. Full contact information including a physical street address. Make sure that you map the address to make sure it is a real building and not a vacant lot. Phone numbers where you can call customer service and the corporate office? Websites that only have email contact information should be avoided. Are the links in the site good or are they broken? Broken links signify that the company does not properly maintain their site. This should be a reflection of their product or service.

This same information applies to any written sales materials that they provide you. A company does not want to hide its identity or distribute marketing materials that make them look bad if they are legitimate. Research the business model. When you are considering entering into a home based business that was originally created by someone else, you need to verify that their business model works. Does their plan have short term and long term goals and plans? Does their business model account for slow periods or other problems that may occur. If their business plan is simply to sell you a marketing kit filled with brochures and samples, you may wish to think again.
Take the time and do an Internet search on the business model of the company and see what others have to say. Read reviews by others who have invested into the company that is not directly connected to you by family or friendship. Look to see if there are positive or negative reports about them with various business agencies. A few minutes of research are well worth the effort. Make sure that you are passionate about the product, service or business type. Many people make a quick decision about working from home because they are desperate for this type of employment. People also make business decisions based on what family and friends tell them is the best decision, or because they are already involved in the business.
A person will not find success in a home based business unless they are truly passionate about the business. You must love what you sell or you will never be able to convince someone else to make a purchase.

If your business plan passes all three of these steps, you are on your way to a very successful and happy career. Never jump into a home based business without evaluating it carefully, you will be happy that you took the time.


Why Online Videos Should Be Your Next Marketing Tool
by WorkFromHomeJobs
12 Feb 2012 at 4:13am

The Internet is continually changing; every day brings about a new marketing tool or scheme. Only five years ago a business could face possible extinction if their website did not contain an opt-in email newsletter. Now, the newsletter trend has gone the way of the dinosaur and everyone is using RSS feeds. Some trends, however, remain powerful tools on a website, such as an eBook or a free download.

The newest trend in marketing is the video clip. Google has announced that in 2011, the word ?video? was searched more than any of the other common words. It outranked love, jobs, news, and gambling. Video clips have become so popular that Google now ranks websites that contain video clips higher than other sites, regardless of SEO content.

A recent study conducted on online video usage has shown that nearly 62% of all Internet users watched a video at some point during 2011. In fact, with the increased popularity of How-To video clips, the study anticipates that figure to reach 71% or higher in 2012.

Video clips are quite easy to produce, easy to share and can bring many people to your site that may not have visited before. Videos can be viewed in emails, on mobile devices, and on a regular computer, making it a very versatile tool.

But I Am Not A Movie Maker

You do not have to be a professional to create a video clip for your site. A quick script, a home video camera and an uplink to your site is all you need. Editing software is commonly available, and most cameras come with this software in their packaging.

Your clip does not need to be long. On average they are between 1-2 minutes in length. It does not need to be spectacular or have special effects, but it should flow smoothly and provide an answer to a question.

If you are not comfortable creating a video, there are many freelancers that will create a video clip for your business at a relatively low cost. Unlike 20 years ago when video production was incredibly expensive, the digital age has made this type of process affordable to anyone.

Loading Your Video Clip

When you create a file name for your video to post to your site, make sure that you incorporate the words ?How-To? or ?Product Demonstration? into the file name. This will help the Internet spiders find your videos faster and give them higher rankings than other videos that they would deem personal creations.

Advertising Your Video

Once you have created your video, you are not restricted to only placing it on your site. You can post it to your company social page, place it on YouTube, or even use it for email marketing purposes. You should change the file name when you post it off of your site, however, to increase the presence of your video under different categories.

Many experienced marketers also take out pay-per-click campaigns specifically for their videos. While this is still a new trend in marketing, it has shown to produce very high conversion rates. While this may change in a few years like the importance of a newsletter, it may also stay around indefinitely like email. People enjoy visual stimulation, which is one of the reasons that the Internet is so popular, Providing this stimulation through a video will have positive effects on your site and work from home business.


Creating An eBook Can Provide You With Long Lasting Residual Income
by WorkFromHomeJobs
9 Feb 2012 at 7:49am

There have been many new products and services that have been created as a direct result of the Internet. Of those creations, the eBook is perhaps the most popular. eBooks have many advantages including:

Anyone can write one They are very easy to publish and distribute with minimal cost involved Depending on the subject matter, many can be used as a freebie to encourage people to purchase from a website There is absolutely no printing costs involved Because eBooks are delivered digitally there are never any shipping costs This type of publication can easily be revised and edited Publishing houses are not involved so there are no denials of publication and no sharing of profits Digital delivery satisfies the consumers need to have instant gratification. Once it is written you can continue to sell it for as long as you desire Creating A Profitable Book

The trick to creating a successful eBook is writing about something you are passionate about. If you have a favourite hobby, a business, a product you enjoy, a political idea, or even a theory, you can write an eBook. The great news is that with a population of 7 billion people on this planet, there will be plenty of people that have the same interests or views as you and will want to purchase the book.

When you start to write your eBook, you should keep the following in mind:

Try to keep the book centred on your original thought. You want to create a niche book; a book that will stand apart from more generalised texts. You can always write more books about related topics. Research the subject online for keywords. You want to sprinkle enough keywords throughout the text to make sure it is picked up by the search engines. Do not read too many other texts about the subject; you want to keep your ideas as fresh and original as possible. Write an outline before you begin the project to provide yourself a guideline. Make sure that your information will flow from opening to conclusion effortlessly. Create documents and graphs or insert pictures that you own into the book to make it more eye appealing. It is recommended that you only use pictures that you personally take and own. This way there is never any type of confusion about ownership. Proof read your work at least twice before you finalize the project. Two times is enough for you to catch any grammatical or spelling errors and to verify that the story flows. If you continue to revise after this point, it will never reach publication. Once The Book Is Finished

Once your eBook is completed, you will need to start marketing it for sale. There are two ways to market your product: affiliate sales and website sales. Websites like Clickbank will allow you to upload your eBook to their site and they will make it available for sale through their site and their affiliates. Using this method will reduce many headaches for the novice eBook writer such as credit card processing and order fulfilment. However, the site will take a portion of the sales to cover their expenses, fees and affiliate costs.

It is recommended that you create a domain that is dedicated to your eBook and/or topic. By creating a site that gives the potential book buyer additional information, you will increase your conversion rate for sales. Many eBook writers will purchase several similar domain names to market the same book. You will need to determine how the purchaser will receive the book, either through auto responder or link, and set the site up accordingly. It is also recommended that you establish a PayPal account for payment processing.

Once you have chosen either of these methods, or both, you will also need to market your eBook in other places. Social networking sites are a great place to advertise and interact with people about your eBook. Pay-per-click advertising is also an option, but this will depend on your initial marketing budget.

One final way of marketing your program is to create your own affiliate program. Offer affiliate marketers a large commission for promoting your book. An average commission may only be 20%, increase your commission to 40% and watch the professional marketers sell your book like mad. Since there are literally no other costs involved in sending out these digital files, this high commission is worth the exposure.


business: Frequently tagged products at Amazon.com
Products on amazon.com which are tagged "business" most frequently. Please note that product prices and availability are subject to change. Prices and availability were accurate at the time this feed was generated; however, they may differ from those you see when you visit Amazon.com

Personal Finance For People Who Hate Personal Finance (Kindle Edition) tagged...
22 May 2012 at 9:12am
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expand...
17 May 2012 at 11:35pm
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Win!: A Leader's Guide to Building a Winning Team (Paperback) tagged "busines...
20 Nov 2011 at 8:46pm
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Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcove...
27 Dec 2011 at 10:06am
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By Jim Collins

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Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Soci...
28 Aug 2010 at 12:04pm
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By David Thompson

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Understanding Strategy (Paperback) tagged "business" 165 times
21 Feb 2012 at 9:23pm
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The Tipping Point: How Little Things Can Make a Big Difference (Paperback) ta...
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The War On Success: How the Obama Agenda Is Shattering the American Dream (Ha...
5 Feb 2010 at 8:58am
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By Tommy Newberry

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Investing Now: An Insiders Guide to Flipping Houses For Income Today (Paperba...
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Entrepreneurs Guide to Direct Mail Order (Cash at Home Series) (Kindle Editio...
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The Communist Manifesto (the original definitive English edition) (Paperback)...
18 Jul 2009 at 9:16am
The Communist Manifesto (the original definitive English edition) The Communist Manifesto (the original definitive English edition) (Paperback)
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Crush It!: Why NOW Is the Time to Cash In on Your Passion (Hardcover) tagged ...
25 Jan 2012 at 11:28pm
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Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business ...
21 May 2011 at 2:24pm
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Hardco...
1 Nov 2010 at 12:28am
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Made to Stick: Why Some Ideas Survive and Others Die (Hardcover) tagged "busi...
30 Jan 2012 at 3:22pm
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