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Hardy Cyclamen

Great Perennials for the Temperate Garden

An essay on the hardy species of Cyclamen for the temperate garden

Hardy CyclamenGreat Perennials
for the Temperate Garden


By Dennis Carey and Tony Avent
Plant Delights Nursery, Inc.
www.plantdelights.com
9241 Sauls Road
Raleigh, NC 27603
919.772.4794



Cyclamen Cilicium
Cyclamen cilicium

Introduction

My first encounter with hardy cyclamen was in the garden of the late Rachel Dunham of Cary, NC in the 1960s. I was amazed to see what I thought was a rare perennial, seeding all through her woodland lawn and was immediately struck by how tough cyclamen were, and obviously, how easy they were to cultivate. This started me on a lifetime of cyclamen fondness. My next encounter with the genus was tying to grow the non-hardy Cyclamen persicum hybrids which flooded the box store market starting in the 1970s. It was only after owning my first home that I tried hardy cyclamen for myself, starting in the early1980s, with the final piece of the puzzle coming together in an expedition to study them in the wild in 2010.

Hardy cyclamen are a group of tuberous perennials, whose small stature make them perfect for rock gardens, alpine beds, or potted plants. They have charming pink, white or purple nodding flowers with upright petals that are reminiscent of fairy wings or shuttlecocks. Many cyclamen species bloom in the fall and late winter when there is little else in flower. In addition, cyclamen are prized for their often kaleidoscopic green and silver patterned leaves whose intricacy and variety of form are unmatched in the garden. Once you see a drift of cyclamen in bloom, you too will be enchanted and want to add them to your plant collection.

Here at Plant Delights Nursery and Juniper Level Botanic Garden, we have assembled a wide variety of the world's cyclamen species. Our goal is to research which ones can take our hot humid summers and cold wet winters, then make them available to the public. We invite our readers to stop by the garden on our Open House Days in order to see our collection and to check out our web site to see our current offerings.

History and Background

The name cyclamen comes from the Latin cyclamnos which in turn comes from the Greek kuklaminos and kuklos which means cycle, circle, or wheel. This refers either to the round, wheel-like shape of the tubers or to the fact that the flower stalk circles upon itself as the fruit develops. cyclamen have several common names, but most people use the genus name as a common name. Other common names include sowbread, Persian or alpine violet. The common name, sowbread, indicates that pigs like to dig and eat the tubers, although Persian violet is misleading because cyclamen are neither violets, nor are they originally from Persia. As with all Latin names, there are arguments as to how to pronounce the name cyclamen. Some people say SY-cla-men and others insist on SIK-la-men. Since Latin is a dead language, whichever you choose to use is fine by us.

Cyclamen species are native primarily to the Mediterranean region: Greece, Italy, Cypress, Crete, Turkey, Lebanon and Israel (where they are the national flower). Some species have radiated from this center of diversity north to Belarus, south to Somalia, west to Libya, Spain and France, and east to Iran.

In the wild, cyclamen grow in rocky terrain or in the leaf litter beneath trees. Although the range of many species do not overlap, I was fortunate in Crete to find both Cyclamen graecum and Cyclamen creticum growing side by side. cyclamen are well adapted to the Mediterranean climate with its hot dry summers and cool wet winters, but most can be grown in a wide range of temperate climates as long as the summer dormant tubers remain well-drained. Dormant cyclamen are fine with summer irrigation as long as the soil is well-drained and the irrigation isn't excessive.

In their native range, some wild populations of cyclamen have been severely depleted by over collection of tubers for commercial trade, rendering many species endangered in the wild. Although the practice of wild collecting for sale is frowned upon, it is reportedly still common. In a few areas, plant conservation groups have educated people to reduce the harvest down to a sustainable level by substituting seed cultivation for wild collecting. Today, cyclamen are on the Convention on International Trade in Endangered Species (CITES) list of plants that are restricted from import or export. Unfortunately, this poorly executed law also makes it difficult to purchase legally grown plants from nurseries that propagate them from seed. Of course, it is equally difficult to know when you purchase plants, which are truly nursery propagated, as opposed to those which are wild collected and simply "laundered" through plant brokers. Not all species of cyclamen are rare in the wild. When I went to Crete in 2010, I was shocked to find millions of Cyclamen creticum throughout the country.

Although they have been used as ornamentals for the last 400 years or so, cyclamen have been used medicinally for over 2000 years. cyclamen first made their way into European gardens in the 1600s, but for a long time they remained a rare curiosity in specialty collections. In the 1800s the Victorians became enamored with the tender Cyclamen persicum and started breeding it into the multitudinous number of florists cyclamen cultivars that we see today. The Victorians prized cyclamen for their winter flowers and used them as a popular Christmas decoration...a practice that has grown into a huge business today.

Economic and Ethnobotanical uses

The Greek doctor and botanist, Dioscorides, documented several medical uses for cyclamen that include its use as a purgative, to speed the delivery of babies, to cause abortions, to make hair re-grow, and as an amorous medicine which caused the person taking it to fall violently in love. The Roman naturalist, Pliny the Elder, described how cyclamen tubers and roots were used to poison fish. cyclamen tubers are poisonous to people, too, and cause violent diarrhea and even death if eaten raw...note to self...lay off the cyclamen tuber snacking. People in the Near East, however, dry and roast the tubers as a delicacy. The drying/roasting process breaks down the toxins, but if prepared incorrectly, they break down the population growth. cyclamen flower petals are also used around the world to make tea.

Horticulturally, cyclamen are used primarily as indoor, winter-blooming potted plants and to a lesser extent as garden plants. Potted cyclamen plants have long been symbols of resignation and goodbye, and as such, they are often given to people when they move, change jobs, or retire. As garden plants, they have been used since at least the 1650s, but were not widely popular until after WWII.

Morphology

Cyclamen are tuberous, herbaceous, perennials that grow from either flattened, pancake-like or round tubers...depending on the species. The tuber grows just beneath the soil surface or, in some cases, on top of it. The tubers start out quite small but get wider with age, sometimes exceeding 6" in width and very old tubers can reach the size of a dinner plate. A well-tended cyclamen can live up to 100 years in the same spot.

cyclamen leaves have a tremendous range of shapes, even within a single species. The leaves may be kidney bean-shaped, heart-shaped, ivy leaf-shaped, or even somewhat triangular. Some are rounded, some are angular, some are short and wide, and others are narrow and elongated. Most species usually have attractive silver variegation patterns on the dark green leaf. The silver variegation appears as blotches, flecks, diamond-shaped patterns, heart-shaped patterns, central "Christmas tree" patterns or "spear head" patterns. Sometimes the entire leaf is colored silver or pewter. On most species, new leaves appear in the fall or winter and rise only 2-4" above the soil. They last until the following summer and then die off while the tuber goes summer dormant.

Like the leaves, the flower stalks rise directly from the tuber. The flower stalks grow up to 5" tall (depending on the species), and curve downward 90 to 180 (except in Cyclamen alpinum) at the tip (like a candy cane) so that the flower faces downwards. cyclamen produce a single 4- or 5-petalled flower on each flower stalk. The petals are fused together at the base and form a tube-like structure called a corolla, whose opening faces the ground. The petals are roundish or triangular in shape, and are sometimes twisted around. The point where the corolla splits into the petals may be folded into a small lip called an auricle, which serves as a foothold for the bees that hang upside-down and pollinate the flower. cyclamen flowers are often compared to those of the ornamental genus dodecatheon because both flowers face downward and have reflexed petals.

Cyclamen flower color varies along a continuum that includes white, various shades of pink, red, and purple. The flowering date varies by species...see the chart below. Some cyclamen bloom in the summer before the new leaves appear, while others flower in the late winter or spring. After the flower is pollinated a curious thing happens. The flower stalk of many species coils up upon itself over and over, like a spring, so that the developing fruit is pulled downward beneath the leaf canopy. This bizarre behavior is beautiful and amazing to observe.

The fruit is a five-chambered capsule about " in diameter, containing 5-40 sticky, sugar-coated seeds. When the seeds are ripe, the fruit splits open and ants, attracted by the sugar, carry off the seeds. Nancy Goodwin tells me that she has tasted cyclamen seed and finds them neither sweet nor poisonous...thank goodness for the latter.

Taxonomy

There are 23 species currently recognized in the genus Cyclamen, which is in currently in the family Primulaceae. Its first cousin genera include primula, dodecatheon, and lysimachia. There have been recent suggestions that the genus cyclamen should be moved into the family Myrsinaceae, but that taxonomic battle continues.

Many catalogs and books list virtually each species with a forma album, forma rubrum or variety album or variety rubrum. This is actually incorrect....the words forma and variety are correctly applied to a population that reproduces itself with a set of similar characteristics. These white, pink, etc. flowered forms are simply clonal variants, or when selfed for several generations become a true cultivar seed strain.

Cyclamen Breeding Programs

Since the early 1800s most cyclamen breeding has focused primarily on the florist cyclamen, Cyclamen persicum. Breeding has greatly increased the overall plant size and broadened the flower color and form. Breeders also removed the summer dormancy period of the florist cyclamen, which greatly decreased the production time but made the plant less adaptable to outdoor conditions. Most of the work with florist cyclamens occurred in England, Netherlands, Germany, and Japan. Modern Cyclamen persicum hybrids have many interesting traits including large size, ruffled petals, double flowers, picotee flowers, and a wide range of colors including the breakthrough hues, true red and pale yellow.

The breeding of other cyclamen species pales in comparison to Cyclamen persicum. There are many nurseries and collectors who make hand crosses and evaluate seedlings, but there are few inbred breeding lines and breakthroughs in size, form, or flower color. Only a handful of interspecies crosses have ever succeeded. Modern breeders have started using techniques such as colchicine-induced polyploidy and embryo rescue to make crosses that were previously impossible. Breeders are focusing on creating hybrids of cold-tolerant and cold-sensitive species to create winter-hardy hybrids that have the traits of the frost sensitive species.

Prominent cyclamen growers include Nancy Goodwin of Montrose Gardens in Hillsborough, NC, Robin Hansen of Hansen Gardens in California, Ellen Hornig of Seneca Hill in New York, Peter Moore of Tile Barn Nursery and John Massey of Ashwood Nursery, both in England. Please forgive us if we missed others. These folks all help conserve the wild species by making them available to the public from cultivated stock, but they also select plants with novel leaf variegation and flower traits.

Culture

Cyclamen are small plants which like to be planted under trees and shrubs. Cyclamen are easily covered up and out-competed by spreading perennials, so their best companions are small clumping plants such as anemone, buttercup, chionodoxa, crocus, scilla, snowdrops, winter aconites, primula, and small ferns and hostas. Reseeding perennials like hellebores can eventually smother small cyclamen.

Although Cyclamen coum and Cyclamen hederifolium are the most commonly grown garden species, many others also make worthy, easy-to-grow garden plants. According to Nancy Goodwin, gardeners who grow a wide array of species can have a succession of flowers in every month of the year. The following bloom calendar of selected species is based on our observations here in Raleigh, North Carolina, USA (Hardiness zone 7b, 35N latitude). Also included on the list are the reputed blooming seasons of some other species.

Season of Bloom Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cyclamen alpinum X X X
Cyclamen balearicum X X X
Cyclamen cilicium X X X X X
Cyclamen colchicum X X X X
Cyclamen creticum X X X
Cyclamen coum X X X X
Cyclamen cyprium X X
Cyclamen graecum X X X
Cyclamen hederifolium X X X X X
Cyclamen intaminatum X X X X
Cyclamen libanoticum X X X
Cyclamen mirabile X X X X
Cyclamen pseudibericum X X X
Cyclamen purpurascens X X X X
Cyclamen repandum X X X
Cyclamen rhodium ssp peloponnesiacum X X X
Cyclamen rohlfsianum X X X



To grow cyclamen successfully, it is important to understand their needs. Cyclamen are primarily native to the Mediterranean, which has a climate of hot dry summers and cool wet winters with few frosts. Plants native to the Mediterranean have adapted by actively growing in the winter and going dormant in the summer. Cyclamen are thus sensitive to excessive summer moisture because they do not consume much water when they are dormant. As a result, summer rains and excessively run irrigation systems, combined with poor drainage, can easily rot the tubers. While wild cyclamen will take some direct sun, they usually grow in the understory of trees and shrubs and in rocky crevices, competing successfully with tree roots for water. They are not tolerant of windy sites as they are adapted to the protective shelter of trees, shrubs, and large rocks. Some species prefer dappled shade (Cyclamen balearicum, creticum, intaminatum, mirabile, parviflorum, purpurascens, repandum, alpinum) while others prefer a more open site, even with a couple of hours of sun (Cyclamen coum, cilicium, graecum, hederifolium, libanoticum, pseudibericum).

Cyclamen can tolerate many soil types and a wide range of pH, although they prefer a slightly alkaline, well-drained soil. Soil pH below 5.5 should be avoided. All species appreciate having PermaTill or pea gravel incorporated into the soil if drainage is a concern, and the woodland species (Cyclamen purpurascens, Cyclamen repandum, Cyclamen creticum) enjoy a soil amended with leaf compost and composted bark.

Cyclamen hederifolium and Cyclamen graecum tubers should be planted with the top of the tuber just below, the soil surface, although slightly deeper is also fine. Nancy Goodwin tells me that she finds the spring-flowering species prefer to be planted slightly deeper since it helps keep them from sprouting too early in spring. In the wild, I found most tubers of Cyclamen graecum and Cyclamen creticum at a depth of 3-9". The less hardy species are certainly better if planted 3-6" deep for protection from cold winter air. Some species even have contractile roots that will pull the tuber down to the appropriate depth. Be sure to mark the location of your tubers so that you don't damage them while they are dormant.

The following list groups the species from easiest to grow in temperate gardens to most difficult, based on their cold hardiness and overall adaptability.

1. Cyclamen hederifolium, cilicium, coum, and alpinum
2. Cyclamen purpurascens, pseudibericum, repandum, mirabile, rhodium, intaminatum, graecum, colchicum
3. Cyclamen balearicum, creticum, and parviflorum
4. Cyclamen africanum, coum ssp. elegans, rhodium ssp. peloponnesiacum, persicum, rohlfsianum, and somalense

Cyclamen are also grown in containers by plant collectors. This is a great way to show off the leaves and flowers, and in the UK, potted plants are frequent award winners in floral shows. If you've ever tried to keep a florist cyclamen hybrid alive, you will know that this isn't an easy taskespecially for lazy gardeners. That being said, in the nursery we find the hardy cyclamen quite easy to grow in pots. Cyclamen prefer a high quality, well-drained potting soil, and a near perfect watering regimen. The tubers do not like to freeze and thaw repeatedly in the winter, so locate your pots so that extreme winter temperatures are moderated. A cold frame or similar structure works perfectly for overwintering the pots. Repotting should be done during the summer dormant period, although cyclamen prefer to be somewhat potbound.

In containers, a yearly application of a good slow release fertilizer is recommended, just before the foliage begins to grow. In the ground, no fertilizer should be needed if the soil is properly tested and amended organically at the time of planting.

Garden cyclamen are relatively free from pests and diseases. Various insects such as aphids, weevils and thrips will nibble on them from time to time, but if the plants are grown stress free, pest problems will be virtually non-existent. Container grown plants can have aphid problems when the new growth emerges.

Propagation

Reportedly, cyclamen tubers may be divided like potatoes during their dormant period. Each cut section must contain at least one growing point (eye) on the top and one root bud (initial) on the bottom. The cut tubers should be dried for a few days and dusted with fungicide prior to planting. The tubers desiccate quickly, so division can be tricky. We have not personally tried this technique. As of 2009 there had only been one successful case of cyclamen being cloned by tissue culture, which occurred at Terra Nova Nurseries who produced a cultivar, Cyclamen coum 'Something Magic'. However, in 2010 a tissue culture protocol was developed that worked for several Cyclamen species and was published by a Dr. Anika Prange and team in Germany.

The best way to propagate garden cyclamen is to collect and sow seeds. Cyclamen are facultative out-crossers so they will set seed best if there are multiple plants growing near each other (that are not clones). Keep an eye on the developing fruits. They will start to soften prior to splitting open. You need to collect the seed after they are mature, but before the fruit opens since insects will likely haul them away before you do. Ripe seed change color from white to light brown. When they dry out, they turn dark brown.

Since the seed have no dormancy requirements, they are best sown fresh and will germinate in 2-4 weeks. They can also be dried and stored for a year or so if needed. Seed sown after the parent plants go dormant can wait until the typical growing season begins before sprouting. The longer the seed have been stored, the more erratic the germination will be. Since light inhibits germination, sow seed " deep in a pot with good potting soil such as Fafard. Keep the pot slightly moist but not water-logged, allowing the surface to just become dry between waterings. If the mix dries too much, the seedlings will die. Ideal seed germinating temperatures should be based on the temperature in their native habitat when the plants sprout. In other words, plants which emerge from dormancy in summer germinate at a much higher temperature than species that emerge from dormancy in winter. The germinating seeds will first form a small tuber, followed by a single leaf. I prefer to transplant them to individual cell pack flats at this time. With good care, your cyclamen should start to flower in about 18 months, at which point they can be planted into the garden.

Cyclamen taxa - Species and hybrids

Cyclamen africanum grows in scrub and rocky gullies in northern Algeria and Tunisia. It is very closely related to Cyclamen hederifolium, and will interbreed with it. There are diploid (2n=34) and tetraploid (2n=68) forms, both vigorous plants with large coarse, bright green, leathery leaves. Leaf patterns are generally less distinct than in many other species although "silver" leafed forms exist. The leaves are often very large, frequently exceeding 4" in diameter. Flowers vary from pale pink to a deep rose-pink. The Cyclamen africanum that we grow is marginally hardy in our Zone 7b garden, but our C. africanum accessions could possibly be hybrids with C. hederifolium, which would explain their unexpected hardiness. (Hardiness Zone 8-9)

Cyclamen alpinum (a.k.a. Cyclamen trochopteranthum) is native to southwest Turkey up to 4, 600' elevation. The most unique feature is the propeller-like appearance of the flowers which is caused by the petals being only reflexed 90 (rather than the usual 180) and then slightly twisted. The honey-scented flowers top the small plant from mid-August through December. The leaves are deep green with grey-green or cream colored marbling. (Hardiness Zone 7-9, at least)

Cyclamen balearicum comes from the mountains of the Mediterranean islands of Mallorca, Minorca, Ibiza and Cabrera (the Balearic Islands). Cyclamen balearicum is closely related to Cyclamen creticum and Cyclamen repandum and will hybridize with the latter. It is a small species with grey-green leaves, often with a silver sheen and a crimson underside. The sweetly scented flowers with twisted petals are white, but often with a veining of pale pink or white...similar to Cyclamen intaminatum. Most are subtropical, but we are growing a cold-tolerant selection here at Juniper Level Botanic Gardens. (Hardiness Zone 8-9, at least)

Cyclamen cilicium is a native of Turkey that prefers more sun and better drainage than other species. The round leaves are usually green and silver-mottled. The honey-scented flowers range in color from deep pink to white. In NC, Cyclamen cilicium flowers from early October through December...just preceding Cyclamen coum. Our clumps have thrived for more than a decade under a large eucalyptus tree...very dry in the summer. (Hardiness Zone 5-8 at least)

Cyclamen colchicum is native to the Caucasus mountains, but is rare in cultivation. It has thick, leathery, heart-shaped leaves with finely toothed edges and a narrow silver pattern. The flowers are carmine pink, fragrant, and the petals are slightly twisted. We do not grow this species here at Juniper Level Botanic Garden. (Hardiness Zone 5-7, possibly colder)

Cyclamen coum are exquisite little gems that burst forth in late fall with small, rounded, quarter-sized leaves of black-green...occasionally patterned with dramatic silver markings. The foliage is topped in late winter (December - March in NC) by 2" tall stalks, topped with flowers that range from pink to purple. Cyclamen coum was named by the Royal Horticultural Society as one of the top 200 plants of the last 200 years. This species is native in open conditions in Bulgaria, Turkey, Israel, Syria, and Lebanon, through Georgia and the Crimea to northern Iran. (Hardiness Zone 4-8)

Cyclamen coum 'Blush' has silver leaves, topped with spikes of soft pink flowers with rounded petals.

Cyclamen coum 'Maurice Dryden' has a strong silver leaf form, topped with stalks of white flowers with magenta blotch at the base.

Cyclamen coum 'Pewter Leaf' has quarter-sized pewter leaves, highlighted by a dramatic black-green border. The small clumps are adorned in late winter (January, February in NC) by 2" tall spikes of flowers, ranging from pink to purple.

Cyclamen coum 'Rubrum' is a commercially produced seed strain with bright carmine-pink flowers, although the Latinized name is nomenclaturally invalid.

Cyclamen coum 'Tilebarn Elizabeth' from Tilebarn Nursery has solid green leaves and magenta flowers that fade in the center to white.

Cyclamen coum Silver Leaf is a seed strain with small, rounded, quarter-sized silver leaves highlighted by a dramatic black green border. The small clumps are adorned in late winter (January, February in NC), by the 2" tall spikes of flowers ranging from pink to purple.

Cyclamen coum 'Something Magic' is the first cloned selection to be successful in tissue culture (Terra Nova Nurseries) after several hundred attempts. The small, dark green, rounded leaves are highlighted by a pewter center. The clumps, which sprout from a thick corm, are topped with short violet-pink flowers in late winter.

Cyclamen coum ssp. caucasicum hails from the Caucasus and is similar to the species except the leaf may be slightly scalloped.

Cyclamen creticum is native to Crete and Karpathos, but rare in cultivation. The leaves appear in late autumn and the pure white, faintly scented flowers appear in April and May. Leaves are dark green with either a silver wash or silver specks. This is a woodland plant, closely related to C. repandum and C. balearicum that likes dappled shade. This is reportedly not a cold hardy plant, but we found these growing above the tree line at over 3, 000' elevation in Crete, so there is most certainly far more hardiness potential than has been realized. Nancy Goodwin says that late spring frosts pose a problem for both C. creticum and related species in our climate. Cyclamen creticum likes more shade than most species and prefers growing in damp conditions with leaf debris and compost. (Hardiness Zone 7b-9)

Cyclamen cyprium is found only on the island of Cyprus. The very strongly scented, small, graceful, white flowers have narrow petals and a magenta blotch at the base of the petals. Small olive-green leaves with light green markings appear with the flowers in autumn. (Hardiness Zone 8-10, guessing)

Cyclamen elegans is native to Iran but rare in the commercial trade. We do not currently grow this species here at Juniper Level Botanic Garden. It has heart-shaped leaves with a narrow silver spear-shaped pattern. The flowers are larger than other species and are pink with a dark purple mark at the base of the petals. The petals are long and pointed at the tip. (Hardiness Zone 9-10, guessing)

Cyclamen graecum is a rarely grown cyclamen species that is one of our favorites. It's a bit more difficult than C. hederifolium, so don't make this species your first attempt with hardy cyclamen. While not as vigorous as Cyclamen hederifolium, the very dark green, velvety-appearing foliage (often patterned silver) is stunning even when not in flower. The leaves include some of the most striking patterns and vivid color combinations found in the entire genus. In late summer and fall, the tiny clumps are topped with flowers of red, pink, rose, or white...rising just above the foliage. Cyclamen graecum prefers a more sunny site than most of the other cyclamen species. This is a variable species with a wild distribution in Greece, Crete, Turkey, and Cyprus on screes and other rocky sites. (Hardiness Zone 7-9)

Cyclamen graecum var. anatolicum has smaller flowers than the species but are sweetly scented.

Cyclamen graecum 'Glyfada', discovered by Brian Mathew at Glyfada near Athens, has a completely silver leaf with no hastate pattern, topped by stalks of pale magenta flowers.

Cyclamen graecum 'Rhodopou' is a pewter-leaf strain from plants which grow on the Rhodopou peninsula in Crete.

Cyclamen graecum ssp. candicum originates from the Lefka Ori region of Crete. Flowers are white to pale pink, usually with a deep purple basal blotch.

Cyclamen hederifolium has striking green and silver mottled, ivy-shaped foliage that emerges in early October, making 6-24" wide mounds. The leaves often emerge from the ground as much as 1' away from the tubers, attached by a long underground leaf petiole. Starting in July most years, and continuing through fall, the tiny pink flowers poke through the ground months prior to the emerging foliage. Cyclamen hederifolium are great in mass and will naturalize in woodland settings. Cyclamen hederifolium was named by the Royal Horticultural Society as one of the top 200 plants of the last 200 years. This species has a wide distribution from France to Turkey. (Hardiness Zone 4-8)

Cyclamen hederifolium 'Album' are selected white-flowered forms.

Cyclamen hederifolium 'Bowles's Apollo' has a pewter colored leaf with a green arrow in the center and a silver shield inside.

Cyclamen hederifolium 'Nettleton Silver' is a seed strain developed by the UK's Alan Martin that is composed of mostly silver leaves that emerge after the white flowers finish in fall.

Cyclamen hederifolium 'Pearlentippich' has white flowers.

Cyclamen hederifolium 'Pewter White' has white flowers and pewter leaves.

Cyclamen hederifolium 'Rosentippich' has rose colored flowers.

Cyclamen hederifolium 'Silver Arrow' has gorgeous leaves are edged with green, and moving inward have successive silver and green sections. The center of the leaf has an ivy-leaf shaped silver marking. The flowers are light pink.

Cyclamen hederifolium 'Silver Cloud' is an introduction from UK cyclamen specialist Phil Cornish, who bred these from the "Apollo" group of Cyclamen hederifolium. For us, these have been stunning with their solid pewter silver leaves from fall into spring. In fall, the plants are topped with complementary spikes of bright pink flowers.

Cyclamen hederifolium var. confusum has leaves that are shorter and wider than the species. They are also shiny and may or may not have patterning.

Cyclamen hederifolium 'White Cloud' has white flowers and silver arrow-shaped leaves.

Cyclamen intaminatum is a diminutive plant native to Turkey. The flowers, which are white with grey veins or pale pink, appear in autumn, emerging either before or along with the leaves. The leaves are almost round and are either plain green or have a grey marbling in the center. Cyclamen intaminatum is fairly hardy, but due to its small stature is usually grown in pots or in an alpine garden. (Hardiness Zone 5-8, at least)

Cyclamen libanoticum is native to Lebanon and has large flowers which appear in early spring. The flowers open white and turn pale rose pink, particularly towards the tips of the petals. There is a small crimson-magenta blotch at the base of each petal. The leaves are greyish-green, usually with a grey marbled pattern. Although cold hardy, it does not like both low temperatures and wet conditions, and the flowers are often damaged by freezing temperatures. Plant it amongst tree roots or against the base of a wall for best results. (Hardiness Zone 7-10)

Cyclamen mirabile is a group of little tubers that we love, not only for the charming pink flowers produced in fall, but also for the highly ornamental silver dollar-sized foliage which is often intricately patterned in silver and green. The 1" very pink flowers nod, as is typical of the genus, and the individual petals are often twisted. New foliage emerges in autumn and is sometimes flushed pink. This species is native to Turkey on rocky hill slopes. (Hardiness zone 6-8 at least)

Cyclamen mirabile 'Tilebarn Anne' is an overall silver leafed form with pink flowers. The leaf veins are quite marked and impart a striking character to the bright silver leaves, which usually have a strong pink hue when they first appear.

Cyclamen mirabile 'Tilebarn Jan' is a white flowered form of Cyclamen mirabile sometimes with a pink blush to the nose of the flower.

Cyclamen mirabile 'Tilebarn Nicholas' has a leaf with a Christmas tree shape in the center, surrounded by a wide pink/silver band.

Cyclamen parviflorum is a very small alpine plant from northeast Turkey that we do not currently grow here at Juniper Level Botanic Garden. It is difficult to grow and is the smallest known cyclamen. It has small green heart-shaped leaves and pink or purple flowers. It is quite cold hardy but cannot tolerate heat. (Hardiness Zone 5-7a, guessing)

Cyclamen persicum (Florist's Cyclamen) grows wild in Turkey, Syria, Lebanon, Israel, Jordan, the Greek Algeria and Tunisia, but not in Persia as the name implies. Cyclamen persicum is the parent species of the florist's cyclamen but the cultivated varieties no longer resemble the wild types. The flowers are generally fragrant, white or soft pink with a deep pink or crimson-magenta zone at the base of each petal and appear in late winter through spring. The leaves are green, often with marbling on the upper surface. Cyclamen persicum is principally a tender plant which will not tolerate frost, but there are some potentially cold-tolerant taxa from high altitude populations that we are trialing here at Juniper Level Botanic Garden. Although there are a small number of inter-specific hybrids, the common usage of the term "Cyclamen Hybrids" or "Florist's Cultivars" refers to intra-specific hybrids of Cyclamen persicum origin. (Hardiness Zone 9b, guessing)

Cyclamen persicum f. puniceum Lebanon form has flowers that are usually darker pink than plants from other locations. Cyclamen pseudibericum is a choice late winter and early spring flowering species that flowers alongside Cyclamen coum. The clumps are composed of toothed heart shaped dark green leaves (purple underneath), often highlighted with dramatic silver patterns. The flattened clumps of foliage on this Turkish native are topped with dense clusters of light to dark pink, shooting star-like, large, fragrant flowers. (Hardiness Zone 7-8)

Cyclamen pseudibericum f. roseum is a 1966 introduction that was collected at Dortyol in Turkey. The flowers are a beautiful rose pink.

Cyclamen purpurascens is a Mediterranean species that we have had good luck with, provided it is planted where it can stay fairly dry in the summer months. In the wild, it is found on alkaline soils throughout much of Europe, hailing from as high as 4, 200 feet elevation...further north than any other cyclamen species. The round patterned leaves and dark pink fragrant flowers spring alive in June and continue into August, adding great color to the summer woodland garden. In colder climates, great drainage in the winter is key to good survival. This species does not go dormant and retains its leaves throughout the year. The seeds are slow to germinate. (Hardiness zone 5-7 probably colder)

Cyclamen repandum, which is native to Italy, Corsica, and Algeria, is considered by some gardeners to be the loveliest of the hardy cyclamen species. The leaves are ivy-shaped with a slightly dentate edge and a variety of silver patterns. The sweetly-scented flowers, often with twisted petals, are pink to purple and are produced in profusion. Cyclamen repandum is considered to be difficult to grow because it does not tolerate being too wet or too dry and does not tolerate too much exposure to wind. We do not currently grow this species here at Juniper Level Botanic Garden, but according to plantswoman Nancy Goodwin, this and its relatives are best when planted 2-3" deep. (Hardiness Zone 7-9, guessing)

Cyclamen rhodium (syn: C. repandum ssp. rhodense) is the result of tremendous taxonomic confusion. It has been lumped in with Cyclamen repandum, but is much more closely allied, however, to C. balearicum and has performed very well for us in the garden. (Hardiness Zone 6-9, guessing)

Cyclamen rhodium ssp. peloponnesiacum (syn. Cyclamen repandum ssp. peloponnesiacum, Cyclamen peloponnesiacum) is native to the Peloponnese area in the south of Greece. It is particularly valued for the attractive leaf markings which are spotted and splashed with silvery-white. It has pale pink flowers bearing a deeper pink nose. (Hardiness Zone 6-9, guessing)

Cyclamen rohlfsianum is a rare, difficult to cultivate species that grows only on the foothills in Libya. It is reportedly not frost-tolerant but we are trialing it here at Juniper Level Botanic Garden. It has pink, sweetly fragrant flowers in the autumn. The leaves, whose lower surface is either purplish or red, appear in late summer, and are unique in the genus. They are dark green with light green or silver patterns with an ivy geranium or maple-like shape. Cyclamen rohlfsianum is the only species that always has flowers with protruding anthers like Dodecatheon. Keep this one very dry. (Hardiness Zone 9-10, guessing)

Cyclamen somalense is a recently discovered Somalian species that we do not currently grow here at Juniper Level Botanic Garden. The leaves are rather fleshy, deep dull green with a marked silvery pattern in the middle above, with purple beneath. The flowers, which appear with the leaves, are pale pink suffused with carmine around the mouth and held just atop the foliage. (Hardiness Zone 9-10, guessing)

Cyclamen Hybrids

Cyclamen do not hybridize in the wild. In cultivation, they cross only with some difficulty because most species have different chromosome numbers. There are only 7 registered hybrids with 4 or 5 more putative crosses that have not yet been registered. Their traits are usually intermediate between the parents unless otherwise noted.

Cyclamen x drydeniae (Cyclamen coum x Cyclamen alpinum). The offspring generally have twisted petals and are fertile. (Hardiness Zone 5-8, at least)

Cyclamen x hildebrandii (Cyclamen africanum x Cyclamen hederifolium) is the first registered hybrid, created in 1955. The resulting plants resemble C. hederifolium on steroids, with a more muted leaf pattern. (Hardiness Zone 7-8, at least)

Cyclamen x meiklei (Cyclamen creticum x Cyclamen repandum) (Hardiness Zone 7b-9, guessing)

Cyclamen x saundersiae (Cyclamen balearicum x Cyclamen rhodium ssp. peloponnesiacum) has variable silver spotted and marbled leaves, and usually pink flowers. (Hardiness Zone 7-9, guessing)

Cyclamen x schwarzii (Cyclamen libanoticum x Cyclamen pseudibericum) (Hardiness Zone 7-9, guessing)

Cyclamen x wellensiekii (Cyclamen cyprium x Cyclamen libanoticum) is named after Professor Dr Ir. S.J. Wellensiek of the Agricultural University of Wageningen, Netherlands, who first produced the hybrid in 1969. It flowers over a long period during winter and sets fertile seed. The flowering period is greatly extended and lasts as long as 6 months. (Hardiness Zone 7b-9, guessing)

Cyclamen x whiteae (Cyclamen graecum x Cyclamen hederifolium) The flowers of this cross are unusually stubby. (Hardiness Zone 6-8, at least)

Conclusion

Hardy cyclamen are truly great garden plants and with a diverse collection so you can enjoy their flowers year round. Even without flowers, the intricately patterned leaves are stunning...sort of like snowflakes...no two are the same. Under the correct growing conditions, there are few easier to maintain plants in the garden...we hope you will enjoy trying cyclamens in your own garden. A special thanks to Nancy Goodwin of Montrose for her very helpful review and comments.

References

The Cyclamen Society, http://www.cyclamen.org

Druse, K. & Roach, M., (2004), The Collector's Garden, Timber Press, Portland Oregon, Pg. 65

Grey-Wilson, C., (2002), Cyclamen: A Guide for Gardeners, Horticulturists and Botanists, Timber Press, Portland Oregon

Loewer, P. (1988), Success with Cyclamens, Horticulture Magazine, February issue. Pp. 50-55

Prangea, A., et. al., Regeneration of different Cyclamen species via somatic embryogenesis from callus, suspension cultures and protoplasts, Scientia Horticulturae, Vol 125, Iss 3, Pg 28 June 2010, Pages 442-450


Work From Home Jobs Montrose News


Manage forests better to cut risk, boost economy - The Coloradoan


Manage forests better to cut risk, boost economy
The Coloradoan
As our wildland firefighters work to contain the Hewlett Fire and others around Colorado, they draw attention to the state of our forests and what we can do to help keep them healthy. Last weekend, I joined community members to plant trees on the site ...

and more »

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Sine Die, for real - The Colorado Statesman


Sine Die, for real
The Colorado Statesman
Don Coram, R-Montrose, which will provide a program for recycling electronic waste. The aforementioned bills represent only a few of the highlights and low points for Senate Democrats. “We defined this session as a jobs and economy session… what we ...

and more »

Read more...


Udall: A balanced approach to forest management - Summit Daily News


Udall: A balanced approach to forest management
Summit Daily News
This model can and does work. The Montrose sawmill, for example, can produce lumber from beetle-killed trees. That wood, from Colorado forests and milled in Montrose, already has been used in Denver to frame new home construction.

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Work From Home Jobs in the UK, Make Money Working From Home Online

Freelance Work From Home: Creating Your Online Portfolio
by WorkFromHomeJobs
3 Mar 2012 at 8:28am

When you work from home as a freelance professional, you will need to create a digital portfolio of all of your accomplishments. This portfolio allows potential clients to examine your work, see if they can ?connect? with your style, and establish a trust between client and professional.

An online portfolio is simply a personal website that has a catalogue of all your work available. It is important to establish this portfolio as soon as you decide to freelance. If you are brand new to the industry, fill your portfolio with samples, and update the site as you begin to add clients.

Building Your Online Portfolio Website design – The first thing that you want to do when you build your online portfolio is establish a clean and fresh looking website. You do not want to use too many bold colours or over-populate the pages with text or graphics. You want the potential client to be able to concentrate on your work and not be distracted by the site. Promote Your Work – Not Yourself. Your clients want to know what type of work you produce, and they want to be able to feel like they can relate to you through that work. You must base your portfolio on your work and not use it as a social page describing all your personal details. Make Contact Information Easy To Find – If the client is impressed, they will want to immediately contact you. Make sure that it is easy for them to do this. Each of your pages should have a way for them to contact you posted somewhere on the page that is easy to find. Navigation Matters – Make sure that the person viewing your site can easily navigate through the site. Nothing is worse than becoming impatient with a site because you can?t find what you are looking for. Hard to navigate sites do not make sales. Information Overload – Do not over-describe your work; let the work speak for itself. The average Internet user will not pause long enough to read long paragraphs or extended explanations. They want to scan the page, grab the key words and examine the product, nothing more and nothing less. You must accommodate this frame of mind or risk losing the client. Avoid PDF?s If Possible – Just like the information overload described above, most Internet users will not download a PDF to review product information. Unless it is very necessary to use PDF?s should be avoided at all costs. Hard To Understand Text – Do not write text for your site that is too hard to understand by the average reader. You must take into account that when someone is looking for a freelancer in your industry it is because they do not have the ability or knowledge to perform the task themselves. You cater to their inexperience with the subject without making it look like you are talking down to your audience. Avoid ?Advertisement- Styled? Designs – Consumers are very selective at what they choose to view on the Internet. With this in mind, many have learned to tune-out anything that may be considered advertising. Setting up your at part of your portfolio to resemble an advertisement, such as using flashing text or banner size graphics, will cause the viewer to ignore what that area of the site contains. Paper Copies And Digital Back-Up

While it is becoming more and more rare for a freelance professional to go from business to business carrying a leather portfolio case and showing their works to clients, it is still something you should have prepared in the event that it is needed. You never know what opportunities may arise.

It is also very important that you have back-up companies of your portfolio in the event that there are any problems with your site. These problems can occur in many forms, and it is imperative that you are able to restore the site quickly.

Your online portfolio will become your number one marketing tool. It is the first thing that your client will see, and it will help them determine if you are the right choice for their task. Keeping and maintaining your online portfolio should be your number one priority, ensuring your freelance success.


Work At Home Professionals Need Fresh Air And Friendship
by WorkFromHomeJobs
1 Mar 2012 at 1:55am

Working from home as a freelance operator, a home based employee, or as a business owner is a dream come true for many people. The typical work at home professional is highly dedicated, almost to the point of being a workaholic. While it is true that many work from home so they can be more available to their families and friends, they often skip events and outings to ?catch up? on a few things.

This is not healthy for the work at home professionals for many reasons including:

Loss of interaction with family and friends leads to a lonely existence. Extended periods of time alone can cause depression Lack of exercise and movement is bad for your health Extended periods in front of a computer monitor is bad for your eyes Lack of sunlight can lead to vitamin deficiencies that inhibit your health Loss of experiences that you can never experience again What Work At Home Professionals Can Do To Avoid This Problem

People that have a tendency to overwork often have to force themselves to take time off. They make promises to themselves and then, since the promise was only to themselves, they easily break that promise and continue working.

Listed are a few ways that you can avoid being caught in this trap:

Set a play date with your children away from the home. Any parent will tell you that it is nearly impossible to break a play date with a child. Perhaps it is the guilt you feel from the sad eyes; perhaps it is because you know a cancellation will bring chaos to the house. Whatever the reason, most people are unable to break these dates and will actually leave the office.

Many people decide to work from home to be more available to their children. This thought is often lost when work piles on. Arranging this play date will not only make your children happy, it will bring you back to your original goal and make you feel happy as well.

Make a mid-day date with your significant other. When was the last time that the two of you did something as terribly romantic as slipping away in the middle of a busy day to be with each other? This is one of the best relationship tools on the planet, and it really helps the home based worker deal with the loneliness that they often feel. Join a civic group and sign up to volunteer. Business owners should never pass on the opportunity to network with other business owners. Joining a civic group, and actively participating in that group, will reap the work at home professional many rewards.
Your first reward is the opportunity to be away from the office for a while. Much like making a play date with your children, people that commit to charity work are often too embarrassed to back out once they have committed to the event.

Actively participating in your community will also give you ample time to network with other business people. Every person you meet is a potential client, and the friends you make are good for your well-being.

Finally, performing acts of charity will always provide some solace to even the most hectic mind. When you know that your actions have helped, the good feeling you have is enough to carry you through even the most difficult of times. Pre-Pay For Entertainment. Home based professionals are generally very conscious of their money, and spending money on wasteful things is unacceptable. By pre-purchasing tickets to events that you want to go see you will force yourself to commit to the event. The mere thought of paying all that money to see a soccer game and then not using the tickets will inspire you to leave your office and attend. Set Business Hours. When a person works outside of the home they generally have set times to work each day. There is a specific time to arrive at work, and there is a specific time to leave. With a home based business it is easy to simply slip behind the computer when you awake, and slip away when you are ready to retire at night. Establishing work hours will force you to comply with a schedule. It will also help you attain your original goals to spend more time with the people you love or the hobby you enjoy.


Why All Freelance Writers Must Own A Shredder
by WorkFromHomeJobs
27 Feb 2012 at 3:14am

No one wants to think about things like stolen trade secrets or identity theft. No one wants to think that someone could ruffle through their rubbish and pull out your discarded writings and use it for crime. Most freelance writers do not even think that their rough-drafts are worth the paper they scribbled their notes on. However, information theft is one of the most prominent crimes in the world.

Freelance writers working from home must take precautions to protect their client information. They must take the necessary steps to ensure that whatever data they are entrusted with remains confidential. Freelancers who do not protect the interests of their client may face liability lawsuits.

Digital Protection

When you are transmitting data over the Internet, is important to establish a secure connection. You can have extra security added to your website through your hosting company and the cost is very minimal.

You should also make sure that your data transmissions are protected from malware and viruses. It would be a liability issue if a file you transmit carries one of these malicious programs and infects the receiving computer.

Digital files that you store at home should be kept on a portable hard drive that can be unplugged from the computer when it is not in use. This ensures that if your system is hacked, these files cannot be accessed.

Paper File Protection

If your client provides paperwork for you to use as a basis of your work, make sure that it is always filed properly. If the materials are not required to be returned to the client, ask if they would want the files immediately shredded or stored for future use.

Any scrap paper that you use to take notes on the project should either be kept with the file or shredded, regardless of relevance. Copies that printed off of your computer and were not perfect should be destroyed.

Invoices, payment information, credit card or banking information should be stored in the same manner. Keep your paper files locked as an extra act of precaution.

Why The Paranoia?

Information is the hottest commodity, and yes, people will go to great lengths to obtain information that they can sell. A criminal looking through your trash to find an old credit card statement will think they hit gold when they find corporate banking information.

Additional Benefit Of Protecting Your Data

When you can provide your client with this extra security, they will feel better about working with you on a regular basis. A company that believes that you have their best interests in mind will become a regular client.

You should be very straightforward to your clients about the security measures that you use both on and offline. Many clients who visit your information page may decide to select you over another economy-priced writer simply because you offer this extended protection.

Every minute of every day someone has personal information stolen. These victims spend months, and sometimes years, fixing all the problems that this identity theft has caused.


Data Entry Positions Offering Hundreds Of Pounds Per Day Are A Scam
by WorkFromHomeJobs
24 Feb 2012 at 5:42am

Everyone that begins investigating work from home positions will come across the banner advertisements. These advertisements are designed to grab your attention. They make promises of large sums of money with little effort or time. You see them everywhere, and your curiosity is peaked.

You are more than likely a new mum. This is the largest group of people that work from home. The thought of making that much money in so little time means that you can work only one or two days to earn what you need, giving you ample time with your little one.

The more you think about it, the more tempting it becomes. You do a little more research, and you keep finding the ads. Finally the temptation for easy money is so overwhelming that you click on the banner and find yourself reading a landing page that tells you that you must act now.

Instinctively, you reach for your credit card and you grab at the opportunity. Sadly, you just wasted your money.

How These Programs Work

Data entry sites that offer large amounts of money for data entry work are nothing more than an envelope stuffing scheme in digital format. The company, after you pay a very large sum of money to join, provides you with digital advertising exactly like the banner you clicked on, and a list of places where you should begin to promote your link. If and when someone registers with the parent company through your link, you will receive a commission. That is all there is to this scam.

They advertise it as ?data entry? because they suggest that you place classified advertisements which, technically, require you to type in the ad. As for the money, they calculate how long it would take you to type that advertisement, say 2 minutes, and multiply that number into an hour. Using the 2 minute time frame this means you could type in 30 an hour. If each sale generates 10 pounds for you, technically you could earn 300 pounds per hour.

It is creative math to make their scam look credible.

Finding Real Data Entry Work At Home Positions

When you are looking for real work at home data entry positions the first thing that you should do is avoid any advertisements offering large sums of money for your work. In the telecommuting industry most employees that work from home make the same or a little more than their office-based counterparts. Freelancers may be able to increase their pay by offering special services.

Remember that going to work for an employer as an off-site employee will not cost you anything. You would never pay to be hired into a position offline; you should never pay to be hired into one online. Telecommuting positions are real employment opportunities. You will need to submit a CV, you will go through an interview, and you will be hired at no cost to you.

Real telecommuting positions for data entry work can be found online through various job placement agencies or classified sites. You may also find that applying direct to major corporations through their online HR department will place you in a position to find off-site work that is not publically advertised.

You can also find many telecommuting positions right in your own community. As business owners look for ways to reduce their expenses, many are turning to telecommuters to fill their positions. However, many are not sure where to find people to fill these positions. Distributing your CV and a business card to local businesses can lead to a home based data entry position.

The Most Important Thing To Remember

When you are searching for work at home data entry positions you need to remember that:

You should never pay to be hired by a company You should never pay to find out who is hiring data entry personnel. Companies do not publish books to find employees, they place help wanted advertisements Never believe a company that is offering large sums of money for relatively little work

Even when you believe that you have found a legitimate company online to work for as a data entry specialist, take a few moments of your time and do a little background research on the company.

This five or ten minutes that you devote to checking out the company will save you many headaches and heartaches in the long run.


Freelance Technical Writing Niche Markets Often Overlooked
by WorkFromHomeJobs
21 Feb 2012 at 10:10am

When you are a work from home freelance writer you often bid on a variety of projects to gain experience and to pay the bills. One day you are completing a technical writing job, and the next day you begin writing marketing articles on a product you have never heard of until that day. Eventually as you become more experienced and comfortable with this type of work you will develop preferences for the types of assignments that you desire.

Many freelance writers enjoy the crisp writing style that technical writing provides. It allows you to educate and inform through your writing. You can use your creativity to make the documents you create sound as if they were written by a PhD, even though you do not hold a Doctorate. However, many writers believe that they must hold an advanced degree to even enter into this writing market. This is untrue, and many writers who could generate a very good income from technical writing are passing on the opportunities.

While there are times that it will be necessary to have a specific educational background to complete a technical writing assignment, most assignments can be completed by anyone with the talent to write.

Freelancers who desire to write in the technical writing style may wish to consider the following 7 niche markets. These are very popular technical writing markets that are often overlooked.

Grant Writing
Organisations that wish to receive money from the government or endowment programs must complete a grant application to be considered for the program. Most people, however, are ill-equipped to prepare the grant application. Grant applications are very intricate, and the slightest omission can cause the applicant to be denied. Because most people do not feel comfortable preparing the grant application, they turn to skilled freelance technical writers.

CV and Cover Letter Writer
This type of professional writing is highly in demand. While many people are given the basics on how to create a CV, most do not have the ability to create one that will actually get them hired. A recent review of some of the top employers in the country have stated that CV?s that have spelling mistakes, are filled with catch phrases such as ?team player,? and are not in the correct format are automatically overlooked. With unemployment at such a high level, technical writers that can generate a CV that helps someone get hired will have a long list of clients.

Employment Papers
Many employers want business-specific paperwork for their employees, but often fail to create them and opt for generic forms purchased online. Creating employment forms, benefit forms and employee manuals is a very lucrative niche. You can also create employment form for foreign companies that are now doing business in the UK and need forms created in English.

Instruction Booklets
Many instructions created by a company when they first produce a product are too hard for the average person to understand. There is a large market for creating How-To booklets for products that are new to the market.

Translation Writing
Many companies wish to sell their products in other countries but do not have the skills to write instructions in other languages. If you can translate into one or more languages, this is a very broad market.

Case Studies
A case study is a written report that informs a company about a problem that has occurred within their product line. The case study will require a listing of different scenarios of the outcome of this problem, and it must also provide one or more solutions to the problem. Case studies are very intricate and require a significant amount of research. In many cases, case studies require 6 or more months to complete. Case writing pays very well, however, because of the length of time it takes to complete a project you must take your finances into consideration prior to accepting this type of work.

Tests
Schools, textbook publishers, tutors, and online institutions are all required to administer tests. If you have the ability to create tests from written material that is provided to you, you can become a test composer. This type of work is always in demand, especially by the text book publishing houses.


The 4/4 Plan For Successful Home Business Marketing On The Internet
by WorkFromHomeJobs
20 Feb 2012 at 4:39am

When you own a home based business, especially one that is entirely run on the Internet, it is exceedingly important that you market your company successfully. A business that cannot drive traffic to their site and generate sales is a business that does not make a profit.

The easiest method for online marketing success is to use the 4/4 plan. This plan is very basic: 4 steps you must take for marketing success and 4 steps you must avoid. Online marketing can be mastered by anyone when following the 4/4 plan.

4 Steps To Marketing Success Marketing Plan. Every successful business will have a written marketing plan. Your marketing plan should consist of the following items:

Who the target market is for your product Goals for your marketing divided up into 3 month increments Methods of marketing you intend to use now and in the future How you will track the success of each marketing strategy that you use.

Social Media. This is the social media generation and you must find a way to incorporate at least half of your marketing methods into social media. Create pages for your product or business on various social sites and interact with the public. You should target blogs and other community based sites that are based on your products or services and become an active member. It is also a good idea to start a blog or community about your product yourself and invite others to join.

Article Marketing. Writing informational articles about your product or service and posting them to the many different article base sites is a great way to connect to your target market in their time of need. People will search the Internet for information more than any other reason. When they come across your well-written article that provides the information that they are seeking, there is a very good chance you will make a sale. As an additional bonus, many article base sites will split the revenue with you when someone reads your article and clicks through on an advertisement. This provides you with a residual income opportunity because these articles are posted on the sites indefinitely.

Video Marketing. As the Internet continues to expand, new methods of marketing enter into the market. The latest trend in marketing is video advertising. Creating a short video about your product or service, an instructional piece, or even a quick seminar is very popular. The great thing about this type of marketing is that people do not expect to see a movie-quality video clip about your product; they expect to see a ?real? person. This allows the consumer to become familiar with the person they are buying from, and video marketing is helping many businesses excel. 4 Marketing Mistakes To Avoid Imitating Another Marketing Plan. Many ?marketing guru?s? will tell you that to be successful all you have to do is implement the exact same marketing plan they did, and you will be a success. While there may be a chance that this will work, more often than not it will not. Each business owners knows their business and themselves better than anyone. You must draw on the strengths of your product or service, and your talents as a business owner, to create a marketing plan suited for your business. While it is always good to draw from the experiences of others, you must create a marketing plan that is unique to your business.

Only Using Free Marketing Tools. The Internet offers several ways to market your business for free. You should use every one of them to your advantage if it suits your marketing plan. However, you should not avoid paid advertising altogether. Pay per click and paid banner advertising allows you to target a specific type of client, and it has the ability to increase your conversion rate.

Failing To Address The Right Market. You need to do a little research before you begin marketing to make sure that the right people are seeing your advertisements. It is a waste of your time and money if you market to the wrong audience. For example, if you are marketing acne cream, you probably do not have to do any marketing on sites that are geared for seniors. This sounds very basic, but many people believe they should include everyone in their target marketing just in case they are able to make an additional sale. In reality you are wasting a lot of time, money, and effort by targeting outside of your true target market.

Becoming Complacent. You cannot stop marketing your product ? ever. If you want to be a success, you must continually promote your product or services.


7 Tips To Keeping An Organised Work From Home Business
by WorkFromHomeJobs
17 Feb 2012 at 2:48am

If there is one thing that could destroy a home business quickly, it is disorganisation. Being disorganised not only wastes time, space, and money, it also can destroy client relations. What could possibly be worse than having to call your client for credit card information because you ?misplaced? their banking information since the last time you called?

Being organised is natural to some people, but to most it is a skill that must be learned. The good news is that it can be learned quite easily, and the skills easily become habit. The following 7 tips should help anyone become more organised in their home office.

Use the ?one-touch? method of handling paperwork. This method means that when you pick something up, you complete everything necessary to process that paperwork, including filing it when you are done. For example: when the mail comes in, open one letter at a time, respond as necessary and file or dispose of the letter when you are done. You have only had to touch it once, and the task is complete. Make sure you have enough office space. When you started your business you took up an end table in the corner of your flat. As you have grown, your need for more space has increased. Failing to address this need for more space makes your office disorganised and leads to poor work performance. It is important that you have enough space to stay clutter-free and comfortable. Write a To-Do list each day and complete it before retiring for the evening. One of the easiest ways to become disorganised is to allow back work to pile up on your desk and around your workspace. It is important that you keep on schedule so that you stay organised and have more free time to do the things you enjoy. Outsource projects that you do not feel comfortable completing. If you do not feel good about calculating your taxes or paying your bills on time, hire a virtual assistant. It is very common for people to allow things to become disorganised as a way to justify not completing a task. By using a virtual assistant for your weaker points, you remain organised. Set family limits on your space. While this advice seems a little rough, it is very true. When you work from home it is only common sense to think that family and friends are going to ?pop in? to your office. Make sure that when they visit they take their extra stuff with them. It is amazing how much stuff children will leave behind if they think mum will clean up after them. Empty your trash bin each night. Many work at home professionals do not take the trash out each night like a regular office does. Maybe the thought does not occur to them until the bin is full, or maybe they are just tired after a long day. This is a bad habit to get into because it gives you a subconscious view that it is alright to leave things around the office until tomorrow. This is one of the main reasons that large offices empty trash each night, even if the bins are not completely full. It is to give the appearance of organisation and to encourage employees on a subconscious level to act in the same manner. Go digital whenever possible. The less paperwork you create, the less mess you will generate. You will also see a reduction in your office expenses as you convert over to a digital office instead of a paper based one.
How To Evaluate A Home Business Offer In 3 Easy Steps
by WorkFromHomeJobs
14 Feb 2012 at 5:54am

When a person decides that they want to start a home business, it is easy to become overwhelmed with the offers that are put before you. There are so many different sales pitches and business angles that you are not sure what is for real and what is a scam. It can become so burdensome that many people give up on the idea of starting a home business altogether.

You do not have to give up on your dream of starting a home business. All you have to do is learn how to evaluate the offers that are presented to you. Once you learn how to distinguish the good from the bad, the real from the scam, you will be able to select the type of home business that best suits your personality and lifestyle.

Examine the offer letter and website of the company that is pitching a product or service to you as a home based business. While this may seem like an automatic thing, many people do not take the time to research the company or business any further than the sales letter.
Look at their website. Does it contain the following?

Spelling or grammatical errors. This may be a sign that it was created by a foreign company and is not a legitimate site. Grammatical errors also suggest deception as many scammers use this technique to have you believe you read one thing when it really was something else. Full contact information including a physical street address. Make sure that you map the address to make sure it is a real building and not a vacant lot. Phone numbers where you can call customer service and the corporate office? Websites that only have email contact information should be avoided. Are the links in the site good or are they broken? Broken links signify that the company does not properly maintain their site. This should be a reflection of their product or service.

This same information applies to any written sales materials that they provide you. A company does not want to hide its identity or distribute marketing materials that make them look bad if they are legitimate. Research the business model. When you are considering entering into a home based business that was originally created by someone else, you need to verify that their business model works. Does their plan have short term and long term goals and plans? Does their business model account for slow periods or other problems that may occur. If their business plan is simply to sell you a marketing kit filled with brochures and samples, you may wish to think again.
Take the time and do an Internet search on the business model of the company and see what others have to say. Read reviews by others who have invested into the company that is not directly connected to you by family or friendship. Look to see if there are positive or negative reports about them with various business agencies. A few minutes of research are well worth the effort. Make sure that you are passionate about the product, service or business type. Many people make a quick decision about working from home because they are desperate for this type of employment. People also make business decisions based on what family and friends tell them is the best decision, or because they are already involved in the business.
A person will not find success in a home based business unless they are truly passionate about the business. You must love what you sell or you will never be able to convince someone else to make a purchase.

If your business plan passes all three of these steps, you are on your way to a very successful and happy career. Never jump into a home based business without evaluating it carefully, you will be happy that you took the time.


Why Online Videos Should Be Your Next Marketing Tool
by WorkFromHomeJobs
12 Feb 2012 at 4:13am

The Internet is continually changing; every day brings about a new marketing tool or scheme. Only five years ago a business could face possible extinction if their website did not contain an opt-in email newsletter. Now, the newsletter trend has gone the way of the dinosaur and everyone is using RSS feeds. Some trends, however, remain powerful tools on a website, such as an eBook or a free download.

The newest trend in marketing is the video clip. Google has announced that in 2011, the word ?video? was searched more than any of the other common words. It outranked love, jobs, news, and gambling. Video clips have become so popular that Google now ranks websites that contain video clips higher than other sites, regardless of SEO content.

A recent study conducted on online video usage has shown that nearly 62% of all Internet users watched a video at some point during 2011. In fact, with the increased popularity of How-To video clips, the study anticipates that figure to reach 71% or higher in 2012.

Video clips are quite easy to produce, easy to share and can bring many people to your site that may not have visited before. Videos can be viewed in emails, on mobile devices, and on a regular computer, making it a very versatile tool.

But I Am Not A Movie Maker

You do not have to be a professional to create a video clip for your site. A quick script, a home video camera and an uplink to your site is all you need. Editing software is commonly available, and most cameras come with this software in their packaging.

Your clip does not need to be long. On average they are between 1-2 minutes in length. It does not need to be spectacular or have special effects, but it should flow smoothly and provide an answer to a question.

If you are not comfortable creating a video, there are many freelancers that will create a video clip for your business at a relatively low cost. Unlike 20 years ago when video production was incredibly expensive, the digital age has made this type of process affordable to anyone.

Loading Your Video Clip

When you create a file name for your video to post to your site, make sure that you incorporate the words ?How-To? or ?Product Demonstration? into the file name. This will help the Internet spiders find your videos faster and give them higher rankings than other videos that they would deem personal creations.

Advertising Your Video

Once you have created your video, you are not restricted to only placing it on your site. You can post it to your company social page, place it on YouTube, or even use it for email marketing purposes. You should change the file name when you post it off of your site, however, to increase the presence of your video under different categories.

Many experienced marketers also take out pay-per-click campaigns specifically for their videos. While this is still a new trend in marketing, it has shown to produce very high conversion rates. While this may change in a few years like the importance of a newsletter, it may also stay around indefinitely like email. People enjoy visual stimulation, which is one of the reasons that the Internet is so popular, Providing this stimulation through a video will have positive effects on your site and work from home business.


Creating An eBook Can Provide You With Long Lasting Residual Income
by WorkFromHomeJobs
9 Feb 2012 at 7:49am

There have been many new products and services that have been created as a direct result of the Internet. Of those creations, the eBook is perhaps the most popular. eBooks have many advantages including:

Anyone can write one They are very easy to publish and distribute with minimal cost involved Depending on the subject matter, many can be used as a freebie to encourage people to purchase from a website There is absolutely no printing costs involved Because eBooks are delivered digitally there are never any shipping costs This type of publication can easily be revised and edited Publishing houses are not involved so there are no denials of publication and no sharing of profits Digital delivery satisfies the consumers need to have instant gratification. Once it is written you can continue to sell it for as long as you desire Creating A Profitable Book

The trick to creating a successful eBook is writing about something you are passionate about. If you have a favourite hobby, a business, a product you enjoy, a political idea, or even a theory, you can write an eBook. The great news is that with a population of 7 billion people on this planet, there will be plenty of people that have the same interests or views as you and will want to purchase the book.

When you start to write your eBook, you should keep the following in mind:

Try to keep the book centred on your original thought. You want to create a niche book; a book that will stand apart from more generalised texts. You can always write more books about related topics. Research the subject online for keywords. You want to sprinkle enough keywords throughout the text to make sure it is picked up by the search engines. Do not read too many other texts about the subject; you want to keep your ideas as fresh and original as possible. Write an outline before you begin the project to provide yourself a guideline. Make sure that your information will flow from opening to conclusion effortlessly. Create documents and graphs or insert pictures that you own into the book to make it more eye appealing. It is recommended that you only use pictures that you personally take and own. This way there is never any type of confusion about ownership. Proof read your work at least twice before you finalize the project. Two times is enough for you to catch any grammatical or spelling errors and to verify that the story flows. If you continue to revise after this point, it will never reach publication. Once The Book Is Finished

Once your eBook is completed, you will need to start marketing it for sale. There are two ways to market your product: affiliate sales and website sales. Websites like Clickbank will allow you to upload your eBook to their site and they will make it available for sale through their site and their affiliates. Using this method will reduce many headaches for the novice eBook writer such as credit card processing and order fulfilment. However, the site will take a portion of the sales to cover their expenses, fees and affiliate costs.

It is recommended that you create a domain that is dedicated to your eBook and/or topic. By creating a site that gives the potential book buyer additional information, you will increase your conversion rate for sales. Many eBook writers will purchase several similar domain names to market the same book. You will need to determine how the purchaser will receive the book, either through auto responder or link, and set the site up accordingly. It is also recommended that you establish a PayPal account for payment processing.

Once you have chosen either of these methods, or both, you will also need to market your eBook in other places. Social networking sites are a great place to advertise and interact with people about your eBook. Pay-per-click advertising is also an option, but this will depend on your initial marketing budget.

One final way of marketing your program is to create your own affiliate program. Offer affiliate marketers a large commission for promoting your book. An average commission may only be 20%, increase your commission to 40% and watch the professional marketers sell your book like mad. Since there are literally no other costs involved in sending out these digital files, this high commission is worth the exposure.


business: Frequently tagged products at Amazon.com
Products on amazon.com which are tagged "business" most frequently. Please note that product prices and availability are subject to change. Prices and availability were accurate at the time this feed was generated; however, they may differ from those you see when you visit Amazon.com

Personal Finance For People Who Hate Personal Finance (Kindle Edition) tagged...
22 May 2012 at 11:08am
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expand...
17 May 2012 at 11:35pm
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By Timothy Ferriss

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Win!: A Leader's Guide to Building a Winning Team (Paperback) tagged "busines...
20 Nov 2011 at 8:46pm
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Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcove...
27 Dec 2011 at 10:06am
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By Jim Collins

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Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Soci...
28 Aug 2010 at 12:04pm
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By David Thompson

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Understanding Strategy (Paperback) tagged "business" 165 times
21 Feb 2012 at 9:23pm
Understanding Strategy Understanding Strategy (Paperback)
By Geoffrey P. Chamberlain

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The Tipping Point: How Little Things Can Make a Big Difference (Paperback) ta...
14 May 2012 at 2:28am
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By Malcolm Gladwell

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The War On Success: How the Obama Agenda Is Shattering the American Dream (Ha...
5 Feb 2010 at 8:58am
The War On Success: How the Obama Agenda Is Shattering the American Dream The War On Success: How the Obama Agenda Is Shattering the American Dream (Hardcover)
By Tommy Newberry

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