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A Photographers Guide to Cromarty

R0ss-shire, Scotland

Designed as a guide for landscape and architectural photographers who wish to photograph the buildings, seascapes and landscapes at and around the town of Cromarty, Ross-shire, Scotland.

"My Little Town of Cromarty"[1]

Open Source Photographic Guide Project

These guides are created as part of a project to provide guides to locations around Scotland, for photographers, by photographers. To see more guides, please go to here.

Introduction to Cromarty

The small Highland Town of Cromarty sits at the entrance to the Cromarty Firth, at the tip of the Black Isle, north of Inverness. Described as "the jewel in the crown of Scotland's vernacular architecture", [2] Cromarty is an outstanding example of a coastal Burgh of the late 17th, 18th and early 19th centuries, although the settlement, and it's street patterns are much, much older. It's the birthplace of Hugh Miller, whose cottage and museum can be visited, it sits at the head of the Cromarty Firth, and framed by the Sutors (or headlands) of Cromarty. The Town of Cromarty (don't call it a village, at least not in the earshot of any of its residents) offers a wide variety of opportunities for the photographer. From architectural detail, through dramatic land and seascape photos, beaches and boats, wildlife shots to images of oil rigs, cruise ships and a busy fishing harbour, Cromarty offers a wealth of opportunities for the photographer, whatever the season, or time of day. The Town itself is also a vibrant, living community, with a population of 600, old and young, to whom Cromarty is a place to live, work and relax. A popular town for visitors throughout the year, it can also seem surprisingly quiet at certain times of the day. There are a number of key spots in the Town; specifically Fishertown and Church Street, the Gaelic Chapel, the Harbour, the Links - with the Emigration stone - and the town's modest beach. To the East of the Town the 100 steps path leads up to the South Sutor (you can also drive), with its viewpoints and complex of WW1 and WW2 forts. Remember, whenever you are near the sea in the Cromarty Firth, you are likely to see things that move, be they birds, seals or dolphins, and very large structures made of metal.

Location , and how to get there

Map Copyright Ceraph Design/Plexus Media 1999 - used with permission Cromarty is at the tip of the Black Isle, 23 miles North East of Inverness, about a 40 minute drive. There are also regular bus services (Stagecoach bus no 26 and 26A) from Inverness. There is parking throughout the town, but a formal car-park is in found in the centre of the town, at the top end of High street, by the links. Almost all parts of the town are easily assessable, although the cobbled Paye up to the Gaelic Chapel can be slippy and awkward when wet, and the usual caution should be exercised when visiting a working fishing harbour. To the east of the Town, the "100 steps" path up to the Sutor is usually an easy, if stiff, climb, but stout footwear may help in the middle of winter, as well as helpful if a longer walk along the paths to Eathie and Learnie is planned. Allow forty minutes to walk from the Town to the viewpoints at the summit, and a lot more if stop to take photos on the way (two hours there and back, with lots of photo stops is a generous time allowance) . The beach path under the South Sutor is a rocky scramble, but does give some quite different photo opportunities, including a visit to the drooping cave, made famous by Hugh Miller. Map Copyright Ceraph Design/Plexus Media 1999 - used with permission However lets start with a look at land and seascapes. The position of the town, and the orientation of the Cromarty Firth (North west/ South East) means that there are clear views north west towards Ben Wyvis and the Mountains of the West, and South East through the Sutors of Cromarty. The Sutors themselves provide a perfect backdrop for sunrise, weather and ships. Low equinox tides give the most foreground interest. Seven day tidal information for Cromarty can be accessed here. Looking back down the Firth towards Invergordon and Dingwall, Ben Wyvis provides a backdrop, with weather providing some dramatic summer time sun and cloud effects, especially when rigs or cruise ships are moving up and down the Firth. There are a number of good photographic positions, from the Harbour, the Ferry slip, and the beach in front of the Royal Hotel and Marine Terrace. A good zoom lens is helpful, as the bulk of Ben Wyvis tends to get lost in a normal panoramic photo. Oil Rigs can often be seen moored at the service base and wet dock in Invergordon, providing an opportunity for the "classic" Cromarty Firth shot, which includes sea, mountains and at least one rig. Whilst less dramatic than the mountains of the west and north of Scotland, the bulk of Ben Wyvis is iconic, and the hills and around the Cromarty Firth are home to several wind-farms, which can be seen silhouetted by the setting summer sun, as can the steam flues of Invergordon's whisky distilleries. Again a zoom lens is helpful, as the detail can be lost in a more normal panoramic shot.

The Town


Let's look now at the features of the town itself. Architecture Cromarty has a number of iconic Scottish vernacular buildings, mainly clustered in Church Street, the East end of which can be seen the photo above. Buildings in the town are either harled, usually white, or with walls of exposed red sandstone. The white cottages and merchants houses, with their dark slate roofs, are great subjects for black and white shots, whilst the old red sandstone walls photo well in the warm light of a summer evening. The East Church, a medieval Kirk with 18th and 19th Century additions can be photographed from the rear of the churchyard (which includes many early Scottish style grave stones) and its various lofts, windows and pews make great material for B&W treatments. The light for these can be tricky though, especially early and late in the day, and in the depths of the winter when the Kirk, and most of the east end of the town is in permanent shadow. A Tripod is helpful. The East Kirk underwent a major refurbishment from 2008 to 2011, including extensive archaeological investigations. Have a look at this Flickr set for what the work involved. It is was fully reopened in the Spring of 2010. It now looks - to quote one of my sons - "just like before but a lot better". Further along Church street, the thatched Hugh Millers Cottage and adjoining Miller House are run by the NTS, and can be visited. Both have fascinating interiors, and the cottage has a period garden. The view up the Payne (as the cobbled street leading to the "country" is called) works well in late summer light. The Courthouse is now also a museum, and invites vertical black and white treatment's. A good wide angle lens is recommended. The Clock tower is copper, and catches both the morning and evening light, with dramatic shadows. An interesting subject for a zoom lens shot from either end of Church Street. During the Summer, the Courthouse hosts Photographic exhibitions of the town from local and visiting photographers. Fishertown and Church Street Church Street houses quite a few of the the towns iconic buildings, the East Kirk, Hugh Miller's Cottage, the Courthouse, Miller House, the 17th and 18th Century harled Merchants houses, and the grand 19th Century Mansions of St Anne's and Bellevue. With the exception of the three museum's open to the public, and the East Kirk, all other buildings are peoples homes. Local residents are very welcoming to visitors, but it's not a good idea to wander into gardens unless invited. It does no harm to ask though. Fishertown is a maze of vennels, lanes and small streets, with white fisher cottages, inter spaced with the occasional grander dwelling. There are interesting, and quite intimate views down the vennels and lane's and it is worth spending time on composition, and its useful to "think" in Black and White, at least when the weather is murky. In bright sunshine (quite common on the east coast of the Highlands and Islands) the contrasts between white harling, grey slate roofs and blue skies is quite distinctive. Parked cars can be problem in getting the perfect Vennel, Church street or Fishertown Street Scape shot. As with everything, the key is timing. Strangely enough mid morning in early summer is the best time for quiet street shots. Weekends mean lots of parked cars, as residents are at home, and the town is full of visitors. Remember that the Cromarty Firth is a busy port, with lots of oil related activity. Keep your eye open for the more unusual shot, contrasting old and new. The Links and the Emigration stone The links provide a backdrop to the East Beach, and a good spot for wide panoramic shots of the Sutors. Although the headlands are modest in height, they do provide a perfect frame for a sunrise shot. The Emigration stone, erected in 2002 to commemorate the 200th anniversary of the birth of Hugh Miller, and recording both some of Millers earliest prose and the names of all the emigration ships that left Cromarty carrying folk to the new world, provide photographers with a number of different framing opportunities. Either as foreground interest for a Sutor shot, or a subject in itself, or as a prop, providing some human interest to a wider seascape photo, The Beach Cromarty beach is quite modest, but it does offer a wide range of photo opportunities, primarily due to its its orientation. Indeed it is two beaches divided by the Harbour, but lets look first the at the Easterly beach next to the Links, looking east through the Sutors, perfect for sunrise and ship/oil rig shots. At the east end of shore street, in front of Big and Little Vennel, there is a small seating area, built out onto the beach. Actually part of the towns sewage system, (as is the photogenic small white cottage under the South Sutor) it gives great views out to the Sutors, but also allows "enfilade" zoom shots back down the beach. The West beach, looks back down the the Firth, towards Invergordon, Ben Wyvis and the mountains of the West. It's in front of the Royal Hotel, and Marine Terrace, and catches the midday, afternoon and evening sun, as well as framing the harbour and moored boats. Its also a popular beach with kids and families (in Summer its sheltered from the usual Easterly wind through the Sutors). One final point - the sand on Cromarty beach has much less shell material, and a much deeper and redder colour (from the old red sandstone on which the town is built) than most other Highland beaches. This allows great sand patterns, and a deep rich texture and colour for macro sand shots. The Harbour Cromarty Harbour provides a great opportunities for a wide range of photos. The Harbour itself, whose core dates from the 1780's has great curved lines and a deep rich colour. Its been added to over the years, with the WW1 concrete additions slowing crumbling back into the sea - take great care when exploring this part of the structure. It is also a working harbour, home to a small fleet of prawn trawlers and creel boats, so expect to be able to see the normal working of an active fishery (although most activity takes place quite early in the morning, especially in summer time). Despite the Cromarty Firth being one of the Highlands safest and most sheltered ports, a high tide and strong westerly wind can make Cromarty Harbour an interesting place to photograph moored boats being "challenged" by inclement weather. The harbour is also a great location for detail shots; the paraphernalia of fishing, the harbour itself, and the ropes, chains and bolts vital for mooring vessel's of any size. The Cromarty Rose and the Cromarty Queen From 1987 to 2010 Cromarty was home to the Cromarty Rose, the UK's smallest car ferry. A newer, and slightly larger ferry, the Cromarty Queen arrived in October 2010 and started a regular service across the Firth in the Spring of 2011. During the summer the ferry operates on a shuttle service between Cromarty (the slip is just a few metres east of the harbour) and Nigg. It is both an unusual photographic subject, and an easy platform for taking shots of the town from the sea, as well as passing ships and wildlife. The Ferries small size also makes a great contrast with some of the larger vessels that pass in front of the town. High Street, The lighthouse and Braehead East of the harbour, looking back to the Sutors and overlooking the links is Braehead. It is worth a visit for a number of reasons; firstly it gives elevated views back to the Sutors, and has a range of interesting buildings in itself, including the classic Victorian School, the Lighthouse, a Stevenson design, and now used as a marine mammal research centre by Aberdeen University, and the WW2 Lookout tower, now the Clubhouse of the Cromarty Boat club. All are distinctive buildings, with the white lighthouse, coast guard centre and watchtower all excellent subjects against the blue morning sky. Conversely, they make interesting framing for sunset shots looking west. The Gaelic Chapel and St Regulus Kirkyard Not surprising for a town thats has over a thousand years of recorded history, there are a number of graveyards and a roofless disused church, as well as the three other Church's in the town. They all provide interesting photographic locations and subjects. The Gaelic chapel, above the town, houses the towns main Graveyard, the most westerly section which is in current use. To the east are a range of 19th and early 20th century graves, including a section of Military stones from the First war, when Cromarty was an important naval base, and had a military hospital. Beside the Graveyard is a statue of Hugh Miller, who looks out over the Town and Firth, usually with a seagull for company. The East Kirk has a series of old 18th and 19th Century stones, many with armorial carvings, but the best place to see and photograph classic 17th Century Scottish carved grave stones is at the St Regulus kirk-yard, a few hundred metres up the paved road to Cromarty House, and onwards to the South Sutor. Marine Terrace The west end of Cromarty is modern, and has a range of more recently built houses, with the 1950's Marine terrace being a very good example of mid 20th Century "Burgh" architecture carrying, in visual terms, the white cottage theme of fishertown from one century to the next. The 18th Century Rope-works, an old red sandstone factory building now converted into housing, provides a pleasing, geometric architectural view. The Royal Hotel has a commanding position overlooking the harbour.

The Sutors of Cromarty

The Sutors, the headlands guarding the entrance to the Cromarty Firth, are interesting subjects in themselves, as well as being great locations for landscape shots back to Cromarty, And for shots looking down the Black Isle towards, Rosemarkie, Fortrose and Inverness itself.

The path leading from Cromarty to the top of the Sutor (called the Gallows Hill) is known locally as the 100 steps, and dates as a military way from the First War, built and used by soldiers and marines travelling to and fro their barracks in to the Coastal Defence forts on the Sutor. These forts, build in WW1, and extended in WW2, to defend the important naval anchorage of the Cromarty Firth, they now are very elderly, but ripe for exploration and photographs. However, a strong word of warning - these are derelict military structures, in private ownership, and on land used for livestock grazing. Some are still behind locked large fences, and any paths down to the WW1 gun emplacements on the Sutor stacks have long since collapsed. These are only accessible by boat. The path itself is a pleasant walk, taking you through a very Highland landscape of tree and heather towards the a more pastoral landscape, on the hills leading back down the Black Isle.

Things that move

Being by the sea, Cromarty is a spectacular location for wildlfe shots, including Marine Mammals such as Bottle Nose Dolphins, seals and a wide range of birdlife. Capturing any of them on camera is of course pot luck, but whilst the world famous Moray Firth Dolphins are most often seen at Chanory point - betwwen Rosemarkie and Fortrose - in the summer, they are also regular visitors to the Cromarty Firth. It is not unusual to see them bow wave riding on passing ships on summer evenings. There is a Cromarty based boat operator who specialises in Dolphin and wildlife tours, and who is very photographer friendly. Oilrigs, platforms, topsides, jack-ups, semi-subs, are what the Cromarty Firth is famous for in marine circles. It's been nearly ten years since any substancial Oil related structutres were built in the Firth, although the Nigg Oil Yard just across the Firth from Cromarty is now used to build renewable energy devices, including off-shore wind turbines. Oil rigs and cruise ships are the most photogenic visitors to the Firth at present, and close up (or with a good zoom lens) can make spectacular photographic images. But it is Oil Rigs that most folk associate the Cromarty Firth with, very large structures especially when you can get close up in a boat. The number of Rigs in the Firth is a reflection of the price of oil, so when its high, the Firth is empty, when its low, the Firth is full. In the winter of 2010 there were only a few rigs stored (or stacked) in the Firth, compared to early in 2004, when you could see 15 or more rigs filling up the Firth. Currently (Winter 2011) there is the strange un-finished sight of the Hutton TLP Hull, moored next to Cromarty Harbour. The Hull is the base of an Oil Production platform, built at Nigg in early 80's, now retired and looking for a new role in life.

And People

Towns, even historical ones, are not just about buildings and views. Towns are defined by the people who live and work in them, and Cromarty is no exception. Though the town is one of the Highlands, and Scotland's more interesting architectural locations, it is primarily a place where people live and work. Whilst photographers may travel to Cromarty to photograph town, land and seascapes, it is also a place to capture defining images of the people of a small Highland Town, such as the Skipper of the Cromarty Rose; Or kids examining a freshly caught prawn; Or folk enjoying a Ceildh in the Victoria Hall; Or at the start of the Towns annual Fire Festival The Cromarty Live website - http://www.cromartylive.co.uk/ - has up to date information on community events within the town, as well as links to a range of local services, including shops, pubs, the hotel and B&B's.

Photographic resources for and about Cromarty, and the surrounding area.

The Town is home to the Cromarty Camera Club, which meets during the winter on Thursday Evenings in the Victoria Hall. The club covers most of the Black Isle, not just the town itself. In 2006, a book about Cromarty, it's people and their relationship to the sea was published, illustrated by a range of fine photographs. The on-line version is at http://www.cromartylivingbythesea.co.uk/ The Norwegian photographer Geir Egil Bergjord spend several months living in Cromarty, as photographer in Residence with the Cromarty Arts Trust. His resulting book is very readable, and his photos can be seen on-line through his website, http://www.bergjord.com/cromarty/index.html Dating from 1999, Cromarty was the location of the first on-line virtual photographic tours of a Scottish town. Cutting edge at the time, still worth a look - http://www.cali.co.uk/highexp/cromvr/ The Cromarty Archive (also called the Cromarty Image Library) has been a photographic resource for and about Cromarty since 2002. It now has over 2100 photos of the town with nearly 5000 comments - http://www.thecromartyarchive.org/ The Town's Victoria Hall has a fasinating photographic banner display of local residents who lived through and served in WW2. The Hall is not always open to the public, but if you see an event on pop in and have a look. The flickr group devoted to Ross and Cromarty - many picture of the town of Cromarty http://www.flickr.com/groups/ross-shire/ There is also a small Flickr group for Cromarty itself - http://www.flickr.com/groups/cromarty/ A Flickr group that records photos about the Oil Construction industry of the Inner Moray Firth during the 70's, 80's and 90's. http://www.flickr.com/groups/864657@N20/ Cromarty Forts - Two websites that may help if planning a visit. http://www.corestore.org/guns.htm http://indicatorloops.com/cromarty.htm and http://www.28dayslater.co.uk/forums/showthread.php?t=20827 All Images copyright Calum Davidson 2008-11 - Last Update 22/9/2011


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Freelance Work From Home: Creating Your Online Portfolio
by WorkFromHomeJobs
3 Mar 2012 at 8:28am

When you work from home as a freelance professional, you will need to create a digital portfolio of all of your accomplishments. This portfolio allows potential clients to examine your work, see if they can ?connect? with your style, and establish a trust between client and professional.

An online portfolio is simply a personal website that has a catalogue of all your work available. It is important to establish this portfolio as soon as you decide to freelance. If you are brand new to the industry, fill your portfolio with samples, and update the site as you begin to add clients.

Building Your Online Portfolio Website design – The first thing that you want to do when you build your online portfolio is establish a clean and fresh looking website. You do not want to use too many bold colours or over-populate the pages with text or graphics. You want the potential client to be able to concentrate on your work and not be distracted by the site. Promote Your Work – Not Yourself. Your clients want to know what type of work you produce, and they want to be able to feel like they can relate to you through that work. You must base your portfolio on your work and not use it as a social page describing all your personal details. Make Contact Information Easy To Find – If the client is impressed, they will want to immediately contact you. Make sure that it is easy for them to do this. Each of your pages should have a way for them to contact you posted somewhere on the page that is easy to find. Navigation Matters – Make sure that the person viewing your site can easily navigate through the site. Nothing is worse than becoming impatient with a site because you can?t find what you are looking for. Hard to navigate sites do not make sales. Information Overload – Do not over-describe your work; let the work speak for itself. The average Internet user will not pause long enough to read long paragraphs or extended explanations. They want to scan the page, grab the key words and examine the product, nothing more and nothing less. You must accommodate this frame of mind or risk losing the client. Avoid PDF?s If Possible – Just like the information overload described above, most Internet users will not download a PDF to review product information. Unless it is very necessary to use PDF?s should be avoided at all costs. Hard To Understand Text – Do not write text for your site that is too hard to understand by the average reader. You must take into account that when someone is looking for a freelancer in your industry it is because they do not have the ability or knowledge to perform the task themselves. You cater to their inexperience with the subject without making it look like you are talking down to your audience. Avoid ?Advertisement- Styled? Designs – Consumers are very selective at what they choose to view on the Internet. With this in mind, many have learned to tune-out anything that may be considered advertising. Setting up your at part of your portfolio to resemble an advertisement, such as using flashing text or banner size graphics, will cause the viewer to ignore what that area of the site contains. Paper Copies And Digital Back-Up

While it is becoming more and more rare for a freelance professional to go from business to business carrying a leather portfolio case and showing their works to clients, it is still something you should have prepared in the event that it is needed. You never know what opportunities may arise.

It is also very important that you have back-up companies of your portfolio in the event that there are any problems with your site. These problems can occur in many forms, and it is imperative that you are able to restore the site quickly.

Your online portfolio will become your number one marketing tool. It is the first thing that your client will see, and it will help them determine if you are the right choice for their task. Keeping and maintaining your online portfolio should be your number one priority, ensuring your freelance success.


Work At Home Professionals Need Fresh Air And Friendship
by WorkFromHomeJobs
1 Mar 2012 at 1:55am

Working from home as a freelance operator, a home based employee, or as a business owner is a dream come true for many people. The typical work at home professional is highly dedicated, almost to the point of being a workaholic. While it is true that many work from home so they can be more available to their families and friends, they often skip events and outings to ?catch up? on a few things.

This is not healthy for the work at home professionals for many reasons including:

Loss of interaction with family and friends leads to a lonely existence. Extended periods of time alone can cause depression Lack of exercise and movement is bad for your health Extended periods in front of a computer monitor is bad for your eyes Lack of sunlight can lead to vitamin deficiencies that inhibit your health Loss of experiences that you can never experience again What Work At Home Professionals Can Do To Avoid This Problem

People that have a tendency to overwork often have to force themselves to take time off. They make promises to themselves and then, since the promise was only to themselves, they easily break that promise and continue working.

Listed are a few ways that you can avoid being caught in this trap:

Set a play date with your children away from the home. Any parent will tell you that it is nearly impossible to break a play date with a child. Perhaps it is the guilt you feel from the sad eyes; perhaps it is because you know a cancellation will bring chaos to the house. Whatever the reason, most people are unable to break these dates and will actually leave the office.

Many people decide to work from home to be more available to their children. This thought is often lost when work piles on. Arranging this play date will not only make your children happy, it will bring you back to your original goal and make you feel happy as well.

Make a mid-day date with your significant other. When was the last time that the two of you did something as terribly romantic as slipping away in the middle of a busy day to be with each other? This is one of the best relationship tools on the planet, and it really helps the home based worker deal with the loneliness that they often feel. Join a civic group and sign up to volunteer. Business owners should never pass on the opportunity to network with other business owners. Joining a civic group, and actively participating in that group, will reap the work at home professional many rewards.
Your first reward is the opportunity to be away from the office for a while. Much like making a play date with your children, people that commit to charity work are often too embarrassed to back out once they have committed to the event.

Actively participating in your community will also give you ample time to network with other business people. Every person you meet is a potential client, and the friends you make are good for your well-being.

Finally, performing acts of charity will always provide some solace to even the most hectic mind. When you know that your actions have helped, the good feeling you have is enough to carry you through even the most difficult of times. Pre-Pay For Entertainment. Home based professionals are generally very conscious of their money, and spending money on wasteful things is unacceptable. By pre-purchasing tickets to events that you want to go see you will force yourself to commit to the event. The mere thought of paying all that money to see a soccer game and then not using the tickets will inspire you to leave your office and attend. Set Business Hours. When a person works outside of the home they generally have set times to work each day. There is a specific time to arrive at work, and there is a specific time to leave. With a home based business it is easy to simply slip behind the computer when you awake, and slip away when you are ready to retire at night. Establishing work hours will force you to comply with a schedule. It will also help you attain your original goals to spend more time with the people you love or the hobby you enjoy.


Why All Freelance Writers Must Own A Shredder
by WorkFromHomeJobs
27 Feb 2012 at 3:14am

No one wants to think about things like stolen trade secrets or identity theft. No one wants to think that someone could ruffle through their rubbish and pull out your discarded writings and use it for crime. Most freelance writers do not even think that their rough-drafts are worth the paper they scribbled their notes on. However, information theft is one of the most prominent crimes in the world.

Freelance writers working from home must take precautions to protect their client information. They must take the necessary steps to ensure that whatever data they are entrusted with remains confidential. Freelancers who do not protect the interests of their client may face liability lawsuits.

Digital Protection

When you are transmitting data over the Internet, is important to establish a secure connection. You can have extra security added to your website through your hosting company and the cost is very minimal.

You should also make sure that your data transmissions are protected from malware and viruses. It would be a liability issue if a file you transmit carries one of these malicious programs and infects the receiving computer.

Digital files that you store at home should be kept on a portable hard drive that can be unplugged from the computer when it is not in use. This ensures that if your system is hacked, these files cannot be accessed.

Paper File Protection

If your client provides paperwork for you to use as a basis of your work, make sure that it is always filed properly. If the materials are not required to be returned to the client, ask if they would want the files immediately shredded or stored for future use.

Any scrap paper that you use to take notes on the project should either be kept with the file or shredded, regardless of relevance. Copies that printed off of your computer and were not perfect should be destroyed.

Invoices, payment information, credit card or banking information should be stored in the same manner. Keep your paper files locked as an extra act of precaution.

Why The Paranoia?

Information is the hottest commodity, and yes, people will go to great lengths to obtain information that they can sell. A criminal looking through your trash to find an old credit card statement will think they hit gold when they find corporate banking information.

Additional Benefit Of Protecting Your Data

When you can provide your client with this extra security, they will feel better about working with you on a regular basis. A company that believes that you have their best interests in mind will become a regular client.

You should be very straightforward to your clients about the security measures that you use both on and offline. Many clients who visit your information page may decide to select you over another economy-priced writer simply because you offer this extended protection.

Every minute of every day someone has personal information stolen. These victims spend months, and sometimes years, fixing all the problems that this identity theft has caused.


Data Entry Positions Offering Hundreds Of Pounds Per Day Are A Scam
by WorkFromHomeJobs
24 Feb 2012 at 5:42am

Everyone that begins investigating work from home positions will come across the banner advertisements. These advertisements are designed to grab your attention. They make promises of large sums of money with little effort or time. You see them everywhere, and your curiosity is peaked.

You are more than likely a new mum. This is the largest group of people that work from home. The thought of making that much money in so little time means that you can work only one or two days to earn what you need, giving you ample time with your little one.

The more you think about it, the more tempting it becomes. You do a little more research, and you keep finding the ads. Finally the temptation for easy money is so overwhelming that you click on the banner and find yourself reading a landing page that tells you that you must act now.

Instinctively, you reach for your credit card and you grab at the opportunity. Sadly, you just wasted your money.

How These Programs Work

Data entry sites that offer large amounts of money for data entry work are nothing more than an envelope stuffing scheme in digital format. The company, after you pay a very large sum of money to join, provides you with digital advertising exactly like the banner you clicked on, and a list of places where you should begin to promote your link. If and when someone registers with the parent company through your link, you will receive a commission. That is all there is to this scam.

They advertise it as ?data entry? because they suggest that you place classified advertisements which, technically, require you to type in the ad. As for the money, they calculate how long it would take you to type that advertisement, say 2 minutes, and multiply that number into an hour. Using the 2 minute time frame this means you could type in 30 an hour. If each sale generates 10 pounds for you, technically you could earn 300 pounds per hour.

It is creative math to make their scam look credible.

Finding Real Data Entry Work At Home Positions

When you are looking for real work at home data entry positions the first thing that you should do is avoid any advertisements offering large sums of money for your work. In the telecommuting industry most employees that work from home make the same or a little more than their office-based counterparts. Freelancers may be able to increase their pay by offering special services.

Remember that going to work for an employer as an off-site employee will not cost you anything. You would never pay to be hired into a position offline; you should never pay to be hired into one online. Telecommuting positions are real employment opportunities. You will need to submit a CV, you will go through an interview, and you will be hired at no cost to you.

Real telecommuting positions for data entry work can be found online through various job placement agencies or classified sites. You may also find that applying direct to major corporations through their online HR department will place you in a position to find off-site work that is not publically advertised.

You can also find many telecommuting positions right in your own community. As business owners look for ways to reduce their expenses, many are turning to telecommuters to fill their positions. However, many are not sure where to find people to fill these positions. Distributing your CV and a business card to local businesses can lead to a home based data entry position.

The Most Important Thing To Remember

When you are searching for work at home data entry positions you need to remember that:

You should never pay to be hired by a company You should never pay to find out who is hiring data entry personnel. Companies do not publish books to find employees, they place help wanted advertisements Never believe a company that is offering large sums of money for relatively little work

Even when you believe that you have found a legitimate company online to work for as a data entry specialist, take a few moments of your time and do a little background research on the company.

This five or ten minutes that you devote to checking out the company will save you many headaches and heartaches in the long run.


Freelance Technical Writing Niche Markets Often Overlooked
by WorkFromHomeJobs
21 Feb 2012 at 10:10am

When you are a work from home freelance writer you often bid on a variety of projects to gain experience and to pay the bills. One day you are completing a technical writing job, and the next day you begin writing marketing articles on a product you have never heard of until that day. Eventually as you become more experienced and comfortable with this type of work you will develop preferences for the types of assignments that you desire.

Many freelance writers enjoy the crisp writing style that technical writing provides. It allows you to educate and inform through your writing. You can use your creativity to make the documents you create sound as if they were written by a PhD, even though you do not hold a Doctorate. However, many writers believe that they must hold an advanced degree to even enter into this writing market. This is untrue, and many writers who could generate a very good income from technical writing are passing on the opportunities.

While there are times that it will be necessary to have a specific educational background to complete a technical writing assignment, most assignments can be completed by anyone with the talent to write.

Freelancers who desire to write in the technical writing style may wish to consider the following 7 niche markets. These are very popular technical writing markets that are often overlooked.

Grant Writing
Organisations that wish to receive money from the government or endowment programs must complete a grant application to be considered for the program. Most people, however, are ill-equipped to prepare the grant application. Grant applications are very intricate, and the slightest omission can cause the applicant to be denied. Because most people do not feel comfortable preparing the grant application, they turn to skilled freelance technical writers.

CV and Cover Letter Writer
This type of professional writing is highly in demand. While many people are given the basics on how to create a CV, most do not have the ability to create one that will actually get them hired. A recent review of some of the top employers in the country have stated that CV?s that have spelling mistakes, are filled with catch phrases such as ?team player,? and are not in the correct format are automatically overlooked. With unemployment at such a high level, technical writers that can generate a CV that helps someone get hired will have a long list of clients.

Employment Papers
Many employers want business-specific paperwork for their employees, but often fail to create them and opt for generic forms purchased online. Creating employment forms, benefit forms and employee manuals is a very lucrative niche. You can also create employment form for foreign companies that are now doing business in the UK and need forms created in English.

Instruction Booklets
Many instructions created by a company when they first produce a product are too hard for the average person to understand. There is a large market for creating How-To booklets for products that are new to the market.

Translation Writing
Many companies wish to sell their products in other countries but do not have the skills to write instructions in other languages. If you can translate into one or more languages, this is a very broad market.

Case Studies
A case study is a written report that informs a company about a problem that has occurred within their product line. The case study will require a listing of different scenarios of the outcome of this problem, and it must also provide one or more solutions to the problem. Case studies are very intricate and require a significant amount of research. In many cases, case studies require 6 or more months to complete. Case writing pays very well, however, because of the length of time it takes to complete a project you must take your finances into consideration prior to accepting this type of work.

Tests
Schools, textbook publishers, tutors, and online institutions are all required to administer tests. If you have the ability to create tests from written material that is provided to you, you can become a test composer. This type of work is always in demand, especially by the text book publishing houses.


The 4/4 Plan For Successful Home Business Marketing On The Internet
by WorkFromHomeJobs
20 Feb 2012 at 4:39am

When you own a home based business, especially one that is entirely run on the Internet, it is exceedingly important that you market your company successfully. A business that cannot drive traffic to their site and generate sales is a business that does not make a profit.

The easiest method for online marketing success is to use the 4/4 plan. This plan is very basic: 4 steps you must take for marketing success and 4 steps you must avoid. Online marketing can be mastered by anyone when following the 4/4 plan.

4 Steps To Marketing Success Marketing Plan. Every successful business will have a written marketing plan. Your marketing plan should consist of the following items:

Who the target market is for your product Goals for your marketing divided up into 3 month increments Methods of marketing you intend to use now and in the future How you will track the success of each marketing strategy that you use.

Social Media. This is the social media generation and you must find a way to incorporate at least half of your marketing methods into social media. Create pages for your product or business on various social sites and interact with the public. You should target blogs and other community based sites that are based on your products or services and become an active member. It is also a good idea to start a blog or community about your product yourself and invite others to join.

Article Marketing. Writing informational articles about your product or service and posting them to the many different article base sites is a great way to connect to your target market in their time of need. People will search the Internet for information more than any other reason. When they come across your well-written article that provides the information that they are seeking, there is a very good chance you will make a sale. As an additional bonus, many article base sites will split the revenue with you when someone reads your article and clicks through on an advertisement. This provides you with a residual income opportunity because these articles are posted on the sites indefinitely.

Video Marketing. As the Internet continues to expand, new methods of marketing enter into the market. The latest trend in marketing is video advertising. Creating a short video about your product or service, an instructional piece, or even a quick seminar is very popular. The great thing about this type of marketing is that people do not expect to see a movie-quality video clip about your product; they expect to see a ?real? person. This allows the consumer to become familiar with the person they are buying from, and video marketing is helping many businesses excel. 4 Marketing Mistakes To Avoid Imitating Another Marketing Plan. Many ?marketing guru?s? will tell you that to be successful all you have to do is implement the exact same marketing plan they did, and you will be a success. While there may be a chance that this will work, more often than not it will not. Each business owners knows their business and themselves better than anyone. You must draw on the strengths of your product or service, and your talents as a business owner, to create a marketing plan suited for your business. While it is always good to draw from the experiences of others, you must create a marketing plan that is unique to your business.

Only Using Free Marketing Tools. The Internet offers several ways to market your business for free. You should use every one of them to your advantage if it suits your marketing plan. However, you should not avoid paid advertising altogether. Pay per click and paid banner advertising allows you to target a specific type of client, and it has the ability to increase your conversion rate.

Failing To Address The Right Market. You need to do a little research before you begin marketing to make sure that the right people are seeing your advertisements. It is a waste of your time and money if you market to the wrong audience. For example, if you are marketing acne cream, you probably do not have to do any marketing on sites that are geared for seniors. This sounds very basic, but many people believe they should include everyone in their target marketing just in case they are able to make an additional sale. In reality you are wasting a lot of time, money, and effort by targeting outside of your true target market.

Becoming Complacent. You cannot stop marketing your product ? ever. If you want to be a success, you must continually promote your product or services.


7 Tips To Keeping An Organised Work From Home Business
by WorkFromHomeJobs
17 Feb 2012 at 2:48am

If there is one thing that could destroy a home business quickly, it is disorganisation. Being disorganised not only wastes time, space, and money, it also can destroy client relations. What could possibly be worse than having to call your client for credit card information because you ?misplaced? their banking information since the last time you called?

Being organised is natural to some people, but to most it is a skill that must be learned. The good news is that it can be learned quite easily, and the skills easily become habit. The following 7 tips should help anyone become more organised in their home office.

Use the ?one-touch? method of handling paperwork. This method means that when you pick something up, you complete everything necessary to process that paperwork, including filing it when you are done. For example: when the mail comes in, open one letter at a time, respond as necessary and file or dispose of the letter when you are done. You have only had to touch it once, and the task is complete. Make sure you have enough office space. When you started your business you took up an end table in the corner of your flat. As you have grown, your need for more space has increased. Failing to address this need for more space makes your office disorganised and leads to poor work performance. It is important that you have enough space to stay clutter-free and comfortable. Write a To-Do list each day and complete it before retiring for the evening. One of the easiest ways to become disorganised is to allow back work to pile up on your desk and around your workspace. It is important that you keep on schedule so that you stay organised and have more free time to do the things you enjoy. Outsource projects that you do not feel comfortable completing. If you do not feel good about calculating your taxes or paying your bills on time, hire a virtual assistant. It is very common for people to allow things to become disorganised as a way to justify not completing a task. By using a virtual assistant for your weaker points, you remain organised. Set family limits on your space. While this advice seems a little rough, it is very true. When you work from home it is only common sense to think that family and friends are going to ?pop in? to your office. Make sure that when they visit they take their extra stuff with them. It is amazing how much stuff children will leave behind if they think mum will clean up after them. Empty your trash bin each night. Many work at home professionals do not take the trash out each night like a regular office does. Maybe the thought does not occur to them until the bin is full, or maybe they are just tired after a long day. This is a bad habit to get into because it gives you a subconscious view that it is alright to leave things around the office until tomorrow. This is one of the main reasons that large offices empty trash each night, even if the bins are not completely full. It is to give the appearance of organisation and to encourage employees on a subconscious level to act in the same manner. Go digital whenever possible. The less paperwork you create, the less mess you will generate. You will also see a reduction in your office expenses as you convert over to a digital office instead of a paper based one.
How To Evaluate A Home Business Offer In 3 Easy Steps
by WorkFromHomeJobs
14 Feb 2012 at 5:54am

When a person decides that they want to start a home business, it is easy to become overwhelmed with the offers that are put before you. There are so many different sales pitches and business angles that you are not sure what is for real and what is a scam. It can become so burdensome that many people give up on the idea of starting a home business altogether.

You do not have to give up on your dream of starting a home business. All you have to do is learn how to evaluate the offers that are presented to you. Once you learn how to distinguish the good from the bad, the real from the scam, you will be able to select the type of home business that best suits your personality and lifestyle.

Examine the offer letter and website of the company that is pitching a product or service to you as a home based business. While this may seem like an automatic thing, many people do not take the time to research the company or business any further than the sales letter.
Look at their website. Does it contain the following?

Spelling or grammatical errors. This may be a sign that it was created by a foreign company and is not a legitimate site. Grammatical errors also suggest deception as many scammers use this technique to have you believe you read one thing when it really was something else. Full contact information including a physical street address. Make sure that you map the address to make sure it is a real building and not a vacant lot. Phone numbers where you can call customer service and the corporate office? Websites that only have email contact information should be avoided. Are the links in the site good or are they broken? Broken links signify that the company does not properly maintain their site. This should be a reflection of their product or service.

This same information applies to any written sales materials that they provide you. A company does not want to hide its identity or distribute marketing materials that make them look bad if they are legitimate. Research the business model. When you are considering entering into a home based business that was originally created by someone else, you need to verify that their business model works. Does their plan have short term and long term goals and plans? Does their business model account for slow periods or other problems that may occur. If their business plan is simply to sell you a marketing kit filled with brochures and samples, you may wish to think again.
Take the time and do an Internet search on the business model of the company and see what others have to say. Read reviews by others who have invested into the company that is not directly connected to you by family or friendship. Look to see if there are positive or negative reports about them with various business agencies. A few minutes of research are well worth the effort. Make sure that you are passionate about the product, service or business type. Many people make a quick decision about working from home because they are desperate for this type of employment. People also make business decisions based on what family and friends tell them is the best decision, or because they are already involved in the business.
A person will not find success in a home based business unless they are truly passionate about the business. You must love what you sell or you will never be able to convince someone else to make a purchase.

If your business plan passes all three of these steps, you are on your way to a very successful and happy career. Never jump into a home based business without evaluating it carefully, you will be happy that you took the time.


Why Online Videos Should Be Your Next Marketing Tool
by WorkFromHomeJobs
12 Feb 2012 at 4:13am

The Internet is continually changing; every day brings about a new marketing tool or scheme. Only five years ago a business could face possible extinction if their website did not contain an opt-in email newsletter. Now, the newsletter trend has gone the way of the dinosaur and everyone is using RSS feeds. Some trends, however, remain powerful tools on a website, such as an eBook or a free download.

The newest trend in marketing is the video clip. Google has announced that in 2011, the word ?video? was searched more than any of the other common words. It outranked love, jobs, news, and gambling. Video clips have become so popular that Google now ranks websites that contain video clips higher than other sites, regardless of SEO content.

A recent study conducted on online video usage has shown that nearly 62% of all Internet users watched a video at some point during 2011. In fact, with the increased popularity of How-To video clips, the study anticipates that figure to reach 71% or higher in 2012.

Video clips are quite easy to produce, easy to share and can bring many people to your site that may not have visited before. Videos can be viewed in emails, on mobile devices, and on a regular computer, making it a very versatile tool.

But I Am Not A Movie Maker

You do not have to be a professional to create a video clip for your site. A quick script, a home video camera and an uplink to your site is all you need. Editing software is commonly available, and most cameras come with this software in their packaging.

Your clip does not need to be long. On average they are between 1-2 minutes in length. It does not need to be spectacular or have special effects, but it should flow smoothly and provide an answer to a question.

If you are not comfortable creating a video, there are many freelancers that will create a video clip for your business at a relatively low cost. Unlike 20 years ago when video production was incredibly expensive, the digital age has made this type of process affordable to anyone.

Loading Your Video Clip

When you create a file name for your video to post to your site, make sure that you incorporate the words ?How-To? or ?Product Demonstration? into the file name. This will help the Internet spiders find your videos faster and give them higher rankings than other videos that they would deem personal creations.

Advertising Your Video

Once you have created your video, you are not restricted to only placing it on your site. You can post it to your company social page, place it on YouTube, or even use it for email marketing purposes. You should change the file name when you post it off of your site, however, to increase the presence of your video under different categories.

Many experienced marketers also take out pay-per-click campaigns specifically for their videos. While this is still a new trend in marketing, it has shown to produce very high conversion rates. While this may change in a few years like the importance of a newsletter, it may also stay around indefinitely like email. People enjoy visual stimulation, which is one of the reasons that the Internet is so popular, Providing this stimulation through a video will have positive effects on your site and work from home business.


Creating An eBook Can Provide You With Long Lasting Residual Income
by WorkFromHomeJobs
9 Feb 2012 at 7:49am

There have been many new products and services that have been created as a direct result of the Internet. Of those creations, the eBook is perhaps the most popular. eBooks have many advantages including:

Anyone can write one They are very easy to publish and distribute with minimal cost involved Depending on the subject matter, many can be used as a freebie to encourage people to purchase from a website There is absolutely no printing costs involved Because eBooks are delivered digitally there are never any shipping costs This type of publication can easily be revised and edited Publishing houses are not involved so there are no denials of publication and no sharing of profits Digital delivery satisfies the consumers need to have instant gratification. Once it is written you can continue to sell it for as long as you desire Creating A Profitable Book

The trick to creating a successful eBook is writing about something you are passionate about. If you have a favourite hobby, a business, a product you enjoy, a political idea, or even a theory, you can write an eBook. The great news is that with a population of 7 billion people on this planet, there will be plenty of people that have the same interests or views as you and will want to purchase the book.

When you start to write your eBook, you should keep the following in mind:

Try to keep the book centred on your original thought. You want to create a niche book; a book that will stand apart from more generalised texts. You can always write more books about related topics. Research the subject online for keywords. You want to sprinkle enough keywords throughout the text to make sure it is picked up by the search engines. Do not read too many other texts about the subject; you want to keep your ideas as fresh and original as possible. Write an outline before you begin the project to provide yourself a guideline. Make sure that your information will flow from opening to conclusion effortlessly. Create documents and graphs or insert pictures that you own into the book to make it more eye appealing. It is recommended that you only use pictures that you personally take and own. This way there is never any type of confusion about ownership. Proof read your work at least twice before you finalize the project. Two times is enough for you to catch any grammatical or spelling errors and to verify that the story flows. If you continue to revise after this point, it will never reach publication. Once The Book Is Finished

Once your eBook is completed, you will need to start marketing it for sale. There are two ways to market your product: affiliate sales and website sales. Websites like Clickbank will allow you to upload your eBook to their site and they will make it available for sale through their site and their affiliates. Using this method will reduce many headaches for the novice eBook writer such as credit card processing and order fulfilment. However, the site will take a portion of the sales to cover their expenses, fees and affiliate costs.

It is recommended that you create a domain that is dedicated to your eBook and/or topic. By creating a site that gives the potential book buyer additional information, you will increase your conversion rate for sales. Many eBook writers will purchase several similar domain names to market the same book. You will need to determine how the purchaser will receive the book, either through auto responder or link, and set the site up accordingly. It is also recommended that you establish a PayPal account for payment processing.

Once you have chosen either of these methods, or both, you will also need to market your eBook in other places. Social networking sites are a great place to advertise and interact with people about your eBook. Pay-per-click advertising is also an option, but this will depend on your initial marketing budget.

One final way of marketing your program is to create your own affiliate program. Offer affiliate marketers a large commission for promoting your book. An average commission may only be 20%, increase your commission to 40% and watch the professional marketers sell your book like mad. Since there are literally no other costs involved in sending out these digital files, this high commission is worth the exposure.


business: Frequently tagged products at Amazon.com
Products on amazon.com which are tagged "business" most frequently. Please note that product prices and availability are subject to change. Prices and availability were accurate at the time this feed was generated; however, they may differ from those you see when you visit Amazon.com

Personal Finance For People Who Hate Personal Finance (Kindle Edition) tagged...
22 May 2012 at 11:08am
Personal Finance For People Who Hate Personal Finance Personal Finance For People Who Hate Personal Finance (Kindle Edition)
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expand...
17 May 2012 at 11:35pm
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) (Hardcover)
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Win!: A Leader's Guide to Building a Winning Team (Paperback) tagged "busines...
20 Nov 2011 at 8:46pm
Win!: A Leader's Guide to Building a Winning Team Win!: A Leader's Guide to Building a Winning Team (Paperback)
By David Akers

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Customer tags: business leadership(219), leadership(218), business success(214), business management(188), leadership development(182), business(182), leadership training(177), business intelligence(176), business strategy(169), leadership book(166), team building(56), david akers(30)

Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcove...
27 Dec 2011 at 10:06am
Good to Great: Why Some Companies Make the Leap... and Others Don't Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)
By Jim Collins

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Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Soci...
28 Aug 2010 at 12:04pm
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier (Hardcover)
By David Thompson

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Understanding Strategy (Paperback) tagged "business" 165 times
21 Feb 2012 at 9:23pm
Understanding Strategy Understanding Strategy (Paperback)
By Geoffrey P. Chamberlain

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Customer tags: business strategy(165), business(165), competitive advantage(164), entrepreneur(164), management(161), management science(160), cognitive(157), innovator(155), ceo(155), games theory(135), organizations(80), strategy analysis(59)

The Tipping Point: How Little Things Can Make a Big Difference (Paperback) ta...
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The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
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The War On Success: How the Obama Agenda Is Shattering the American Dream (Ha...
5 Feb 2010 at 8:58am
The War On Success: How the Obama Agenda Is Shattering the American Dream The War On Success: How the Obama Agenda Is Shattering the American Dream (Hardcover)
By Tommy Newberry

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Investing Now: An Insiders Guide to Flipping Houses For Income Today (Paperba...
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Entrepreneurs Guide to Direct Mail Order (Cash at Home Series) (Kindle Editio...
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Entrepreneurs Guide to Direct Mail Order (Cash at Home Series) Entrepreneurs Guide to Direct Mail Order (Cash at Home Series) (Kindle Edition)
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The Communist Manifesto (the original definitive English edition) (Paperback)...
18 Jul 2009 at 9:16am
The Communist Manifesto (the original definitive English edition) The Communist Manifesto (the original definitive English edition) (Paperback)
By Friedrich Engels

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Crush It!: Why NOW Is the Time to Cash In on Your Passion (Hardcover) tagged ...
25 Jan 2012 at 11:28pm
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Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business ...
21 May 2011 at 2:24pm
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Hardco...
1 Nov 2010 at 12:28am
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Made to Stick: Why Some Ideas Survive and Others Die (Hardcover) tagged "busi...
30 Jan 2012 at 3:22pm
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