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Teaching/Learning Gender and Sex Through Systems Thinking in Asian and African Philosophy

By Josephine Acosta-Pasricha, PhD

This is an academic paper presented twice in Asian Philosophical Conferences, recently rethought and reframed, reinvented and reengineered through Systems Thinking, for use by philosophy professors teaching feminism, gender studies and women studies.It is now specially relevant with the establishment of UN Women, the UN Entity for gender equality and empowerment of women and girls by January 2011. Michelle Bachelet, president of Chile 2006-2010, a doctor of medicine, defense specialist and divorced/single mother of three children, is the first UN Women head, appointed as undersecretary general of the United Nations on 15 September 2010.The Millennium Summit, which came out with Millennium Development Goals in 2000, has celebrated its 10th anniversary on 20-22 September 2010 at the United Nations in New York. The heads of state/government and the representatives of 192 countries attended and assessed what their countries have done in ten years and what they still have to do for the next five to ten years. US President Barack Obama said in 2009: "We will support the Millennium Development Goals and approach next year's summit with a Global Plan to make them a reality and set our own sights to the eradication of extreme poverty in our time."At the United Nations in 2010, President Obama presented a New US Global Development Policy that is founded on three criteria of winner countries -- good governance, economic stability and results/outcomes. This is "soft power" in action -- the ability to set and attain goals without the use of force.UN Secretary-General Ban Ki-moon also distributed "A Global Strategy for Women's and Children's Health" - a strategic handbook that contains policies, processes, programs, best practices and actions to help countries cut maternal mortality and infant mortality by two thirds by 2015.Policies are rules for selecting any means towards a goal or defining function. Processes are sequences of actions directed to goals. Programs are combinations of actions directed to a particular goal. Practises are repeated actions. Actions are one time choices of means. (Russell Ackoff, et. al., 1976)"Stand up, take action and make noise for the MDGs" also happened around the world on 17-19 September 2010.So "Wake me up when the data is over" (Lori Silverman, 2006).Wake me up when the Millennium Document 2010 has been signed, which promises US $26 Billion for maternal and infant health care for 2011 alone, and US $40 Billion for the next five years to the Global FundThen, we can do Story-Telling with MDG warriors on the ground as in People Power People for change management and transformational leadership.


Teaching/Learning Gender and Sex Through Systems Thinking in Asian and African Philosophy

By Josephine Acosta-Pasricha, PhD

visiting scholar in Systems Thinking

Organizational Dynamics, SAS Graduate Studies

University of Pennsylvania

Copyright 2010



Happy Canada Day, July 1, 2011Update: Kate might have a baby girl!
Prince William and Kate, the Duke and Duchess of Cambridge, make their first overseas visit as married royal couple to Canada. Presentation of national flags to new Canadian citizens, Noon Show, music, pageantry, fireworks, flypast, also a link up with Canadian Forces in Kandahar, Afghanistan.
Six year old cancer patient, Diamond Marshall is hugged bythe Duchess of Cambridge. Diamond alsowrote a letter to her favorite princess. "My name is Diamond. I am six. I was named afterPrincess Diana.My mommy Memory is in heaven with her. I have cancer. I spend a lot of time at the hospital. I watched you get married from my bed. There you looked pretty. I like playing princess dress up. My favorite princess is Aurora, who is yours? I would really like to meet you. Do you want to meet me too? Thank you for reading my letter."
YouTube Video
Diplomacyby Design(er): Maple leaf fascinator, red and white colors of Canada, dress wrap by Reiss
Royal purple jerseygown by Issa London
At BAFTA in Hollywood, Kate stuns in a lavender Alexander McQueen gown
William and Kate at Saint Justine University Children's Hospital. She's got it: the focus, the eye contact, the love for people, the care for children, the sick and marginalized. William wins in Polo at Santa Barbara, gets the trophy and a kiss.
Kate, Duchess of Cambridge dons on chef outfit in a cooking workshop at the Institute of Tourism.
The New Romantics: The double kiss, the dress, the Wedding of the 21st century

Prince William and Catherine Elizabeth, Duke and Duchess of Cambridge, invited representatives of their Charities -- women, children, the sick, disabled and marginalizedto their wedding on April 29, 2011 at Westminster Abbey. They also encouraged guests to give to favorite charities inlieu of wedding gifts. .

INTRODUCTION

The metaphor here is when a leaf in the Himalaya rangesflaps its wings, like a butterfly in the Amazon jungle, it can conceivably lead to storms in the South China Sea. The Butterfly Effect in Systems Thinkingmeans that "the flapping of a butterfly wing in Brazil could stir the air that causes chain reaction of greater and greater proportions, and ultimately results in a raging storm over Europe". (Daryl R. Conner, Leading at the Edge of Chaos. New York: John Wiley and Sons, Inc., 1990, p.22) The butterfly effect means that a simple thing, like a royal wedding orthe first overseas trip to Canada and the United States of a royal couple like Prince William and Catherine, Duke and Duchess of Cambridge, can have chain reactions of bigger and greater proportions.
Liberian President Ellen Johnson Sirleaf, Liberian peace activist Leymah Gbowee and Yemeni human rights activist and journalist Tawakkul Karman -- three outstanding women from Africa and the Middle East and their winning the 2011 Nobel Peace Price also have great chain reactions of big and great proportions for all women in Africa and the world.
US Secretary of State Hillary Clinton in her visit to Busan, Korea to attend the Fourth High Level Forum on Aid Effectiveness, says that nations which invest in women's employment, health and education tend to have more economic growth. She suggests that countries put women at the center of development efforts.Clinton then proceeds to visit Myanmar and meet Aung San Suu Kyi, pro democracy icon.

US Secretary of State Hillary Clinton meets Myanmar democracy icon Aung San Suu Kyi and it becomes the earthshaking event of half a century. Change is coming. Change is.

Events can have a great impact on the environmental, economic and geopolitical systems. Hopefully, it can be life giving! To the youth to women and girls, to the marginalized, deprived and disabled.
The metaphor of conversation here between them and the world is also a rich image to understand the complexity of the human person, human systems, and complex adaptive systems that can unite and differentiate countries and peoples. It has great potential for discourse democracy and peace. (Michael Cavanaugh, "Coaching from a Systemic Perspective: A Complex Adaptive Conversation" in Evidence Based Coaching Handbook, Eds. Dianne R. StoberandAnthony M. Grant. Canada: John Wiley and Sons, 2006, pp. 313-354)

Nobel Peace Prize 2011

Liberian President Ellen Johnson Sirleaf


Yemeni human rights activist and journalist Tawakkul Karman


Liberian peace activist Leymah Gbowee






Statement of the Problem


The problem of this paper is how philosophy can promote gender equality and empowerment of girls and women, as mandated by the Millennium Development Goals (MDGs) of the United Nations -- through Systems Thinking.

In September 2000, the Millennium Summit was the largest gathering of world leaders at the United Nations, participated in by 150 heads of State or heads of Governments.

The Millennium Summit addressed major global challenges, in an agenda for reducing poverty, its causes and manifestations.

The Millennium Summit came out with the Millennium Development Goals (MDGs) or global targets that the leaders of the world set in the Millennium Declaration.

Such as how to pull 1.2 billion people in 2000 out of extreme poverty, how to reverse the spread of HIV/AIDS, and how to protect the environment.

The most well known target of the Millennium Declaration is the pledge to cut the number of people living in absolute poverty, which according to the United Nations definition of the term, poverty -- are people living on less than US one dollar per day. UN Secretary-General Kofi Annan in 2000 enumerated worrisome statistics (world citizens would considerthese are shameful/shameless numbers, thatresult ina "Politics of Disgust") as follows: 1.2 billion people live with less than US $ 1.00 a day 800 million are malnourished 153million children are below the ideal weight 115 million children are not enrolled in school with 97 % of children in developing countries 64 % of world's illiterate population are women 80 % of world's refugee population are women 60 % of children not enrolled in primary school arefemale Every year, 10 million children die of preventable diseases Every year, 500, 000 women die when giving birth or during pregnancy In Sub Saharan Africa, 1 in 16 women die in these conditions while in OECD (Organization for Economic Cooperation and Development) countries, this same proportion is only 1 in every 2, 800 women In year 2000 alone, 22 million people died of HIV/AIDS, 13 million childrenlost their parents to HIV/AIDS virus, 40 million people live with HIV/AIDS Annually, 300 million people are sick of malaria Annually, 60 million people are infected with tuberculosis In year 2000, 1 billion people in developing countries did not have access to drinking water 2.4 billion people did not have access to sanitary services 14 % of the world's population in developed world, produces 44 % of the yearly CO2 total. Kofi Annan, who was UN Secretary-General from 1997-2006, and chair of African Progress Panel now, has concluded that US $ 100 Billion are necessary to achieve the MDGs.He has said that 0.5 % of GDP of developed countries is necessary for raising that amount. The Millennium Declaration wants to reduce absolute poverty by one half, bring down mortality of children under five years old by two thirds, and mortality of mothers dying in childbirth by three fourths, by the year 2015. It is 2010 and the expected global outcomes have not been reached, the progress is uneven, bothby developed and developing economies, richandpoor countries. The gaps between goals and key result areas are wide; the obstacles/blockages are stiff; many women and children are falling in the cracks. Vietnam is phenomenal inthat it may make all the MDGs! Ghana and Vietnam are the star performers, according to the Overseas Development Institute (ODI). Ten African countries have attained the target of halving poverty levels, ODI adds. Mwandama, Malawi presents the best prototype ofa Millennium Development Village, a live document ofpublic/private partnership, betweenan effective/efficient governmentand an empowered people with the Earth Institute of Columbia University, internationalorganizations and philanthropic donors. But many countries lag behind specially inwomen's problems. For example, the single biggest lag is in universal secondary education for young adolescent girls; because, there is no funding targetted for this. While the most lagging MDG is safe childbirth. Maternal deaths in pregnancy and childbirth, whichhaveknown scientific solutions, still hound the poorest of the poor. Trending is the Feminization of Poverty! Extreme poverty has the face of Women and Girls. http://mdgs.un.org/unsd/mdg/Default.aspx Why? How come? So what now? It is about time to evolve from the First Order of change to the Second Order of change, from a frame-makingdevelopmental focus to a frame-breaking transformation, from the quantitative numbers game to a qualitative human side of change management and transformational leadership. First Order change occurs within a given Form which remains unchanged. While Second Order change is one whose occurrence changes the Form itself. First Order change is change within the system. Second Order change is change of the system. First Order change is development. Second Order change is transformation. (Paul Bate, Strategies for Cultural Change. Oxford: Buttterworth Heinemann, 1994, 2002, p. 163) This paper would like to recommend three Breakthrough Action Plans to be doneon available research grants, with great innovation and creativity: (I would need 24 K to 60 K research granteach year until 2015to accomplishthese. Are there any takers out there?) 1) Perhaps, there is a need to bridge the gap between theMillennium Development Goals and an Idealized Design through Systems Thinking as innovated by Russell Ackoff, but with a focus on the women's perspective. 2) Language is also a means of dealing with problems in the world. Perhaps, through "Communicative Action" or communicating through action as taught by Jurgen Habermas, and within the context of universal education in "Deliberative Democracy" or Discourse Democracy as taught by Jurgen Habermas, John Rawls and Amy Gutmann, Ph. D. in Political Sciencefrom Harvard University and president of the University of Pennsylvania, we can increase understanding and learning, innovation and creativity, mutuality and respecttoattain peace, truth and justice. 3) The "Theory of Capabilities" applied in economics by Nobel Laureate Amatya Sen, and in philosophy by Martha Nussbaum, Ph. D. in Philosophy from Harvard University and professor at the University of Chicago, mayextend insights through Gender Analysis into better quality of life assessments in development/transformational economics and international/national policymaking.Nussbaum has written "Women and Human Development", a framework-breaking seminal work, on women's issues, questions and problems. .
Dr. Amy Gutmann, president of the University of Pennsylvania
The Millennium Summithas celebrated its 10th anniversaryon 20-22 September 2010 at the United Nations in New York. The heads of State/Government and representatives of 192 countrieshave attended and assessed what their leaders and countrieshave done in ten years and what they still have to do for the next five to ten years. Surely, these are not the same leaders who met in the Millennium Summit 2000 and signed the Millennium Declaration as a social contract. But these are new and young leaders who contribute new energy and technologies, astronger political will, a higher commitment of financial and human resources. Civil society and the youth are alsoaround to mobilize public involvement on the ground. US President BarackObama has announced aNew US Development Policy that will give USAid to winner countries which answer the three criteria of good governance, economic stability and results. In other words, the "basket cases" of countries with corrupt government, instability and inefficiencies will remain in the basket. But is it enough to suggest institutional restructuring and another global action plan?Isit enough to allocate0.7% of the gross national income of developed countries to assistdeveloping countries in identifying barriers/blockages and motivating stakeholders? Is it enough for Poverty activists/actionists, specially students and the youth, to drum up awareness in the media and become grassroots monitors of the program? According to Salil Shetty, director of the UN Millennium Campaign on MDGs, 23 millionpeople around the world, mostly the youth, participated in "Stand Up" in 2007, 116 million people in "Stand Up and Speak Up"in 2008, and 179 million people in "Stand Up and Take Action" in 2009. The students and out of school youth planted ten million trees inthree days. "Stand up, Take Action and Make Noise for the MDGs" was happening on17-19 September 2010around the world; whileWorld Food Day is on October 16 and World Poverty Day on October 17. Since the 1950's, Systems Thinkinghas found out thatanalysis, statistics, data, PowerPoint presentations of goals andoutcomes are excellent for international and national policy makers and global fund donors; but, they do not generally touch and change people on the ground. Quantitative fragmentation impactson Intellectual Capital and Systems Optimization at the expense of Public Mobilization? The different definitions of extreme poverty or acute poverty in different countries also muddle the conversation and confuse the dialogue. Robert McNamara, World Bank president 1968-1981, brought the discipline of Systems Analysis or process analysis and the term "absolute poverty" into public discourse in his famous Nairobi speech of 1973, where he suggested the two-pronged twin objectives of economic growth and poverty alleviation. What is poverty? McNamara says: "This is absolute poverty -- a condition of life so limited as to prevent realization of the potential of the genes with which one is born, a condition of life so degrading as to insult human dignity, and yet a condition of life so common as to be the lot of some 40% of the peoples of developing countries." Can Structures move1.2 billionpoor people in 2000, 70 % of which are women, from the poverty level of living on US $1 a day, up to the first rung of the ladder of the lower middle class by 2015? According to the World Bank, for the year 2005, there are 1.4 billion people or one quarter of the population of the developing world, who live below the poverty line of US $1.25 a day based on 2005 prices. (Purchasing Power Parity Terms, 2005) According to the UNDP, for the year 2010, there are 1.7 billion people who livein acute poverty, with the new definition of povertybased onthe Multidimensional Poverty Index (MPI), as developed by the Oxford Poverty and Human DevelopmentInitiative (OPDI). The MPI assesses a range of critical factors or "deprivations" at the household level -- from education to health outcomes, assets and key sources like water, sanitation and electricity. As of June 2010, human population of the world is estimated at 6.82 billion. In 2009, the UN has estimated the Earth's human population to be 6.8 billion. In 2009, China has already moved300 million poor to the middle class (that is equal to the entire total population of 300 million Americans in the US). So would it take more than15 to 25 years to move 1.4 billion poor people in the worldup the ladder of human dignity, equality and "capabilities"? Jeffrey Sachs, UN special adviser on the Millennium Development Goals, director of Earth Institute at the Columbia University, says it is doable, practical and measurable, even monitorable and auditable. Through straightforward Systems, increasing efficiencies can be monitored by timelines, milestones, bottomlines. Jeffrey Sachs says that the lack of financing for the MDGs has nothing to do with recession but it is caused by long standing neglect. It is a political problem. There is a need for a new Aid Architecture, a new funding mechanism, anew windowfor funding in straightforward Design Systems. For example, the financing gap for MDG5 or maternal death in child birth and neonatal death of infants in the first 28 days of life is US $ 35 Billion -- a mere 1/10 of 1 % of US $ 35 Trillion, which is the annual income of the developed world! The Millennium Document of 2010 promises US $ 26 Billion for the year 2011 alone, and US $ 40 Billion for the next five yearsto the Global Fund. UN Secretary-General Ban Ki-moon has stated recently, that global poverty is expected to decline by 15% by 2015. There is a significant decrease of poverty noted in Asia. But therewill still be 920 million people living below the poverty level, with hunger and malnourishment rising in South Asia. Progress is noted in the Sub Saharan Africa for access to primary education; progress in child health and gender equality in Latin America and the Caribbean. Ban Ki-moon has distributed "A Global Strategy for Women's and Children's Health" -- a handbook of policies in the long term, strategies in the medium term, and tactical actions in the short termthat cancut maternal and infant mortality by two thirds by 2015. http://sexandthesummit.files.wordpress.com/2010/09/global-strategy-on-women-and-childrens-health.pdf The world's highest record of unemployed is also on record now, with 211 million people unemployed, and a need for 470 million new jobs in the next 10 years to keep pace. Ban Ki-moon says that the financial crisis, food crisis and fuel crisis have impacted on the MDGs, so there is a need for midcourse corrections to accelerate progress, and open windows of funding up to 2015. Ban Ki-moonhas announced the formation of an Outside Panel of government officials and civic leaders as advocacy group for the MDGs with Rwandan President Paul Kagane and Spanish Prime Minister Jose Luis Rodriguez Zapatero as co-chair. Among the members of the panel are: Nobel Laureates Mohammad Yunus and Wangari Maathai, former Chilean president Michelle Bachelet, Graca Machel, Wang Yingfan, Stine Bosse, Philippe Douste-Blazy, Mukesh Ambani, Hiromasa Yonekura, Dho Young-Shim, Julio Frenk, Akin Adisina, HHS Sheikha Mozah Bint Nasser, Jan Eliasson, Bob Geldof, Ray Chanders, Bill Gates, Ted Turner and Jeffrey Sachs.
Graca Machel
Graca Machel and her Scholars
Nelson Mandela and wife, Graca Machel
Perhaps, countriesand local villages could also organize an Outside Panel of government leaders, civic actionists and social activists, as advocacy group to track foreign financial aid and delivery on the ground of the MDGs. The Outside Panel can be composed of an executive director, secretary-general, eight advocates, each of whom is a specialist on one MDG. How government narrows its gap with the people and involve the people in goals and actions is the "magic bullet"here -- Systems Thinking. People Power People! UN Women A people'sproblem needs a people's solution. Women's problems need women's solutions. On July 2, 2010, in a most historic move, the United Nations General Assembly has voted unanimously and created a new UN Entity for Gender Equality and Empowerment of Women, to be known as UN Women. This isto accelerate progress in meeting the needs of women and girls worldwide, advance human/womens' rights and priorities of women, provide a powerful unified voiceof women and girls for full participation in global affairs. Gender Equality is a basic human right. Trending now, although it is not yet carved amongst the human rights, is the "human right to development". Women and girls have the human right to self-develop. Michelle Bachelet, president of Chile 2006-2010, a doctor of medicine, defense specialist and divorced/single mother of three children, has been appointed asthe first head of UN Women, second highest in rank as undersecretary general of the United Nations on September 15, 2010. Michelle Bachelet brings with her to the negotiating table a global network, an indomitable will power, competencies and achievements, specially in pushing the envelope wide on gender issues and women's rights. As the first female president of Chile, and evenin South America, she has been cutting edge successbecause of the following: 1. a law giving women the right to breastfeed at work 2. a law stiffening penalties for men failing payment of alimony 3. nurseries established for infants and children, domestic violence centers established for women and children 4. equal numbers of women and men serving in top government jobs, including the cabinet 5. women getting admitted for the first time to the Chilean Naval Academy The crowning glory of her presidency, however, is "Chile Crece Contigo" or "Chile Grows With You, " a childhood development program seen from thelens of social investment.Her progressive policy of pragmatic socialism has reduced social inequality, extreme poverty and maternal/infant mortality and diseases, at the same time encouraged a free market economy, public-private partnership and a global commodities boon. Her Systems Thinking emphasizes "Social Cohesion" where all members, men and women, adults and children, government and people participate in the planning, action and development process. It is worth reviewing her Four Main Principles, as they converge with the philosophy of Systems Thinking: 1. Human Rights -- All children have the right to develop to the maximum individual potential. 2. Social Participation -- The families of children participate in the initial design phase to include their needs and wants. 3. Equity -- Universal action for all children of similar age. 4. Social Safety Nets -- Free pre-natal and post-natal care, a mandatory paid maternal leave, State-subsidized day care centers, free childcare to working families, scholarships to adolescent mothers. As a result, Chile hasbeen included in the Human Development Index of UNDP as 38th and ahead of all Latin America. Chile has also become the first South American country to be accepted into the OECD, or the Organization for Economic Cooperation and Development, composed of the world's top 31 industrialized economies. "Social Justice for women and poor people" is the lifelong call to action of Michelle Bachelet. Global Colloquium of University Presidents On April 4, 2011, the Fifth Global Colloquium of University Presidents, "Empowering Women to Change theWorld, What Universities and the United Nations Can Do"was hosted by Dr. Amy Gutmann, president of the University of Pennsylvania. Secretary-General Ban Ki-moon was keynote speaker. About 25 university presidents, accompanied by faculty experts, came from around the world. UN Undersecretary-General and UN Women Director Michelle Bachelet also attended andgave the keynote speechon April 5, 2011. Ban Ki-moon used Story-telling, the latest trend, as a tool for change management and transformational leadership. He opened a Johari window about himself. In so doing, his speech became moreTolstoyan. Ban Ki-moon told the story of how in his childhoodin the 1950's, he wrote to UN Secretary General Dag Hammarksjold about the status of children during the Korean war. Now that he is secretary general, he hopes that no children would need to complain in the same manner.Ban Ki-moon said, however, that there are many children around the world writing to him. Ban Ki-moon also told the story of how the United Nations sent an all-women Indian police to Liberia for a six month peace-keeping stint. The victims of injustice, specially of violence and sexual harassment, opened up to them. "The women felt safer and more empowered to complain about abuses, " he said.But surprisingly, the Liberian women also became inspired to apply for jobs and join the police force. Ban Ki-moon has announced two heartwarming initiatives. One, is his intention to increase women workers in the United Nations. There isalready egalitarianism andequal opportunity for women and men in the top management; but, he is working for an increase of women to about 40% in middle management. Two, is the establishment of the UN Academic Impact for partnership between UN and the universities. "There are already 600 members from 100 countries, universities and institutions of higher education and research, " he said. He wants to bridge informationto policy. There isa need forresearchin gender equality and women empowerment, specially in data gathering, analysis and management, concepts, definitions, methods and tools for organization, change management and transformative leadership.
UN Women Director Michelle Bachelet and UST Prof. Dr. Josephine AcostaPasricha
In her keynote speech to the university presidents and faculty experts in the workshop, UN Undersecretary-General Michelle Bachelet posited her Vision Statement for UN Women -- For women and girls, men and boys to have equal opportunities and capabilities; for gender equality and empowerment of women; for human rights, peace and security. Bachelet has enumerated Five Thematic Priorities as follows: 1. women leadership and participation 2. ending violence in women and girls 3. engaging women in peace building processes 4. enhancing women's economic empowerment 5. gender equality central to national development planning Bachelet has also put forth Four Proposals: 1. collaboration between interested faculty with UN women senior policy advisor to contribute to UN Women's research agenda 2. UN Women Fellow's Programme, a network of engaged professionals 3. UN Women Internship Programme for master's degree students 4. Global Strategy for Women's and Children's Health When I met UN Women Director Michelle Bachelet, I told her that I have sent herthis research paper on "Teaching/Learning Gender and SexThrough Systems Thinking in Asian and African Philosophy". Bachelet asked me when. I said two days ago. Bachelet said thatshe has just flown in from Nairobi to Philadelphia, and she has not gone through her emails. She promised to read this paper. I have never met a president, orformer president, or diplomat whois so pointed, specific and concrete even in her casual conversation. Bachelet is "so in the moment". Indeed, women workers are most necessary now in post-disaster and post-conflict situations in Japan, Africa and the Middle East. Trending is Feminization of global disaster. Women and children, infants without milkinJapan, is the Face of the triple tragedy of earthquake, tsunami and nuclear radioactivity. Women journalists in the Middle East, being caressed on the hairat the same time told with a caressingvoice and in a foreign language: "You will die tonight", is also the Face of violence, rape, sexual harassment. Why? How could all these happen? What now?
Michelle Bachelet and US President Barack Obama
Prince Charles and Michelle Bachelet
UN Women, with an expected budget of US $ 500 Million, starts to be operationalized in January 2011. In 2008, the World Bank says that the cost of achieving MDG 3is about US $ 60 Billion to US $ 80 Billion.Spain and the Scandinavian countries are first to contribute to this Global Fund for Women. UN Women has double the combined funds and human resources of four agencies. Itmerges four existing gender entities into one powerful dynamic organization. The four programs or agencies are: Office of Special Adviser on Gender Issues and Advancement of Women (OSAGI, 1997) UN International Research and Training Institute for Advancement of Women(UN-INSTRAW, 1976) UN Development Fund for Women (UNIFEM, 1976, the largest of four) Division for Advancement of Women (DAW, set up in 1946) With the UN Women, the MDGs can focus on de-Feminization of Poverty. Systems Thinking How can there be sustainable poverty reduction, if half of the world's population, consisting of women and girls, are not mainstreamed and involved in decision making, development and transformation? Dana Kaminstein, Ph.D., Fellow and affiliated facultyat Wharton School and Organizational Dynamics at the University of Pennsylvania, says that Empowerment of Women and Girls may be viewed through the lens ofSystems Thinking, in a relational and interactive type of investigation, planning and action. Systems Thinking is "the art of simplifying complexity.It is about seeing through chaos, managing interdependency and understanding chaos. To understand complexity one needs to discover the underlying rhythm, the order by which things repeat themselves." (Jamshid Gharajedaghi, Systems Thinking, Managing Chaos and Complexity: A Platform for Designing Business Architecture. New York: Elsever Butterworth Heinemann, 2006, p. 315) Systems Thinking is a philosophy of life, a new way of thinking, understanding and attitude, a "Weltanschauung" or a new view of the world and oneself. Systems Thinking is a mental construct that indicates that every decision making should be considered in as broad a context as necessary and possible. Systems Thinkingemphasizes the need to reduce problems of complexity to its component parts or elements, for better understanding and knowledge. Systems Thinking takes a complex problem and sorts it out in a tangle of significant factors; so that, each can be studied by the method most appropriate to it. According to Russell Ackoff, Systems Thinker: "A system is a set of two or more interrelated elements of any kind: for example:concepts like the number system; objects like the telephone system or the human body; people like the social system." (Russell L. Ackoff, Redesigning the Future: A Systems Approach to Societal Problems. New York: John Wiley and Sons, 1994 pp. 1-15) A system is a wholethat can be divided into two or more parts. The elements of the set and the set of elements that form a system have the following properties:"

  1. The wholemay have one or more defining functions. Thus, a system has one or more functions. A system may also be part of one or many larger containing systems; its functions being the roles it plays with these larger systems.
  2. Properties and behavior of each element and the way the elementaffects the whole depends on properties and behavior of at least one other element of the set. Each part in the set can affect the functions of the whole. No part has an independent effect on the whole. Although all systems also have appendices which do not affect the properties of the whole.
  3. There is a subset of parts that is sufficient in one or more environments for carrying out the defining function of the whole. Each of these parts is necessary but insufficient for carrying out this defining function. These parts are essential parts of the system. Without any one of them, the system cannot carry out its defining function. Most systems also contain nonessential parts that affect their functioning, but not their defining function. A system that requires certain environmental conditions in order to carry out its defining function is an open system. A system that could carry out its function in every environment would be completely independent of its environment and therefore be a closed system.The environment of a system consists of things that can affect the properties and performance of the system; but over which, it has no control. The part of environment that a system can influence, but not control, is said to be transactional. The part of environment, that can neither be influenced nor controlled, is said to be contextual.
  4. The way that each essential part affects the systems behavior or properties depends on the behavior or properties of at least one other essential part of the system. The essential parts of a system form a connected set, that is, a path can be found between any two parts. No essential part of a system has an independent effect on the system of which it is a part. The essential parts of a system necessarily interact, either directly or indirectly.
  5. The effect of any subset of essential parts on the system as a whole depends on the behavior of at least one other subset. Like the individual parts of a system, no subset of parts of a system has an independent effect on it. If the parts of an entity do not interact, they form an aggregation, not a system.

It follows from the definition of a system that its properties are derived from the interactions of its parts, and not from actions of parts taken separately. Therefore, when a system is disassembled, it loses its defining function. When a system is disassembled, its essential parts lose their defining properties or behavior. Membership in the system either decreases or increases the capabilities of each element. It does not leave them unaffected. Therefore, a system is a whole whose essential properties, its defining functions and behavior, are not shared by any of its parts. A system is more than the sum of its parts. (Russell Ackoff, Re-creating the corporation: Adesign for organizations for the 21st century. New York: Oxford University Press, 1999 pp. 3-19)

So, when Systems Thinking is applied to Gender Equality and Empowerment of Women and Girls, Kaminstein says: The way that each essential part of a system affects its behavior or properties depends on the behavior or properties of at least one other essential part of the system. Women are an essential part of the human system. To the degree that women are excluded from the human system, through oppression, slavery, discrimination, unequal opportunities, job inequality, etc., the larger system is crippled. "We must take into account the primary parts of the System. In so far assome countries and peoples are excluded from the System; women and girls are not seen or remain invisibleas major parts of the whole; it cripples the Human System. To the extent that women are excluded from decision making, the human social system becomes dysfunctional. It is impossible to repair the System without increasing Empowerment of Women and Girls, " Kaminstein adds. When women are oppressed or disempowered, the larger social system cannot operate effectively; since systems thinking tells us that all the main parts of a system need to be able to perform their functions well and operate in concert with other parts of the system, " Kaminstein says. Since gender and sex are key components in disempowering women, gender and sex studies can increase the capacity of women in the system to function more effectively. When one component of a systemis not able to operate effectively orunderperforming, it impacts on the system as a whole." Kaminstein explains. "To the degree that men run and dominate the larger social system without inputs from women or without womens perspective; to that degree the system will operate in dysfunctional ways. Perhaps, one of the reasons we have so many social ills is because a main part of the system (i.e., women)is largely excluded from decision-making, " Kaminstein says. Indeed, thegoal is to make a modular designof adesirable future, an idealization.The objective isto invent or select ways and means of bringing about and realizing Empowerment of Women and Girls towards an Idealized Design of the Human System. The dream is to capture a snapshot of the implicit future in the present order or disorder, fromthe edge of chaos. Indeed, a single thought revolution like Systems Thinking, always precedes an economic, social and political revolution.Revolution is defined as a total, pervasive and/or radical change of society, circumstances or a system. Story Telling for Change Management and Transformational Leadership Perhaps, we should also gather stories of failures and successes of men and womenin the grassroot level, working on the MDGs, and empowerment of women and girls, and tell them to the world... The past does not contain or predestine the future. Are we ready to change the Future? For example, this is my story of Inception, my field research work on the "edge of chaos", the limbo of no return: CEBU CITY Once upon a time. I have to be a sexagenarian in order to be embedded in the oldest prostitution district in the country.

In my whole life of almost 60 years, 40 of which were spent as a journalist, I have never gone inside a red-light district.

I have seen the famous red light district of Amsterdam, where the women are on display in glass windows. But it was only from a safe distance inside a moving car.

I have seen the women for sale in the streets of Bangkok. Also from a distance.

I have walked up and down Ermita in Manila, Pasay, Makati, and seen the women of the night sitting by the doorways of bars and parlors and other entertainment establishments. Again, from a distance.

In Kamagayan, Cebu, however, Ihave goneinside the red-light district with social workers. I have met and talked with the prostitutes, the pimps, the mama-sans.

The only people I did not see were the owners and their politician-protectors.

14 to 65!

The stories of most prostitutes are the same, they are young, well-protected daughters of decent fathers, mostly poor farmers and fishermen in the small towns of our country. They have reached only grade or high school. Very few are in college.

Most have run away from home, because ofabsolute poverty and the alluring promises of a recruiter to be given decent work as waitress or saleslady in the city.

But you can establish a profile of the Filipino prostitute. When asked how old they are, they always say they are 18 all the way to 24. But you look at their faces and bodies and many of them look like minors. Their true ages range from 14 up to 65. Yes, sexagenarians are also in demand.

They never tell you their real ages. Just as they never tell you where they come from and their real names. The names of the same persons change every night.

At the very outset, here are women living a life of lies, lying to others and lying to themselves. You look into their eyes, and you see hurt and the woundedness of Filipino women without a positive self-image, without a sense of self-worth, and without self-respect. There is an identity crisis in each and every girl.

Who can accept such a sordid life in such a sordid profession?

Cebu is the oldest city in the country, the exact place where Ferdinand Magellan discovered the Philippines for the West, and where Lapu-Lapu killed Magellan on April 27, 1521. Cebu is where the cross of Christianity was first planted and the image of the Sto. Nio was given to Queen Juliana.

Barangay Kamagayan in Cebu, is the oldest red-light district in the Philippines.

Welcome to the maze

Archived records speak of Kamagayan district as early as 1906.

Periodical records report it as a prostitution district as early as 1920. And it is plausible, because most prostitution districts in the world, from ancient Greece up to today's modern metropolis, are located at the piers or at the end of the train line.

Kamagayan used to be the end of the train station.

Barangay Kamagayan, which has a barangay center and even a health center that displays prominently information on HIV/AIDs and STD, is composed of three blocks, bordered by the streets of Junquera, P. del Rosario, Jakosalem and Sanciangco. Junquera has been known as the street of prostitution as early as 1920.

Junquera is a one way street, but at night, taxis and cars can go against the traffic into the barangay.

Demographically speaking, there are about 42 casas or prostitution dens here, with about 42 mama-sans or den mothers. As of today, there are 35. They are older women, oftentimes dressed in dusters and playing cards.

There are 60 to 80 pimps working in one night, those who negotiate with the men for the girls. There are certain rules to follow in the negotiation. When a foreigner arrives in Cebu, the taxi driver may ask if the foreigner needs a girl for a night. If the guest agrees, he is brought into Kamagayan, a slum or squatter area, in the same taxi.

The pimps cover the four streets, together with street watchers. The first pimp that the guest or taxi driver talks to owns the negotiation. So the pimps do not fight over the same commercial transactions.

The girls sit on plastic monoblock benches strewn all over the barangay, in street corners, in front of houses or casas, and in the small unpaved plaza. I have also sat on one of those plastic chairs, which is really a childs chair!

When the taxi enters the small plaza clearing, the girls line up.

There can be 10 to 20, or 50 to 70 girls in the chorus line. On heavy days, there can be 250 girls. The cheaper girls are in the entry points of the barangay. The more beautiful ones, the more expensive ones are inside the depths of the barangay.

The headlights of the taxi flood over the girls in the line-up; then, the customer, from inside the taxi, chooses his girl. The girl may go with the customer to his pension house, motel, five-star hotel, or rent any of the casa rooms or cubicles in the barangay.

In a place called City Center, which is actually a market during the day, that turns into a prostitution house for the night, there are cubicles for rent for only P20 to P30 short time. The cubicles are as small as a confessional box, with only a single mattress on the muddy floor. The walls are made of thin unpainted plywood. You can hear whatever is happening inside.

Nauseating sight

The cubicle is the most nauseating sight that an advocate for womens rights and against child abuse could ever see. Even I have never felt the same revulsion before, and I have seen the ancient excavated prostitution houses in Pompeii, Italy, with pornographic paintings on the walls, and chairs and beds based on stone.

How is RA 6393, the law against trafficking of women and children applied in this case? Or RA 9208, the Anti-Trafficking in Persons Act of 2003?How can the latest foreign financial aid against trafficking of humans abolish this abomination?

On ordinary days, there are 100, 300 to 500 prostitutes here. One girl can cost from P300 to P500. But the price can go down to a measly P50 to P100. The first-class prostitutes, who in fact do not sit here, or join the line are priced at P15, 000 to P70, 000.

The official share of this payment from P50 to P500 is 25 percent for the girls, 25 percent for the pimp and 25 percent for the mama-san.

The girls do not get their payment, though. It is listed on paper, and used as debt payment for the food, lodging, clothing, make-up, medicine or drugs that the girls are given. The interest rate is worse than five-six. If the girl has no customer, she is not given food. There are many days, when the girls complain that they have not eaten for the day.

After dinner in the middle of the night, we go around Kamagayan and distribute food to the girls. But they would rather ask for condoms.

The girls are also forbidden to talk to strangers, even to the customers, and specially to social workers. They are fined when they are caught talking to strangers. The fine is charged against their income.

Kamagayan is busy from 8:30 in the evening up to 4:30 at dawn.

Traffic is heavy on certain days. Especially paydays on the 15th and last day of the month. And when there is a convention in Cebu. Even conventions of interdenominational religions are no exemption.

Most of the clients are construction workers in the lower bracket and foreigners in the upper bracket of the economic ladder.

The heaviest traffic is when Americans go on rest and recreation in Cebu. Then, casas all over the country congregate here. And they can buy whole casas from Luzon, or Visayas or Mindanao and transport them over here.

Waiting for Prince Charming

The Cinderella dream of each prostitute, like Pretty Woman, is to be rescued from this dungeon in a tower, by a white knight in shining armor, preferably rich and handsome as Richard Gere. Some foreigners do get them as live-in partners and promise them marriage. To have a live-in prostitute is cheaper than to get a girl every night. For the customer pays only for food and gifts for the girl. But when the girl gets pregnant, she is sent out of the customers house, and beaten up sometimes. Duringthe day, a priest/pastor may be called; because, one of the girls have attempted suicide, or abortion by inserting a needle into her womb. The priest/pastor brings her to the hospital, mindless of the scandal it can cause. After she recovers in the hospital, and on her own free will, the girl may be transferred to a half-way house, given psychotherapy and taught livelihood skills. The girls, specially the minors, invariably scream in the middle of the night in the half-way house. Prostitution is a negativeexperience from which a woman does not completely recover. A 14-year-old girl has already died, beaten up and stabbed by her customer in the casa. The tragedy is not just the meaninglessness of her death, but the fact that nobody knows her real name and where she comes from. Her relatives do not know what happened to her, and so sheis buried incognito. Absolute Poverty has no Face, no mind, no self.

As I write this, I put to risk the lives of the girls, the social workers, myself and my editors. Because the knee-jerk reaction of government after such an expos as this, is to raid the red-light district and imprison the girls and the pimps. Never have they caught any owner or a prostitution lord.

The girls may be abused by their casa owners and the police.

The girls will have no business for a few weeks and no food to eat. This is gross injustice.

Gender Equality is a human right. A person has the human right to development. But Kamagayan, the red-light district will be quiet.

Second Order of Change

How can an Idealized Design be formedfor the future ofKamagayan and absolutely poor villages like it?

Jeanette V. Loanzon, Doctor in Economics, Rel. Pol, from Philipps University of Marburg in Germany, MBA from the Catholic University of Leuven in Belgium, and Masters on Economics Education from CRC, now the University of Asia and Pacific, has worked with women and girls in poorgrassroots communitiesthrough incubatingsmall and medium scale businesses with them for decades.

Loanzon writes: "Local development forms the roots of an authentic global village. In a developing country, the government needs much from NGOs so that citizens can have more, know more, and be more."

(Pope Paul VI, Populorum Progressio)

Partnerships between government and people, between businesses and community, between academia and community is the "magic silver bullet" here. "It becomesan urgent responsibility for the university, as a center of creativity, to uplift the poor majority." "Helping is an act of restoration (Gronnemeyer in Sachs, 1992)." Loanzon adds. The first need for change management and leadership transformation is education. The Universitycan go into partnership with poor communities, like what Penn did for a black ghetto community in Mantua, likewhat Russell Ackoff did for Mantua, by startinginteractivepartnershipwith Herman Wrice. 1) Help support a development-planning, land use planningand planning implementation group in the less developed area. 2) Establish a resource groupfrom the developed area to assist the indigenous group in the developingarea any way the indigenous group sees fit. The University of Philadelphia has Mantua asa neighboring black community, in a critically depressed, degrading and disadvantaged environment, soasto bereferred as "The Bottom". In 1968, Forrest Adams, a Mantuan, asked the University for help in preparing a letter of request for neighborhood assistance from the city of Philadelphia. The University granted the requestbut askedhim to bring Mantua's principal leader. During the discussions, Herman Wriceagreed to a collaborative interactive partnership with the University of Pennsylvania. This starteddecades of innovative and creative projects for the community. For example: the Mantua Industrial Development Corporation (MIDC)became the umbrella organization of small and medium business enterprises in Mantua. MIDC provided managerial, marketing and financial services. While the University of Pennsylvaniaresearch unit, the Management and Behavioural Science Center of Wharton School, helped with competencies and resources, preparing planning proposals, writing loan proposals, soliciting supportwith the helpof faculty and graduate school students, pro bono. The Architectural and Planning Center also provided the planning for the redevelopment of apartment houses, town houses, a shopping and housing center with a community hall, a Cultural Center that also offers theatre, dance and art classes, and sports facilities for Youth camps. A Medical Center was also built, Dental Services, a Health Mobile that can go to patients, and a Halfway House for drug abusers. Then, schools were built one after another, an Infant Day Center, pre-schools and kindergarden, early elementaryeducation with an open school plan, an integrated elementary school operated by parents, high schools that attract drop outs back into the educational system.A Junior College for the first two yearsof college, does not require an entrance examination; instead an exitinterviewfor a suitable job or an admission into college. The Junior College also offers terminal vocational degrees. A study/work programhas beenestablished between the schools and business companies. Russell Ackoff also invited 21 warring gang leaders of Mantua into an Urban Leadership Training Program, and then toa work/study programat the University of Pennsylvania.Some gang leaders were employed in the Center to work and do field research on the development of their own community with pay. They also studied in a non-degree program, given extensive tutorial, coaching and counselling help, until they could qualifyto apply fora degree program. The leaders put up numerous development projects for the Mantua community. The Center with the help of Wharton faculty assisted in the planning, implementation and assessments of development projects for Mantua. The faculty never said no to any request of the Mantuans and neverimposed any plan of the faculty'sown making either. The protocol was the plans and projects must come from the grassroot level -- a bubble up theory of participative "Deliberative democracy" and community action. Annheuser-Busch Charitable Trust of St. Louis, the Ford Foundation, and University Grantsprovided funding for years. The Busch Center was also established to spread the patterns and principles of Systems Thinking in community development. The result isa black ghetto community, that could be a prototype for change management and transformational leadership, hasleaped from absolute poverty to First Order of change, and thento the Second Order of change. HermanWrice went around to 300 communities, telling the storyof Mantua, inspiringand helping other communities rise from extreme poverty and degradation. (Ackoff, Redesigning the Future, pp. 115-133) Can the partnership between Mantua andtheManagement and BehavioralScience Center, Wharton School, University of Pennsylvania, be replicated in other communitiesand narrow the gap between rich and poorneighborhoods in developed countries? Can the Mantua Cares Project of Organizational Dynamics, SAS Graduate Studies, University of Pennsylvania under Laurence (Larry)Starr, Ph. D. and program director, be replicatedby other communities in developing countries? University of Pennsylvania hasmany ongoing Adopt a Neighborhood Development (A.N.D) projects, the Coalition of Community Schools, programs onschool children's nutrition that earnedUPENN an award as "Number 1 Best Neighbor" among colleges and universities in the United States.The projects and policiesapply Organizational redesign and Interactive planning, and emphasize that both partners, academia and community, businesses and community, must be co-designers, co-teachers and co-actors. Kamagayan is just across one of the oldest universities in Asia, the University of San Carlos, run by the Society of the Divine Word (SVD). The University of Santo Tomas, Pontifical, Royal and Catholic is the oldest university of Asia, founded in1611 and celebrating its quadricentennial in 2011. It is run by the Order of Preachers with the motto, Veritas in Caritate or Truth in Charity. Can the sustainable partnership between academics like Jeannette V. Loanzonof the University of Santo Tomas, and the poor women and girls in rural Pampanga and Mindanao and now in Uganda and Tanzania be reproduced in other parts of the Philippines? Rev. Fr. Rolando de la Rosa, rector magnificus of the University of Santo Tomas has announced the building of 400 houses for the poor to commemorate the quadricentennial. Yes, we can. One university or college or school can adopt two absolutely poor neighborhoods in their area for five years. Communities building communities! C2C. Story Telling to Spark Action Story Telling as communicative action is a most potent tool for change management and transformational leadership. Stephen Denning in his book "The Leader's Guide to Story Telling" (San Francisco: Jossey-Bass, 2005, 360 pp.)enumerates theeight ways of achieving management goals: 1.Sparking Action 2. Communicating Who You Are 3. Communicating Who theCompany is -- Branding 4. Transmitting Values 5. Fostering Collaboration 6. Taming the Grapevine 7. Sharing Knowledge 8. Leading People into the Future
Hon. Loren Legarda, senator of the Philippines
On 20 September 2010, Loren Legarda, one of only three female senators in the Philippines, delivered a stunning analysis of the Millennium Development Goals on the floor of the Senate. Legarda made a strong correlation between the achievement of the MDGs and disaster resilient development; thus, contextualizing national MDGs in climate change systems. She recommended legislation, tracking the budget, and delivery of services for the Filipino people to move forward. http://osl.ph/speeches_022_speech_on_the_millennium_development_goals.php At the United Nations, the MDG Report Card of 2010 suggests that the following factors contribute to the success of plans and projects: Consistent leadership committed over an extended period of time to reducing poverty, backed by strong implementation and human capacity. Sound macro-economic policies, open trade and recognition and active management of the complementary roles of market and state. Long term institutional reform aimed at making the public sector accountable to citizens and devolution of responsibility and accountability to local levels. . Prioritization of investment in human development and protection of budgets in health and education. Active community and civil society participation encouraged by government. Openness to new technologies and support for innovation, adaptation and scaling up. Support from and partnership with the international community including government and non-government agencies. Then, the Millenium Development Goals willmove forward and beyond its 2015 deadline, far into the future.
Gender equality and empowerment of women and children, one of the platforms of His Excellency Benigno Simeon Cojuangco Aquino III President of the Republic of the Philippines, 2010-2016.
MILLENIUM DEVELOPMENT GOALS What are the Millennium Development Goals? The Eight Millennium Development Goals are as follows:
  1. Eradicate extreme poverty and hunger
  2. Achieve universal primary education
  3. Promote gender equality and empower women
  4. Reduce child mortality
  5. Improve maternal health
  6. Combat HIV/AIDS, malaria and other diseases
  7. Ensure environmental sustainability and
  8. Develop a global partnership for development.
In particular, this means that: To eradicate extreme poverty and hunger: Reduce by half the proportion of people living on less than one dollar a day

Reduce by half the proportion of people who suffer from hunger

To achieve universal primary education Ensure that all boys and girls complete a full course of primary schooling To promote gender equality and empower women Eliminate gender disparity in primary/secondaryeducationpreferably by2005, andatalllevelsby 2015 To reduce child mortality Reduce by two third the mortality rate among children under five To improve maternal health Reduce by three quarters the maternal mortality ratio To combat HIV/AIDS, malaria and other diseases To halt and begin to reverse the spread of HIV/AID To halt and begin to reverse the incidence of malaria and other major diseases To ensure environmental sustainability To integrate the principles of sustainable development into countrypoliciesandprograms;reverseloss of environmental resource To reduce by half the proportion of people without sustainable access to safe drinking water To achieve significant improvement in lives of at least 100 million slum dwellers by 2020 To develop a global partnership for development To develop further an open trading and financial system that is rule based, predictable and non-discriminatory, including a commitment to good governance, development and poverty reduction nationally and internationally To address the least developed countries specific needs, including tariff and quota free access for their exports, enhanced debt relief for heavily indebted poor countries, cancellation of official bilateral debt, and more generous official development assistance for countries committed to poverty reduction To address the special needs of landlocked and small island developing states To deal comprehensively with developing countries debt problems through national and international measures, to make debt sustainable in the long terms In cooperation with pharmaceutical companies, to provide access to affordable essential drugs in developing countries In cooperation with the private sector, to make available the benefits of new technologies especially information and communications technologies. By the year 2015, all 189 United Nations member states have pledged to meet the above mentioned goals. (http://www.un.org/millennium goals/) (Images and YouTube videos in accordance with doctrine of Fair Use, sec. 107 Title 17, US Code, Copyright Law -- For criticism, comment, teaching, scholarship and research, for non profit educational purpose.)

Dream High, a metafiction Korean TV drama
dares to take up sexual harassment and suicide
in the entertainment and movie industry. When we go through the Millennium Development Goals, we can notice that most of the goals are for the alleviation of poverty, and improvement of the status of girls and women. After all, 70% of people living below the poverty line of US $ 1.25 a day are women. The third goal is precisely for gender equality and empowerment of women.

It is our position then that we have the mandate, to empower girls and women in Asia and Africa. One of the ways by which we can empower girls and women in Asia and Africa is by Knowledge/Understanding generation, by teachingboth the theory of feminist philosophy and the practice of empowerment, through the lenses of Systems Theory/Thinking.

I have been teaching feminist theory for the past thirty years. I have taught other philosophy subjects, like logic, dialectics, philosophical psychology, ethics, aesthetics, hermeneutics, cultural studies, Oriental culture andstudies, specifically Indian studies for the past forty years. I teach Feminism as a core subject. And even when I am not teaching Feminist Philosophy as core, I always try to include Empowerment of Women in any and all the subjects that I teach. And the transformation of my students, both female and male, in consciousness raising, commitment and compassion is total. I still have to meet a student of mine, who has not gone through some kind of conversion narrative.

Perhaps it is really my advocacy. For beneath everything that I write, teach and do, throughout all my scholarships and travels, I have seen and experienced the political, economic, social, religiousand cultural status of women in Asia and Africa, and how there is a need to make Asian and African women more conscious of their civil liberties, human rights and oppressive status. DEFINITION OF TERMS According to Kate Millet in her doctoral dissertation and book "Sexual Politics" (1970), there is a difference between Sex and Gender: Sex is biological, physiological, natural. Sex cannot really be changed, except most probably in transsexual operation, which is an altogether different issue. Lately, however, cutting edge research is also trying to see if there is a DNA exclusive to heterosexuality or homosexuality. Still, Sex is either male or female, according to what nature has given a person. Gender is environmental, social, cultural. There is nothing really tautological between male and masculine, female and feminime. It is possible for the female to be masculine or the male to be feminime. A person is born either male or female, but bred as masculine or feminime. It is culture and society which breeds the masculine or feminime. The core gender identity of a person begins by age eighteen months. (Kate Millet, "Theory of Sexual Politics in Radical Feminism", ed. Barbara A. Crow, New York: New York University Press, 2000, pp. 122-153) According to Margaret W. Matlin in the "Psychology of Women" (2008), "the terms sex and gender have provoked considerable controversy". Sex isa narrow term; refers to inborn biological characteristics relating to reproduction, such as sex chromosomes or sex organs. Gender is a broader term; refers to psychological characterisitcs and social categories. (Margaret W.Matlin, "The Psychology of Women". United States: Thomson Wansworth, 2008 , pp. 3-4) While, according to Kari Elisabeth Borresen in "Subordination and Equivalence", a pioneering classic work, genderedness is in the sense of interaction between biologically determined sex and culturally expressed gender, as the main analytical category. Since this new methodology serves to investigate both female and male existence, the focus is now on Gender Studies." (Kari Elisabeth Borresen, "Subordination and Equivalence: The Nature and Role of Woman in Augustine and Thomas Aquinas" Kampen, the Netherlands: Kok Pharos Publishing House, 1995, p. xxi)

THE PRESENT CONTEXT

According to the Oxford English Dictionary, discrimination is defined as the act of discriminating or distinguishing a distinction (made with the mind or in action); the power of observing differences accurately, or making exact definitions.

Since the mid 1950s in the United States of America, however, the word discrimination has acquired an exclusive negative shading, because of its politically loaded use as a term of condemnation. Discrimination has quickly acquired the following meaning: unfair and reprehensible behavior towards a representative of a given race, religion, ethnic group, sex, or behavioral dysfunction.

Lately, it is legally actionable for a citizen to notice or comment upon the distinguishing characteristic of some offended group, even if no unfair action follows, according to George Sunderland, a policy analyst in Washington D. C. in his paper, Discrimination and Differentiation: An Ethical Biological Issue.

We observe that God, however we define Him in different religions and philosophies, has given man and woman the ability to discriminate, to distinguish between good and evil, between right and wrong.

But man and woman, individually and as a collective, have made used of discrimination, instead to discriminate between class, caste, race, age, sex, gender, commit such injustices as clericalism, militarism, imperialism, environmental degradation.
BanZhao 45-116 CE

Consider the oppression and discrimination of girls and women in Asia and Africa, for instance.

In India, despite the Indian Independence Act, declared on August 15, 1947; and the Constitution of India institutionalized on January 26, 1950, that also protects human rights of women, bans the payment of a marriage dowry, and the practice of suti or the wife jumping into the pyre of a dead husband, there is still the common practice of the dowry system, bride burning or murder, sex discrimination in favor of the male and a bias against the female, abortion and sterilization.

In China, there is discrimination in the work place, abortion of female fetuses, preference for boys and men in the family.

In Japan, there is the male oriented emperor system, where only the male can inherit the imperial throne, there are deadly hazards to the health of women, by a highly dangerous technology, there is child abuse and child prostitution.

In Korea, there is still the division between North Korea and South Korea, and the landmines in between that endanger the lives of children and women, there is militarism, and the unwritten law that the male is the absolute master in life. Recently, there is a string of suicides among the movie and entertainment Hallyu industry, because of depression, stress and a fast-paced public life, making Korea with the highest rate of suicidesamong OECD countries. Six out of nine suicides are women.

In Malaysia and Indonesia, there is religious fundamentalism, worsening communal relations and diminished political freedom.

In the Philippines and Thailand, there is job discrimination, factory health hazards including child labor, human trafficking, sometimes sex tourism, institutional prostitution, abandonment of children, hostage taking, kidnapping, torture and rape. In Africa, there is genital mutilation, economic and political disparity, the question of the role and rights of women, Negritude, hybridity, apartheid, diaspora, the problem of nationhood, racism, tribalism, punishment, torture, war crimesand genocide.
MurasakiShikibu 972-1014or 1025
VMOKRAPI

Thus, I would like to suggest a VMOKRAPI about Empowerment of Women. VMOKRAPI means Vision, Mission, Objectives, Key Result Areas and Performance Indicators, as taught at theAsianInstitute of Management in Makati, Philippines.The knowledge and skill of decision makers, strategic planners and tactical actionists in VMOKRAPI would help immensely in making an agenda or curriculum or projects on empowerment of women more goal targeted, strategically planned, efficient and effective. I have used Systems Thinking to provide structure to VMOKRAPI. John Pourdehnad, Ph. D. of the Ackoff Center for Advancement of Systems Approaches (ACASA), professor at Wharton School, and the Center of Organizational Dynamics of the School of Arts and Sciences, Graduate School of the University of Pennsylvania, suggests that Idealized Design requires three iterations of four major steps, as follows: 1. Creating a mission statement (Purposeor role the systems play initscontaining environment) 2. Identifying the functions of a system (Output) 3. Formulating the processes of doing the work (how they do what they do) 4. Organizing the structure to do the work (major actors) (Michael C. Jackson, Systems Thinking, Creative Holism for Managers, 2003 p. 170) VISION The Vision of this project is: To transform women and girls into leaders, partners and team players towards

Equality, Development and Peace in Asia and Africa.

(Equality, Development and Peace is the Vision of the UNESCO Statement on Womens Contribution to a Culture of Peace, Fourth World Conference on Women, Beijing, China, 4-15 September 1995)

As a corollary: To put an empowered woman in every home, school, workplace.

MISSION

The Mission of the Philosophy of Education for Women in Asia and Africa is:

To advocate that women achieve full equality with men through suffrage, civil rights and human rights.

To advocate that women end slavery and share in the development goals of men in economics and business world.

To advocate that women be part of the decision making and involvement with the peace process and environmental concerns.

That there is a need for nothing less than total transformation of the world, particularly in Asia and Africa, for full acceptance of women.

For a woman may learn to empower herself, each and every woman in Asia and Africa may be empowered in 100 years, but if the other half of humanity cannot accept it, if men do not acknowledge the empowerment of women, there is really no genuine equality.

It is like the Northern Union of the United States of America, declaring the freedom of slaves, and the abolition of slavery during the Civil War, which Abraham Lincoln won, but without acceptance from the Southern Confederacy. When the North declared that the whole union is greater than one state, the South simply ceded from the union.

Thus, emancipation can only be fully realized if all people acknowledge and recognize the covenant. Until such time, there is really no genuine equality.

OBJECTIVES/ CORE VALUES

Our Vision/Mission is a world totally transformed particularly in Asia and Africa where women and men are politically, economically and socially equal to each other.

Our Objectives are threefold:

  1. Self Development
  2. Development of Knowledge and Skills
  3. Communicative Action
KEY RESULT AREAS In relation to these three Objectives, there are ten KEY RESULT AREAS

I. For Self Development to happen:

  1. There must be Development of Self Identity or a definition of the self towards self worth and self respect.
  2. There must be Development of Independence, based on the physical, emotional, and financial independence of women
  3. There must be Fearlessness.

II. For Development of Knowledge and Skills to happen;

  1. A Philosophy subject can go through the Feminist Theory and History of Feminism both in the West and East
  2. A Philosophy subject can go through the History of the Asian and African country, emphasizing the lessons learned from colonization.
  3. A Philosophy subject can go through ancient philosophical texts, where women have self identity, where there is equality of status between male and female, where women are fearless, like in the Upanishads, Mahabharata, Bhagavad Gita, Ramayana; Dao de Jing ( Tao Te Ching) attributed to Lao Zi (Lao Tzu), Zhuangzi (Chuang Tzu), the Analects by Confucius (Kongfuzi/ Kung Fu Tzu), The Art of War by Sun Tze; Zen Buddhism by Daisetz Suzuki, the songs and poetry of ancient Japan and Korea; the Quran, of Islam Malaysia and Indonesia; Ramakien of Thailand; the letter to the Women of Malolos, Noli Me Tangere and El Filibusterismo, all written by Jose Rizal, national hero of the Philippines, the letter to Noynoy Aquino and siblings, Ballsy, Pinky, Viel and Krisby Benigno Aquino Jr., national martyr of the Philippines; the Epic of Sundiata in Medieval Mali, the Epic of Dinga in Ghana, the Book of Kings from Ethiopia, the animal trickters stories from Africa.

III. For Fearlessness to happen:

  1. There must be a working out of relationships with the family, resolving definitions of role and expectations as wife in sexual encounters, and as mother in kinship structures.
  2. There must be a working out of relationships with the community, in terms of sisterhood, support and networking.
  3. There must be a working out of relationships to nature through the Peace Process and Sustainable Ecology.
  4. Finally, there must be an integration of all these nine key areas in the Female, towards a whole and entire and new Personhood.

An empowered female is a person who has the capacity to counter the power over others, with the countervailing power over the self or self autonomy.

An empowered woman in every home, school and workplace!

PERFORMANCE INDICATORS

These ten KEY RESULT AREAS, must have corresponding PERFORMANCE INDICATORS to test the viability and success of programs towards gender equality and empowerment of women. From the very beginning, the performance indicators must be SMART, meaning specific, measurable, accurate, realistic and time bound.

For example, the United Nations Millennium Development Goals, corresponding to the Third Goal, which is to promote gender equality and empower women, indicate as one Performance Indicator the following:

To eliminate gender disparities in primary and secondary education preferably by 2005 and at all levels, primary, secondary and tertiary education by 2015.

The Performance Indicator here is SMART: specific, measurable, accurate, realistic and certainly timebound. So if by 2005, a country among the 189 signatories, still has gender disparity in primary and secondary education, the Key Result Area can be considered as a failure in social justice. Indeed, many countries have failed in this Key Result Area in 2010.So if by 2015, the country still has gender disparity in primary, secondary and tertiary levels, again the program is a failure in social justice.

On the one hand, according to the United Nations Development Programme, as of 2003: Two third of illiterates are women, and the rate of employment among women is two thirds of men. The proportion of seats in parliaments held by women is increasing, reaching about one third in Argentina, Mozambique and South Africa.

(http://www.undp.org/mdg) On the other hand, for the past ten years since 2000: there is significant progress in the Millennium Development Goals in Asia and the Pacific, according to UN Millennium Campaign Regional Director Minar Pimple -- as far as the fourth, sixth and seventh goals, specifically reducing child mortality, combating malaria, and ensuring environmental sustainability, like access to safe drinking water. But in the Philippines, 33% of about 92 million Filipinos still live on less than US $1 a day; 5.2 million children are out of school; 11 mothers die each day due to pregnancy related causes. The incidence of HIV/ AIDS among the youth have increased five-fold, from 41 in 2007 to 218 in 2009. (I would like to note that the five fold increase may be statistically correct; but, the interpretationseems out of context, misleadingand should be questioned.) The Philippines is way behind targets particularly in poverty, education, maternal health. President Benigno Simeon Aquino IIIhasattended the Millennium Summit for the MDGs at the United Nations on 20-22 September 2010. The Philippines is the recipient of US $ 434 Million from the MillenniumChallenge Corporation. But a breakdown of how the funds would be spent shows that 214.4 Million dollars are to build and repair 270 km. of the Samar Road; 120 Million dollars for water systems. clinics and schools; 54.3 Million dollars to computerize and steamline the business process in the Bureau of Internal Revenue. How computers, which eventually will be out of date and obsolete in five to ten years, can feed the33 millionFilipinos in absolute poverty living on US $ 1.25 a day, and still prevent maternal and children's mortality and diseases, isbeyond the imagination. The bonanza of US $ 434 Million can buy434 millionhotdogs and hamburgers, preferably the local longganiza, to string around7000 islands in the Philippines, seven thousand times over and back. The delegation accompanying President Aquino included only three businesswomen and few female staff. Just as Aquino's cabinet hasseven women and twenty men; so there is really no gender parity.A lack of representation of women and MDG advocates results in de-feminization of the MDGs. When men plan for the basic needs of women, the result can be disaster.Men usually buy electronic gadgets first before food. This is in contrast to all the policies and programs, specially"ChileCrece Contigo"or "Chile Grows With You" of President Michelle Bachelet in Chile.

THEORETICAL FRAMEWORK: A MODEL FOR EMPOWERMENT

There is a need to coach women and girls towards an empowered self. The need for a three stage development of Self, Independence and Fearlessness is based upon an understanding of the philosophy of power and power relations. (Woman and Religion, A Collection of Essays, Personal Histories and Contextualized Liturgies, Ed.: Sr. Mary John Mananzan, Manila: Institute of Womens Studies, St. Scholasticas College, 1988 211 pp.)
Corazon Cojuangco Aquino 1933-2009
Fearless Cory and Benigno Aquino Jrbefore a military tribunal.
To sum up the principles of power and power relations:

Case Statement One: Power is not a substance that walks up and down the street. Power is an accident, property or attribute called relation. Power is one of nine accidents in contrast to the one self sufficient Substance in the Categories of Aristotle.

Case Statement Two: Power requires a power sender, and a power receiver.

The power sender, by virtue of position and/or resources, is able to exercise effective power over another, called power receiver. The power sender acts as superior to the power receiver acting as inferior.

There are three kinds of power:

  • Normative power based on persuasion
  • Remuneration based on bargaining
  • Punitive power based on force
  • For persuasion to work, submissiveness is necessary
  • For bargaining to work, dependence is necessary
  • For force to work, an element of fear is necessary
Case Statement Three: Power over others operates in a vertical, not a horizontal interaction or relations.

For example:

  • Racism race and ethnic derivatives
  • Ageism age
  • Sexism gender
  • Clericalism class
  • Militarism class
  • Imperialism -- class
  • Environmental degradation
Case Statement Four: One party perceives the self as superior and only he has the mandate to rule over the other. This vertical interaction is essentially violent. Violence will not be overtly visible if it lies hidden in the structure of interaction between two social actors. But when the underside party or power receiver becomes aware and struggles against it, a direct form of violence appears in the form of force and repression by the power sender. The social system in India, China, Japan, Korea, Malaysia, Indonesia, Thailand, the Philippines andAfricathat relegates women in position of subordination is intimately related with all other systems of dominance and subordination that deny girls and women and other oppressed people, full access to participation in economic, political, cultural and religious life. Oppression and dehumanization of girls and women in Asia and Africa stems from economic exploitation, militarization, foreign domination, racial strife and state repression.

Case Statement Five: Thus, Empowerment of girls and women involves the capacity of a female to counter power over the other, with a countervailing power over the self or self autonomy.

  • To answer the abuse of normative power by persuasion, the female must build a self identity and self respect
  • To answer remunerative power by bargaining, the female must develop self sufficiency in the physical, emotional and financial aspects.
  • To answer punitive power by force, the female must develop fearlessness.

An empowered woman in every home, school and work place!

First she must inoculate herself against the power sender, and

Second, she must refuse to be power receiver.
Aung San Suu Kyi 1945

To do so, we suggest a PROCESS, a module on self mastery as follows:

MODULE ONE: SELF MASTERY

1. Who am I?

2. What makes me happy?

3. So am I a philosopher?

4. Am I a feminime, feminist, female, feminalist philosopher?

5. What makes me decide to be a feminist?

6. What are the qualities that I have that fit a feminist philosopher?

7. What are the qualities that I do not have that a feminist should have?

8. What are the philosophical qualities that I should have, whether I am feminime, feminist, female, feminalist philosopher?

9. Am I an honorary feminist male philosopher?

10. Am I a male feminime, feminist, female philosopher?

By answering such questions, the female or male can realize if she or he has ownership of feminism, whether she or he has endurance, risk, competence and control in working for the empowerment of girls and women. This module also deals with philosophy by women and philosophy about women. It aims to encourage students to think critically about how womens experience and subjectivity may challenge some fundamental assumptions regarding human nature, public and private life, subjectivity and representation. We explore how these challenges to philosophy may be met. For example, in the Talmud and the Bible, Matthew I, the genealogy of Jesus includes four women -- Tamar, Rahab, the wife of Uriah or Bathesheba, and Ruth. Tamar, a Canaanite, is a harlot or prostitute on an incestuous relationship with Judah. Rahab, another Canaanite, is also a harlot or prostitute on an illicitrelationship with Salmon. Bathsheba, the wife of Uriah, is on an adulterous relationship with David. Even Ruth, a Moabite, an ideal daughter in law to Naomi, is shown as seducing sometimes. But these four women are females with their own self-identity and self-respect, strong and independent, creative and innovative, fearless with vision/mission in crisis management and decision making! The life and writings of women e.g. Aspasia (400 BCE), Hypatia (365-415), Wu Chao (625-705), Murasaki Shikibu (978-1030), Hildegaard von Bingen (1098-1179), Christine de Pisan (1364-1430), Joan of Arc (1412-1431), Mary Wollstonecraft (1759-1797), Elizabeth Cady Stanton (1815-1902), Margaret Mead (1901-1978), Simone de Beauvoir (1908-1986), Indira Gandhi (1917-1984), Iris Murdock (1919-1999), Betty Friedan (1921-2006), Mary Daly (1928), Luce Irigaray (1930), Corazon Aquino (1933-2009), Kate Millet (1934), Gloria Steinem (1934), Helene Cixous (1937), Germaine Greer (1939), Elaine Showalter (1941), Julia Kristeva (1941), Gayatri Chakraworty Spivak (1942), Aung San Suu Kyi (1945), Graca Machel (1945), Catherine MacKinnon (1946), Andrea Dworkin (1946), Martha Nussbaum (1947), Patricia Williams (1951), Judith Butler (1956) comprise a significant component because they insist on taking seriously womens experiences, voices and potentialities. Students may use these story-telling, readings and discussions to reflect critically about their own journey and experiences as men and women who live in a gendered world, and to think through the consequences of the problem of women.
Indira Nehru Gandhi 1917-1984
MODULE TWO: HISTORY OF FEMINISM Case Statement: More than any discourse, mode of criticism, ethics or aesthetics, feminist critique has cut across and drawn on multiple and contradictory traditions, while presenting the most fundamental challenge to critical orthodoxies. It has two core values: its revaluation of subjectivity and category of experience. Overview: Although women have been active philosophers for many centuries, the feminist viewpoint in philosophy has gained credence only recently; as a result of widespread debates about sexual politics and of social and economic changes in the status of women. The strands of feminist thinking in philosophy continue to be diverse and do not present a unified point of view. Feminist approaches to philosophy takes place at a number of levels and from different perspectives. This may be identified as a notable strength. For example, feminists have presented philosophical critiques of philosophers' images of women, political critiques of the organization of the discipline of philosophy, critiques of philosophy as masculine, historical research into the work of past women philosophers whose work may have been unjustly disregarded, and positive contributions to philosophy from a feminist perspective. Core Ideas. 1. Early feminist criticism drew extensively on Simone de Beauvoir's "The Second Sex", 1949, a work which initiated process of analysing social construction of gender and distinguishing between sex and gender. It also drew on Kate Millett's "Sexual Politics", 1970, which analyzed system of sex-role stereotyping and oppression of women under patriarchial social organization. 2. Feminist criticism in 1960's and 1970's analyzed images of women represented in or constructed through cultural forms as literature and art. But it did not question the category of literature itself or the dominant expressive mimetic aesthetics. It did not analyze the relationship between ideology and representation and thus inadvertently affirming universalism and subjectivism of traditional liberal humanist criticism. 3. Feminist criticism studies the text through an analysis of the specific articulations of patriarchy within capitalist society. It situates the text in relation to an analysis, for example, of the economic position of women as a consequence of the division of labour and organization of the family; the effects on female authorship and reading habits; the role of cultural forms in this process and the specific organization of the institution according to masculine discourses and valuations. 4. There is increasing attention from broadly liberal to broadly socialist or radical feminists to texts by women as opposed to study of representation of women in texts by male authors. This approach is explicitly advocated by Elaine Showalter as basis of Gynocriticism. Her book, "A Literature of their Own", 1977, attempted to construct an alternative tradition of women's writing, focusing specifically on female writing and experience. Although her work challenged sexist bias of liberal tradition, it failed to challenge its fundamental conception of subject and text. 5. If subjectivity is conceived in essential and unitary terms; tradition remains a continuous and seamless process, and the text remains imbedded in an expressive mimetic aesthetic. If it reaffirms orthodox humanist belief in art as expression of a universal unity encompassing men and women, known as human nature, this category is simply enlarged rather than undermined or deconstructed.

6. "A Literature of Their Own" calls Feminime, Feminist and Female stages, the patterns and phases in the evolution of female tradition, which correspond to developmental phases of any subcultural art.

7. During the Feminime phase, dating 1840 to 1880, women wrote in an effort to equal intellectual achievements of male culture and internalize assumptions about female nature.

In Feminist phase, from 1880 to 1920, or the winning of the vote, women are historically enabled to reject accommodating postures of femininity and use art to dramatize ordeals of wronged womanhood. This is Feminist Socialist Realism.

In Female Phase, ongoing since 1920, women reject both imitation and protest, two forms of dependency, and turn to female experience as source of autonomous art, extending feminist analysis of culture to forms and techniques. This celebration of consciousness is formal Female Aesthetics. Lately, a Feminalist Phase has been suggested. Georgia Duerst-Lahti defines feminalism as "an ideology that begins from and prefers that which is associated with feminality, the feminale and females".Feminalism is a broad gender ideology that provides an overarching grand metanarrative for further analysis of institutional norms, practices, assumptions, preferences; rather than merely the superiority and dominance of the masculine ormale, and the inferiority and subordination ofthe feminime or female.Martha Nussbaum's cutting edge research on the Politics of Disgust, Women and Human Development, Frontiers of Justice, Disability, Nationality, Species Membership, Sexual Orientation and Same-Sex Marriage can be under this metanarrative. Postmodern Feminism critiques the male and female binary and argues against this polarity as the organizing force of society. It advocates a deconstructionof blurring boundaries between male and female, eliminating dichotomies and accepting multiple realities. Postcolonial Feminism rejects colonial power relationships where the colonizer strips the colonized of her customs, traditions and values. Third World Feminism focuses on capitalism as shaping all relationships of dominance, how oppression of women by men is similar to oppression of third world countries by first world countries. 8. Feminist criticism can be divided into two distinct varieties. The first type is concerned with woman as reader, with woman as the consumer of male produced literature and with which the hypothesis of a female reader changes apprehension of a given text, awakening to the significance of sexual codes. This is called feminist critique. It is a historically grounded inquiry which probes ideological assumptions of art and cultural phenomena. Its subjects include images and stereotypes of women, omissions and misconceptions about women, and fissures in male constructed history. It also concerns with exploitation and manipulation of female audience, specially in popular culture and film and with analysis of woman as sign in semiotic systems. 9. The second type of feminist criticism is concerned with woman as writer, with woman as producer of textual meaning, history, themes, genres and structures of art by women. Its subjects include psychodynamics of female creativity, linguistics and problem of female language, trajectory of individual or collective female career, art history and studies of particular artists and works. No term exists in English for such specialized discourse, so the French term: Gynocritique. 10. Feminist critique is essentially political and polemical, with theoretical affiliations to Marxist sociology and aesthetics. Gynocritics is more self contained and experimental, with connections to other modern or new feminist research. Feminist critique instills feminist consciousness while Gynocritique renders conversions narratives. It is amazing how high the moral tone both take, while drawing insights from structuralist Marxism, psychoanalysis and deconstruction.
Women and Human Development
Martha Nussbaum, Ph. D., professor at University of Chicago one of top female philosophers of the 21st century
From Disgust to Humanity, 2010 on Politics of Disgust, sexual orientation and same sex marriage
Issues Have No Resolutions 1. Feminist philosophers may take some or all approaches to be important but feminist philosophy assumes the question of sexual difference to be a philosophical issue and produce very different ways of theorizing about this question.

2. Although women tend to work in this area, not all women philosophers are necessarily feminist philosophers, although there may be feminist implications in their work.

Questions Have Answers

1. One central question for feminist philosophers has been the extent to which philosophy is biased towards a masculine viewpoint, when the majority of past philosophers have been men. Can philosophy be trusted to be neutral on the question of sexual difference? It may be a historical accident that philosophy has been an activity associated with men. If, however, it is more deeply permeated with masculine values, feminists ask whether such values are indelibly or contingently imprinted into the practice of philosophy. Such questions implicate the basis of philosophy itself. Notions of reason, truth, and knowledge, and the way that philosophical inquiries often seem to fall into distinctions of mind-body, order-chaos, or rely on hierarchies of terms, are called into question.

2. Feminists also point out that such distinctions often map on to, or presuppose, sexual difference, aligning masculinity with reason and order. This issue is of significance because it has bearing on topics such as personhood or self-identity and epistemology. If the association of reason with masculinity is reinforced by social structures, then a particular type of experience is being validated at the expense of other possible viewpoints, and such a bias should be corrected.

Problems Have Solutions:

1. But problems arise in trying to assess where exactly the bias lies: which aspects of experience belong to which sex; to what extent such differences, if identified, belong contingently or properly to each sex; whether men and women see the world very differently and whether they are very different persons.

2. These issues are often expressed in terms of a distinction between sex and gender where sex is the biologically invariant factor and gender is comprised of social, cultural, or historical variable components. Other ways in which the division has been expressed are as nature-culture, or male-masculine and female-feminine. But making such distinctions does not necessarily resolve all the problems.

3. In the past it has been argued that sex creates or causes gender, i.e. that biology shapes cultural perceptions of difference. But this view has been objected to if it seems to result in a deterministic account of identity which cannot allow for the transformation of perceptions of difference, or attributes essentially different identities or ways of thinking to men and women. Essential difference is not necessarily a problem, but differences may be given unequal value such that women are seen as "the weaker sex".

4. A milder version of the above argument would allow that biological difference contributes to perceptions of difference but is not the only factor, and so cannot be wholly determining. Differences could then be minimized and some equality established. Difference would not disappear altogether, but, with equality of opportunity, would not be used prejudicially against one sex. Thinkers such as Millett and de Beauvoir suggest this approach.

5. However, ideas of equality may already have been shaped in a particular way, based on notion.

The emphasis of Feminist Criticism and Gynocritics is the new female/feminalist in an environment of equality, freedom and collective support, becoming whole and well-integrated, finding self identity and meaning of existence, in ones own consciousness and experience, and not only in sexual relationships or kinship structures.

MODULE THREE: VMOKRAPI

Thus, as a Performance Indicator to gender equality and empowerment of women, we recommend the following:

The Key Result Areas (KRA) by 2015 should indicate a partial liberation of women, meaning:

  1. Education ofninety percent of girls from primary grades to secondary grades by 2015
  2. Education ofeighty percent of girls and women in college
  3. Employment ofseventy percent of women.

Thus, the performance indicators (PI) can be quantitatively and qualitatively analyzed.

I have personally discovered that personal liberation cannot be attained without the socio-cultural context. One cannot work from a vacuum. One has to work with STRUCTURE, with the cultures, philosophies and religions of students and countries where one is teaching.

STRUCTURAL/INSTITUTIONAL CHANGE

There is a threefold stage in change management of the institution or system or organization:

consciousness raising or education towards liberation

consciousness raising in human relationships, between male and female, between superiorand inferior, between old and young, between polarities in general consciousness raising in the peace process, and the environment PERSONAL CHANGE There are three stages in changing a person, in self development, based upon three basic concepts.

The material conditions for liberation

The problem of alienation

The method of dialectic thought.

1) Material Conditions for Liberation

When we discuss liberation, we cannot just talk about an abstract idea, we must talk about actual potential or possibilities rooted in reality.

The possibility of womens liberation exists because the material conditions of the world, new technology, and human rightshave evolved so much that there is no longer any need for oppression and the secondary status of women.

By material conditions, we mean, that information technology, scientific discoveries on the human brain, industrialization, liberalization, globalizationand the new economic system which defines the way human beings relate to each other.

For example, many religions perpetuate abusive concepts; like the myth of Adam and Eve, and the fall of man as caused by Eve, or the Orthodox morning prayer thanking God that he was not born a woman.

These myths have to be processed with the students.

2) The Problem of Alienation

In the capitalist society, alienation has three forms:

People are alienated from their work; because, they do not receive full benefits produced by their labor. Women juggling between home and career are overworked and underpaid. Theyremain invisible. Women who have worked all their lives as wives and mothers have no social security benefits and Medicaid. People are alienated from each other; because, they compete for survival and success. The alienation between sexes is the key to this social alienation in which people see themselves as isolated units and women are objects of pleasure. Men and women feel alienated in the world where they see each other as competitors, and the opposite as dominant or inferior. Alienation from nature. Instead of resources of nature being used for the benefits of all people, natural and human resources are ravaged for the benefit of a few. As Martha Nussbaum says, every man/woman is born equal and with equal capabilities. Together with Nobel Prize Laureate in economics, Amartya Sen and his new insightful definition of "poverty", Nussbaum and her"theory of capabilities" is thecorrect interpretation of the right to life and equal opportunities. According to Nussbaum, every man/woman has the right to live to old age, to equal economic opportunities, and exercise of political rights. 3) The Method of Dialectic Thought Yet every woman must be conscious of Hegel's Dialectical Thought, the capacity of a female to make a leap from inequality to equality, from poverty to liberation, from oppression to empowerment. Contradiction exists in the process of development. For example, in personality development, we are both being and becoming. At the moment of development, we begin to grow, as well as to die. All processes involve change of motion. Change occurs through interaction of contradictions and conflict.Change occurs because a given concept is challenged by its opposite, and a synthesis occurs which is unlike either conflicting idea, which has the strengths of both, and cancels out the weaknesses of either. The search for self identity and meaning, the two basic problems of the 21st century, can be resolved in the reconciliation of opposites -- the yang and yin, the atman and Brahman of ancient civilizations, the self and the collective of contemporary times. Our Herstory has evolved and progressed because humans have acquired new knowledge, new technology and progressive laws which contradict earlier formulations. The struggle between the old and new results in a different understanding of the world and of ourself. Now it is the "New Normal". CALL TO ACTION Thus, an Idealized Designof Systems Thinking inthree iteration with four steps must be applied and assessed again and again until the global millennium goals are totally achieved by 2015, by 2020, and beyond that. 1) Creating a vision/mission statement 2) Identifying the functions of a system 3) Formulating the processes of doing the work 4) Organizing the structure to do the work. Post Script But William S. Wilkinsky, Ph. D. in Psychology, Coaching Graduate Studies leader at the University of Pennsylvania, eminent guru of coaching women, girlsand executives, tells us that based on his experience, even a very large amount of structural change causes only a small amount of personal change! Governments and leaders are changed; plans and promises are put aside.War, violence, terrorism disrupt development. While when a particular man and/or woman is touched, changed from within and empowered from without, he/she carries it forward to the next family, organization or environment. Letour visionthen becomean act of story telling. Letour dream tell its own story. Indeed, towards an empowered woman in every home, school and workplace. One person, one village or baranggay. One country at a time.


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About Face (Kindle Edition) tagged "careers" 16 times
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Career Essentials: 3 in 1 (Kindle Edition) tagged "careers" 15 times
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Rebound: A Proven Plan for Starting Over After Job Loss (Paperback) tagged "c...
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24 Sep 2010 at 4:09pm
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21 Jun 2011 at 9:24am
5 Necessary Skills to Keep Your Career on Track: Negotiate a Job Offer, Interview Questions, Career Changes, Job Searches, Cover Letters, Resume, Being Proactive, Dealing With Bad Managers, Networking 5 Necessary Skills to Keep Your Career on Track: Negotiate a Job Offer, Interview Questions, Career Changes, Job Searches, Cover Letters, Resume, Being Proactive, Dealing With Bad Managers, Networking (Paperback)
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Brazen Careerist: The New Rules for Success (Hardcover) tagged "careers" 12 t...
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work: Frequently tagged products at Amazon.com
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17 May 2012 at 11:35pm
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Finding A Job During Hard Economic Times: Finding a Job, Keeping It, and Movi...
12 Jan 2010 at 3:22am
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Cherry's List #1 Bang The Boss (Kindle Edition) tagged "work" 30 times
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The War of Art: Break Through the Blocks and Win Your Inner Creative Battles ...
20 Nov 2010 at 1:45pm
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The One Minute Manager (Hardcover) tagged "work" 14 times
10 Aug 2010 at 5:11am
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The No Asshole Rule: Building a Civilized Workplace and Surviving One That Is...
2 Feb 2011 at 10:25pm
The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't (Hardcover)
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Women, Work & the Art of Savoir Faire: Business Sense & Sensibility (Hardcove...
21 Mar 2010 at 10:50am
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Think Unstuck (Paperback) tagged "work" 11 times
28 Nov 2011 at 7:22am
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OfficeBox Natural Oak Craft Desk tagged "work" 11 times
26 Mar 2010 at 1:09am
OfficeBox Natural Oak Craft Desk OfficeBox Natural Oak Craft Desk
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OfficeBox Cherry Craft Desk tagged "work" 11 times
26 Mar 2010 at 1:28am
OfficeBox Cherry Craft Desk OfficeBox Cherry Craft Desk
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OfficeBox Black Oak Craft Desk tagged "work" 11 times
26 Mar 2010 at 1:08am
OfficeBox Black Oak Craft Desk OfficeBox Black Oak Craft Desk
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Freelance Work From Home: Creating Your Online Portfolio
by WorkFromHomeJobs
3 Mar 2012 at 8:28am

When you work from home as a freelance professional, you will need to create a digital portfolio of all of your accomplishments. This portfolio allows potential clients to examine your work, see if they can ?connect? with your style, and establish a trust between client and professional.

An online portfolio is simply a personal website that has a catalogue of all your work available. It is important to establish this portfolio as soon as you decide to freelance. If you are brand new to the industry, fill your portfolio with samples, and update the site as you begin to add clients.

Building Your Online Portfolio Website design – The first thing that you want to do when you build your online portfolio is establish a clean and fresh looking website. You do not want to use too many bold colours or over-populate the pages with text or graphics. You want the potential client to be able to concentrate on your work and not be distracted by the site. Promote Your Work – Not Yourself. Your clients want to know what type of work you produce, and they want to be able to feel like they can relate to you through that work. You must base your portfolio on your work and not use it as a social page describing all your personal details. Make Contact Information Easy To Find – If the client is impressed, they will want to immediately contact you. Make sure that it is easy for them to do this. Each of your pages should have a way for them to contact you posted somewhere on the page that is easy to find. Navigation Matters – Make sure that the person viewing your site can easily navigate through the site. Nothing is worse than becoming impatient with a site because you can?t find what you are looking for. Hard to navigate sites do not make sales. Information Overload – Do not over-describe your work; let the work speak for itself. The average Internet user will not pause long enough to read long paragraphs or extended explanations. They want to scan the page, grab the key words and examine the product, nothing more and nothing less. You must accommodate this frame of mind or risk losing the client. Avoid PDF?s If Possible – Just like the information overload described above, most Internet users will not download a PDF to review product information. Unless it is very necessary to use PDF?s should be avoided at all costs. Hard To Understand Text – Do not write text for your site that is too hard to understand by the average reader. You must take into account that when someone is looking for a freelancer in your industry it is because they do not have the ability or knowledge to perform the task themselves. You cater to their inexperience with the subject without making it look like you are talking down to your audience. Avoid ?Advertisement- Styled? Designs – Consumers are very selective at what they choose to view on the Internet. With this in mind, many have learned to tune-out anything that may be considered advertising. Setting up your at part of your portfolio to resemble an advertisement, such as using flashing text or banner size graphics, will cause the viewer to ignore what that area of the site contains. Paper Copies And Digital Back-Up

While it is becoming more and more rare for a freelance professional to go from business to business carrying a leather portfolio case and showing their works to clients, it is still something you should have prepared in the event that it is needed. You never know what opportunities may arise.

It is also very important that you have back-up companies of your portfolio in the event that there are any problems with your site. These problems can occur in many forms, and it is imperative that you are able to restore the site quickly.

Your online portfolio will become your number one marketing tool. It is the first thing that your client will see, and it will help them determine if you are the right choice for their task. Keeping and maintaining your online portfolio should be your number one priority, ensuring your freelance success.


Work At Home Professionals Need Fresh Air And Friendship
by WorkFromHomeJobs
1 Mar 2012 at 1:55am

Working from home as a freelance operator, a home based employee, or as a business owner is a dream come true for many people. The typical work at home professional is highly dedicated, almost to the point of being a workaholic. While it is true that many work from home so they can be more available to their families and friends, they often skip events and outings to ?catch up? on a few things.

This is not healthy for the work at home professionals for many reasons including:

Loss of interaction with family and friends leads to a lonely existence. Extended periods of time alone can cause depression Lack of exercise and movement is bad for your health Extended periods in front of a computer monitor is bad for your eyes Lack of sunlight can lead to vitamin deficiencies that inhibit your health Loss of experiences that you can never experience again What Work At Home Professionals Can Do To Avoid This Problem

People that have a tendency to overwork often have to force themselves to take time off. They make promises to themselves and then, since the promise was only to themselves, they easily break that promise and continue working.

Listed are a few ways that you can avoid being caught in this trap:

Set a play date with your children away from the home. Any parent will tell you that it is nearly impossible to break a play date with a child. Perhaps it is the guilt you feel from the sad eyes; perhaps it is because you know a cancellation will bring chaos to the house. Whatever the reason, most people are unable to break these dates and will actually leave the office.

Many people decide to work from home to be more available to their children. This thought is often lost when work piles on. Arranging this play date will not only make your children happy, it will bring you back to your original goal and make you feel happy as well.

Make a mid-day date with your significant other. When was the last time that the two of you did something as terribly romantic as slipping away in the middle of a busy day to be with each other? This is one of the best relationship tools on the planet, and it really helps the home based worker deal with the loneliness that they often feel. Join a civic group and sign up to volunteer. Business owners should never pass on the opportunity to network with other business owners. Joining a civic group, and actively participating in that group, will reap the work at home professional many rewards.
Your first reward is the opportunity to be away from the office for a while. Much like making a play date with your children, people that commit to charity work are often too embarrassed to back out once they have committed to the event.

Actively participating in your community will also give you ample time to network with other business people. Every person you meet is a potential client, and the friends you make are good for your well-being.

Finally, performing acts of charity will always provide some solace to even the most hectic mind. When you know that your actions have helped, the good feeling you have is enough to carry you through even the most difficult of times. Pre-Pay For Entertainment. Home based professionals are generally very conscious of their money, and spending money on wasteful things is unacceptable. By pre-purchasing tickets to events that you want to go see you will force yourself to commit to the event. The mere thought of paying all that money to see a soccer game and then not using the tickets will inspire you to leave your office and attend. Set Business Hours. When a person works outside of the home they generally have set times to work each day. There is a specific time to arrive at work, and there is a specific time to leave. With a home based business it is easy to simply slip behind the computer when you awake, and slip away when you are ready to retire at night. Establishing work hours will force you to comply with a schedule. It will also help you attain your original goals to spend more time with the people you love or the hobby you enjoy.


Why All Freelance Writers Must Own A Shredder
by WorkFromHomeJobs
27 Feb 2012 at 3:14am

No one wants to think about things like stolen trade secrets or identity theft. No one wants to think that someone could ruffle through their rubbish and pull out your discarded writings and use it for crime. Most freelance writers do not even think that their rough-drafts are worth the paper they scribbled their notes on. However, information theft is one of the most prominent crimes in the world.

Freelance writers working from home must take precautions to protect their client information. They must take the necessary steps to ensure that whatever data they are entrusted with remains confidential. Freelancers who do not protect the interests of their client may face liability lawsuits.

Digital Protection

When you are transmitting data over the Internet, is important to establish a secure connection. You can have extra security added to your website through your hosting company and the cost is very minimal.

You should also make sure that your data transmissions are protected from malware and viruses. It would be a liability issue if a file you transmit carries one of these malicious programs and infects the receiving computer.

Digital files that you store at home should be kept on a portable hard drive that can be unplugged from the computer when it is not in use. This ensures that if your system is hacked, these files cannot be accessed.

Paper File Protection

If your client provides paperwork for you to use as a basis of your work, make sure that it is always filed properly. If the materials are not required to be returned to the client, ask if they would want the files immediately shredded or stored for future use.

Any scrap paper that you use to take notes on the project should either be kept with the file or shredded, regardless of relevance. Copies that printed off of your computer and were not perfect should be destroyed.

Invoices, payment information, credit card or banking information should be stored in the same manner. Keep your paper files locked as an extra act of precaution.

Why The Paranoia?

Information is the hottest commodity, and yes, people will go to great lengths to obtain information that they can sell. A criminal looking through your trash to find an old credit card statement will think they hit gold when they find corporate banking information.

Additional Benefit Of Protecting Your Data

When you can provide your client with this extra security, they will feel better about working with you on a regular basis. A company that believes that you have their best interests in mind will become a regular client.

You should be very straightforward to your clients about the security measures that you use both on and offline. Many clients who visit your information page may decide to select you over another economy-priced writer simply because you offer this extended protection.

Every minute of every day someone has personal information stolen. These victims spend months, and sometimes years, fixing all the problems that this identity theft has caused.


Data Entry Positions Offering Hundreds Of Pounds Per Day Are A Scam
by WorkFromHomeJobs
24 Feb 2012 at 5:42am

Everyone that begins investigating work from home positions will come across the banner advertisements. These advertisements are designed to grab your attention. They make promises of large sums of money with little effort or time. You see them everywhere, and your curiosity is peaked.

You are more than likely a new mum. This is the largest group of people that work from home. The thought of making that much money in so little time means that you can work only one or two days to earn what you need, giving you ample time with your little one.

The more you think about it, the more tempting it becomes. You do a little more research, and you keep finding the ads. Finally the temptation for easy money is so overwhelming that you click on the banner and find yourself reading a landing page that tells you that you must act now.

Instinctively, you reach for your credit card and you grab at the opportunity. Sadly, you just wasted your money.

How These Programs Work

Data entry sites that offer large amounts of money for data entry work are nothing more than an envelope stuffing scheme in digital format. The company, after you pay a very large sum of money to join, provides you with digital advertising exactly like the banner you clicked on, and a list of places where you should begin to promote your link. If and when someone registers with the parent company through your link, you will receive a commission. That is all there is to this scam.

They advertise it as ?data entry? because they suggest that you place classified advertisements which, technically, require you to type in the ad. As for the money, they calculate how long it would take you to type that advertisement, say 2 minutes, and multiply that number into an hour. Using the 2 minute time frame this means you could type in 30 an hour. If each sale generates 10 pounds for you, technically you could earn 300 pounds per hour.

It is creative math to make their scam look credible.

Finding Real Data Entry Work At Home Positions

When you are looking for real work at home data entry positions the first thing that you should do is avoid any advertisements offering large sums of money for your work. In the telecommuting industry most employees that work from home make the same or a little more than their office-based counterparts. Freelancers may be able to increase their pay by offering special services.

Remember that going to work for an employer as an off-site employee will not cost you anything. You would never pay to be hired into a position offline; you should never pay to be hired into one online. Telecommuting positions are real employment opportunities. You will need to submit a CV, you will go through an interview, and you will be hired at no cost to you.

Real telecommuting positions for data entry work can be found online through various job placement agencies or classified sites. You may also find that applying direct to major corporations through their online HR department will place you in a position to find off-site work that is not publically advertised.

You can also find many telecommuting positions right in your own community. As business owners look for ways to reduce their expenses, many are turning to telecommuters to fill their positions. However, many are not sure where to find people to fill these positions. Distributing your CV and a business card to local businesses can lead to a home based data entry position.

The Most Important Thing To Remember

When you are searching for work at home data entry positions you need to remember that:

You should never pay to be hired by a company You should never pay to find out who is hiring data entry personnel. Companies do not publish books to find employees, they place help wanted advertisements Never believe a company that is offering large sums of money for relatively little work

Even when you believe that you have found a legitimate company online to work for as a data entry specialist, take a few moments of your time and do a little background research on the company.

This five or ten minutes that you devote to checking out the company will save you many headaches and heartaches in the long run.


Freelance Technical Writing Niche Markets Often Overlooked
by WorkFromHomeJobs
21 Feb 2012 at 10:10am

When you are a work from home freelance writer you often bid on a variety of projects to gain experience and to pay the bills. One day you are completing a technical writing job, and the next day you begin writing marketing articles on a product you have never heard of until that day. Eventually as you become more experienced and comfortable with this type of work you will develop preferences for the types of assignments that you desire.

Many freelance writers enjoy the crisp writing style that technical writing provides. It allows you to educate and inform through your writing. You can use your creativity to make the documents you create sound as if they were written by a PhD, even though you do not hold a Doctorate. However, many writers believe that they must hold an advanced degree to even enter into this writing market. This is untrue, and many writers who could generate a very good income from technical writing are passing on the opportunities.

While there are times that it will be necessary to have a specific educational background to complete a technical writing assignment, most assignments can be completed by anyone with the talent to write.

Freelancers who desire to write in the technical writing style may wish to consider the following 7 niche markets. These are very popular technical writing markets that are often overlooked.

Grant Writing
Organisations that wish to receive money from the government or endowment programs must complete a grant application to be considered for the program. Most people, however, are ill-equipped to prepare the grant application. Grant applications are very intricate, and the slightest omission can cause the applicant to be denied. Because most people do not feel comfortable preparing the grant application, they turn to skilled freelance technical writers.

CV and Cover Letter Writer
This type of professional writing is highly in demand. While many people are given the basics on how to create a CV, most do not have the ability to create one that will actually get them hired. A recent review of some of the top employers in the country have stated that CV?s that have spelling mistakes, are filled with catch phrases such as ?team player,? and are not in the correct format are automatically overlooked. With unemployment at such a high level, technical writers that can generate a CV that helps someone get hired will have a long list of clients.

Employment Papers
Many employers want business-specific paperwork for their employees, but often fail to create them and opt for generic forms purchased online. Creating employment forms, benefit forms and employee manuals is a very lucrative niche. You can also create employment form for foreign companies that are now doing business in the UK and need forms created in English.

Instruction Booklets
Many instructions created by a company when they first produce a product are too hard for the average person to understand. There is a large market for creating How-To booklets for products that are new to the market.

Translation Writing
Many companies wish to sell their products in other countries but do not have the skills to write instructions in other languages. If you can translate into one or more languages, this is a very broad market.

Case Studies
A case study is a written report that informs a company about a problem that has occurred within their product line. The case study will require a listing of different scenarios of the outcome of this problem, and it must also provide one or more solutions to the problem. Case studies are very intricate and require a significant amount of research. In many cases, case studies require 6 or more months to complete. Case writing pays very well, however, because of the length of time it takes to complete a project you must take your finances into consideration prior to accepting this type of work.

Tests
Schools, textbook publishers, tutors, and online institutions are all required to administer tests. If you have the ability to create tests from written material that is provided to you, you can become a test composer. This type of work is always in demand, especially by the text book publishing houses.


The 4/4 Plan For Successful Home Business Marketing On The Internet
by WorkFromHomeJobs
20 Feb 2012 at 4:39am

When you own a home based business, especially one that is entirely run on the Internet, it is exceedingly important that you market your company successfully. A business that cannot drive traffic to their site and generate sales is a business that does not make a profit.

The easiest method for online marketing success is to use the 4/4 plan. This plan is very basic: 4 steps you must take for marketing success and 4 steps you must avoid. Online marketing can be mastered by anyone when following the 4/4 plan.

4 Steps To Marketing Success Marketing Plan. Every successful business will have a written marketing plan. Your marketing plan should consist of the following items:

Who the target market is for your product Goals for your marketing divided up into 3 month increments Methods of marketing you intend to use now and in the future How you will track the success of each marketing strategy that you use.

Social Media. This is the social media generation and you must find a way to incorporate at least half of your marketing methods into social media. Create pages for your product or business on various social sites and interact with the public. You should target blogs and other community based sites that are based on your products or services and become an active member. It is also a good idea to start a blog or community about your product yourself and invite others to join.

Article Marketing. Writing informational articles about your product or service and posting them to the many different article base sites is a great way to connect to your target market in their time of need. People will search the Internet for information more than any other reason. When they come across your well-written article that provides the information that they are seeking, there is a very good chance you will make a sale. As an additional bonus, many article base sites will split the revenue with you when someone reads your article and clicks through on an advertisement. This provides you with a residual income opportunity because these articles are posted on the sites indefinitely.

Video Marketing. As the Internet continues to expand, new methods of marketing enter into the market. The latest trend in marketing is video advertising. Creating a short video about your product or service, an instructional piece, or even a quick seminar is very popular. The great thing about this type of marketing is that people do not expect to see a movie-quality video clip about your product; they expect to see a ?real? person. This allows the consumer to become familiar with the person they are buying from, and video marketing is helping many businesses excel. 4 Marketing Mistakes To Avoid Imitating Another Marketing Plan. Many ?marketing guru?s? will tell you that to be successful all you have to do is implement the exact same marketing plan they did, and you will be a success. While there may be a chance that this will work, more often than not it will not. Each business owners knows their business and themselves better than anyone. You must draw on the strengths of your product or service, and your talents as a business owner, to create a marketing plan suited for your business. While it is always good to draw from the experiences of others, you must create a marketing plan that is unique to your business.

Only Using Free Marketing Tools. The Internet offers several ways to market your business for free. You should use every one of them to your advantage if it suits your marketing plan. However, you should not avoid paid advertising altogether. Pay per click and paid banner advertising allows you to target a specific type of client, and it has the ability to increase your conversion rate.

Failing To Address The Right Market. You need to do a little research before you begin marketing to make sure that the right people are seeing your advertisements. It is a waste of your time and money if you market to the wrong audience. For example, if you are marketing acne cream, you probably do not have to do any marketing on sites that are geared for seniors. This sounds very basic, but many people believe they should include everyone in their target marketing just in case they are able to make an additional sale. In reality you are wasting a lot of time, money, and effort by targeting outside of your true target market.

Becoming Complacent. You cannot stop marketing your product ? ever. If you want to be a success, you must continually promote your product or services.


7 Tips To Keeping An Organised Work From Home Business
by WorkFromHomeJobs
17 Feb 2012 at 2:48am

If there is one thing that could destroy a home business quickly, it is disorganisation. Being disorganised not only wastes time, space, and money, it also can destroy client relations. What could possibly be worse than having to call your client for credit card information because you ?misplaced? their banking information since the last time you called?

Being organised is natural to some people, but to most it is a skill that must be learned. The good news is that it can be learned quite easily, and the skills easily become habit. The following 7 tips should help anyone become more organised in their home office.

Use the ?one-touch? method of handling paperwork. This method means that when you pick something up, you complete everything necessary to process that paperwork, including filing it when you are done. For example: when the mail comes in, open one letter at a time, respond as necessary and file or dispose of the letter when you are done. You have only had to touch it once, and the task is complete. Make sure you have enough office space. When you started your business you took up an end table in the corner of your flat. As you have grown, your need for more space has increased. Failing to address this need for more space makes your office disorganised and leads to poor work performance. It is important that you have enough space to stay clutter-free and comfortable. Write a To-Do list each day and complete it before retiring for the evening. One of the easiest ways to become disorganised is to allow back work to pile up on your desk and around your workspace. It is important that you keep on schedule so that you stay organised and have more free time to do the things you enjoy. Outsource projects that you do not feel comfortable completing. If you do not feel good about calculating your taxes or paying your bills on time, hire a virtual assistant. It is very common for people to allow things to become disorganised as a way to justify not completing a task. By using a virtual assistant for your weaker points, you remain organised. Set family limits on your space. While this advice seems a little rough, it is very true. When you work from home it is only common sense to think that family and friends are going to ?pop in? to your office. Make sure that when they visit they take their extra stuff with them. It is amazing how much stuff children will leave behind if they think mum will clean up after them. Empty your trash bin each night. Many work at home professionals do not take the trash out each night like a regular office does. Maybe the thought does not occur to them until the bin is full, or maybe they are just tired after a long day. This is a bad habit to get into because it gives you a subconscious view that it is alright to leave things around the office until tomorrow. This is one of the main reasons that large offices empty trash each night, even if the bins are not completely full. It is to give the appearance of organisation and to encourage employees on a subconscious level to act in the same manner. Go digital whenever possible. The less paperwork you create, the less mess you will generate. You will also see a reduction in your office expenses as you convert over to a digital office instead of a paper based one.
How To Evaluate A Home Business Offer In 3 Easy Steps
by WorkFromHomeJobs
14 Feb 2012 at 5:54am

When a person decides that they want to start a home business, it is easy to become overwhelmed with the offers that are put before you. There are so many different sales pitches and business angles that you are not sure what is for real and what is a scam. It can become so burdensome that many people give up on the idea of starting a home business altogether.

You do not have to give up on your dream of starting a home business. All you have to do is learn how to evaluate the offers that are presented to you. Once you learn how to distinguish the good from the bad, the real from the scam, you will be able to select the type of home business that best suits your personality and lifestyle.

Examine the offer letter and website of the company that is pitching a product or service to you as a home based business. While this may seem like an automatic thing, many people do not take the time to research the company or business any further than the sales letter.
Look at their website. Does it contain the following?

Spelling or grammatical errors. This may be a sign that it was created by a foreign company and is not a legitimate site. Grammatical errors also suggest deception as many scammers use this technique to have you believe you read one thing when it really was something else. Full contact information including a physical street address. Make sure that you map the address to make sure it is a real building and not a vacant lot. Phone numbers where you can call customer service and the corporate office? Websites that only have email contact information should be avoided. Are the links in the site good or are they broken? Broken links signify that the company does not properly maintain their site. This should be a reflection of their product or service.

This same information applies to any written sales materials that they provide you. A company does not want to hide its identity or distribute marketing materials that make them look bad if they are legitimate. Research the business model. When you are considering entering into a home based business that was originally created by someone else, you need to verify that their business model works. Does their plan have short term and long term goals and plans? Does their business model account for slow periods or other problems that may occur. If their business plan is simply to sell you a marketing kit filled with brochures and samples, you may wish to think again.
Take the time and do an Internet search on the business model of the company and see what others have to say. Read reviews by others who have invested into the company that is not directly connected to you by family or friendship. Look to see if there are positive or negative reports about them with various business agencies. A few minutes of research are well worth the effort. Make sure that you are passionate about the product, service or business type. Many people make a quick decision about working from home because they are desperate for this type of employment. People also make business decisions based on what family and friends tell them is the best decision, or because they are already involved in the business.
A person will not find success in a home based business unless they are truly passionate about the business. You must love what you sell or you will never be able to convince someone else to make a purchase.

If your business plan passes all three of these steps, you are on your way to a very successful and happy career. Never jump into a home based business without evaluating it carefully, you will be happy that you took the time.


Why Online Videos Should Be Your Next Marketing Tool
by WorkFromHomeJobs
12 Feb 2012 at 4:13am

The Internet is continually changing; every day brings about a new marketing tool or scheme. Only five years ago a business could face possible extinction if their website did not contain an opt-in email newsletter. Now, the newsletter trend has gone the way of the dinosaur and everyone is using RSS feeds. Some trends, however, remain powerful tools on a website, such as an eBook or a free download.

The newest trend in marketing is the video clip. Google has announced that in 2011, the word ?video? was searched more than any of the other common words. It outranked love, jobs, news, and gambling. Video clips have become so popular that Google now ranks websites that contain video clips higher than other sites, regardless of SEO content.

A recent study conducted on online video usage has shown that nearly 62% of all Internet users watched a video at some point during 2011. In fact, with the increased popularity of How-To video clips, the study anticipates that figure to reach 71% or higher in 2012.

Video clips are quite easy to produce, easy to share and can bring many people to your site that may not have visited before. Videos can be viewed in emails, on mobile devices, and on a regular computer, making it a very versatile tool.

But I Am Not A Movie Maker

You do not have to be a professional to create a video clip for your site. A quick script, a home video camera and an uplink to your site is all you need. Editing software is commonly available, and most cameras come with this software in their packaging.

Your clip does not need to be long. On average they are between 1-2 minutes in length. It does not need to be spectacular or have special effects, but it should flow smoothly and provide an answer to a question.

If you are not comfortable creating a video, there are many freelancers that will create a video clip for your business at a relatively low cost. Unlike 20 years ago when video production was incredibly expensive, the digital age has made this type of process affordable to anyone.

Loading Your Video Clip

When you create a file name for your video to post to your site, make sure that you incorporate the words ?How-To? or ?Product Demonstration? into the file name. This will help the Internet spiders find your videos faster and give them higher rankings than other videos that they would deem personal creations.

Advertising Your Video

Once you have created your video, you are not restricted to only placing it on your site. You can post it to your company social page, place it on YouTube, or even use it for email marketing purposes. You should change the file name when you post it off of your site, however, to increase the presence of your video under different categories.

Many experienced marketers also take out pay-per-click campaigns specifically for their videos. While this is still a new trend in marketing, it has shown to produce very high conversion rates. While this may change in a few years like the importance of a newsletter, it may also stay around indefinitely like email. People enjoy visual stimulation, which is one of the reasons that the Internet is so popular, Providing this stimulation through a video will have positive effects on your site and work from home business.


Creating An eBook Can Provide You With Long Lasting Residual Income
by WorkFromHomeJobs
9 Feb 2012 at 7:49am

There have been many new products and services that have been created as a direct result of the Internet. Of those creations, the eBook is perhaps the most popular. eBooks have many advantages including:

Anyone can write one They are very easy to publish and distribute with minimal cost involved Depending on the subject matter, many can be used as a freebie to encourage people to purchase from a website There is absolutely no printing costs involved Because eBooks are delivered digitally there are never any shipping costs This type of publication can easily be revised and edited Publishing houses are not involved so there are no denials of publication and no sharing of profits Digital delivery satisfies the consumers need to have instant gratification. Once it is written you can continue to sell it for as long as you desire Creating A Profitable Book

The trick to creating a successful eBook is writing about something you are passionate about. If you have a favourite hobby, a business, a product you enjoy, a political idea, or even a theory, you can write an eBook. The great news is that with a population of 7 billion people on this planet, there will be plenty of people that have the same interests or views as you and will want to purchase the book.

When you start to write your eBook, you should keep the following in mind:

Try to keep the book centred on your original thought. You want to create a niche book; a book that will stand apart from more generalised texts. You can always write more books about related topics. Research the subject online for keywords. You want to sprinkle enough keywords throughout the text to make sure it is picked up by the search engines. Do not read too many other texts about the subject; you want to keep your ideas as fresh and original as possible. Write an outline before you begin the project to provide yourself a guideline. Make sure that your information will flow from opening to conclusion effortlessly. Create documents and graphs or insert pictures that you own into the book to make it more eye appealing. It is recommended that you only use pictures that you personally take and own. This way there is never any type of confusion about ownership. Proof read your work at least twice before you finalize the project. Two times is enough for you to catch any grammatical or spelling errors and to verify that the story flows. If you continue to revise after this point, it will never reach publication. Once The Book Is Finished

Once your eBook is completed, you will need to start marketing it for sale. There are two ways to market your product: affiliate sales and website sales. Websites like Clickbank will allow you to upload your eBook to their site and they will make it available for sale through their site and their affiliates. Using this method will reduce many headaches for the novice eBook writer such as credit card processing and order fulfilment. However, the site will take a portion of the sales to cover their expenses, fees and affiliate costs.

It is recommended that you create a domain that is dedicated to your eBook and/or topic. By creating a site that gives the potential book buyer additional information, you will increase your conversion rate for sales. Many eBook writers will purchase several similar domain names to market the same book. You will need to determine how the purchaser will receive the book, either through auto responder or link, and set the site up accordingly. It is also recommended that you establish a PayPal account for payment processing.

Once you have chosen either of these methods, or both, you will also need to market your eBook in other places. Social networking sites are a great place to advertise and interact with people about your eBook. Pay-per-click advertising is also an option, but this will depend on your initial marketing budget.

One final way of marketing your program is to create your own affiliate program. Offer affiliate marketers a large commission for promoting your book. An average commission may only be 20%, increase your commission to 40% and watch the professional marketers sell your book like mad. Since there are literally no other costs involved in sending out these digital files, this high commission is worth the exposure.


business: Frequently tagged products at Amazon.com
Products on amazon.com which are tagged "business" most frequently. Please note that product prices and availability are subject to change. Prices and availability were accurate at the time this feed was generated; however, they may differ from those you see when you visit Amazon.com

Personal Finance For People Who Hate Personal Finance (Kindle Edition) tagged...
22 May 2012 at 11:08am
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expand...
17 May 2012 at 11:35pm
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Win!: A Leader's Guide to Building a Winning Team (Paperback) tagged "busines...
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Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcove...
27 Dec 2011 at 10:06am
Good to Great: Why Some Companies Make the Leap... and Others Don't Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)
By Jim Collins

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Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Soci...
28 Aug 2010 at 12:04pm
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By David Thompson

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Understanding Strategy (Paperback) tagged "business" 165 times
21 Feb 2012 at 9:23pm
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The Tipping Point: How Little Things Can Make a Big Difference (Paperback) ta...
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The War On Success: How the Obama Agenda Is Shattering the American Dream (Ha...
5 Feb 2010 at 8:58am
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Investing Now: An Insiders Guide to Flipping Houses For Income Today (Paperba...
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Entrepreneurs Guide to Direct Mail Order (Cash at Home Series) (Kindle Editio...
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The Communist Manifesto (the original definitive English edition) (Paperback)...
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Crush It!: Why NOW Is the Time to Cash In on Your Passion (Hardcover) tagged ...
25 Jan 2012 at 11:28pm
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Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business ...
21 May 2011 at 2:24pm
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Hardco...
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Made to Stick: Why Some Ideas Survive and Others Die (Hardcover) tagged "busi...
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